针对食品饮料行业如何在PLM中组织和管理产品数据，数字化转型网小编整理了一部分资料。
一、食品饮料行业对于数据管理的难题在哪里？
食品饮料行业对于数据管理的难题在哪里？首先我们先从食品饮料行业PLM系统的挑战来看。
食品饮料行业的针对数据管理这一块挑战体现在：
1.从市场覆盖及不同消费群体需求的角度考虑，绝大多数食品饮料行业企业都是多品牌、多产品线以及多产品系列并行运行。
2.不同地域的市场环境需要进行有针对性的产品投放及引入
食品饮料行业对于这样两个状况带出了3个问题
问题一：大量的产品数据如何管理？
问题二：如何充分考虑不同品牌、不同产品线以及不同品类的产品如何组织管理？
问题三：如何更好的基于已有的数字资产去支撑多品牌、多产品线的运行？
通过对于挑战和难题的梳理，就体现了PLM系统对于食品饮料企业的必要性
二、食品饮料企业通过PLM平台有效地管理产品全生命周期状态的必要性
食品饮料企业通过PLM平台有效地管理产品全生命周期状态的必要性
1.PLM平台必要性一：针对食品饮料行业的产品数据管理，我们的主要目标是通过有效管理产品数据，能够有效支撑企业产品组合多样化战略，充分挖掘现有产品，尤其是优势产品的潜力，为企业增收提供强有力的支持。
2.PLM平台必要性二：针对食品饮料行业基于PLM的产品数据管理，我们的思路是重点关注以下三个方面：
3.PLM平台必要性三：管理从食品饮料公司品牌到本地化落地产品的完整品牌架构，有效地组织核心品牌及产品数据。
4.PLM平台必要性四：管理食品产品全生命周期中的产品迭代，包含基础款产品以及衍生的系列产品或定制产品。
5.PLM平台必要性五：建立全球统一的产品分类标准，构建企业标准产品分类体系，同时参考通用的行业标准。
翻译
For the food and beverage industry how to organize and manage product data in PLM, digital transformation network Xiaobian collated some information.
I.What are the problems of data management in the food and beverage industry?
What’s the problem with data management in the food and beverage industry? Let’s start with the challenges of PLM systems in the food and beverage industry.
The challenges of data management in the food and beverage industry are as follows:
- From the perspective of market coverage and demand of different consumer groups, most companies in the food and beverage industry operate in parallel with multi-brands, multi-product lines and multi-product series.
- Market environments in different regions require targeted product launch and introduction
The food and beverage industry presents three problems with these two situations
Question 1: How to manage large amounts of product data?
Question 2: How to take into full consideration how to organize and manage products of different brands, product lines and categories?
Question 3: How to better support the operation of multi-brands and multi-product lines based on the existing digital assets?
By sorting out the challenges and problems, it reflects the necessity of PLM system for food and beverage enterprises
Ii. it is necessary for food and beverage enterprises to PLM platform
The need for food and beverage companies to effectively manage the full life cycle status of their products through the PLM platform
1.Necessity of PLM Platform I: For product data management in the food and beverage industry, our main goal is to effectively support the diversification strategy of enterprise’s product portfolio, fully tap the potential of existing products, especially advantageous products, through effective management of product data, so as to provide strong support for increasing enterprise’s income.
2.PLM Platform necessity II: For the PLM-based product data management of the food and beverage industry, our idea is to focus on the following three aspects:
3.PLM platform necessity 3: Manage the complete brand structure from food and beverage company brands to localized products, effectively organize core brand and product data.
4.PLM platform necessity IV: Manage product iterations in the whole life cycle of food products, including basic products, derivative series of products or customized products.
5.Necessity of PLM platform Five: Establish a global unified product classification standard, construct an enterprise standard product classification system, and refer to general industry standards.
