成功应用CRM系统将给企业带来可衡量的显著效益。美国独立的IT市场研究机构ISM(Information Systems Marketing)持续13年跟踪研究应用CRM给企业带来的影响，通过对大量实施CRM企业的跟踪调查，得出了详细的、可量化的利益一览表，从而证明在CRM系统上的资金、时间、人力的投入是正当的。
1. 在实施系统的前三年内，每个销售代表的年销售总额至少增长10%。之所以能够获得这样的收益，是因为销售人员提高了工作效率(例如：有更多时间去拜访客户和实施策略)，工作更富成效(例如：因销售人员更加关注有价值的客户、更了解客户需求从而提高了他们的销售访问质量)。
2. 在实施系统的前三年内，一般的市场销售费用和管理费用至少减少5%。因为公司和市场人员可以更有针对性地对目标客户发放他们所需要的资料，选择沟通渠道，而不必象以往那样，去大量散发昂贵的印刷品和资料给所有现有和潜在的客户，由于传统方式针对性不强，必然广种薄收，成本居高不下。
3. 在实施系统的前三年内，预计销售成功率至少提升5%。因为销售员辨别和选择机会时可以更仔细，及早放弃那些不好的机会，从而全神贯注于那些高成功率的机会。
4. 在应用系统的过程中，每笔生意价值至少增加1%的边际利润。由于销售员可以与那些经过仔细选择的客户群更紧密的合作，这些客户群像注重折扣一样注重价值销售，所以销售员趋向于更少打折。
5. 客户满意率至少增加5%。因为那些能够更快得到所需信息的客户，获得了更好服务的客户和那些乐于建立关系营销而销售员又能够提供的客户感到更满意。
翻译：
What benefits the application of CRM system/software will bring to the enterprise
The successful application of CRM systems will bring measurable and significant benefits to the enterprise. Information Systems Marketing (ISM), an independent IT market research institution in the United States. It has been tracking the impact of CRM application on enterprises for 13 years. Through the tracking survey of a large number of enterprises implementing CRM. It has obtained a detailed and quantifiable list of benefits. Thus justifying the investment of capital, time and manpower in the CRM system.
Increase total annual sales per sales representative by at least 10% during the first three years of implementation of the system.
This is achieved because of increased productivity (e.g., more time to visit customers and implement strategies) and increased productivity (e.g., improved quality of sales visits as salespeople focus more on valuable customers and understand customer needs better). Digital transformation network szhzxw.cn
Reduce general marketing and overhead expenses by at least 5 percent during the first three years of system implementation. Because the company and marketing personnel can distribute the information they need to target customers in a more targeted way and choose communication channels, instead of having to distribute a large number of expensive prints and materials to all existing and potential customers as in the past. Because the traditional way is not strong in pertinent. It is bound to spread the seeds and reap small profits, and the cost is high.
The sales success rate is expected to increase by at least 5% in the first three years after the implementation of the system.
Because salespeople can identify and select opportunities more carefully, abandon those bad opportunities early。 nd concentrate on those opportunities with a high success rate.
Add at least 1% margin to the value of each transaction in the application of the system. Because salespeople can work more closely with a carefully selected group of customers who value sales as much as they value discounts, salespeople tend to discount less. Digital transformation network szhzxw.cn
Increase customer satisfaction rate by at least 5%. Because the customers who get the information they need faster, the customers who get better service。 nd the customers who are willing to build relationships and the sales people can provide are more satisfied.
