市场是商品经济的产物，是随着商品经济的发展而发展起来的。只要有商品生产和商品交换，就必然存在市场，因此商品销售与市场存在着一种客观的必然联系。个体、私营企业的商品生产与商品交换，不受国家计划的制约，它完全是在市场环境下产生和发展起来的。为此，个体、私营企业必须树立正确的市场观念，特别是要注重市场研究，这是搞好商品生产销售的前提条件，是企业在激烈的市场竞争中立于不败之地的保证。

市场观念是企业的全部生产经营活动立足于满足用户需要的经营指导思想。现代市场观念的具体内容主要包括：

(1) 用户是企业活动的中心，企业根据用户需要确定自己的生产经营方向；

(2) 企业的营销活动要形成整体，协调一致，围绕满足用户需要进行活动；

(3) 在满足用户需要的同时，实现本企业的利润。在取得利润的策略上，并不着眼于每次交易利润的大小，而是考虑企业的长远发展，把争取顾客、树立良好的企业形象、开拓市场、提高市场占有率作为企业的目标，从而取得利润。

市场研究又称市场营销研究，它是运用一定的方法和程序，搜集、整理与分析有关消费者需求的商品和劳务的营销资料，进行市场分析与规划，以确定市场营销策略。要搞好企业的财务管理，亦必须注重市场，加强市场营销研究。

这是因为：

第一，市场是联系生产和消费的中介，它能灵敏地反映社会需求的变化及其状况，企业要在竞争中居于有利地位，就应及时掌握市场动态；

第二，企业要想以最少的成本，取得最大的财务效益，就要通过市场研究，生产经营适合市场需要的，适销对路的产品；

第三，企业的购销活动都必须完全依靠市场营销机制进行，这是由个体私营企业生产经营特点决定的。

市场研究的主要内容包括市场调查、市场预测及销售策略的制订等。

翻译：

What is the function of ERP system in terms of sales and marketing?

The market is the product of commodity economy and develops with the development of commodity economy. As long as there is commodity production and Commodity Exchange. There must be a market, so there is an objective and inevitable relationship between commodity sales and market. The production and exchange of commodities by individual and private enterprises is not subject to the restriction of state plans, but arises and develops entirely in the market environment. To this end, individual and private enterprises must establish a correct concept of the market. Especially to pay attention to market research, which is a prerequisite for good commodity production and sales, is the guarantee that enterprises in the fierce market competition in an invincible position. Digital transformation network szhzxw.cn

The market concept is the guiding ideology that all the production and operation activities of an enterprise are based on meeting the needs of users. digital transformation network szhzxw.cn

The specific content of modern market concept mainly includes:

(1) Users are the center of enterprise activities, and enterprises determine their own production and operation direction according to user needs;

(2) The marketing activities of the enterprise should form a whole, coordinate and coordinate, and carry out activities to meet the needs of users;

(3) Realize the profits of the enterprise while meeting the needs of users. In the profit strategy, do not focus on the size of each transaction profit, but consider the long-term development of the enterprise, to win customers, establish a good corporate image, expand the market, improve the market share as the goal of the enterprise, so as to obtain profits. Digital transformation network szhzxw.cn

Market research, also known as marketing research, is the use of certain methods and procedures to collect, sort out and analyze marketing information about consumer demand for goods and services, market analysis and planning, in order to determine marketing strategies. In order to do well the financial management of enterprises. We must also pay attention to the market and strengthen the marketing research. Digital transformation network szhzxw.cn

This is because:

First, the market is the medium connecting production and consumption. It can sensitively reflect the change of social demand and its situation, enterprises in order to be in a favorable position in the competition, should grasp the market dynamics in time; Digital transformation network szhzxw.cn

Second, if an enterprise wants to obtain the greatest financial benefit with the least cost. It must produce and operate marketable products that are suitable for the market needs through market research.

Third, the purchase and sale activities of enterprises must be completely dependent on the marketing mechanism, which is determined by the production and management characteristics of individual private enterprises. Digital Transformation network

The main contents of market research include market research, market forecast and sales strategy formulation. Digital transformation network szhzxw.cn