数字化转型到底转什么？
数字化转型转战略；转能力；转技术；转管理；转业务。数字化转型包含以下几个方面：
（1）技术转型
在大多数人的理解中，数字化转型首先是IT技术的转型，技术的转型成为数字化转型的基础。
（2）营销数字化
营销是数字化开展最早的领域，很多企业都在电商平台开通网店开始线上销售，后来又开展O2O，实现线上线下融合，再到后来的数字化门店改造、私域流量、用户画像等。
（3）内部管理与运营数字化
管理与运营的数字化在不同的行业和不同的企业表现不一致，很多企业逐步开展集约化运营、一体化运营、数据化运营，推动运营管理的升级。
（4）商业模式与产品创新
通过数字化技术重新定义企业和产品的用户价值，可以发现新的市场机遇，甚至革命性的改变。
人们对数字化转型的理解正在不断深入，正在逐步从技术、应用和营销层面向模式、组织、战略领域深入。
翻译：
What is Digital transformation really about?
Digital transformation strategy; Ability to turn; Transfer technology; Transfer management; Transfer business. Digital transformation involves the following aspects:
(1) Technological transformation
In most people’s understanding, digital transformation is first of all the transformation of IT technology, and the transformation of technology becomes the basis of digital transformation.
(2) Marketing digitalization
Marketing is the earliest field of digital development, many companies have opened online stores in the e-commerce platform to start online sales, and later carried out O2O, to achieve online and offline integration, and then to the later digital store transformation, private traffic, user portraits.
(3) Digitalization of internal management and operations
The digitalization of management and operation is inconsistent in different industries and different enterprises, and many enterprises gradually carry out intensive operation, integrated operation and data operation to promote the upgrade of operation management.
(4) Business model and product innovation
By redefining the user value of businesses and products through digital technologies, new market opportunities and even revolutionary changes can be discovered.
People’s understanding of digital transformation is deepening, gradually from the technology, application and marketing level to the model, organization and strategy.
