数字化转型：传统企业的自我救赎

互联网企业在完成本专业领域的业务建设之后，纷纷开始向传统行业发起挑战，驱动传统企业开始了一场名为数字化转型的自我救赎。

对传统企业来说，数字化已经不是简单的内部业务与管理系统化了，其本质是在信息技术驱动下的业务转型，根本目的在于提升企业竞争力。

一方面经济新常态下增长趋缓，竞争加剧，要求企业优化或转变现有管理、业务或商业模式；

另一方面移动终端和互联网的普及令企业能够直接接触最终消费者，更加便捷、准确地了解消费者的需求，加上新一代信息技术的成熟和实用化，让基于数据的、以较低的成本快速满足客户个性需求，并改善用户体验的新的管理、业务或商业模式成为可能。

传统企业的数字化真正的价值不是要改变消费端，而是要改变供给端，也就是制造端。

真正的数字化，是通过技术进行价值链的重塑，实现了这些改造，就会诞生无限可能的新产业组合和全新机会。

翻译：

What is Digital transformation?

Digital transformation: Self-help for traditional enterprises

After completing the business construction in this professional field, Internet companies have begun to challenge traditional industries, driving traditional enterprises to start a self-redemption called digital transformation.

For traditional enterprises, digitalization is no longer a simple internal business and management system. Its essence is the business transformation driven by information technology, the fundamental purpose is to enhance the competitiveness of enterprises.

On the one hand, under the new normal of economy, the growth slows down and the competition intensifies, which requires enterprises to optimize or transform the existing management, business or business model;

On the other hand, the popularity of mobile terminals and the Internet enables enterprises to directly contact the final consumers and understand the needs of consumers more conveniently and accurately. Coupled with the maturity and practicality of the new generation of information technology, it is possible to meet the individual needs of customers quickly and at a lower cost based on data and improve the user experience of new management, business or business models.

The real value of the digitalization of traditional enterprises is not to change the consumer side. But to change the supply side, that is, the manufacturing side.

True digitalization is the reshaping of the value chain through technology. And the realization of these transformations will give birth to unlimited new industrial combinations and new opportunities.