甚至连《危险边缘》的参赛者都不知道什么是元宇宙
Facebook投资者多年来可能一直在思考的问题，在这个广受欢迎的游戏节目中没有被问到。
马克·扎克伯格并不是唯一一个在虚拟世界上损失惨重的人。周四，又有三位公众人物错误地把钱押在了这个概念上。在2023年4月20日播出的《危险边缘》(Jeopardy)节目中，所有参赛者都未能正确回答最后的游戏提示，而且他们都为此下了数千美元的赌注。
在“现代词汇”类别中，主持人肯·詹宁斯大声朗读了《终极危险》的提示:“尼尔·斯蒂芬森在他1992年的小说《雪崩》中创造了这个词;后来，它被一家公司缩短，成为它的新名字。”数字化转型网szhzxw.cn
正确的回答是:“什么是元宇宙?”
选手们的回答如下:
“什么是粉末?”
“Uber是什么?”
“雪崩是什么?”
在“粉末”上，建筑设计师Devin Lohman损失了8300美元。有了优步，图书管理员艾玛·希尔·凯普龙(Emma Hill Kepron)花了4000美元。《雪崩》使历史教授萨姆·克劳森的收入减少了12401美元。与扎克伯格数十亿美元的损失相比，这只是小菜一碟，但仍不是微不足道!进入回合时，克劳森处于领先地位。但希尔·凯普隆(Hill Kepron)赢得了冠军，仅仅是因为她的投注比竞争对手小。数字化转型网szhzxw.cn
在游戏节目中，这是一个罕见的时刻，通常是有人在舞台上回答问题。但也许这也是一个很好的提醒，即虚拟世界是一个没有人真正理解的金钱坑。数字化转型网szhzxw.cn
什么是元宇宙?
好吧，用扎克伯格2021年的话来说，“虚拟世界的定义品质将是一种存在感——就像你和另一个人在一起，或者在另一个地方……在虚拟世界中，你几乎可以做任何你能想到的事情。”它也可能是“社会联系的下一个进化”，这取决于当天的情况。数字化转型网szhzxw.cn
根据斯蒂芬森的《雪崩》，这是互联网的反乌托邦式进化，人们生活的大部分时间都在被病毒劫持的虚拟现实中度过。
但在现实世界——地球2023年——meta的虚拟世界的努力基本上只是一个奇怪的第二人生的骗局。奖励:Meta希望你买一些非常昂贵的头饰来获得完整的体验。数字化转型网szhzxw.cn
扎克伯格将他的整个公司重新命名为Meta，以优先考虑正在开发的技术。但现在，在Facebook更名后不到两年的时间里，Meta正在放弃其虚拟现实的雄心。相反，这家社交媒体巨头正(再一次)转向它希望在人工智能领域有更广阔的发展空间。
在其他地方，其他公司和政府间组织跳上了炒作列车的虚拟世界冒险也以失败告终。迪斯尼上个月取消了整个虚拟世界部门。“军事虚拟世界”已不复存在。欧盟几乎找不到任何人来参加它昂贵的虚拟世界派对。即使是这些品牌也无法激起消费者的热情。数字化转型网szhzxw.cn
那么，什么是“元宇宙”?好吧，它是一个科幻作品，一个科技流行语，一个互联网上的“地方”，一个糟糕的投资，一种电子游戏，你看起来像一个Mii，和一个错过的危险回答。这可能是一个现代词汇，但在科技炒作的时间尺度上，这是一个古老的术语。无意冒犯《危险边缘》，但在这种情况下，关于虚拟世界更好的问题可能是:“谁在乎?”
翻译原文：
Not Even Jeopardy Contestants Know What the Metaverse Is
The question that Facebook investors have probably been mulling over for years went unasked in the popular game show.
Mark Zuckerberg isn’t the only person who’s lost a lot of money on the metaverse. On Thursday, three additional public figures made the mistake of betting their cash on the concept. All of the contestants on the April 20, 2023 episode of Jeopardy failed to correctly answer the final prompt of the game, and all of them had wagered thousands on it.
In the category “Modern Words,” host Ken Jennings read the Final Jeopardy clue aloud: “Neal Stephenson coined this word in his 1992 novel ‘Snow Crash’; It was later shortened by a company to become its new name.”
The correct response: “What is metaverse?”
The responses the contestants gave:
“What is powder?”
“What is Uber?”
“What is avalanche?”
On “powder”, architectural designer Devin Lohman lost $8,300. With “Uber,” Emma Hill Kepron, a librarian, sank $4,000. “Avalanche” crashed history professor Sam Claussen’s earnings by $12,401. Small potatoes compared to Zuckerberg’s billions in losses, but still not nothing! Entering the round, Claussen was in the lead. But Hill Kepron clinched the winning spot simply by virtue of betting smaller than her competitors.
It was a rare moment in a gameshow where usually, someone on the stage has the question to the answer. But maybe also it’s a good reminder that the metaverse is a verified money pit that nobody really understands.
What IS metaverse?
Well, in Zuckerberg’s 2021 words, “the defining quality of the metaverse will be a feeling of presence—like you are right there with another person or in another place… In the metaverse, you’ll be able to do almost anything you can imagine.” It also could be “the next evolution of social connection,” depending on the day.
According to Stephenson’s Snow Crash, it’s the dystopian evolution of the Internet wherein people live large segments of their lives plugged into a virtual reality that gets hijacked by a virus.
But in the actual world—Earth 2023—Meta’s metaverse efforts have basically just amounted to an oddly rendered Second Life dupe.
Bonus: Meta wants you to buy some really expensive headwear to get the full experience.
Zuckerberg rebranded his whole entire company as Meta to prioritize the in-development technology. But now, less than two years after Facebook’s name change, Meta is pulling back from its virtual reality ambitions. In lieu, the social media giant is pivoting (once again) to what it hopes will be greener pastures in artificial intelligence.
Elsewhere, the metaverse ventures of other companies and intergovernmental organizations that hopped on the hype train have fizzled out too. Disney scrapped its entire metaverse sector last month. The “military metaverse” is no more. The European Union could hardly get anyone to show up to its pricy metaverse party. Even the brands couldn’t rally much consumer enthusiasm.
So, what is “metaverse”? Well, it’s a sci-fi creation, a tech buzzword, a “place” on the Internet, a bad investment, a sort of video game where you float around looking like a Mii, and a missed Jeopardy response. It may be a modern word, but on the timescale of tech hype, it’s ancient terminology. No offense to Jeopardy, but in this case, the better question about the metaverse is probably: “Who cares?”.
本文由数字化转型网（www.szhzxw.cn）根据公开资料整理撰写而成，作者：数字化转型网郑木铎；编辑/翻译：数字化转型网宁檬树。
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