将有前途的技术创新转化为适销对路的产品或服务是一项艰巨的工作。仔细的研究和计划将增加您成功的可能性。
当今的许多科技巨头都可以追溯到卑微的起点，在单间办公室或后院车库内开发他们的产品或服务。然而，他们都有一个共同点：一个好主意。
将一个有前途的概念转化为适销对路的产品或服务需要大量的规划和艰苦的工作。然而，回报可能是可观的，有时甚至会改变生活。数字化转型网（www.szhzxw.cn）
一、第一步
将一个有前途的想法转化为业务的第一步很简单：这个概念有意义吗？机器人公司Neya Systems的创始人Parag Batavia在接受电子邮件采访时说，太多的创始人，尤其是大学外专注于技术的创始人，开发了伟大的技术，但却在对客户需求、市场契合度、市场规模或适当的商业模式一无所知的情况下开展业务，将他们的创新商业化。
Batavia 建议深入研究客户发现，他目前在卡内基梅隆大学教授机器人创业课程。“想想你的技术可以帮助解决的问题，然后走出去与潜在客户交谈，”他说。从根本上说，业务是关于为客户的问题找到解决方案，并以一种带来收入和利润的方式进行。“如果你还没有确定客户和问题，那么启动公司将技术商业化还为时过早。数字化转型网（www.szhzxw.cn）
下一步应该是进行尽职调查研究。“很有可能有人已经想到了你的想法，所以你需要发现和了解那里的东西，”风险投资公司Leverage VC的创始人兼经理合伙人Meir Bulua通过电子邮件说。“一旦你确信你有一个有效的商业理念，有一个真正的机会，你就需要开始与每个人和任何人谈论你的商业理念，”他建议道。“获得反馈和顾问，他们可以告诉你可以朝哪个方向前进。”如果你打算花别人的钱，这一点尤其重要，Bulua 补充道。
二、寻找合作伙伴
Bulua 说，找到能够帮助你成功的人很重要——你可以带入你的业务的合作伙伴，他们可以帮助你实现你的愿景。他建议寻找能够回答与筹款、招聘和所有其他问题相关的关键问题的人，如果你不是一个经验丰富的企业家，你需要知道这些问题。“他们可以帮助您找到正确的道路。”
考虑与其他企业合作，连续创业者和投资者马修·拉米雷斯（Matthew Ramirez）在一封电子邮件中建议。“这可以通过战略联盟或伙伴关系来实现，”他说。“通过这样做，您可以获得必要的资源和专业知识，以帮助您的业务发展。”
拉米雷斯指出，建立战略伙伴关系也是有益的，因为这是与另一方分摊费用和潜在风险的一种方式。它提供了一个进入未开发市场和扩大客户群的机会。“与单独工作相比，与他人合作可以加快您的进度并帮助您更快地实现目标。”数字化转型网（www.szhzxw.cn）
巴达维亚建议与专家联合创始人联手。“例如，如果你有机器人技术的背景，并想创办一家农业技术机器人公司，那就找一位在农业方面有专业知识的联合创始人，”他解释说。“这可能是一家农业公司的前高管，或者是该领域的商业领袖，甚至只是拥有或曾经拥有农场并在你试图解决的问题方面有实际经验的人。巴达维亚说，最好的创始团队拥有技术、业务专长和有远见的领导能力。
三、避免错误
最大的错误是爱上了自己的想法，巴达维亚说。“最好的创始人爱上的是一个问题，而不是一个解决方案，”他指出。“如果你爱上了这个问题，你就会对不同的解决方案持开放态度，这些解决方案可能涉及也可能不涉及最初导致你创办公司的技术。
创始人往往不了解自己的局限性，认为自己可以做任何事情。“我看到创始人在早期犯了许多灾难性的错误，如果他们只是寻求建议或帮助，这些错误是很容易避免的，”Bulua 说。在门口检查你的自我。“例如，如果你是一个产品人员，你可能不擅长筹款，如果你擅长营销和筹款，你可能不擅长产品，”他说。“填补这些空白是成功的。”
四、离别思念
花时间培养你的听力技巧。“真正学会倾听客户的意见，理解他们在告诉你什么，”巴达维亚说。“客户希望他们的问题得到解决，很多时候他们愿意给你时间，这样你就可以更好地了解他们的需求。”
在没有进行深入的技术和业务研究的情况下，不要急于开展业务。拉米雷斯建议，在继续之前彻底调查您的概念并确保其在财务上可行至关重要。“拥有一支有能力的团队并准备好面对不可避免的障碍也很重要。”数字化转型网（www.szhzxw.cn）
最后，请务必完成所有必需的文书工作。“这涉及获得营业执照，向美国国税局注册企业，并在州政府备案，”拉米雷斯说。“一旦这些任务完成，营销工作就可以开始了。”
英文原文：
How to Turn a Great Tech Idea Into a Business
Turning a promising tech innovation into a marketable product or service is hard work. Careful research and planning will increase your likelihood of success.
Many of today’s tech giants can trace their roots back to humble beginnings, developing their products or services inside single-room offices or backyard garages. Yet all had one thing in common: a great idea.
Transforming a promising concept into a marketable product or service requires a significant amount of planning and hard work. The rewards, however, can be substantial, sometimes even life changing.
1. First Steps
The first step in turning a promising idea into a business is simple: Does the concept make sense? Too many founders, especially tech-focused founders out of universities, develop great tech, but launch a business to commercialize their innovation without having any idea of customer demand, market fit, market size, or an appropriate business model, says Parag Batavia, founder of robotics company Neya Systems, in an email interview.数字化转型网（www.szhzxw.cn）
Go deep into customer discovery, advises Batavia who currently teaches robotics entrepreneurship classes at Carnegie Mellon University. “Think about the problems your tech could help solve, then go out and talk to potential customers,” he says. Fundamentally, business is about finding solutions to customer’s problems and doing it in a way that leads to revenue and profit. “If you haven’t identified the customer and the problem, then launching the company to commercialize the technology is premature.”
Performing due diligence research should be the next step. “There’s a really good chance that someone has already thought of your idea, so you need to discover and learn what’s out there,” says Meir Bulua, founder and manager partner at venture capital firm Leverage VC via email. “Once you’re confident you have a valid business idea, that there’s a real opportunity, you need to start talking to everyone and anyone about your business idea,” he suggests. “Get feedback and advisors who can tell you which direction you can go in.” This is especially important if you are planning to spend other people’s money, Bulua adds.数字化转型网（www.szhzxw.cn）
2. Seeking Partners
It’s important to find people who are going to help you succeed — partners you can bring into your business who can help you execute your vision, Bulua says. He recommends seeking individuals who can answer key questions related to fundraising, hiring, and all the other matters that, if you’re not a seasoned entrepreneur, you’ll need to know. “They can help you find the right path.”
Consider teaming with other businesses, advises Matthew Ramirez, a serial entrepreneur and investor, in an email. “This can be done through a strategic alliance or partnership,” he says. “By doing so, you can gain access to the necessary resources and expertise to help your business progress.”
Forming strategic partnerships can also be beneficial, since it’s a way to split expenses and potential risks with another party, Ramirez notes. It provides an opportunity to reach untapped markets and expand the customer base. “Collaborating with others can expedite your progress and help you achieve your objectives faster, compared to working solo.”
Batavia advises joining forces with an expert co-founder. “For instance, if you have a background in robotics technologies and want to start an ag-tech robotics company, look for a co-founder who has expertise in agriculture,” he explains. “This can be a former executive of an agricultural company, or a business leader in that space, or even just someone who owns or has owned a farm and has actual experience in the problem you are trying to solve.” The best founding teams have a mix of technical, business expertise, and visionary leadership, Batavia says.
3. Avoiding Mistakes
The biggest mistake is falling in love with your own idea, Batavia says. “The best founders fall in love with a problem, not a solution,” he notes. “If you fall in love with the problem you’re open to different solutions, which may or may not involve the technology that led you to start the company in the first place.”数字化转型网（www.szhzxw.cn）
Founders often don’t understand their own limitations, believing they can do everything. “I’ve seen many calamitous, early mistakes from founders that were easily avoidable if they had just asked for advice or help,” Bulua says. Check your ego at the door. “For example, if you’re a product person, you may not be great at fundraising, and if you’re great at marketing and fundraising, you may not be great at product,” he says. “Success is found in filling these gaps.”
4. Parting Thoughts
Dedicate time to developing your listening skills. “Really learn to listen to customers and understand what they’re telling you,” Batavia says. “Customers want solutions to their problems, and many times they’re willing to give you their time so you can better understand what they need.”
Don’t rush into business without conducting in-depth technology and business research. It’s vital to thoroughly investigate your concept and ensure that it’s financially feasible before proceeding, Ramirez advises. “It’s also essential to have a capable team in place and to be ready to face the inevitable obstacles that will come your way.” 数字化转型网（www.szhzxw.cn）
Finally, be sure to complete all the required paperwork. “This involves acquiring a business license, registering the business with the IRS, and recording it with the state,” Ramirez says. “Once these tasks are finished, the marketing efforts can commence.”
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