根据上海市市场监督管理局文件，上海市徐汇区市场监督管理局给知名新能源电动车企业小鹏企业下达了一个处罚决定书。
小鹏汽车从2019年开始，和某IT厂商签订“门店客流检测项目服务”，之后小鹏汽车在旗下7家门店安装具有人脸识别功能的IT设备，购买了8个SAAS账号，来对进店消费者进行人脸数据抓拍和存储分析，其中仅在本年度，2021年1月-6月采集的人脸照片多达40多万张。
徐汇区市场监管局认为该行为未经得消费者同意，也无明示、告知消费者收集使用目的，属于违法行为。
案发时小鹏汽车已经拆除相关IT设施设备。
通过人脸识别等数字化手段，进行精准的获客分析和跟踪，虽然有利于企业开展营销服务，但是一定要在法律许可的范围内进行，不然数字化转型就变成了数字化转“刑”，从事数字化转型的各位读者一定要注意。
翻译：
City Xuhui District market supervision Administration to the well-known new energy electric vehicle enterprise Xiaopeng issued a penalty decision.
Since 2019, Xiaopeng Auto has signed a “store customer flow detection project service” with an IT manufacturer. After that, Xiaopeng Auto has installed IT equipment with face recognition function in its 7 stores and purchased 8 SAAS accounts to capture and store face data of consumers entering the store. Only in this year, More than 400,000 facial photos were collected from January to June 2021.
The market supervision bureau of Xuhui District believes that this behavior is illegal without the consent of consumers, and does not express or inform consumers of the purpose of collection and use.
At the time of the incident, Xiaopeng Automobile had dismantled relevant IT facilities and equipment.
Through face recognition and other digital means, accurate customer analysis and tracking, although conducive to enterprises to carry out marketing services, but must be within the scope of legal permission, otherwise digital transformation will become a digital “punishment”, engaged in digital transformation readers must pay attention to.
本文由数字化转型网（www.szhzxw.cn）根据公开资料整理撰写而成，作者：数字化转型网木铎；编辑/翻译：数字化转型网默然。
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