“忙并快乐着”——这是很多餐饮人近期的共同感受。随着疫情防控政策密集优化调整，国内餐饮市场加快复苏，大街小巷再次点燃浓浓烟火气。刚刚过去的元旦假期，位于山东济南大观园景区的“城南往事”客流量猛增。“1号晚上11个房间全满，等餐区也坐得满满当当，一直到晚上10点半还没忙活完。”店长王一举说。
让王一举兴奋不已的，还有年夜饭的预订情况。“11个房间全订满了，大年初二也订出去好几间了。”他说，元旦和春节是餐饮市场复苏的试金石，大家有信心恢复到疫情前的状态。
近期，各地相继推出政策举措，加快推进餐饮市场复苏：重庆通过分批发放消费券、启动跨年迎新消费节等措施，促进餐饮零售等消费；武汉餐饮业协会联合餐饮企业推出煨汤滋补美食节、邻里年货节等系列活动；天津启动跨年暖心购物季，带动商圈烟火气加速回归……
美团数据显示，多地餐饮消费出现不同程度恢复，线下门店客流逐步增长。元旦假期前两日，全国堂食线上交易额较前一周同期增长超1倍。其中，江苏、浙江等地相关交易额增长超230%。
复苏暖意渐浓的同时，越来越多餐饮企业通过数字技术和智能设备应用，加快转型升级步伐。“莜面鱼鱼”“莜面村三种蘑菇”“胡萝卜焖饭”……只见数百个产品研发项目在多维表格里清晰排列，项目负责人、完成进度、优先级一目了然。
智能青提剥皮机仅用1分钟就能为一筐青提去皮，智能水果去核机4分钟完成1公斤橄榄去核……在新茶饮品牌喜茶的一家门店里，记者看到各类智能设备正在高效运转。
“专业智能设备的应用，不仅减轻了人员工作压力，提高生产效率，还能最大限度保证每一杯产品的口感都是一致的。”喜茶相关负责人说，企业组建了专业智能设备研发团队，目前已推出3款智能设备并在门店进行大规模应用。
中国商业联合会日前发布的“2023年中国商业十大热点展望评述报告”显示，作为供给端升级核心推动力之一，数字化为餐饮业带来深度变革，未来，餐饮市场竞争不仅体现在企业之间产品和服务的竞争，还体现在前端场景和客流量的竞争、后端系统和供应链的竞争。
“随着数字管理系统、移动支付、大数据等发展普及，越来越多企业推出线上化、数字化运营模式，加大智能设备投入和使用，餐饮商家数字化改造进程加快，将进一步推动全行业转型升级。”中国连锁经营协会会长裴亮说。
翻译：
“Busy and happy” – this is a lot of restaurant people recently shared feelings. With the intensive optimization and adjustment of the epidemic prevention and control policies, the recovery of the domestic catering market is accelerating, and the streets and alleys are once again lit up with thick fireworks. The “Once Upon a Time in the South of the City” in Jinan Grand View Garden, Shandong Province, saw a surge in visitors during the recent New Year’s Day holiday. “All 11 rooms were full on Saturday night, and the waiting area was also full. I was not finished until 10:30 p.m. Store manager Wang said.
Wang is also excited about the reservations for the New Year’s Eve dinner. “All 11 rooms are booked up, including several on the second day of the Chinese New Year.” ‘New Year’s Day and Spring Festival are the touchstones for the recovery of the catering market, and we are confident of returning to the pre-epidemic state,’ he said.
Recently, various localities have introduced policies and measures to accelerate the recovery of catering market. Chongqing has promoted catering retail consumption by issuing consumption coupons in batches and launching the New Year’s Eve consumption Festival. Wuhan Catering Industry Association jointly launched a series of activities such as simmering soup Nourishing Food Festival and neighborhood New Year Goods Festival. Tianjin launched the New Year’s warming shopping season, driving the commercial area to accelerate the return of fireworks……
Meituan’s data showed that catering consumption recovered to varying degrees in many places, and the customer flow of offline stores increased gradually. In the first two days of the New Year’s Day holiday, online sales of food in restaurants across the country more than doubled compared with the same period in the previous week. Among them, the relevant transactions in Jiangsu, Zhejiang and other places increased by more than 230%.
At the same time, more and more catering enterprises are accelerating the pace of transformation and upgrading through the application of digital technology and smart devices. “Oat noodle fish” “oat noodle village three kinds of mushrooms” “carrot Braised rice”… Hundreds of product development projects are clearly arranged in multi-dimensional tables, with project leaders, completion schedules and priorities at a glance.
Intelligent green peeling machine can peel a basket of green peeling machine in only 1 minute, intelligent fruit pitting machine can complete 1 kg olive pitting in 4 minutes…… In a store of the new tea brand, the reporter saw all kinds of smart devices running efficiently.
“The application of professional intelligent equipment not only reduces the working pressure of staff, improves production efficiency, but also maximizes the guarantee that the taste of each cup of products is consistent.” The company has set up a professional intelligent device research and development team, and has launched 3 smart devices and applied them in stores on a large scale.
China Federation of Commerce recently released the “Top Ten business Hotspots in China in 2023 Outlook Report” shows that, as one of the core driving forces of supply-side upgrading, digitalization has brought profound changes to the catering industry. In the future, the competition in the catering market is not only reflected in the competition of products and services between enterprises, but also reflected in the competition of front-end scene and customer flow, back-end system and supply chain.
“With the development and popularization of digital management system, mobile payment and big data, more and more enterprises have launched online and digital operation models, increased the investment and use of intelligent equipment, and accelerated the process of digital transformation of catering businesses, which will further promote the transformation and upgrading of the whole industry.” China chain Management Association President Pei Liang said.
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