中新网合肥2月4日电 (刘浩 钟蕾 方绿斌)3日，“黄山—四季迎客松与绝美云海”AR创作大赛决赛在黄山玉屏景区开赛。
经过角逐，最终评选出揽胜莲花峰奖、决战光明顶奖、造极天都峰奖、奇思妙想奖、神来之笔奖、锦绣河山奖。
黄山旅游发展股份有限公司党委书记、董事长章德辉在活动致辞中表示：“拥抱元宇宙是黄山旅游发展坚定不移的战略方向，我们感谢、欢迎、期待各位参赛选手关注、选择黄山。黄山拥有无与伦比的绝美风光，黄山市拥有悠久灿烂的徽州文化，对于艺术创作来说，这可谓一方沃土。在各位艺术家的努力下，我们期待产生更多更优秀的黄山AR元宇宙作品，推动黄山数字化从概念到产品的全面发展。”
黄山以赛事活动为载体，通过创作者对黄山实景风光解读，借助AR增强技术，从内容叙事、美学呈现、空间交互、自然人文四个维度，以备受年轻群体喜爱的抽象画表达方式大胆畅想创作，将黄山的千年奇观以数字化的方式进行全新呈现。
本次活动还邀请了四位国内数字艺术领域的大咖级嘉宾莅临黄山之巅担任决赛评委，他们从数字艺术角度出发，就如何与黄山景观文化结合，和广大参赛选手进行了深入交流，并为黄山元宇宙数字化发展提出了宝贵的意见建议。
活动创新性展示了Z世代下艺术与科技的数字黄山呈现，定义了山岳景区增强现实艺术创作的标杆新体验，是黄山旅游顺应文旅元宇宙发展新趋势的又一次先机发声。
本次赛事活动紧抓旅游市场复苏机遇，在黄山旅游新春开门红之际，精心打造黄山数字化品牌新IP，力争通过线上市场的开拓，实现黄山旅游数字化营销精准触达。
据了解，此次赛事活动的优秀作品将被选入黄山数字化内容素材库，经后续调试开发成为可通过手机、平板电脑、AR智能眼镜等终端设备进行体验的沉浸互动式旅游新产品，让更多人感受数字黄山的魅力。(完）
翻译：
China News net Hefei on February 4 (Liu Haozhong, Lei Fang, Lvbin) On December 3, the final of AR creation competition of “Huangshan — The Four Seasons Welcoming Pines and the beautiful Sea of Clouds” kicked off in Yuping Scenic area of Huangshan.
After the competition, the final selection of the Lotus Peak Award. The battle of the bright top award, the best Tiandu Peak Award, the idea award, the Inspiration Award, the Splendid River Mountain Award.
Embracing the meta-universe is the unswervably strategic direction of Huangshan tourism development.
Zhang Dehui, Secretary of the Party Committee and chairman of Huangshan Tourism Development Co., LTD., said in his speech at the event: “Embracing the meta-universe is the unswervably strategic direction of Huangshan tourism development. We thank, welcome and look forward to your attention and choice of Huangshan. Huangshan boasts unparalleled and beautiful scenery, while Huangshan boasts a long and splendid Huizhou culture. Which is a fertile ground for artistic creation. With the efforts of the artists, we look forward to producing more and better Huangshan AR metauniverse works and promoting the comprehensive development of Huangshan digitalization from concept to product.”
Huangshan events as the carrier, through the creators to interpret the real scenery of Huangshan, with the help of AR enhancement technology. Which from the four dimensions of content narration, aesthetic presentation, space interaction, nature and humanity. With the bold imagination and creation of abstract painting expression favored by young groups. Huangshan millennium wonders in a new digital way.
Zhang Dehui, Secretary of the Party Committee and chairman of Huangshan Tourism Development Co., LTD., delivers a speech at the award ceremony
This activity also invited four domestic digital art field of the top of Huangshan as the final judges.
This activity also invited four domestic digital art field of the top of Huangshan as the final judges. They from the perspective of digital art, on how to combine with Huangshan landscape culture. Which in-depth communication with the majority of contestants. And put forward valuable opinions and suggestions for the digital development of Huangshan Yuanuniverse.
The activity creatively displays the digital Huangshan presentation of art and technology under Generation Z. It defines the new standard experience of augmented reality art creation in mountain scenic spots, and is another opportunity for Huangshan tourism to adapt to the new trend of the development of the cultural tourism universe.
This event firmly grasp the opportunity of tourism market recovery, in Huangshan tourism in the Spring Festival, carefully build Huangshan digital brand new IP. And strive to achieve accurate Huangshan tourism digital marketing through the development of online market.
It is understood that the excellent works of the event will be selected into the Yellow Mountain digital content material library. After follow-up debugging development can be experienced through mobile phones, tablets, AR smart glasses and other terminal equipment immersive interactive tourism new products, so that more people feel the charm of digital Yellow Mountain. (finish)
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