钢贸业亟需数字化转型

在大力发展数字经济的时代背景下,数字化转型对于很多行业而言已经不是一道选择题而是必答题。近年来,我国工业制造业企业纷纷加速信息化、数字化进程,钢铁行业也在智能智造、绿色低碳、精细化管理等诸多领域取得进展,但作为产业链上的重要一环,钢贸行业仍然非常传统,数字化水平低,亟需加快转型步伐。

近日,由找钢网主办的2022年度数字化钢贸高峰论坛在沪举行,众多来自全国各地的钢铁从业者、产业专家齐聚上海,把开年钢贸商最重要的工作任务聚焦在了数字化转型领域。

在大力发展数字经济的时代背景下,数字化转型对于很多行业而言已经不是一道选择题而是必答题,对于钢贸行业来讲更是如此。近年来,我国工业制造业企业纷纷加速信息化、数字化进程,钢铁行业也在智能智造、绿色低碳、精细化管理等诸多领域取得进展,但作为产业链上的重要一环,钢贸行业仍然非常传统,数字化水平低,亟需加快转型步伐。

  钢贸行业由于钢铁运输半径的限制,具有鲜明的区域特点,一般情况下钢贸企业很少跨省运输,且多以“熟人生意”“家族经营”作为基本模式,这就导致很多钢贸商产生了严重的路径依赖,缺乏技术升级动力,对新技术新理念的关注和投入不足。一些地方的钢贸商没有构建起本地的进销存系统,更有甚者用黑板报作为数据看板,记账用账本手写,沿用着非常粗放的管理手段,财务、业务很容易就搞成了一笔糊涂账。

  事实上,钢贸行业近年来涌现出一批数字化软件工具,可以帮助企业解决如库存管理、人员管理、客户管理、经营报表等一些实际问题,而且就服务价格而言也并不会对企业造成太大负担。但即便如此,钢贸商管理思路的转变仍显迟缓,仍然沿用传统方式,这种经营管理模式已经明显不适应钢铁行业整体数字化转型的节奏。

  对此,当务之急是要在业内加大宣传普及力度。身处移动互联网时代,很多钢贸商也并不是不想转型升级,而是对数字化的效用和好处没有直观认识。因此,主管部门、行业协会以及相关的软件供应商,可以通过论坛、沙龙、商会等形式对钢贸商积极推广数字管理理念,打造一批典型的数字化转型案例,让钢贸商认识到转型带来的效益,并充分认识到传统路径过度依赖人力、信息不对称等弊端。

  另外,还需要加大数字化工具服务力度,软件商要主动出击,从供给侧入手,刺激钢贸商的转型需求。虽然现在不少软件商推出了一些钢贸行业的SaaS工具,但是专业性、针对性仍有待提高,售后服务更要加把劲。有些钢贸企业就是因为在使用服务过程中遇上问题不能及时解决,从而对数字化产生了抵触情绪。其实,SaaS的本质就是“软件即服务”,软件是关键,服务也很重要,软件商应当主动配合,不断调整数字平台的功能布局,创造更多钢铁贸易的应用场景,不停迭代升级以满足现代钢贸产业的需求。

  可喜的是,从当前国内发达地区的钢贸产业形势看,数字化转型已经提上日程,并渐成趋势。相信随着数字经济发展步伐的加快,越来越多软件服务企业的技术与服务能力会更加成熟,在政策引导和良好的示范效应下,更多钢贸企业也会享受到数字化转型带来的红利。

翻译:

Recently, the 2022 Annual digital Steel Trade Summit Forum hosted by Zhaogang.com was held in Shanghai. Many steel practitioners and industry experts from all over the country gathered in Shanghai. Which focusing on the most important task of the opening of the New Year steel trade in the field of digital transformation.

Digital transformation is no longer a choice but a must for many industries, especially for steel trade industry.

Under the background of vigorously developing digital economy, digital transformation is no longer a choice but a must for many industries. Especially for steel trade industry. In recent years, Chinese industrial and manufacturing enterprises have accelerated the process of informatization and digitalization. And the iron and steel industry has also made progress in many fields. Such as intelligent manufacturing, green and low-carbon, refined management. However, as an important part of the industrial chain, the steel trade industry is still very traditional. It with a low level of digitalization, and needs to accelerate the pace of transformation.

Due to the limitation of steel transportation radius, steel trade industry has distinct regional characteristics. In general, steel trade enterprises seldom transport across provinces. And most of them take “acquaintance business” and “family management” as the basic mode, which leads to a lot of steel trade enterprises have serious path dependence. Lack of technological upgrading power, and insufficient attention and investment on new technology and new concept. Some local steel traders did not build a local purchase-sales-inventory system. What is more, the blackboard newspaper as a data Kanban, bookkeeping with handwritten books, using a very extensive management means, financial, business is easy to make a muddle.

A number of digital software tools have emerged in the steel trade industry in recent years.

In fact, a number of digital software tools have emerged in the steel trade industry in recent years, which can help enterprises solve some practical problems such as inventory management, personnel management, customer management, business statements and so on. Moreover, in terms of service price, it will not cause too much burden to enterprises. But even so, the transformation of steel traders’ management ideas is still slow. It still in use of the traditional way. This management mode has been obviously not adapted to the pace of the overall digital transformation of the steel industry.

To this, it is urgent to increase publicity and popularization in the industry. In the era of mobile Internet, many steel traders do not want to transform and upgrade. But do not have an intuitive understanding of the utility and benefits of digitalization. Therefore, competent authorities, industry associations and related software suppliers can actively promote the concept of digital management to steel traders through forums, salons. The chambers of commerce and other forms to create a number of typical digital transformation cases. So that steel traders can realize the benefits brought by the transformation. And fully realize the drawbacks of the traditional path of over-reliance on manpower, information asymmetry and so on.

It is also necessary to increase the strength of digital tool services.

In addition, it is also necessary to increase the strength of digital tool services, software providers should take the initiative to stimulate the transformation demand of steel traders from the supply side. Although many software vendors have launched some SaaS tools in the steel trade industry, the professionalism and pertinentness still need to be improved. And the after-sales service should be strengthened. Some steel trade enterprises because in the use of services in the process of problems can not be solved in a timely manner, so as to digital resistance. In fact, the essence of SaaS is “software as a service”, software is the key, service is also very important, software providers should take the initiative to cooperate, constantly adjust the functional layout of the digital platform, create more steel trade application scenarios, keep iterative upgrade to meet the needs of modern steel trade industry.

Encouragingly, from the current situation of steel trade industry in developed areas of China, digital transformation has been put on the agenda, and gradually become a trend. It is believed that with the acceleration of the development of digital economy. More and more software service enterprises will become more mature in technology and service capabilities. Under the guidance of policies and good demonstration effect. More steel trade enterprises will also enjoy the dividends brought by digital transformation.

文章链接:http://www.ce.cn/cysc/ny/gdxw/202302/08/t20230208_38381539.shtml

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