CRM的分类有哪些?CRM的分类有哪几种方式?数字化转型网szhzxw.cn
根据客户的类型不同,CRM可以分为B2B CRM及B2C CRM. B2B CRM中管理的客户是企业客户,而B2C CRM管理的客户则是个人客户。提供企业产品销售和服务的企业需要的B2B的CRM,也就是市面上大部分CRM的内容。而提供个人及家庭消费的企业需要的是B2C的CRM。数字化转型网szhzxw.cn
根据CRM管理侧重点不同又分为操作型和分析型CRM。大部分CRM为操作型CRM,支持CRM的日常作业流程的每个环节,而分析型CRM则偏重于数据分析。
翻译:
Classification of CRM数字化转型网szhzxw.cn
What are the categories of CRM? What are the ways to classify CRM?
According to different types of customers, CRM can be divided into B2B CRM and B2C CRM. The customers managed by B2B CRM are enterprise customers, while the customers managed by B2C CRM are individual customers. B2B CRM, which is the content of most CRM on the market, is needed by enterprises that provide enterprise product sales and services. Businesses that provide personal and household consumption need B2C CRM.数字化转型网szhzxw.cn
CRM is divided into operational CRM and analytical CRM according to different management emphases. Most CRM is operational and supports every part of the daily operational process of CRM, while analytical CRM focuses on data analysis.

