“数字化其实是能说话的数字，它能打破时空局限，替代人工通过精确的数据反馈设备的问题。”在首期《中上协会客厅》中，围绕“数字化转型——上市公司高质量发展的必由之路”这一主题，新希望六和董事长刘畅分享了她对数字化转型的理解。
“如果在猪场一旦停了电，那一晚上猪舍里面就不能恒温，可能就会死很多的资产，猪就是我们的资产，所以这些事情都是需要跨越时间、跨越空间去做到的。”对于新希望六和来说，刘畅表示眼下数字化转型最重要的方向是要解决场景当中最痛最痒的地方。
“数字化这个话题太大了，咱们究竟要在哪个场景解决哪几个痛点，这是需要一支非常紧密的团队达成共识的。”刘畅表示转型中都会经历周折，对于阶段性的困难能够有清晰认识，共同完善制定远期目标。
一、数字化应是能说话的数字
“数字化转型需要有载体，也要花很多成本和力气去做，新希望六和从2018年就开始对公司数字化方面进行了规划”，刘畅称公司主要是希望在种植业和养殖业上收获成效。
“种植业方面我们主要运用物联网技术去采集数据，提供一些有效的相关判断”，而对于公司主业养殖业方面，刘畅表示，它是一个混合型产业链，这其中的数字化转型是一个巨大且难以简单描述的事情。“西方养牛比较多，牛项圈采集生物信息和物联网互相作用的措施相对成熟。但对于我国，我们是猪肉消耗量最大的国家，新希望六和最主要的业务就是养猪、养鸡、养鸭，之后就是屠宰和生产肉食品，它是一个从前端大宗商品到后端偏向消费品的产业链形态。此外销售端和管理层面都会涉及数字化的部分。”
“业务寿命本身特别长，加上还存在管理的问题，在2018年刚提及数字化概念的时候，其实是有些无从下手的。”基于历史原因，刘畅表示新希望六和其实早前是以信息化作为基础，去布局公司的数字化转型的。
“我们不管是跟用友还是其它的第三方合作，在生产环节的信息化布局已经做得不错，但信息化仅仅是信息化。讲个故事很逗，比如说我们的养猪场有将近10万个摄像头，但我真的去到一线做调研的时候发现，摄像头并不能说话。”刘畅因此定义，数字化其实是能说话的数字，“这个数字它能替代一些人工，告诉你更精确的数据，穿越时空维度，让一个当时不在现场的主管能够通过自己手机精确地知道我哪一个设备出问题了，这才能真正发挥功效。”
“如果在猪场一旦停了电，那一晚上猪舍里面就不能恒温，可能就会死很多的资产，猪就是我们的资产，所以这些事情都是需要跨越时间、跨越空间去做到的。”对于新希望六和来说，刘畅表示眼下数字化转型最重要的方向是要解决生产经营场景当中最痛最痒的地方。
刘畅表示，一直以来是养殖场的工人去看护“资产”，更多的是靠个人经验，而每个人的经验却参差不齐，如何把这些经验变成数据、冠以算法、用物联方式，让动物和环境数据最后都能够转化为提供决策更方便的依据，是新希望急需考虑的问题。
“这件事情还蛮难的，眼下我们觉得可能更重要的还是在农业场景当中，把工业化的那部分先做起来。现代化养殖是有工业化排产的逻辑，所以我们首先是在环控、地磅、摄像头等方面做升级，让它们能够保证动物的生存环境，环境好了，食物可控，动物生病的几率会大大降低。”刘畅对于具体的场景应用进一步解释道。
二、转型核心在于组织管理 照搬国外经验未必有效
“数字化最底层核心的还是管理，企业在当前这个阶段最重要的是什么，这是一个选择题。”除了在业务上的数字化布局，刘畅表示，组织升级同样是数字化的关键部分，“管理上如果还不能精细化，先上数字化可能反而会添乱。”
“数字化这个话题太大了，咱们究竟要在哪个场景解决哪几个痛点，这是需要一支非常紧密的团队达成共识的。”刘畅说转型中都会经历周折，这些都是需要组织紧密团结，对于阶段性的困难能够有清晰认识，共同完善制定远期目标，“希望是能从管理角度上横向到边纵向到底，在场景当中通过工业化的这部分使得周期性行业能够在不确定性当中，拥有更多的确定性。”
除了组织的升级之外，刘畅称数字化转型还需要重视上下游链接，“新希望六和并不是原生的互联网企业，我们还是基于线下生产，给消费者提供能负担得起的好产品，进而叠加对我们的信任度实现发展。”
而在具体数字化转型措施的选择上，刘畅提出新鲜时髦的技术可以去尝试，但是最关键的还是要了解这个社会普遍的痛点，“比如说我们的物流环节如何能保证食品的新鲜安全。”对于西方同行业的一些举措，刘畅认为拿到中国也不一定是有效的，“还是得根据消费者最关心的问题，倒推去制定我们自己的数字化举措。”
三、“卡脖子”问题正逐步解决
对于新希望六和发展中遇到的“卡脖子”问题，刘畅表示,“在植物蛋白的获取上，我们还是会常年依赖于国外进口，因此现在对于我们来说，最急需解决的是植物种子的育种研发；第二个问题就是在动物养殖的过程中尽可能地降低对蛋白的依赖。”刘畅称这不仅需要技术上的支持，也需要很大的资金成本。“除了育种技术需要提升以外，养殖业中的排泄处理如何避免环境污染也是需要重视的”，这同样需要更高效的处理方式。
“我觉得通过这些年的积累，我们在种植业方面的‘卡脖子’问题已经逐渐变得比较微弱了。”刘畅举例称，全球各个地方的作物是不一样的，农作物生长受到物理环境的限制，“譬如我这里就是生产不出豆瓣酱，或许可以用桂林辣椒酱替代，那么这是一个配方系统，这样的应变解决需要长期的积累。”而在新希望主业畜牧方面，刘畅接着说道，“比如在猪的育种上面，以前完全要靠买卖，但由于不断的积累，我们现今已具备一定规模，可以在中国冷的、热的的各种不同环境中去养殖。”
“很高兴自己能够成为数字化产业升级这一代的参与者。”对于未来，刘畅坚信中国一定能在全球范围内创造属于自己独特的管理经验、引领世界，“相信科技会让我们更美好。”
翻译：
“Digital is actually talking numbers, it can break the limitations of time and space, instead of human through accurate data feedback equipment.” In the first issue of the China-Shanghai Association Living Room, Liu Chang, chairwoman of New Hope Liuhe, shared her understanding of digital transformation around the theme of “Digital transformation — the only Way to high-quality development of listed companies”.
“If the electricity in the pig farm is stopped, the temperature in the pig house can not be kept constant that night, and a lot of assets may die. Pigs are our assets, so these things need to be across time, across space to do.” For New Hope Liuhe, Liu says the most important direction of digital transformation is to solve the most painful and itchy parts of the scene.
“Digital is such a big topic that it takes a very tight team to agree on which pain points to address in which scenarios.” Liu Chang said that the transition will go through twists and turns, for the stage of difficulties can have a clear understanding, and jointly improve the development of long-term goals.
1. Digitization should be talking numbers
“Digital transformation requires a carrier, which also requires a lot of cost and effort. New Hope Liuhe has been planning the digital aspect of the company since 2018,” Liu said, adding that the company mainly hopes to reap benefits in the planting and breeding industries.
“In the planting industry, we mainly use the Internet of Things technology to collect data and provide some effective judgment.” As for the company’s main business, aquaculture, Liu Chang said that it is a mixed industry chain, in which the digital transformation is a huge and difficult to describe. “There are a lot of cattle raised in the West. And the interaction between cattle collars and the Internet of Things is relatively mature. But for China, we are the country that consumes the most pork. The main business of New Hope Liuhe is raising pigs, chickens and ducks, and then slaughtering and producing meat. It is an industrial chain from front-end bulk commodities to back-end consumer goods. There is also a digital component at both the sales and management levels.”
“The longevity of the business itself is extremely long, and there are management issues. So when we first started talking about digital in 2018, it was a bit of a dead end.” Based on historical reasons, Liu Chang said that New Hope Liuhe had already laid out the company’s digital transformation on the basis of information technology.
Liu Chang expressed
“Whether we cooperate with Yonyou or other third parties, the informationization layout in the production link has done well. But informationization is only informationization. It’s funny to tell a story, like we have nearly 100,000 cameras on our pig farm. But when I actually go out and do research. The cameras don’t talk.” “It can replace some human beings and tell you more accurate data. Through the dimension of time and space. A supervisor who is not at the scene at that time can know exactly which device is wrong through his mobile phone. Only then can it really work.”
“If the electricity in the pig farm is stopped. The temperature in the pig house can not be kept constant that night, and a lot of assets may die. Pigs are our assets, so these things need to be across time, across space to do.” For New Hope Liuhe, Liu Chang said the most important direction of digital transformation is to solve the most painful parts of the production and operation scene.
Liu Chang said that it has always been the workers in the breeding farm who take care of the “assets”
Liu Chang said that it has always been the workers in the breeding farm who take care of the “assets”. Relying more on their personal experience, and everyone’s experience is uneven. How to turn these experiences into data, algorithms and the Internet of things. So that animal and environmental data can be converted into more convenient basis for decision-making is an urgent problem for New Hope.
“It’s a tough thing to do, and right now we think it’s probably more important to do the industrial part of the agricultural scene first. Modern farming is the logic of industrial production scheduling. So we first upgrade in environmental control, weighscale, camera and other aspects. So that they can ensure the living environment of animals, a good environment, controllable food, animal disease will be greatly reduced.” Liu Chang further explained the application of specific scenarios.
2. The core of the transformation is that copying foreign experience in organizational management may not be effective
“The bottom core of digitization is still management. What is the most important thing for an enterprise at this stage is a choice question.” In addition to the digital layout of the business, Liu Chang said that organizational upgrading is also a key part of digitalization. “If the management can not be refined, the first digitization may instead add chaos.”
“Digital is such a big topic that it takes a very tight team to agree on which pain points to address in which scenarios.” Liu Chang said that the transformation will go through twists and turns, which requires a close organization. A clear understanding of the difficulties at the stage, and the joint development of long-term goals. “I hope that from the perspective of management, from the horizontal to the edge to the vertical to the end. Through this part of industrialization in the scene, cyclical industries can have more certainty in the uncertainty.”
In addition to the upgrading of the organization, Liu Chang said that the digital transformation also needs to pay attention to the upstream and downstream links, “New Hope Liuhe is not the original Internet company. We are still based on offline production, to provide consumers with affordable good products, and then add trust in us to achieve development.”
In terms of the choice of specific digital transformation measures, Liu Chang proposed that fresh and fashionable technologies can be tried, but the most important thing is to understand the common pain points of the society, “for example, how can our logistics links ensure the freshness and safety of food. As for some of the initiatives of the Western industry, Liu Chang believes that China is not necessarily effective. “We still have to develop our own digital initiatives based on what consumers are most concerned about.”
3. The problem of “neck congestion” is gradually being solved
As for the “bottleneck” problem encountered in the development of New Hope Liuhe, Liu Chang said. “We will still rely on foreign imports for the acquisition of plant protein. So the most urgent problem for us now is plant seed breeding research and development. The second issue is to reduce the dependence on protein as much as possible in animal farming.” Liu says this requires not only technical support, but also a large capital cost. “In addition to improving breeding technology. Attention should be paid to how to avoid environmental pollution by excreting in the breeding industry.” Which also requires more efficient treatment methods.
“I think over the years, our ‘bottleneck’ problem in farming has gradually become less severe.” Liu Chang, for example, said that crops are different in different parts of the world and their growth is limited by the physical environment. “For example, I can’t produce bean paste here. Maybe I can replace it with Guilin chili sauce. In terms of New Hope’s main business, animal husbandry, Liu Chang added, “For example. In the breeding of pigs, we used to rely entirely on sales, but because of continuous accumulation. We now have a certain scale, which can be raised in China’s cold, hot and various different environments.”
“I am very happy to be a member of the digital industry upgrading generation.” For the future, Liu Chang firmly believes that China will be able to create its own unique management experience in the global scope and lead the world. “I believe that science and technology will make us better.”
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