“公路城市物流中心，连接着人、车、货等物流要素，是城市重要物流基础设施，数字化改造不仅有利于提升物流运行效率与质量，也有利于整合小散弱的公路物流服务主体。”今年全国两会，全国人大代表、传化集团董事长徐冠巨建议，加快公路物流基础设施的数字化建设进程。
徐冠巨说，传化集团始终以变革和数字化促进高质量发展，在科技创新上持续发力，“未来，传化集团每年的科技投资要保持50%的增长。”数字化转型网www.szhzxw.cn
一、公路物流基础设施亟待数字化改造
在杭州传化公路港内的奥的斯机电华东物流中心，通过传化智联的精益化交付保障与数字化供应链服务，实现了BOSS数字驾驶舱、月台预约叫号、智能监控、人车货智能识别、运输管理系统、天翼镖星等全场景数字应用。
多年来，传化物流业务持续创新，以线上线下结合的平台模式建设起了一张“传化货运网”，线下城市物流中心网络与线上数字化平台协同发力，赋能物流主体，保障产业链供应链运行畅通。
但放眼全国，公路物流基础设施的数字化程度仍然较低。据第三方统计，尽管64.4%的物流园区搭建了物流信息平台，但平台建而不联、联而不通的情况十分普遍。
徐冠巨调研发现，公路物流基础设施数字化程度不高主要有两方面原因：一是相较于航运、铁运、海运，公路物流基础设施多是企业投资行为，数字化改造的初期投入较高，企业面临较大的投资运营压力；二是公路物流的平台和主体之间分散、割裂，数字化建设缺乏统一标准和规范，难以发挥出数据集成共享的效用。
“产业链供应链是畅通国内国际经济循环的关键，推动物流基础设施数字化升级，将大大提升供应链效能。”徐冠巨建议，设立“公路物流基础设施的数字化改造专项工程”，加快公路物流基础设施的数字化建设进程。数字化转型网www.szhzxw.cn
徐冠巨还建议，设立国家、省部级重点专项项目库，与国家物流枢纽的建设充分结合，每年评审并纳入一批数字化改造重点项目。为公路物流基础设施数字化改造项目提供专项资金支持，对于纳入项目库的改造项目平台企业，给予一定比例的数字化改造专项资金支持；针对参与项目范围所涉及和覆盖的物流企业，对其物流装备自动化、智能化改造的投入给予一定额度补贴。建议联合物流行业龙头企业与平台企业，共同制定公路物流基础设施数字化标准，包括数字化园区顶层设计、行业标准及数据标准，从顶层设计引导数字化升级，并在重点项目建设中评选一批标杆示范项目进行推广。
二、穿越经济周期 驱动转型升级
作为浸润市场30多年的知名企业家，徐冠巨敏锐感受到了大变局下的危与机。他认为，全球产业链供应链重构对企业经营发展带来冲击，同时，民营企业自身也进入到了转型升级的新阶段，“内外因素叠加，民营企业正在经受挑战与考验。”
徐冠巨说，可喜的是，党的二十大胜利召开，中央经济工作会议进一步作出决策部署，让民营企业家们吃下了定心丸，极大激发了市场活力。与此同时，各级党委政府快速行动，着力拼经济、服务企业，因地制宜推进了一系列有力的举措，营商环境得到了进一步的优化提升。
“这些举措，让企业在转型升级关键期得到了实实在在的支持。”徐冠巨举例说，传化所在的萧山区，创新提出“兵团化会战+专班化运作”工作机制，推行产业项目“一图两色三协同”管理方法，每个项目从洽谈开始就量身定做一张流程图，用两种颜色清晰标注政府和企业各自侧重的任务与流程节点，将政府部门、企业、中介三方面力量有序协同到项目上来，极大地减少了企业协调的难度，让企业明显体会到“效率就是额外的利润”。
把准时代脉搏，传化一直是转型升级的践行者。徐冠巨向上海证券报记者介绍，近年来，传化集团以数字化转型为主线，坚定推进转型升级向纵深发展，努力赢得经营主动和发展主动。2020年至2022年，集团营业总收入复合增长率14%，利润总额复合增长率40%，税收贡献复合增长率31%。
发展的核心动能来自创新。最近三年，传化集团科技投入年均复合增长59%，投资年均复合增长22%。“今年，仍有一系列的项目投资建设，预计保持在50%以上的增长，投入规模达到120亿元，科技投资也将持续保持50%的增长。”数字化转型网www.szhzxw.cn
“过去，我们企业经历的是经济小周期，未来将考验我们度过经济大周期的能力。”徐冠巨建议，政企合力排除干扰，始终坚定对未来的信念；民营企业要正确对待环境变化、正确对待自己，增强使命感和责任感；深化亲清政商关系，更好地服务企业发展。
“我们要主动转变角色与做法，着力在打造企业核心竞争力上下功夫。始终与时代同步、与国家同频，坚定对未来的信心！”徐冠巨说。
翻译：
“Highway urban logistics center, connecting people, vehicles, goods and other logistics elements, is an important urban logistics infrastructure. Digital transformation is not only conducive to improving the efficiency and quality of logistics operation, but also conducive to integrating small scattered and weak highway logistics service subjects.” This year’s National Two sessions, the National People’s Congress, Chuanhua Group chairman Xu Guanju suggested that speed up the road logistics infrastructure digital construction process.
Xu Guanju said that Chuanhua Group has always promoted high-quality development through transformation and digitalization, and continued to make efforts in scientific and technological innovation. “In the future, the annual scientific and technological investment of Chuanhua Group will maintain 50% growth.”
Highway logistics infrastructure is in urgent need of digital transformation数字化转型网www.szhzxw.cn
In the East China logistics Center of Otis Electromechanical in Hangzhou Chuanhua Highway Port, through the lean delivery guarantee and digital supply chain service of Chuanhua Zhilian, the digital applications of BOSS digital cockpit, platform reservation calling, intelligent monitoring, intelligent identification of people, vehicles and goods, transportation management system, Tianyi star and other scenes have been realized.
Over the years, Chuanhua logistics business has continued to innovate and built a “Chuanhua freight network” by combining online and offline platforms. Offline city logistics center network and online digital platform work together to empower logistics subjects and ensure smooth operation of industrial chain and supply chain.
But across the country, the digital level of highway logistics infrastructure is still low. According to third-party statistics, although 64.4% of logistics parks have set up logistics information platforms. It is very common for the platforms to be built without connecting or connecting.
According to Xu Guanju’s investigation, there are two main reasons for the low digitalization degree of highway logistics infrastructure.
First, compared with shipping, railway transportation and sea transportation, highway logistics infrastructure is mainly an investment behavior of enterprises. The initial investment of digital transformation is relatively high, and enterprises are faced with greater pressure of investment and operation. Second, the platform and the main body of highway logistics are scattered and separated, and the digital construction lacks unified standards and norms. Which makes it difficult to give play to the utility of data integration and sharing.
“The industrial chain and supply chain are the key to smooth the domestic and international economic cycle. Promoting the digital upgrading of logistics infrastructure will greatly improve the efficiency of the supply chain.” Xu Guanju suggested setting up a “special project of digital transformation of highway logistics infrastructure” to speed up the process of digital construction of highway logistics infrastructure.
Xu Guanju also suggested the establishment of national, provincial and ministerial level key special projects database, fully combined with the construction of national logistics hub. A number of key digital transformation projects reviewed and included every year. Provide special fund support for highway logistics infrastructure digital transformation projects. And give a certain proportion of special fund support for digital transformation to the transformation project platform enterprises included in the project database; 数字化转型网www.szhzxw.cn
For the logistics enterprises involved and covered by the project scope, a certain amount of subsidies will be given to their input in the automation and intelligent transformation of logistics equipment. It is suggested to work with leading enterprises in the logistics industry and platform enterprises to jointly develop digital standards for highway logistics infrastructure. Including top-level design, industry standards and data standards for digital parks, guide digital upgrading from top-level design. And select a batch of benchmark demonstration projects for promotion in the construction of key projects.
Drive transformation and upgrading through the economic cycle
As a well-known entrepreneur infiltrating the market for more than 30 years, Xu Guanju keenly felt the crisis and opportunity under the great changes. He believes that the restructuring of the global industrial chain and supply chain has brought impacts on the operation and development of enterprises. At the same time, private enterprises themselves have entered a new stage of transformation and upgrading. “Private enterprises are undergoing challenges and tests due to the combination of internal and external factors.”数字化转型网www.szhzxw.cn
Xu Guanju said that it is gratifying that the Party’s 20th National Congress was successfully held and the Central Economic Work Conference made further decisions and arrangements. Which reassured private entrepreneurs and greatly stimulated the vitality of the market. At the same time, Party committees and governments at all levels have acted quickly to strengthen the economy and serve enterprises. And promoted a series of powerful measures in light of local conditions. The business environment has been further optimized and improved.
“These measures have given enterprises real support during the critical period of transformation and upgrading.” Xu Guanju, for example, said that Xiaoshan District, where Chuanhua is located, has innovated and put forward the working mechanism of “regiment-oriented battle + specialized operation”. And carried out the management method of “one picture, two colors and three coordination” for industrial projects. From the beginning of the negotiation of each project, a flow chart is tailored. With two colors clearly marking the tasks and process nodes that the government and enterprises respectively focus on. The orderly coordination of government departments, enterprises and intermediaries into the project greatly reduces the difficulty of enterprise coordination and makes enterprises obviously realize that “efficiency is extra profit”.
The pulse of The Times, transmission has been the practitioner of transformation and upgrading.
Xu Guanju introduced to Shanghai Securities News reporters, in recent years. Chuanhua Group to digital transformation as the main line, firmly promote the transformation and upgrading to the in-depth development. And strive to win the operation initiative and development initiative. From 2020 to 2022, the group’s total operating revenue grew at a compound rate of 14%. Total profit at a compound rate of 40%, and tax contribution at a compound rate of 31%.
The core driving force for development comes from innovation. In the last three years, the average annual compound growth of technology investment and investment of Chuanhua Group is 59% and 22%. “This year, there are still a series of projects investment construction, is expected to maintain a growth of more than 50 percent, investment scale reached 12 billion yuan, science and technology investment will continue to maintain 50 percent growth.”
“In the past, our companies experienced small economic cycles. And the future will test our ability to survive big economic cycles.” Xu Guanju suggested that the government and enterprises work together to eliminate interference. Always firm faith in the future; Private enterprises should treat the environment change correctly. Treat themselves correctly, enhance the sense of mission and responsibility. Deepen the friendly and clean relationship between government and business to better serve the development of enterprises.数字化转型网www.szhzxw.cn
“We should take the initiative to change the role and practice. And focus on building the core competitiveness of the enterprise. Always keep pace with The Times, the same frequency as the country, firm confidence in the future!” Xu Guanju said.
本文由数字化转型网（www.szhzxw.cn）转载而成，来源：上海证券报，作者：吴正懿；编辑/翻译：数字化转型网宁檬树。
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