今年1月22日,美国第二大连锁零售商卡马特以163亿美元的巨额负债申请破产保护。同一天,卡马特几十年来的老对手、美国第一大连锁零售商沃尔玛则宣布,2001财政年度公司销售收入超过2200亿美元,成为全美乃至全球销售额最大的公司。卡马特和沃尔玛的差距为什么会越来越大?数字化转型网szhzxw.cn
有专家指出,两者的最大差别在于对信息技术的把握。卡马特的信息技术总裁(CIO)一直末能拿出一套切合公司实际的信息管理系统来有效管理库存、运输和储藏等商品供应链。其连锁店货架经常“开天窗”,现有商品摆放无序就是明证。而沃尔玛则专门建立了世界上一流的电脑管理系统、卫星定位系统和电视调度系充,全球4100多个店铺的销售、订货、库存情况可以随时调阅查询。公司和休斯公司合作,发射了专用通信卫星,用于全球店面的信息传送与运输车辆的定位和联络。所以,沃尔玛有今日的成功,其优秀的CIO功不可没。数字化转型网szhzxw.cn
毫无疑问,当今时代是信息时代。信息不仅对连锁经营者具有重要价值,恐怕所有的企业经营者都必须把信息工作放在十分重要的位置。寻找信息、把握信息、运用信息,才能在第一时间、第一场合抓住第商机,从而为成功经营奠定坚实的基础。数字化转型网szhzxw.cn
信息的重要价值全在于运用,而运用好、管理好信息才是企业决胜市场的关键。管理信息一靠系统,二靠人才,归根结底靠人才,因为信息管理系统是由懂行的信息人才开发出来的,这些信息人才的核心就是CIO。
CIO的全部工作就是整合出一套适合经营形势和企业实际的信息管理系统,并使之在使用中得心应手。每个企业都涉及人流、物流、资金流的管理,保证“三流”的顺畅、高效靠的是信息流能动作用的发挥。数字化转型网szhzxw.cn
CIO的工作流程在某种意义上就是信息流管理。相比企业总裁,CIO只相当于专业性的部门经理,但他的地位应该仅次于总裁。企业经营决策一经制定,CIO就要将这些决策变成信息流,使企业的人力、物力、财力按照一定的逻辑科学流动、运转,发军最大的效能。在企业所有的管理活动中,信息管理必须是仅次于决策管理的高层次管理,其它管理都要服从和服务于信息管理。数字化转型网szhzxw.cn
从某种意义上说,沃尔玛的成功取决于其拥有一个优秀的CIO,而卡马特的经营失败则在于没有一个好的CIO。不能驾驭信息,就会被信息时代无情地抛弃,这个教训极为深刻。对于心怀长远的企业来说认真打造好一个优秀的CIO,确是一件至关重要的大事。数字化转型网szhzxw.cn
翻译:数字化转型网szhzxw.cn
On January 22nd Carmart, America’s second-largest chain retailer, filed for bankruptcy protection with $16.3 billion in debt. On the same day, Wal-Mart, Kmart’s decades-long rival and the largest chain retailer in the United States, announced that it had generated more than $220 billion in sales in fiscal 2001, making it the largest company in the United States and the world by sales. Why is the gap between Kmart and Wal-Mart widening? Some experts point out that the biggest difference between the two lies in the grasp of information technology. 数字化转型网szhzxw.cn
Kamat’s CIO had never been able to come up with an information management system that suited his company to effectively manage the supply chain of goods such as inventory, transportation and storage. Shelves in its chain stores are often “open”, as evidenced by the disordered display of existing goods. Walmart has specially established the world’s first-class computer management system, satellite positioning system and TV scheduling system, the sales, orders, inventory of more than 4100 stores in the world can be consulted at any time. In partnership with Hughes, the company has launched dedicated communications satellites to transmit information to global stores and locate and communicate with delivery vehicles. So, Wal-Mart has today’s success, its excellent CIO contributed.数字化转型网szhzxw.cn
There is no doubt that the present age is the information age.
Information is not only of great value to chain operators. I am afraid that all business operators must put information work in a very important position. To find information, grasp information, use information. In the first time, the first occasion to seize the first business opportunities. So as to lay a solid foundation for successful business. The important value of information lies in the application. And the use of good, good management of information is the key to win the market. Management information depends on the system. Two rely on talent, in the final analysis on talent. Because the information management system is developed by knowledgeable information talent, the core of these information talent is CIO. 数字化转型网szhzxw.cn
All the work of CIO is to integrate a set of suitable business situation and enterprise actual information management system, and make it handy in use. Every enterprise involves the management of human flow, logistics and capital flow. The smooth and efficient operation of the “three flows” depends on the active role of information flow. The CIO’s workflow is, in a sense, information flow management. A CIO is a professional department manager compared to a corporate president, ut his position should be second only to the president. Once the business decision is made, the CIO will make these decisions into the information flow, so that the human, material and financial resources of the enterprise in accordance with a certain logical and scientific flow, operation, send the maximum effectiveness of the army. 数字化转型网szhzxw.cn
In all management activities of enterprises, information management must be a high-level management second only to decision management, and other management must obey and serve information management.
In a sense, Wal-Mart’s success depended on having a good CIO, while Kamat’s failure was not having a good CIO. The lesson that those who fail to control information will be ruthlessly abandoned by the information age is profound. For long-term enterprises to seriously build a good CIO, it is a crucial event.
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