刚刚过去的2022，毫无疑问，“不确定性”成为了商业领域最热门的关键词。疫情的反复，地缘政治危机，通货膨胀，气候异常等各种因素交织在一起，考验着全球企业在面对复杂环境时的韧性，能否在面对不确定性时激流勇进，勇于变革，找到新的增长路径，成为了所有企业管理者的必修课。
在近日由《哈佛商业评论》主办的“2022新增长大会”中，联想高级副总裁，全球CIO及方案服务业务集团CTO胡贯中（Art Hu），成功入选2022中国新增长·先锋人物榜。在胡贯中的带领下，联想全球 IT团队通过数字化与智能化转型，为联想全价值链体系打造了坚实的数字化基础，帮助公司在面对充满不确定性的市场时，仍能够保持敏捷与韧性，实现业务模式的变革，探寻新的增长机会。
2021年，联想正式推出了一切皆服务品牌TruScale，这是联想以服务为导向的战略转型的核心举措之一，目标是将传统的硬件、软件、服务分散采购的模式，整合成可以订阅的、一站全包的服务模式，涵盖DaaS，SaaS，IaaS，到PaaS层。为了让全新的业务模式在全球落地，就要求联想的IT团队通过数字化转型的手段去帮助联想的方案服务业务集团（SSG）实现这个业务目标。为此，胡贯中带领团队，与业务团队紧密合作，共同启动了一切皆服务（Everything as a Service-EaaS）数字化转型项目，目标就是要整合内部的流程和工具，为联想打造端到端的完整业务能力，去赋能联想以服务为导向的全新业务模式。有了EaaS的赋能，联想的业务团队将可以向客户提供支持订阅模式的IT服务，客户可以灵活地按照资源实际使用量来付费，这让企业能够更加科学合理地规划和使用IT资源。数字化转型网szhzxw.cn
在Gartner 2023十大战略趋势中，Gartner预测元宇宙将迎来更多发展机会，到2027年，全球超过40%的大型企业机构将在基于元宇宙的项目中使用Web3、增强现实（AR）云和数字孪生的组合来增加收入。联想全球 IT团队早已具有前瞻性地在元宇宙方向上进行了布局，并推出自研的EnVision元宇宙，平台聚焦于企业级应用，致力于构建完整生态。借助自身的AR/VR技术，目前EnVision已经在电商、会展等多个领域实现落地应用。团队在2022为联想来酷科技打造的来酷星球电音节，2小时内吸引了超过15万独立用户访问，平台新增用户3万人，当晚电商业务GMV金额突破1亿人民币。成功帮助来酷构建了基于元宇宙技术的数字化营销能力，为业务的持续增长开辟了新的路径。数字化转型网szhzxw.cn
业务的增长不仅要在线上发力，线下零售的作用也不可小觑。为此，联想IT团队打造了全自研智慧零售解决方案，通过数字化智能化技术手段为业务提供了基于全客户旅程、打通线上线下全触点，全网融合的零售业务解决方案。该方案自2019年上线后，帮助联想所有得门店提高运营效率，节约运营成本，并打造了精准营销的能力。从而实现了单店费用节省60%，坪效增加30%，精准营销让营销的ROI增加20%的业绩目标。智慧零售解决方案目前已累计支持了联想中国区超过1万家国内门店和海外超500家门店。另外，2022年通过该方案助力联想消费门店销售、服务一体化能力建设，可支持处理维修单的消费门店已超过1700家。在满足客户一站式购买和维修需求的同时，门店盈利也有了大幅提升，在联想2022/23上半财年中，销售、服务一体化门店客户五星好评率超过97%。
可以看到，胡贯中正在带领联想Global IT团队已从幕后走到台前，成为业务团队的合作伙伴，并以驱动业务增长为目标，在充满不确定性的时代里，帮助联想借助数字化与智能化能力识别新的“确定性”，穿越经济周期，实现新增长的里程碑！
翻译：数字化转型网szhzxw.cn
In 2022, there is no doubt that “uncertainty” is the hottest word in business. The repeated epidemic, geopolitical crisis, inflation, climate anomalies and other factors are interwoven together, testing the resilience of global enterprises in the face of complex environment. The ability to forge ahead in the face of uncertainty, have the courage to change, and find a new growth path has become a compulsory course for all business managers.
2022 China’s New Growth Pioneers数字化转型网szhzxw.cn
Art Hu, Lenovo’s senior vice president, global CIO and solution services Business Group CTO, was selected as one of China’s 2022 New Growth Pioneers in the “2022 New Growth Conference” recently hosted by Harvard Business Review. Under the leadership of Hu Guanzhong, Lenovo’s global IT team has built a solid digital foundation for Lenovo’s whole value chain system through digital and intelligent transformation, which helps the company maintain agility and resilience in the face of the uncertain market, realize the change of business model, and explore new growth opportunities.
Art Hu, Senior Vice President, Global CIO and CTO of Solution Services Business Group, Lenovo数字化转型网szhzxw.cn
In 2021, Lenovo officially launched TruScale, an all-services brand.
This is one of the core initiatives of Lenovo’s service-oriented strategic transformation, which aims to integrate the traditional decentralized procurement model of hardware, software, and services into a subscriptionable, one-site all-inclusive service model covering DaaS, SaaS, IaaS, and PaaS. In order to implement the new business model globally, Lenovo’s IT team is required to help Lenovo’s Solution Service Business Group (SSG) achieve this business goal through digital transformation. 数字化转型网szhzxw.cn
To this end, Hu Guanzhong led his team and worked closely with the business team to jointly launch the Everything as a Service (EaaS) digital transformation project. The goal was to integrate internal processes and tools, build a complete end-to-end business capability for Lenovo, and empower Lenovo’s new service-oriented business model. With the ability of EaaS, Lenovo’s business team will be able to provide customers with IT services that support subscription mode. Customers can flexibly pay according to the actual usage of resources, which enables enterprises to plan and use IT resources more scientifically and rationally.数字化转型网szhzxw.cn
Success has helped Laku build digital marketing capabilities based on metauniverse technology, opening up a new path for sustained business growth.
In Gartner’s top 10 Strategic Trends for 2023, Gartner predicts more growth opportunities for the metacomes. With more than 40% of large enterprise organizations worldwide using a combination of Web3, augmented reality (AR) clouds. And digital twiners to increase revenue in their metacomesum-based projects by 2027. Lenovo’s global IT team has already made a forward-looking layout in the direction of the meta-universe. And launched the self-developed EnVision meta-universe. Whose platform focuses on enterprise-level applications and is committed to building a complete ecology. 数字化转型网szhzxw.cn
With its own AR/VR technology, EnVision has been applied in e-commerce, exhibition and other fields. In 2022, the team created for Lenovo Laku Technology Laku Planet electronic syllable. Which attracted more than 150,000 unique users within 2 hours, added 30,000 new users to the platform. And the GMV amount of e-commerce business exceeded 100 million yuan that night. Success has helped Laku build digital marketing capabilities based on metauniverse technology. Opening up a new path for sustained business growth.
The growth of the business is not only online, but also offline retail. 数字化转型网szhzxw.cn
To this end, Lenovo IT team created a fully self-developed intelligent retail solution. Through digital intelligent technology means to provide business based on the whole customer journey. Through the online and offline full contact, the integration of the whole network retail business solutions. Since its launch in 2019, the program has helped all Lenovo stores improve operational efficiency. Save operating costs and build precision marketing capabilities.
Thus, the target of saving 60% of single store cost, increasing 30% of flat efficiency. And increasing 20% of marketing ROI by precision marketing was realized. Smart retail solutions have supported more than 10,000 Lenovo stores in China and more than 500 stores overseas. In addition, by 2022, this plan will help build the integrated capacity of sales and service of Lenovo’s consumer stores. There are more than 1,700 consumer stores that can support the processing of repair orders. In the first half of Lenovo’s 2022/23 fiscal year, the five-star praise rate of customers in the stores integrating sales and service exceeded 97%.数字化转型网szhzxw.cn
IT can be seen that Hu Guanzhong is leading the Lenovo Global IT team has gone from behind the scenes to the stage. Become the business team partner, and to drive business growth as the goal. In the era full of uncertainty, to help Lenovo with digital and intelligent ability to identify new “certainty”. Through the economic cycle, to achieve new growth milestones!
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