2011年， Gartner定义了“数字化转型”，各行各业蜂拥而上，好似抓到了高业绩增长、高质量发展的“稻草”。但是，到底该如何转，转向哪里？由于行业和企业的差异性很大，业务各不相同，我们很难用一句话或一个公式去诠释它，导致它变成了一个业界老生常谈的话题。数字化转型网www.szhzxw.cn
最新数据显示，约76%的上市公司已开始推进数字化转型，其中制造业企业最多，其次是信息传输、软件和信息技术服务业，紧跟其后的是金融企业。
而根据《2022中国民营企业数字化转型调研报告》显示，大部分民营企业认为自身仍处于数字化转型的初步探索阶段。38.16%的企业反映其主营业务尚未进行数字化转型，处于初步探索阶段的企业占比为38.81%。数字化转型网www.szhzxw.cn
不难看出，直到十几年后的今天，在新一代技术推动、产品不断创新、组织加大变革的浪潮中，企业在数字化转型方面也没有晒出一份亮眼的成绩单。
在《首席信息官》2022年的所有文字中，几乎都围绕着“数字化转型”这一话题展开，通过高频采访业界领军厂商、典型企业代表，我们试图找到数字化转型的“通用公式”。笔者认为，企业数字化转型是多层次的，从自动化的技术到人工智能驱动的数据洞察，它一直决定着企业的业务发展，甚至是未来发展的命脉。
虽然“上云”和“低代码”是过去几年企业最为关注的技术，但随着越来越多的企业进入到数字化转型的深水区，2023年，另外五大趋势也将发挥越来越要的作用。数字化转型网www.szhzxw.cn
一、把安全融入一切
随着企业越来越依赖SaaS平台，并扩大现有技术堆栈，CIO或CSO将不得不必须考虑安全风险的问题了。
有数据统计，今年企业云化的进程将再度加快，这为企业带来增长的同时，也给数据安全威胁和业务中断提供了极大的可能性。现在，企业应该思考的不再是是否会感染恶意软件攻击或受到安全攻击，而是这件事将会在何时发生！
尽管越来越多的创新技术和应用为企业构建了完整的数字化解决方案，但是从另一个层面来说安全威胁也将变得更加普遍和隐蔽。它的先进性足可以让企业IT人员没有任何察觉。
因此，今年，参与数字化转型的企业一定要制定整体的安全战略了，这样做不仅是保护业务数据、员工数据和客户敏感信息，更为企业未来的高速发展扫清了障碍。数字化转型网www.szhzxw.cn
二、拥抱开源技术
“开源” 是近几年是非常火的一个。根据中国信息通信研究院2020年对企业应用开源软件情况的调查，已经应用开源技术的企业占比达到87.4%，有计划应用开源技术的企业占比达到10.3%。这说明，开源成为众多科技企业的首选。
虽然，目前很多企业对于如何参与开源，如何进行开源治理，如何利用开源强化竞争力等方面仍存在着一些疑虑，但是随着开源技术的影响力越来越大，为了能让Hadoop、Kubernetes、Snap 、Flatpak等这些核心技术真正为企业所用，企业CIO/CTO就必须理解开源的复杂性，以及他们如何能在企业级应用中创造更高效的工作流程。数字化转型网www.szhzxw.cn
总而言之，开源可以增强协作、支持定制，并促进创新。正如低代码平台能够使业务人员在不依赖程序员的前提下执行IT任务一样，开源将是技术民主化的下一站。
三、创造个性化客户体验
数字化转型与客户体验相辅相成，这是在过去一年里，业界大佬普遍认同的观点。而在这样的背景下，不少企业在提升客户体验方面纷纷有了显著的进展。
近期，在IDC的一项全球企业CXO调查中显示，约41.4%的企业将超过50%的年度数字化转型预算分配给与客户体验相关的项目。
然而，研究也发现，尽管企业承诺投资并积极进行客户体验数字化转型，但不同企业的成功程度并不相同。要想获得客户体验转型的成功，不仅是选择适合的技术解决方案，更与企业的组织客户体验管理战略和执行规划相关。数字化转型网www.szhzxw.cn
根据调研发现，客户体验较为成功的企业，更加专注于企业外部的目标达成，例如：提高客户满意度，从根本上创新业务模式或增强企业的安全性和合规性。这些企业往往通过多样化的指标来衡量客户体验的成功，这不仅更好地衡量不同类型的客户体验计划，还可以更深入了解客户体验的不同维度，例如：客户保留率、客户忠诚度、客户和员工满意度、品牌推荐度等。
正如IDC中国客户体验研究总监李连风所言，开展全面的客户体验管理正在成为趋势，技术工具是客户体验数字化转型的基础，但不是唯一的要素。在客户体验上获得较高收益的企业往往是在企业内部建立了系统的客户数字化转型战略，并将客户体验的管理目标与业务成果相关联。
四、增强数字化员工体验
根据埃森哲公司的研究显示，如果仅有客户体验，利润仅提高 11%；如果员工体验与客户体验兼备，企业利润率将提高 21%；这 10%的增长就是员工体验带来的商业价值。
员工福利和企业文化比以往任何时候都更受关注。几乎每天都有社交平台上赞美高效团队办公环境的帖子，这一点就足可以说明问题。数字化转型网www.szhzxw.cn
然而，大多数企业关注运功体验，仍停留在传统方面，如物理环境、福利或激励措施以及管理者和员工关系的建立等。比如，工作大楼采用现代设计，能够激发创造力和协作精神，医疗保健福利优越，员工与经理之间存在积极关系。但员工的数字体验占据了日常工作的大部分，才是企业该关注的重点。
如果组织能够提供积极的数字化员工体验，就有望赋能员工，达成企业业绩目标，包括提高员工满意度，提高生产力，促进合作，提高员工保留率，以及提升吸引顶级人才的能力。
在企业采用混合工作模式并应对人才市场紧缩的情况下，这一点尤为重要。Cisco公司就曾表示，64%的员工认为，能否在任何地方办公而不是到办公室办公，会直接影响到他们留任或离职。
但数字化员工体验不仅仅是实现“随处工作”的模式，还意味着数字化工具可以随时随地为员工所用。如果员工需要不停地翻阅应用程序才能完成任务，或者受繁琐的登录流程所困扰，他们的工作效率就会降低，满意度也会下降。当企业能够提供积极的数字化员工体验并消除“数字摩擦”时，无论在哪里工作，员工都可以更有效率、更具合作精神和创新精神。
五、让SaaS更加高效
随着企业使用越来越多的SaaS平台，企业CIO必须评估他们如何管理技术堆栈中逐渐积累的应用程序。如果没有SaaS管理流程，企业可能会被自动续订、未使用的许可证以及影子IT的更大风险所蒙蔽。
SaaS平台对企业生产力和增长至关重要，但企业必须提高对这些程序使用情况的可见性。随着企业在衰退环境中开始大刀阔斧的前行，SaaS支出效率将变得至关重要。数字化转型网www.szhzxw.cn
翻译：
In 2011, Gartner defined “digital transformation,” in which industries rush to achieve high performance growth and quality development as “straws.” But how and where? As industries and enterprises differ greatly and businesses are different, it is difficult for us to use a sentence or a formula to explain it, resulting in it becoming a commonplace topic in the industry.
The latest data show that about 76 percent of listed companies have started to push forward digital transformation, with manufacturing companies leading the way, followed by information transmission, software and information technology services, followed by financial companies.
However, according to the 2022 Digital Transformation Research Report of China’s Private Enterprises, most private enterprises believe that they are still in the preliminary exploration stage of digital transformation. 38.16% of the enterprises reflect that their main business has not undergone digital transformation, and 38.81% of the enterprises are in the preliminary exploration stage.
It is not difficult to see that until today, more than ten years later, in the new generation of technology, product innovation, organizational change wave, enterprises in the digital transformation has not shown a bright report card.
Almost all the articles in CIO 2022 focus on the topic of “digital transformation”. Through high-frequency interviews with industry leaders and typical enterprise representatives, we try to find a “universal formula” for digital transformation. The author believes that enterprise digital transformation is multi-layered. From automated technology to artificial intelligence-driven data insight, it has always decided the business development of enterprises, even the lifeblood of future development.
While “up to the cloud” and “low code” have been the most focused technologies in the past few years, five other trends will play an increasingly important role in 2023 as more companies enter the deep waters of digital transformation.
Integrate security into everything
As enterprises increasingly rely on SaaS platforms and expand their existing technology stack, CIOs or Csos will have to consider security risks.
According to statistics, the process of enterprise cloud will accelerate again this year, which brings growth to the enterprise, but also provides a great possibility for data security threats and business interruption. Now, instead of thinking about whether you’re going to get a malware attack or a security attack, you should think about when it’s going to happen!
While more and more innovative technologies and applications are building complete digital solutions for enterprises, security threats are also becoming more pervasive and covert at another level. IT’s so advanced that enterprise IT people don’t even notice.
This year, therefore, it is important for companies involved in digital transformation to develop an overall security strategy that not only protects business data, employee data and sensitive customer information, but also clears the way for future growth.
Embrace open source technology
“Open source” is a very popular one in recent years. According to a 2020 survey by the China Academy of Information and Communications Technology on the application of open source software in enterprises, 87.4 percent of enterprises have applied open source technology, and 10.3 percent of enterprises have plans to apply open source technology. This shows that open source has become the first choice of many technology enterprises.
Although many enterprises still have doubts about how to participate in open source, how to conduct open source governance, how to use open source to strengthen competitiveness and other aspects, with the increasing influence of open source technology, in order to make Hadoop, Kubernetes, Snap, Flatpak and other core technologies truly used by enterprises, Enterprise CIOs/Ctos must understand the complexities of open source and how they can create more efficient workflows in enterprise applications.
In summary, open source enhances collaboration, enables customization, and fosters innovation. Just as low-code platforms enable business people to perform IT tasks without relying on programmers, open source will be the next stop in the democratization of technology.
Create personalized customer experience
Digital transformation and customer experience complement each other, a view that has been widely shared by industry leaders over the past year. In this context, many enterprises have made significant progress in improving customer experience.
In a recent global enterprise CXO survey by IDC, about 41.4% of companies allocated more than 50% of their annual digital transformation budget to projects related to customer experience.
However, the study also found that while companies are committed to investing and actively transforming the customer experience digitally, different companies are not succeeding to the same degree. To achieve the success of customer experience transformation, it is not only the choice of appropriate technical solutions, but also related to the enterprise’s organizational customer experience management strategy and executive planning.
According to the research findings, enterprises with more successful customer experience are more focused on achieving external goals, such as improving customer satisfaction, fundamentally innovating business models or enhancing corporate security and compliance. These companies often measure customer experience success through a variety of metrics, which not only better measure different types of customer experience programs, but also provide a deeper understanding of the different dimensions of customer experience, such as: customer retention, customer loyalty, customer and employee satisfaction, brand recommendation, etc.
As Li Lianfeng, research director of customer experience at IDC China, said. It is becoming a trend to carry out comprehensive customer experience management. Technology tools are the basis, but not the only element, of the digital transformation of customer experience. Enterprises that gain high returns on customer experience often establish a systematic customer digital transformation strategy within the enterprise. And associate the management objectives of customer experience with business results.
Enhance digital employee experience
According to Accenture, if customer experience alone, profits increase by only 11%. If the employee experience is mixed with the customer experience, profit margins increase by 21 per cent. That 10% increase is the business value of the employee experience.
Employee well-being and corporate culture are more in the spotlight than ever before. The fact that hardly a day goes by without a post on social media praising the work environment of a productive team is enough.
However, most organizations focus on the productive experience and remain focused on traditional aspects. Such as the physical environment, benefits or incentives, and the establishment of manager-employee relationships. For example, the building has a modern design that encourages creativity and collaboration. Excellent health care benefits and positive relationships between employees and managers. But it is the digital experience of employees that takes up most of the day-to-day work and is what companies should be focusing on.
When organizations are able to provide a positive digital employee experience, it is expected to empower employees and achieve business performance goals
When organizations are able to provide a positive digital employee experience. It is expected to empower employees and achieve business performance goals. Including increased employee satisfaction, increased productivity, improved collaboration, improved employee retention, and improved ability to attract top talent.
This is especially important as companies adopt mixed work models and cope with a tight talent market. Cisco, for example, reported that 64% of its employees felt that being able to work anywhere other than in the office made the difference between staying and leaving.
But the digital employee experience is not just about enabling a “work anywhere” model. It also means that digital tools are available to employees anytime, anywhere. If employees are constantly scrolling through apps to get things done. Or are stuck with a cumbersome log-in process, they are less productive and less satisfied. When organizations can provide a positive digital employee experience and eliminate “digital friction.” Employees can be more productive, collaborative and innovative no matter where they work.
Make SaaS more efficient
As enterprises use more and more SaaS platforms. Enterprise CIOs must evaluate how they manage the applications accumulating in the technology stack. Without the SaaS management process. Enterprises can be blinded by automatic renewals, unused licenses, and the greater risk of shadow IT.
SaaS platforms are critical to enterprise productivity and growth, but enterprises must increase visibility into the usage of these programs. Efficiency in SaaS spending will be critical as companies take bold steps in a recessionary environment.
本文由数字化转型网（www.szhzxw.cn）转载而成，来源：首席信息官；编辑/翻译：数字化转型网宁檬树。
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