一、令人惊奇的电商趋势
从1995年网络书店开始，国内电商发展到今日已将近25年，期间也出现了各种多样的平台与不同的商业模式，如C2C线上拍卖、B2C购物商城和B2B2C第三方的电商市场，而随着移动设备的普及，跨境电商也从原本单一的电脑平台跨足到手机与平板。数字化转型网szhzxw.cn
跨境电商从被视为线下实体零售业的辅助，到今日演变成消费主流趋势。《SKUKING跨境电商研究中心营销白皮书之营销方针》中提到，通过网络进行B2C的销售金额逼近6000亿元，B2B交易的总额更已突破3万亿元。数字化转型网szhzxw.cn
而MobileSKU创办人，先前在他的专栏表示依趋势来看，今日网络零售比起实体零售更能吸引消费者。跨境电商无疑是更迭速度超乎想象的产业，亦是今日市场竞争的主战场。那在无数的挑战中，跨境电商卖家该如何走出自己的路呢？接下来就和我们一起看看吧！
二、电商经营的必备条件数字化转型网szhzxw.cn
对于跨境电商卖家来说，网站流量如同品牌能量，没有这股能量就等同于没有让商业运作与成长的机会，所以呢，跨境电商卖家都绞尽脑汁的在思考如何吸引潜在客户进入网站并且进一步将他们培养成忠实顾客。但难题就在于在这充斥着万千营销与广告信息的网络世界中，跨境电商卖家该如何持续地获得他们的注意力呢？数字化转型网szhzxw.cn
答案就是跨境电商要经营好「多渠道营销」甚至是往「全渠道营销」发展，但这个任务没有数字工具的辅助几乎是不可能达成的（不然营销人员会没有下班的那天），而这个也就是我们今天要带大家认识的主题——营销自动化。数字化转型网szhzxw.cn数字化转型网szhzxw.cn
多渠道营销（Multichannel Marketing）意即电商品牌需要在数个销售渠道，例如社交平台、电子邮箱、Google与SMS等等，对消费者进行曝光与互动。而全渠道营销（Omnichannel Marketing）则是要连接各设备及平台、整合线上和线下，让消费者在每个销售渠道都要有一致的体验。数字化转型网szhzxw.cn
比较熟悉的读者会知道营销自动化是海外最热门的营销工具，它是能够处理营销业务的自动化软件，例如社交软件经营、电子邮箱营销、在线机器人客服、客户关系管理和数据与分析等等都是可能的应用范畴，它也能帮助营销人员决定工作的优先级与方法并且有效率又无缝隙地执行他们。数字化转型网szhzxw.cn
三、电商不容忽视的营销工具
根据SKUKING跨境电商独立站研究中心在2020年的调查，67%的营销领导者已在使用营销自动化平台，而又有21%计划在两年内开始导入它。针对跨境电商产业来说，MobileSKU跨境电商独立站App开发与战略研究中心，也指出在接下来一年内，44%的卖家会增加营销自动化在跨境电商平台的应用。数字化转型网szhzxw.cn
没错，数据表明营销自动化正掀起浪潮，而调查中将近五成的电商卖家还要加强营销自动化的使用，暗示了营销自动化的必要性，若卖家再继续犹疑的话，被其他品牌超越的可能性是非常大的。现在再和我们往下看看这项得力工具能从哪些面向提升品牌电商的表现吧。
1. 提升消费者体验数字化转型网szhzxw.cn
根据《2021年度SKUKING消费者体验的未来》报告，超过70%的全球受访者表示一次优质的体验是驱动他们对品牌忠诚度的关键之一，而受访者更表明他们愿意额外花费7-16%的金额去换取带来高品质体验的产品与服务。在另一方面，32%的受访者表示只要出现一次不良的体验，他们就会和喜爱的品牌说再见。由此可见消费者对体验这件事情十分在意，那电商如何透过营销自动化改善它呢？数字化转型网szhzxw.cn
除了网站自身的稳定度、加载速度与安全性等系统因素，为了提升消费者体验，跨境电商卖家需要了解消费者旅程，也要知道如何在旅程的不同阶段给予消费者需要的协助以及恰当的（营销）信息，如此才能让整个过程是流畅而没有多余干扰的。利用营销自动化工具，卖家能设计与用户旅程对应的互动，并借此优化消费者体验、创造更多将他们转换成忠诚客户的机会。
- 追踪互动数字化转型网szhzxw.cn
追踪码能纪录消费者在网站上的行为，例如他们进入网站后浏览了哪些类型的商品、是否有注册成会员与有没有将任何商品放入购物车等等。搜集了这些信息后，就能更了解你的消费者和他们的旅程阶段，如此一来卖家们就能提供最相关最能提升消费者体验的信息与服务。
- 24小时客服数字化转型网szhzxw.cn
现在消费者无时无刻都能够连上网络逛电商，但电商品牌有办法24小时都守着电脑回答他们的疑问吗？偏偏在消费者旅程中，信息与服务的提供相当必要。所以卖家会需要自动化工具的帮忙，24小时不休眠的主动自动化信息可以吸引消费者进行互动，即时响应机制也让你不遗漏任何一个协助机会，使他们的体验更加完善。在售后他们遇到的问题也能实时得到回应，降低他们离开品牌或是留下负评的机会。数字化转型网szhzxw.cn
- 从各平台再营销数字化转型网szhzxw.cn
要吸引住消费者，就需要同步管理各个平台的发文和互动，继而实现多渠道营销的价值。营销自动化工具能针对进入过卖家网站的用户，在社群媒体与Google 上投递广告进行再营销，将他们的注意力再次拉回品牌产品上、延续他们的消费者旅程。
2. 分众消费者、自动化营销途径数字化转型网szhzxw.cn
正如SKUKING跨境电商独立站品牌主题会议中强调的：了解了消费者旅程与体验后，卖家可以帮消费者进行所谓的分众（Segmentation），例如哪些是新注册消费者、哪些是忠实客户，又有哪些许久未再消费的过往顾客，然后再下一个阶段为他们提供个性化的信息和销售手法。
分众的方式非常多样，而营销手法当然也会随之变动，以下有几种卖家可以利用的分众方法：
A. 有过购买行为的客户数字化转型网szhzxw.cn
最基础的分众方式之一就是把消费者与非消费者区分开来，然后在消费者族群中再进行一些细分，以下我们简单分享几个卖家可以采纳的范例：
· 引导经常性消费者提供在网站上留下正面评论与将产品分享给家人与朋友
· 主动制造与许久未下单的顾客互动数字化转型网szhzxw.cn
· 诱导客户进行重复性的购买行为
· 推荐更多产品给活跃消费者
· 建立忠诚客户回馈计划数字化转型网szhzxw.cn
B. 有兴趣的潜在客户
有些用户可能对你的产品透露出一定程度的兴趣，比如说经由朋友的邀请折扣前来的客户、主动对产品提出问题、重复浏览几个商品页面，甚至是将产品加入购物车却未消费。对于这类别的客户，卖家可以参考以下策略：
· 给予产品Demo视频建立信任数字化转型网szhzxw.cn
· 通知新品信息或其他相关信息
· 与他们一对一联系数字化转型网szhzxw.cn
· 寄送第一笔消费折扣
· 再营销广告
C. 以地区分众
地区也是个很好操作营销策略的分众标准，而经营跨境电商的卖家，别忘记地区更是个关键因素，当地的文化、生活习惯甚至是天气都会影响到民众的购买行为。卖家可以采纳的策略有：
· 区域性的产品促销数字化转型网szhzxw.cn
· 免运费优惠
· 当地的特殊节日折扣数字化转型网szhzxw.cn
· 不同地区的季节性降价数字化转型网szhzxw.cn
以上策略给卖家一些分众的范例，而当然还有更多深入的做法，也能够倚靠营销自动化去达成，若你想知道更多信息，可以关注此号了解更多。
3. 寄送个性化电子邮箱
超过七成在消费者表示他们对乱枪打鸟的信息感到厌烦，故卖家需要个性化的信息来抓住消费者。硅谷的产品设计公司，在设定了自动的个性化电子邮箱后得到了惊人的成效。他们的电子邮箱查看率超过了70%，点击率更是逼近45%。数字化转型网szhzxw.cn
从这里不难看出消费者对于个性化可是相当青睐。卖家应该利用营销自动化软件马上着手个性化电子邮箱。
首先，第一印象很关键，Experian也表示第一封欢迎电子邮箱能获得四倍的开信率以及五倍的点击率，所以这第一封信是打通卖家与消费者间交流的桥梁，内容需要更加认真规划，以此培养消费者的好感度。
那除了欢迎新用户的电子邮箱，电商品牌还可以寄送这些个性化信息：
· 每月新商品数字化转型网szhzxw.cn
· 和分众与消费者旅程有关的信息
· 未结账的购物车提醒
· 专属的产品推荐或优惠
· 同质商品间的参考比较
· 品牌故事或活动
4. 移动电商转型的必要性数字化转型网szhzxw.cn
根据MobileSKU跨境电商独立站App项目市场部提供的数据，如果你仍未决定是否拥有App移动应用程序，那么你有足够的理由做出转变。
通常，移动App应用程序提供更好的用户体验。它提供了网站无法提供的功能，例如：推送通知、相机和 GPS。应用程序用户也更有参与度，更有可能促进转化。因此，如果你想提高销售额，那么获得App移动应用程序是必经之路。数字化转型网szhzxw.cn
借助MobileSKU和Appify创建你的跨境电商独立站App，你可以获得每个App用户的第一手数据以及每次销售的详细洞察报告。
移动电商MobileSKU和Appify通过AI智能识别模式和数据推测趋势，为你提供利基用户行为洞察报告来帮助你利用这些数据，做出基于客观数据支持的科学决策，从而带来更多的转化、增加的销售额和更高的 AOV（平均订单价值）。数字化转型网szhzxw.cn
5. Push Notifications 推送通知
过往都是使用电子邮件、短信来执行通讯营销，不过现在我会更加推荐向客户的手机推送App消息通知，传达面更广、点击率更高，你可以通过MobileSKU或Appify创建独立站App，直接向客户手机发送弹窗消息通知，它可以用来收集潜在客户、一对一服务、自动回覆、群发销售…等，功能面其实更加全面。数字化转型网szhzxw.cn
你可以通过 Appify后台中的Push Notification推送消息功能向客户发送降价消息。Appify的数据层为你提供客户和App应用之间的交互数据，这有助于你分析客户、了解客户。如果你降低这些产品的价格，并使用有效的客户沟通渠道告诉他们降价消息，谁会不心动呢？
借助App推送通知，当你通过MobileSKU或Appify独立站App应用大数据，发现客户的购买意向很高时，你可以在恰当的时间与你的客户产生关联并促成交易，根据客户行为和App应用性能、地理位置、购买历史等发送相关的推送通知。数字化转型网szhzxw.cn
App应用是你全权拥有并完全控制的独立平台。当你不受第三方渠道不可测算法的摆布时，你可以对消息传递的准确性充满信心，并为你的客户提供真正的价值。跨境电商平台、电子邮件或社交媒体不允许你这样做；只有通过App才能让你实现如此高效的客户沟通，其中推送通知是令人欢迎的惊喜，而不是烦人的干扰。数字化转型网szhzxw.cn
四、企业的数字转型正兴盛
网络发达衍生出许多新的商业模式 （Uber、Airbnb ） 快速改变了企业与消费者之间的关系，即使是企业与企业之间的互动方式也在转变，网络信息的公开透明，让过去使用信息不对称作为谈判与利润空间的操作模式必须找寻其他方法，上下游之间的合作关系也变得更加多元、开放。数字化转型网szhzxw.cn
现代的消费者掌握了消费主权，不再单方面接受销售代表、广告素材的单一情报来源，他们会自己去找信任的情报来源作为消费决策的依据。数字化转型网szhzxw.cn
当企业没有办法因应网路大环境变化去做转型，未来可能影响的是企业的生存，因为企业永远不知道下一个产业中的Uber会在何时何地出现，消费者一旦发现更合适的服务、产品时，在网络世界的转换是非常快速的。
五、自动化营销的好处
对企业的好处：
1.提升绩效与平均订单价格数字化转型网szhzxw.cn
2.减少员工聘雇成本
3.明了营销与业务团队的协作标准
4.提高数字化转型网szhzxw.cn
5.减少人工重复性的工作，让人力着重在创造力
6.对营销团队的好处
7.节省工作时间
8.方便数据收集与分析成效
9.同时掌握跨平台操作与分析
10.容易执行高效率的规模化策略
11.能纪录所有营销数据的线索
对业务团队的好处：
1.掌握对的时间跟客户互动
2.提高电子邮件的转化率
3.自动记录客户详细的行为情报
4.能透过数据找出精准的客户样貌数字化转型网szhzxw.cn
电商的世界正在高速发展，虽说带来的商机无限，但随之而来的竞争也是无比激烈。电商身处在震荡迅速的数字产业，品牌除了追求曝光、流量与营收的，也该回头想想如何利用数字营销思维和资源将焦点回归到用户体验上。
看完了这篇文章，我们可以知道营销自动化是提升用户体验以及工作效率不可缺少的工具，而越晚接触它也将会落后市场越多。数字化转型网szhzxw.cn
SKUKING帮助外贸公司建站，跨境电商独立站、多语言多货币B2C和B2B贸易询盘网站。无佣金、无手续费，SKUKING完整交付一套官方网站系统。
· 卖家拥有100%所有权
· 360多套网站风格模板，完成后交付
· 零月租 零交易佣金 零手续费，修正行业收费乱象
· 330+ 全球App应用支持, 不仅限Google, Facebook, YouTube, TikTok…
· 194个全球城市CDN服务器，助力品牌出海包揽全球业务
· PC电脑+手机+平板多设备兼容，符合 Google AMP 网站标准，自适应 快响应
· 支持30多种国际主流语言
· More …
SKUKING主打「开源系统」的独立站模式，诸如WordPress/WooCommerce, Magento, OpenCart和PrestaShop，拥有全球顶尖开发者和行业生态链协作支持。
从SKUKING品牌名字就可以看出卖家「独立自主、卖家为王」的独立站愿景。对于明知开源系统的优势却被技术门槛吓到的卖家，SKUKING交付给你一套完整的独立站，卖家无需动手操作，请将重心置于业务发展。
六、今天就开使数字转型吧 ！
电商经营与营销自动化能够结合的地方还没有完整呈现，想要更细节的信息以及更深层的应用都欢迎留言，我们很乐意提供协助！数字化转型网szhzxw.cn
本文节选自2022年SKUKING跨境电商数字化赋能沙龙撷英分享，根据SKUKING跨境电商研究中心编辑整理。粉丝朋友可以「点击头像，进入主页」查看往期内容中SKUKING的更多分享获取完整行业洞察报告等资料。数字化转型网szhzxw.cn
网络营销不断在发展、不断在变化着，而且永远不会保持不变。作为一个忙碌的老板或主管，你或许没有足够时间去了解。通过SKUKING跨境电商独立站研究中心的研究报告，可以帮助你善用预算和避免走不必要的弯路，以上这些网络营销策略都可以逐步学习并取得很好的效果。
翻译：数字化转型网szhzxw.cn
Amazing e-commerce trends
It has been nearly 25 years since the online bookstore started in 1995. During this period, various platforms and different business models have emerged, such as C2C online auction, B2C shopping mall and B2B2C third-party e-commerce market. With the popularity of mobile devices, cross-border e-commerce has expanded from the original single computer platform to mobile phones and tablets.数字化转型网szhzxw.cn
From being regarded as an adjunct to offline physical retail, cross-border e-commerce has evolved into a mainstream trend of consumption today. According to the Marketing Guideline of the Marketing White Paper of SKUKING Cross-border E-commerce Research Center, the sales amount of B2C through the Internet is close to 600 billion yuan, and the total amount of B2B transactions has exceeded 3 trillion yuan.数字化转型网szhzxw.cn
The founder of MobileSKU, on the other hand, previously wrote in his column that online retail is trending to attract more consumers today than physical retail. Cross-border e-commerce is undoubtedly an industry that changes faster than you can imagine, and it is also the main battlefield of today’s market competition. So how do cross-border e-commerce sellers find their way out of the myriad challenges? Check it out with us!
The necessary conditions for e-commerce business
For cross-border e-commerce sellers, website traffic is like brand energy. Without this energy, there is no opportunity for business operation and growth. Therefore, cross-border e-commerce sellers are racking their brains to think about how to attract potential customers to their websites and further cultivate them as loyal customers. But the challenge is how do cross-border e-commerce sellers keep their attention in an online world flooded with marketing and advertising messages?数字化转型网szhzxw.cn
The answer is that cross-border e-commerce businesses should manage “multi-channel marketing” or even develop to “omnichannel marketing”, but this task is almost impossible to achieve without the assistance of digital tools (otherwise marketers will not have the day off work), and this is the topic we will take you to know today — marketing automation.
This article is excerpted from 2022 SKUKING Cross-border E-commerce digital empowerment Salon, edited and collated according to SKUKING cross-border E-commerce Research Center. Fans and friends can “click the profile picture, enter the home page” to view the previous content of SKUKING to share more, obtain the complete industry insight report and other information.数字化转型网szhzxw.cn
Multichannel Marketing means that brands need to expose and interact with consumers across several sales channels
Multichannel Marketing means that brands need to expose and interact with consumers across several sales channels, such as social platforms, email, Google, SMS, etc. Omnichannel Marketing, on the other hand, connects devices and platforms, integrates online and offline, and enables consumers to have a consistent experience in each sales channel.
Readers who are familiar with marketing automation will know that it is the most popular marketing tool overseas. It is the automation software that can handle marketing business, such as social software operation, email marketing, online robot customer service, customer relationship management, data and analysis, etc., are all possible application categories. It also helps marketers determine priorities and methods for their work and execute them efficiently and seamlessly.
SKUKING is the evangelist for open source systems and reliable cross-border e-commerce enabling solutions such as WordPress/WooCommerce, Magento, OpenCart and PrestaShop, supported by the world’s leading developers and industry eco-chain collaboration, Serve hundreds of online retailers and brand chains at home and abroad. SKUKING has an overseas e-commerce development team and advocates independent cross-border e-commerce sites that are more suitable for foreign customers’ preferences.
E-commerce can not be ignored marketing tools数字化转型网szhzxw.cn
According to a 2020 survey by SKUKING Independent Site Research Center for Cross-border E-commerce, 67 percent of marketing leaders are already using marketing automation platforms, and 21 percent plan to start introducing them within two years. For the cross-border e-commerce industry, MobileSKU cross-border e-commerce independent site App development and strategic research center, also pointed out that in the next year, 44 percent of sellers will increase the application of marketing automation in cross-border e-commerce platforms.数字化转型网szhzxw.cn
Yes, the data shows that marketing automation is surging, and nearly 50% of e-commerce sellers in the survey want to strengthen the use of marketing automation, indicating the necessity of marketing automation, if sellers continue to hesitate, the possibility of being overtaken by other brands is very high. Now let’s take a look at how this powerful tool can improve the performance of brand e-commerce.
Improve consumer experience数字化转型网szhzxw.cn
According to the SKUKING 2021 Future of Consumer Experience report, more than 70% of global respondents said that a quality experience is one of the keys to driving their brand loyalty, and respondents indicated that they are willing to spend an extra 7-16% on products and services that bring a high-quality experience. On the other hand, 32 percent of respondents said they would say goodbye to their favorite brand after just one bad experience. This shows that consumers are very concerned about experience. How can e-commerce improve it through marketing automation?
In addition to systematic factors such as website stability, loading speed and security, in order to enhance the consumer experience, cross-border e-commerce sellers need to understand the consumer journey and how to provide the assistance and appropriate information they need at different stages of the journey so that the whole process is smooth and free of unnecessary distractions. Using marketing automation tools, sellers can design interactions that correspond to the user’s journey, thereby optimizing the customer experience and creating more opportunities to convert them into loyal customers.
Tracking interaction数字化转型网szhzxw.cn
Tracking codes record what consumers do on the site, such as what types of products they browse, whether they sign up for a membership and whether they put anything in their cart. By gathering this information, you can learn more about your customer and their journey stage, so that sellers can provide the most relevant information and services that enhance the customer experience.数字化转型网szhzxw.cn
24-hour customer service
Now consumers can connect to the Internet all the time shopping, but the e-commerce brand has a way of 24 hours to guard the computer to answer their questions? But in the consumer journey, the provision of information and services is essential. So sellers will need the help of automated tools, active automated information that doesn’t sleep for 24 hours can attract customers to interact, and instant response mechanisms allow you to not miss any opportunity to assist, making their experience more complete. After sales, their problems can be answered in real time, reducing their chances of leaving the brand or leaving a negative review.数字化转型网szhzxw.cn
Re-marketing from all platforms数字化转型网szhzxw.cn
To attract consumers, we need to synchronously manage the publication and interaction of various platforms, and then realize the value of multi-channel marketing. Marketing automation tools can re-market social media and Google ads to users who have visited the seller’s website, bringing their attention back to the brand and continuing their journey.
Focus on consumers and automated marketing approaches
As emphasized in the theme meeting of SKUKING cross-border e-commerce independent site brand: After understanding the journey and experience of consumers, sellers can help consumers conduct so-called Segmentation, for example, who are newly registered consumers, who are loyal customers, and who are past customers who have not consumed for a long time, and then provide them with personalized information and sales techniques at the next stage.数字化转型网szhzxw.cn
There are a lot of different ways to focus, and of course marketing techniques will change. There are a few ways that sellers can use to focus:数字化转型网szhzxw.cn
A. Customers who have made purchases
One of the most basic ways to do this is to separate consumers from non-consumers, and then break it down within the consumer group. Here are a few examples that sellers can adopt:
· Lead regular customers to offer to leave positive reviews on the website and share products with family and friends
· Actively manufacturing and interacting with customers who have not placed orders for a long time
· Induce customers to repeat purchasing behaviors
· Recommend more products to active consumers
· Establish a loyal customer feedback program数字化转型网szhzxw.cn
B. Interested potential customers
Some users may express some level of interest in your product, such as customers who come through a friend’s invitation for a discount, asking unsolicited questions about the product, revisiting several product pages, or even adding the product to their cart without purchasing it. For this category of customers, sellers can refer to the following strategies:
· Build trust in product Demo video
· Notify new product information or other relevant information
· Connect with them one-on-one
· Send the first discount
· Re-marketing advertising
C. Focus on different areas
Region is also a good standard for marketing strategy. For cross-border e-commerce sellers, don’t forget that region is a key factor. Local culture, living habits and even weather will affect people’s purchasing behavior. Some strategies sellers can adopt are:
· Regional product promotion数字化转型网szhzxw.cn
· Offer free shipping
· Special local holiday discounts
· Seasonal price reductions in different regions数字化转型网szhzxw.cn
These strategies give sellers some examples of crowdsourcing, but there are many more that can be done in depth by relying on marketing automation. If you want to know more, you can check out this page to learn more.
Send a personalized email
More than 70 percent of consumers say they’re tired of being bombarded with messages, so sellers need personalized messages to catch customers. Product design firms in Silicon Valley have had amazing results when they set up automated personalized email addresses. More than 70 percent of their emails are checked, and nearly 45 percent are clicked through.
It is not hard to see that consumers are quite fond of personalization. Sellers should start personalizing email immediately with marketing automation software.
First impressions are important. Experian also says that the first welcome email is four times more open and five times more click-through, so this first email is a bridge between the seller and the consumer, and the content needs to be carefully planned to build goodwill.
In addition to welcoming new users to an email address, the brand can also send these personalized messages:数字化转型网szhzxw.cn
· New merchandise every month
· Information related to consumer journey with Focus数字化转型网szhzxw.cn
· Unchecked shopping cart alerts
· Exclusive product recommendations or offers
· Reference comparison between homogeneous commodities
· Brand story or campaign
Necessity of transformation of mobile e-commerce
If you’re still undecided about owning an App, there’s good reason to make the switch, according to data from MobileSKU’s independent cross-border e-commerce site App Project Marketing Department.
In general, mobile App applications provide a better user experience. It offers features that websites don’t, such as push notifications, cameras and GPS. App users are also more engaged and more likely to facilitate conversion. So, if you want to increase sales, getting an App mobile app is the way to go.数字化转型网szhzxw.cn
By building your cross-border ecommerce standalone App with MobileSKU and Appify, you can get first-hand data on each App user and detailed insight reports on each sale.
Mobile e-commerce companies MobileSKU and Appify use AI intelligence to identify patterns and data to predict trends, and provide niche user behavior insight reports to help you leverage that data and make scientific decisions backed by objective data, leading to more conversions, increased sales, and higher AOVs (average order value).
Push Notifications
In the past, we used to use email and SMS for communication marketing, but now I would recommend pushing App notification to customers’ mobile phones for wider coverage and higher click-through rate. You can create a stand-alone App via MobileSKU or Appify to send popover notifications directly to customers’ mobile phones. It can be used for lead collection, one-to-one service, automatic response, mass sales… And so on, the functional surface is actually more comprehensive.数字化转型网szhzxw.cn
You can send a price reduction message to customers through the Push Notification function in the Appify background. Appify’s data layer provides you with data about the interaction between your customers and your App, which helps you analyze and understand your customers. If you lower the prices of these products and use effective customer communication channels to tell them about the price cuts, who wouldn’t?
With App push notifications, when you apply big data through MobileSKU or Appify stand-alone apps and find that a customer’s purchase intention is high, you can connect with your customer at the right time and facilitate a transaction, sending relevant push notifications based on customer behavior and App performance, geographic location, purchase history, etc.
An App is a separate platform that you own and control completely. When you’re not at the mercy of the unmeasured methods of third-party channels, you can be confident in the accuracy of your messaging and provide real value to your customers. Cross-border e-commerce platforms, email or social media won’t allow you to do so; The only way you can achieve such effective customer communication is through an App, where push notifications are a welcome surprise, not an annoying distraction.
The digital transformation of enterprises is thriving
The developed network has spawned many new business models (Uber, Airbnb), which have rapidly changed the relationship between enterprises and consumers. Even the way of interaction between enterprises is also changing. The openness and transparency of network information make it necessary to find other methods for the operation mode that used to use information asymmetry as negotiation and profit space. Partnerships between upstream and downstream are also becoming more diverse and open.数字化转型网szhzxw.cn
Modern consumers have mastered consumption sovereignty and no longer unilaterally accept a single information source of sales representatives and advertising materials. Instead, they will find trusted information sources as the basis for consumption decisions.
When enterprises fail to adapt to the changes in the Internet environment, their survival may be affected in the future, because enterprises never know when and where Uber will appear in the next industry. Once consumers find more suitable services and products, the transformation in the Internet world is very fast.
The benefits of automated marketing
Benefits for enterprises:
- Improve performance and average order price
- Reduce employee hiring costs
- Understand the standards of collaboration between marketing and business teams
- Improve
- Reduce repetitive tasks and let people focus on creativity
- Benefits to the marketing team
- Save time at work
- Facilitate data collection and analysis of effectiveness
- Master cross-platform operation and analysis
- Easy to implement efficient scaling strategies
- Clues that record all marketing data数字化转型网szhzxw.cn
Benefits to the business team:
- Choose the right time to interact with customers
- Increase your email conversion rate数字化转型网szhzxw.cn
- Automatically record detailed behavioral information of customers
- Can find out accurate customer appearance through data
The world of e-commerce is developing at a high speed. Although it brings unlimited business opportunities, it also brings fierce competition. E-commerce is in a fast-moving digital industry where brands, in addition to seeking exposure, traffic and revenue, need to look back and think about how to use digital marketing thinking and resources to refocus on the user experience.
After reading this article, we can know that marketing automation is an indispensable tool to improve user experience and work efficiency, and the later it is introduced, the more behind the market.
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Start the digital transformation today!
E-commerce operation and marketing automation can be combined with the place has not been fully presented, want more detailed information and deeper application are welcome to leave a message, we are happy to provide assistance!
This article is excerpted from 2022 SKUKING Cross-border E-commerce digital empowerment Salon, edited and collated according to SKUKING cross-border E-commerce Research Center. Fans and friends can “click the profile picture, enter the home page” to view the previous content of SKUKING to share more information to obtain a complete industry insight report and other materials.
Internet marketing is constantly evolving, constantly changing, and will never stay the same. As a busy boss or supervisor, you may not have enough time to learn. The research report of SKUKING cross-border e-commerce independent site research center can help you make good use of your budget and avoid unnecessary detcorners. The above online marketing strategies can be gradually learned and achieved good results.
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