什么是CRM？CRM是什么？数字化转型网szhzxw.cn
CRM简单来说，客户关系管理（Customer Relationship Management）.CRM客户关系管理是指企业为提高核心竞争力，利用相应的信息技术以及互联网技术协调企业与顾客间在销售、营销和服务上的交互，从而提升其管理方式，向客户提供创新式的个性化的客户交互和服务的过程。CRM客户关系管理的最终目标是吸引新客户、保留老客户以及将已有客户转为忠实客户，增加市场。数字化转型网szhzxw.cn
最早提出该概念的Gartner Group认为所谓的CRM客户关系管理就是为企业提供全方位的管理视角；赋予企业更完善的客户交流能力，最大化客户的收益率。数字化转型网szhzxw.cn
1、CRM客户关系管理是一项营商策略，透过选择和管理客户达至最大的长期价值。CRM客户关系管理需要用以客户为中心的营商哲学和文化来支持有效的市场推广、营销和服务过程。企业只要具备了合适的领导、策略和文化，应用CRM可促成具效益的客户关系管理。数字化转型网szhzxw.cn
2、CRM客户关系管理是关于发展和推广营商策略和支持科技以填补企业在获取、增长和保留客户方面的缺口。CRM客户关系管理可为企业做什么？CRM改善资产回报，在此，资产是指客户和潜在客户基础。
3、CRM是信息行业用语，指有助于企业有组织性地管理客户关系的方法、软件以至互联网设施。譬如说，企业建造一个客户数据库充分描述关系。因此管理层、营业员、服务供应人员甚至客户均可获得信息，提供合乎客户需要的产品和服务，提醒客户服务要求并可获知客户选购了其它产品。
4、CRM是一种基于Internet的应用系统。CRM通过对企业业务流程的重组来整合用户信息资源，以更有效的方法来管理客户关系，在企业内部实现信息和资源的共享，从而降低企业运营成本，为客户提供更经济、快捷、周到的产品和服务，保持和吸引更多的客户，以求最终达到企业利润最大化的目的。
5、CRM 是 Customer Relationship Management（客户关系管理）的缩写，CRM系统是一项综合的IT技术，也是一种新的运作模式，CRM系统源于“以客户为中心”的新型商业模式，CRM系统是一种旨在改善企业与客户关系的新型管理机制。CRM是一项企业经营战略，企业据此赢得客户，并且留住客户，让客户满意。CRM系统通过技术手段增强客户关系，并进而创造价值，最终提高利润增长的上限和底线，是客户关系管理的焦点问题。当然 CRM 系统是否能够真正发挥其应用的功效，还取决于企业是否真正理解了 ” 以客户为中心 ” 的CRM理念，这一理念是否贯彻到了企业的业务流程中，是否真正提高了用户满意度等等。
6、客户关系管理（CRM）：是企业为提高核心竞争力，达到竞争制胜，快速成长的目的，树立客户为中心的发展战略，并在此基础上展开的包括判断、选择、争取、发展和保持客户所需的全部商业过程；CRM是企业以客户关系为重点，通过开展系统化的客户研究，通过优化企业组织体系和业务流程，提高客户满意度和忠诚度，提高企业效率和利润水平的工作实践；CRM也是企业在不断改进与客户关系的全部业务流程，最终实现电子化、自动化运营目标的过程中，所创造并使用的先进的信息技术、软硬件和优化管理方法、解决方案的总和。数字化转型网szhzxw.cn
7、CRM是Customer Relationship Management的简写，即客户关系管理。CRM的主要含义就是通过对客户详细资料的深入分析，来提高客户满意程度，从而提高企业的竞争力的一种手段。客户关系是指围绕客户生命周期发生、发展的信息归集。客户关系管理的核心是客户价值管理，通过“一对一”营销原则，满足不同价值客户的个性化需求，提高客户忠诚度和保有率，实现客户价值持续贡献，从而全面提升企业盈利能力。数字化转型网szhzxw.cn
CRM不仅仅是一个软件，它是方法论、软件和IT能力综合，是商业策略。
翻译：
What is CRM? What is CRM? Digital transformation network szhzxw.cn
CRM In simple terms, Customer Relationship Management refers to the enterprise in order to improve the core competitiveness, the use of corresponding information technology and Internet technology to coordinate the interaction between the enterprise and the customer in sales, marketing and service, so as to improve its management mode. The process of providing customers with innovative and personalized customer interaction and service. The ultimate goal of CRM is to attract new customers, retain old customers and convert existing customers into loyal customers to increase the market. Digital transformation network szhzxw.cn
Gartner Group, which first proposed the concept, believes that the so-called CRM customer relationship management is to provide enterprises with a comprehensive management perspective; Give the enterprise more perfect customer communication ability, maximize the return rate of customers. Digital transformation network szhzxw.cn
1. CRM Customer Relationship Management is a business strategy that maximizes long-term value by selecting and managing customers.
CRM Customer Relationship Management requires a customer-centric business philosophy and culture to support effective marketing, marketing and service processes. With the right leadership, strategy and culture in place, applying CRM can lead to effective customer relationship management. Digital transformation network szhzxw.cn
2. CRM Customer relationship management is about developing and promoting business strategies and supporting technology to fill the gaps in the acquisition, growth and retention of customers.
What can CRM do for a business? CRM improves return on assets, in this case the customer and potential customer base.
3. CRM is a term used in the information industry to refer to methods, software and Internet facilities that help enterprises manage customer relationships in an organized manner.
For example, an enterprise builds a customer database to adequately describe relationships. As a result, management, salespeople, service providers and even customers can obtain information, provide products and services that meet customer needs, remind customers of service requirements and know that customers have purchased other products.
4. CRM is an Internet-based application system.
CRM integrates user information resources through the reorganization of enterprise business processes, manages customer relations in a more effective way, and realizes the sharing of information and resources within the enterprise, thereby reducing enterprise operating costs, providing customers with more economical, fast and thoughtful products and services, and maintaining and attracting more customers in order to ultimately achieve the purpose of maximizing enterprise profits.
5. CRM is the abbreviation of Customer Relationship Management,
CRM system is a comprehensive IT technology, but also a new mode of operation, CRM system from the “customer-centric” new business model, CRM system is a new management mechanism aimed at improving the relationship between enterprises and customers. CRM is a business strategy that companies use to win, retain and satisfy customers. CRM system through technical means to enhance customer relationship, and then create value, and ultimately improve the profit growth ceiling and bottom line, is the focus of customer relationship management. Of course, whether the CRM system can really play its application, also depends on whether the enterprise really understands the “customer-centric” CRM concept, whether this concept is implemented in the business process of the enterprise, whether it really improves user satisfaction and so on.
6. Customer relationship management (CRM) :
It is the enterprise to improve the core competitiveness, to achieve the purpose of competition, rapid growth, establish a customer-centric development strategy, and on this basis, including judgment, selection, strive for, development and maintain all the business process required by customers; CRM is a working practice that enterprises focus on customer relationship, improve customer satisfaction and loyalty, and improve enterprise efficiency and profit level by carrying out systematic customer research, optimizing enterprise organization system and business process. CRM is also the sum of advanced information technology, software and hardware. And optimized management methods and solutions created and used by enterprises in the process of continuously improving all business processes of the relationship with customers and ultimately realizing the goal of electronic and automated operations. Digital transformation network szhzxw.cn
7. CRM is short for Customer Relationship Management, that is, customer relationship management.
The main meaning of CRM is to improve customer satisfaction through in-depth analysis of customer details, so as to improve the competitiveness of enterprises. Customer relationship refers to the collection of information around the occurrence and development of customer life cycle. The core of customer relationship management is customer value management. Through the “one-to-one” marketing principle, to meet the individual needs of customers with different values, improve customer loyalty and retention rate. And achieve continuous contribution to customer value, so as to comprehensively improve corporate profitability. Digital transformation network szhzxw.cn
CRM is not just a software, IT is a methodology, software and IT capabilities integration, is a business strategy.
