一、不要以案例多作为选择CRM软件/系统的唯一标准
在选择客户关系管理软件时单纯以软件产品的案例作为软件采购的标准，甚至唯一标准。然而这对于IT技术日新月异变化的软件来说，这个标准往往让你选到的恰恰是过时的产品，甚至于即将被淘汰的产品。同样，在移动客户关系管理领域，技术的进步更是日新月异，智能机和3G的引入就是二零零几年出现的，显然基于非智能机和非3G环境的设计在技术的先进性上已经落后但是案例必然比前者多。
此外，前几年的第一代的移动客户关系管理采用的是短信技术，第二代移动客户关系管理采用的WAP技术，这种技术已经被淘汰，它们的案例也一定比刚刚发展起来的采用WebService技术的第三代移动客户关系管理多的多，但是这种技术已经被淘汰了。在技术的进步以指数级增长的今天，一味地追求案例多，只会选择到一个技术上即将被淘汰的产品。因此选用软件第三条准则就是：绝对不要以案例多作为选择软件的唯一标准。数字化转型网szhzxw.cn
二、如果自身IT资源足够支撑自己研发CRM系统可以自己研发，如果IT资源不足或缺乏的情况下，可以选择外部CRM系统/软件供应商
自己开发客户关系管理更能够满足自身要求，还可以随时升级、维护，可控性强，能避免上当受骗，但实际上呢？数字化转型网szhzxw.cn
首先，客户关系管理系统已经涉及到越来越多的学科技术，包括计算机、通信、网络、管理与行为、多媒体、数据库、图形图像等等，是一个需要综合各种人才的团队工程，一个或者几个普通程序员已经很难做好。数字化转型网szhzxw.cn
其次，单位内部的程序员受行业和职位限制，无法掌握最新的管理理念及其发展趋势，往往只能对市面上的CRM系统/软件和自己单位的办公流程进行简单模仿和克隆，不能够真正实现提升管理水平的目的。。
再次，频繁调整客户关系管理系统会严重影响员工的快速掌握和正常使用，延长融合期。
最后，开发客户关系管理系统需要耗费大量的人力、物力、财力、管理、时间成本，不可控因素很多，综合费用最低也要几万元，很多都要数十万元，显然得不偿失。数字化转型网szhzxw.cn
因此除了个别特大型企业和敏感性单位，建议普通企业不必自己开发，选择一些成熟的CRM系统/软件比较合适。数字化转型网szhzxw.cn
翻译：
Do not use cases as the only criteria for choosing CRM software/system
When selecting customer relationship management software, the case of software product is used as the standard or even the only standard for software procurement. However, for software with rapidly changing IT technology, this standard often allows you to select outdated products, or even products that are about to be eliminated. Similarly, in the field of mobile customer relationship management, technological progress is even more rapid, the introduction of smart phones and 3G appeared in the 2000s, it is clear that the design based on non-smart phones and non-3G environment has lagged behind in the advancement of technology, but there are inevitably more cases than the former.
In addition, a few years ago, the first generation of mobile customer relationship management used SMS technology. The second generation of mobile customer relationship management used WAP technology, this technology has been eliminated. And their cases must be much more than the third generation of mobile customer relationship management that has just developed using WebService technology. But this technology has been eliminated. Today, with the exponential growth of technological progress, blindly pursuing more cases will only choose a product that is about to be eliminated technologically. Therefore, the third rule of software selection is: never use cases as the only criterion for choosing software. Digital transformation network szhzxw.cn
If your own IT resources are enough to support your own research and development CRM system, you can develop IT yourself. If your IT resources are insufficient or lacking, you can choose external CRM system/software suppliers
The development of their own customer relationship management is more able to meet their own requirements, but also can upgrade at any time, maintenance, strong control, can avoid being cheated, but in fact? Digital transformation network szhzxw.cn
First of all, the customer relationship management system has been involved in more and more disciplines of technology. Including computer, communication, network, management and behavior, multimedia, database, graphics and images, etc., is a need to integrate a variety of talents of the team project, one or several ordinary programmers have been difficult to do. Digital transformation network szhzxw.cn
Secondly, the programmers within the unit are limited by the industry and position. Unable to grasp the latest management concepts and their development trends. Often only the CRM system/software on the market and their own office processes for simple imitation and cloning. Can not really achieve the purpose of improving the level of management.
Thirdly, frequent adjustment of the customer relationship management system will seriously affect the rapid grasp and normal use of employees, and extend the integration period.
Finally, the development of customer relationship management system needs to consume a lot of manpower, material resources, financial resources, management, time costs. Many uncontrollable factors, the minimum comprehensive cost is tens of thousands of dollars. Many are hundreds of thousands of dollars, obviously not worth the loss. Digital transformation network szhzxw.cn
Therefore, in addition to individual large enterprises and sensitive units. It is recommended that ordinary enterprises do not have to develop themselves. And choose some mature CRM system/software is more appropriate. Digital transformation network szhzxw.cn
