贝恩研究指出，“四大动因”塑造了独具特色的中国数字化发展模式，一批先行企业已经获益。通过大量案例分析，贝恩为企业总结了三条路径，致胜数字经济互联网时代。
贝恩公司携手百度发展研究中心发布《数字经济互联网之中国数字化发展模式》研究。报告显示， 新冠疫情影响下，中国数字化进程持续加快，消费、美妆、出行、音频乃至传统制造业等行业纷纷涌现出一批优秀的先行企业，迅速实现数字化转型，并打造领先全球的亮点。数字化转型网szhzxw.cn
通过对优秀企业的深入分析，贝恩发现，成功企业均呈现以“快”、“准”、“新”为特色的三大亮点，具体表现为：快速响应、精准触达、精准定制、产品创新、服务出新、业务革新，而这些亮点与数字经济互联网下中国数字化发展模式密不可分。数字化转型网szhzxw.cn
贝恩公司全球合伙人、大中华区TMT业务联席主席李舒表示：“新冠疫情发生以来，以互联网为代表的数字经济展现出强大的生命力，成为对冲疫情影响、重塑经济体系和提升治理能力的重要力量。伴随中国的数字化进程加快，数字化应用场景愈加丰富，加速数字化转型成为企业的首要任务。因此，企业必须了解中国数字化发展模式的特点与背后动因，从根本上找到适合自身的发展路径。”
贝恩公司资深全球合伙人丁杰表示：“如今的商业时代，随着商业结构从线性向网状升级，从端向云升级，选择单打独斗的企业肯是走不远的，企业一方面要学习成功企业的经验，另一方面要思考如何借助外部力量和生态圈增强实力，才能行稳致远。“数字化转型网szhzxw.cn
百度发展研究中心认为，“2020年新冠肺炎疫情肆虐，中国成为全球唯一实现经济正增长的主要经济体，这其中数字化发展是重要推动因素之一。当前全球经济仍充满着很大的不确定性，但科技创新是能制造确定性的力量，势必对数字经济甚至更广泛的社会领域产生影响。数字经济未来竞争的关键，一方面是看谁能够掌握人工智能、5G、区块链、量子信息这些核心技术，另一方面是谁在推动新技术和实体经济的深度融合上走的更好。未来，平台模式提供的领先技术、供需资源、流动数据和运营能力将发挥更重要的作用，推动大中小企业融通创新。“
一、中国数字化发展模式的“四大特点”
报告指出，先行企业之所以能够迅速进行数字化转型，并打造领先于全球的亮点，得益于充分借助并且发挥了中国数字化发展模式的四大特点。数字化转型网szhzxw.cn
· 高效的供需资源聚合。以开放包容的方式，集合和匹配外部分散的供给端和需求端资源，包含技术、产品、服务、流量等多维度资源。
· 流动的数据价值。以海量流动的用户数据为基石，打通端到端数据接口，借助迭代的推荐技术，开发多场景应用数据工具，实现双向流动的数据高效运用。
· 本土化创新驱动的技术赋能。基于本土化的市场特性与需求进行技术创新，并将创新的技术成果以平台的形式向外输出赋能，以降低创新门槛。数字化转型网szhzxw.cn
· 全价值链的深度运营赋能。超越了单纯的技术输出，而是深度参与企业运营的各环节，提供完整的解决方案并协助企业商业落地，提升运营效率。
二、中国数字化发展模式背后的“四大动因”
报告指出，在“四大动因” 的协同作用之下，塑造了独具特色的中国数字化发展模式。
原因一 | 政府：积极推动新基建、供需侧改革两手抓
近年来，我国政府大力支持并主导5G、大数据、人工智能等新基建投资，推动数据成为新的关键生产要素，为“流动的数据价值”与“本土化创新驱动的技术赋能”提供坚实的基础设施保障。据预测，2020年或将新增5G基站58万个，数据中心机架93万架，人工智能的投资规模约为1,000亿人民币，光纤占宽带用户渗透率约提升3%，为释放 “数字红利”奠定坚实基础。数字化转型网szhzxw.cn
原因二 |消费者：中国消费者数字化程度全球领先，且对数字使用态度较为包容
在全球范围内，中国互联网用户基数庞大，创造海量 “流动的数据价值”，为发展数字经济提供了得天独厚的条件。2019年中国网上零售额渗透率达到26%，是发达国家的2.4倍，而智能手机的用户移动支付渗透率更是发达国家的2.8倍，高达81%。随着政府对数据管理的规范性要求提升，消费者对于数据的分享和使用更加放心，为“全价值链的深度运营赋能” 提供丰富的应用场景。数字化转型网szhzxw.cn
原因三 |企业：供需两端高度分散且技术与运营基础薄弱，具备刚性需求
面对强有力的政府支持以及潜力巨大的中国市场，在外部商业环境向好的同时，以中小企业为主的中国企业内部却面临着诸多挑战，包括如何攻克供需两端高度分散、技术和运营基础薄弱的难关，亟待寻求外部帮助。相比传统解决方案，数字化发展模式借助数字化手段，能够帮助企业更好地解决痛点。例如通过智能精准算法匹配供需，利用技术赋能创新并提高效率，匹配企业迭代速度提供全价值链运营赋能。
原因四 |生态：有能力亦有意愿
中国的互联网生态具有规模优势、技术先进、人才优质的特征，具备将服务基础设施化的实力，为企业突破痛点，实现 “技术运营双赋能” 提供了基础保障能力。研究显示，我国互联网生态不仅具备数字化能力，而且正逐渐从消费行业起步，有意愿运用积累的数据价值、运营经验、技术优势，通过“科技与运营双赋能” 有序拓展到B 端和其他新的增长引擎。数字化转型网szhzxw.cn
三、企业如何适应中国数字化发展模式？
贝恩公司全球合伙人、大中华区TMT业务联席主席李舒表示：“为了最大化发挥中国数字化发展模式的独特优势，实现事半功倍的效果，企业可以结合自身特点和数字化转型的整体规划，在自建生态、借助第三方生态，以及两者的混合模式中进行差异化选择。此外，企业还需要围绕组织、运营机制、人才和数据，调整运营模式，建好公司内部能力的底盘。“数字化转型网szhzxw.cn
李舒总结道，不同属性的企业存在三种不同的数字化发展模式。
模式一，善借外力：即聚焦价值链核心环节，充分利用第三方生态的基础设施。该类模式适合资源有限的中小企业，或可资源优势互补的大中型企业，通过生态的流量、技术和数字化基础设施，快速扩张估摸，加快企业的数字化能力建设。数字化转型网szhzxw.cn
模式二，双管齐下：即从1到N阶段善借生态外力，从0到1阶段探索自建生态。该类模式适合规模较大、所处行业较成熟且各价值链分工明确的企业，可以利用自身行业经验打造自有生态，并与外部生态圈互通有无，实现内外双循环、相互赋能，快速推动线上销售增长，沉淀用户资源。
模式三，自建生态：即深挖资源和能力，自建生态护城河。该类模式适合实力雄厚，资金和技术资源都较为丰富的集团化企业，可以立足自有的资源，整合上下游获得垂直行业深度洞察，拓展边界获取更多元的消费者触点，打造自身专属生态。数字化转型网szhzxw.cn
在企业内部能力建设方面，李舒建议，首先，企业需要全局着眼，定位数字化业务组织，并从细节入手，匹配资源和更充分的自主权，稳扎稳打推进企业整体数字化转型。其次，完善运作机制，配合平台“全价值链的深度运营赋能”。对内建立敏捷型运作，对外以灵活、开放的机制加强生态合作。第三，优化人才机制，配合“本土化创新驱动的技术赋能”。设计数字化人才能力模型与发展策略，建立数字化人才“成群来，成批长”的土壤。最后，利用技术与数据赋能业务，打通专属数据中台，创造“流动的数据价值”。
翻译：
Bain research points out that the “four drivers” have shaped China’s unique digital development model, and a number of leading enterprises have benefited. Through a large number of case studies, Bain summarizes three paths for enterprises to win in the digital economy and Internet era.
Bain & Company and Baidu Development Research Center released “Digital Economy and Internet in China Digital Development Model” study. The report shows that under the influence of the novel coronavirus epidemic, China’s digitalization process continues to accelerate, and a number of excellent pioneering enterprises have emerged in industries such as consumption, beauty, travel, audio and even traditional manufacturing, rapidly realizing digital transformation and creating global leading highlights.
“Digital Economy and Internet of China’s digital Development Model” report conference
Through in-depth analysis of outstanding enterprises, Bain found that successful enterprises are characterized by “fast”, “accurate” and “new” three highlights, which are specific performance: rapid response, accurate reach, accurate customization, product innovation, service innovation, and business innovation, and these highlights are inseparable from China’s digital development model under the digital economy and Internet.数字化转型网szhzxw.cn
With the acceleration of China’s digitalization process and the enrichment of digital application scenarios, accelerating digital transformation has become a top priority for enterprises. Therefore, enterprises must understand the characteristics and motivations behind China’s digital development model, and fundamentally find their own development path.”数字化转型网szhzxw.cn
Bain & Company senior global partner Ding Jie said
Bain & Company senior global partner Ding Jie said: “Today’s business era, with the business structure from linear to network upgrade, from the end to the cloud upgrade, choose to go it alone will not go far, enterprises on the one hand to learn the experience of successful enterprises, on the other hand to think about how to use external forces and the ecosystem to enhance strength, in order to achieve stability.” “
Baidu Development Research Center believes that
Baidu Development Research Center believes that “In 2020, the COVID-19 epidemic is raging, and China has become the only major economy in the world to achieve positive economic growth, among which digital development is one of the important driving factors.” The current global economy is still full of great uncertainty, but scientific and technological innovation is a force that can create certainty, and is bound to have an impact on the digital economy and even the broader social sphere.
The key to the future competition of the digital economy. On the one hand, is to see who can master the core technologies of artificial intelligence, 5G, blockchain, and quantum information. And on the other hand, who is better at promoting the deep integration of new technologies and the real economy. In the future, the leading technology, supply and demand resources, mobile data and operational capabilities provided by the platform model will play a more important role in promoting the integration and innovation of large, small and medium-sized enterprises. “数字化转型网szhzxw.cn
“Four Characteristics” of China’s digital development Model
The report points out that the reason why leading enterprises are able to quickly carry out digital transformation and create bright spots ahead of the world is that they have fully leveraged and played the four characteristics of China’s digital development model.
· Efficient aggregation of supply and demand resources. In an open and inclusive way, it collects and matches external dispersed supply and demand resources. Including technology, products, services, traffic and other multi-dimensional resources.数字化转型网szhzxw.cn
· The value of flowing data. Based on the massive flow of user data, open up the end-to-end data interface. And develop multi-scenario application data tools with the help of iterative recommendation technology to realize the efficient use of bidirectional flow data.
· Technology enablement driven by local innovation. Based on the localization of market characteristics and needs, technological innovation is carried out. And the innovative technological achievements are exported and enabled in the form of platforms to lower the threshold of innovation.
· Enabling deep operations across the value chain. Beyond the simple technical output, it deeply participates in all aspects of enterprise operation, provides complete solutions and assists enterprises in commercial landing, and improves operational efficiency.数字化转型网szhzxw.cn
Li Shu is interviewed by the media
The “Four Drivers” behind China’s Digital Development Model
The report points out that the synergistic effect of the “four major drivers” has shaped China’s unique digital development model.数字化转型网szhzxw.cn
Reason 1 | The government: actively promote new infrastructure, supply and demand side reform
In recent years, the Chinese government has strongly supported and led new infrastructure investment such as 5G, big data. And artificial intelligence, promoting data to become a new key production factor. And providing a solid infrastructure guarantee for “mobile data value” and “localized innovation-driven technology empowerment.” It is predicted that in 2020, 580,000 new 5G base stations will be added, 930,000 data center racks will be installed. The investment scale of artificial intelligence will be about 100 billion yuan. And the penetration rate of optical fiber for broadband users will increase by about 3%, laying a solid foundation for releasing the “digital dividend”.数字化转型网szhzxw.cn
Reason 2 | consumers: Chinese consumers are the world’s leading digital consumers and have a more tolerant attitude towards digital use
On a global scale, China has a huge base of Internet users, creating a huge amount of “flowing data value” and providing unique conditions for the development of the digital economy. In 2019, the penetration rate of China’s online retail sales reached 26%, 2.4 times that of developed countries. While the penetration rate of smartphone users’ mobile payment was 2.8 times that of developed countries, reaching 81%. With the improvement of the government’s normative requirements for data management, consumers are more assured about the sharing and use of data, providing rich application scenarios for the “deep operation empowerment of the whole value chain”.数字化转型网szhzxw.cn
Reason 3 | enterprises: both ends of supply and demand are highly dispersed, and the technical and operational foundation is weak, with rigid demand
In the face of strong government support and the huge potential of the Chinese market. While the external business environment is improving, Chinese enterprises, mainly small and medium-sized enterprises, are facing many challenges internally. Including how to overcome the difficulties of highly dispersed supply and demand, weak technical and operational foundation. And urgently seek external help. Compared with traditional solutions, the digital development model can help enterprises better solve pain points through digital means. For example, intelligent and accurate algorithms are used to match supply and demand, technology is used to enable innovation and improve efficiency. And full value chain operation is enabled by matching enterprise iteration speed.数字化转型网szhzxw.cn
Reason 4 | ecology: Ability and willingness
China’s Internet ecology has the characteristics of scale advantage, advanced technology and high-quality talents. And has the strength to implement the service foundation, which provides the basic guarantee ability for enterprises to break through the pain point and realize the “technology operation double empowerment”. The research shows that China’s Internet ecology not only has digital capabilities. But also is gradually starting from the consumer industry. And is willing to use the accumulated data value, operational experience, and technical advantages. Through the “technology and operation double empowerment” orderly expansion to the B-end and other new growth engines.
Dingjie is interviewed by the media
How can companies adapt to China’s digital development model?
In addition, enterprises also need to adjust the operating model around the organization, operating mechanism, talent and data, and build the chassis of the company’s internal capabilities. “
Li Shu concluded that there are three different digital development models for enterprises with different attributes.数字化转型网szhzxw.cn
Model 1: Good use of external forces: that is, focus on the core links of the value chain and make full use of third-party ecological infrastructure.
This type of model is suitable for small and medium-sized enterprises with limited resources, or large and medium-sized enterprises with complementary resource advantages. Through ecological flow, technology and digital infrastructure, rapid expansion of estimates, and accelerate the construction of digital capacity of enterprises.
Model 2: A two-pronged approach: borrow external ecological forces from stage 1 to N, and explore self-built ecology from stage 0 to 1.
This type of model is suitable for enterprises with large scale, mature industry and clear division of labor in each value chain, which can use their own industry experience to build their own ecology, and exchange with the external ecosystem, achieve internal and external double cycle and mutual enabling, rapidly promote online sales growth, and precipitate user resources.数字化转型网szhzxw.cn
Model 3, self-built ecology: that is, deep digging resources and capabilities, self-built ecological moat.
This type of model is suitable for strong, rich capital and technical resources of the group enterprise, can based on their own resources, integration of upstream and downstream to obtain vertical industry insight, expand the boundary to obtain more diversified consumer touch points, to create their own exclusive ecology.数字化转型网szhzxw.cn
In terms of internal capacity building, Li Shu suggested that, first of all, enterprises need to focus on the overall situation, position digital business organizations. And start from the details, match resources and fuller autonomy, and steadily promote the overall digital transformation of enterprises. Secondly, improve the operation mechanism and cooperate with the platform to “enable the deep operation of the whole value chain”. Establish an agile operation internally, and strengthen ecological cooperation externally with a flexible and open mechanism. Third, optimize the talent mechanism and cooperate with “localization and innovation-driven technology empowerment.” Design the digital talent ability model and development strategy. And establish the soil of digital talent “coming in groups and growing in batches”. Finally, the use of technology and data to empower business, open up the exclusive data center, to create “flowing data value.”数字化转型网szhzxw.cn
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