近日，贝恩公司资深全球合伙人丁杰接受CGTN采访，就我国数字化发展现状和企业布局数字化战略分享了最新洞察。
丁杰表示，目前，中国的电商产业的发展程度处于世界领先地位，这给予了品牌前所未有的机会获取全方位深度的消费者洞察。品牌应当把握这个机遇，基于洞察，加速创新产品的研发，与此同时，向消费者直接传递品牌价值。数字化转型网szhzxw.cn
作为世界上互联网用户数量最多的国家，中国的数字化程度全球领先，为发展及完善数字经济奠定了坚实基础。贝恩研究发现，标杆企业在数字化转型中打造领先于全球的亮点，充分借助并且发挥了中国特色的平台发展模式，主要有以下四个方面：数字化转型网szhzxw.cn
特色一：高效的供需资源聚合
供给端角度，相较发达国家，中国各个行业的企业供给端高度分散。需求端角度，中国的城乡收入和地域收入差别高出发达国家两倍和三倍，不平衡的收入状况导致需求多元化。
在企业生产经营过程中，高效的供需资源匹配是重中之重，聚合供应端资源并且高效匹配需求端资源，有助于提升整体运营能力，创造更多价值。对此，中国特色数字化发展模式以开放包容的方式集合和匹配外部分散的供给端和需求端资源，包含技术、产品、服务、流量等多维度资源。数字化转型网szhzxw.cn
特色二：流动的数据价值
在全球范围内，中国互联网用户基数庞大，创造海量“流动的数据价值”，为发展数字经济提供了得天独厚的条件，且随着政府对于数据管理的规范性要求提升，消费者对于数据的分享和使用更加放心，为平台“全价值链的深度运营赋能” 提供丰富的应用场景。
同时，中国政府对于数据管理的规范性要求不断提高，逐渐完善的法律制度为消费者个人数据安全树立信心。随着政府对于数据管理的规范性要求提升，消费者对数据分享和使用态度更加包容放心，有利于平台更加充分的应用“流动的数据价值”。数字化转型网szhzxw.cn
特色三：本土化创新驱动的技术赋能
当下，中国企业对提高信息化技术的需求随着数字经济发展而日渐增长，并且与发达国家的企业相比，中国企业的信息化投入较低、研发人才相对短缺、基础技术研发资本相对匮乏，因此，需要通过平台“技术赋能”进一步提高信息化水平。
在转型和投资数字经济时，中国特色平台基于本土化的市场特性与需求进行技术创新，并将创新的技术成果以平台的形式向外输出赋能，以降低创新门槛。数字化转型网szhzxw.cn
特色四：全价值链的深度运营赋能
中国市场仍然以中小企业为主，实力较为薄弱。传统的内部人才培养模式发展缓慢，难以匹配企业迭代速度；外部数字化人才不熟悉企业运作，亟待平台提供“全价值链的运营赋能”。中国的互联网平台具备规模优势、技术先进、人才优质的特征，具备将服务基础设施化的实力，为企业突破痛点，实现“技术运营双赋能” 提供了基础保障能力。换言之，中国特色平台超越了单纯的技术输出，而是深度参与企业运营的各环节，提供完整的解决方案并协助企业商业落地，提升运营效率。数字化转型网szhzxw.cn
翻译：
Recently, Ding Jie, senior global partner of Bain & Company, was interviewed by CGTN and shared the latest insights on the status quo of China’s digital development and the digital strategy of enterprise layout.
Ding Jie said that China’s e-commerce industry is now the world’s leading development, which gives brands unprecedented opportunities to gain comprehensive and deep consumer insights. Brands should seize this opportunity to accelerate the development of innovative products based on insights, while at the same time delivering brand value directly to consumers.数字化转型网szhzxw.cn
Photo 1. Ding Jie is interviewed by CGTN
As the country with the largest number of Internet users in the world, China leads the world in digitization, laying a solid foundation for the development and improvement of the digital economy. Bain research found that benchmarking enterprises in the digital transformation to create a leading global highlights. Fully use and play the Chinese characteristics of the platform development model, mainly in the following four aspects:数字化转型网szhzxw.cn
Feature 1: Efficient supply and demand resource aggregation
From the perspective of supply side, compared with developed countries. The supply side of enterprises in various industries in China is highly dispersed. On the demand side, the difference between urban and rural income and regional income in China is two and three times higher than that in developed countries. And the unbalanced income situation leads to the diversification of demand.
In the production and operation process of enterprises, efficient matching of supply and demand resources is the top priority. Aggregating supply side resources and efficiently matching demand side resources helps to improve the overall operation capacity and create more value. In this regard, the digital development model with Chinese characteristics collects and matches external dispersed supply and demand resources in an open and inclusive way. Including multi-dimensional resources such as technology, products, services, and traffic.数字化转型网szhzxw.cn
Feature 2: The value of flowing data
Globally, China’s huge Internet user base creates massive “flowing data value”, providing unique conditions for the development of the digital economy, and with the increase of the government’s normative requirements for data management, consumers are more assured about the sharing and use of data, providing a rich application scenario for the platform to “enable the deep operation of the whole value chain”.数字化转型网szhzxw.cn
At the same time, the Chinese government’s normative requirements for data management continue to improve. And the gradually improved legal system builds confidence in the security of consumers’ personal data. With the improvement of the government’s normative requirements for data management, consumers’ attitudes towards data sharing and use are more inclusive and assured, which is conducive to the fuller application of “flowing data value” on the platform.数字化转型网szhzxw.cn
Feature 3: Technology enablement driven by local innovation
At present, the demand of Chinese enterprises to improve information technology is growing with the development of digital economy. And compared with enterprises in developed countries, Chinese enterprises have low investment in information technology, relatively short of research and development talents. And relatively short of basic technology research and development capital. Therefore, it is necessary to further improve the level of information technology through platform “technology empowerment”.数字化转型网szhzxw.cn
When transforming and investing in the digital economy. The platform with Chinese characteristics carries out technological innovation based on the localization of market characteristics and needs. And exports innovative technological achievements to the outside in the form of platforms to enable them to lower the threshold of innovation.
Feature 4: Deep operation of the whole value chain
The Chinese market is still dominated by small and medium-sized enterprises, and the strength is relatively weak. The traditional internal talent training model develops slowly, which is difficult to match the enterprise iteration speed. External digital talents are not familiar with enterprise operation. And it is urgent for the platform to provide “operation empowerment of the whole value chain”. China’s Internet platform has the characteristics of scale advantage, advanced technology and high-quality talents. And has the strength to implement the service foundation, which provides the basic guarantee ability for enterprises to break through the pain point and realize the “double empowerment of technology and operation”. In other words, the platform with Chinese characteristics goes beyond the simple output of technology. But deeply participates in all aspects of enterprise operation, provides complete solutions, assists enterprises in commercial landing, and improves operational efficiency.数字化转型网szhzxw.cn
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