产品战略管理要结合公司战略综合考虑市场和核心技术、平台以及人员能力提升和资源配置策略，又再次强调了其责任主体是公司CEO而不是研发负责人。中国数字化转型网www.szhzxw.cn
几条战略的建议准则：
- 企业做研发的首要目的是降低老产品的成本，而不是新产品、新技术的开发，老产品有利润，新产品当年可能只有规模，没有利润。
- 产品策略必须围绕利润区扩张，扩张原则是：老产品卖给新客户，在老客户需求的基础上开发新产品。而对新技术、新产品卖给新客户，一定要慎重，最好走合作或资本运作的道路。
- 技术型企业的战略不仅要关注财务指标，更要关心核心竞争能力的提升指标。
- 资源配置包括聚焦投入，突破和布局，通常为“七二一”原则，即70%的资源聚焦，20%的资源突破，10%的资源进行布局。中国数字化转型网www.szhzxw.cn
战略需要包含的核心要素（及模板）：
- 产品战略的内容包括商业模式设计、产品线业务计划书、新产品发展的路标规划、产品平台和技术发展规划，以及与规划相匹配的资源配置和预核算原则。
- 产品战略的核心是产品线业务计划书，产品线业务计划的核心是：要形成客户群规划与产品规划及平台规划和技术规划的联动，以达到技术支撑平台，在平台上做产品，通过核心产品带动系统集成， 以集成推动新技术的自闭和循环模式。中国数字化转型网www.szhzxw.cn
实际推行的经验：
在大家都强调商业环境瞬息万变的今天，做长远战略设计会成为某些人拒绝的借口，但是小步快跑也是需要方向引导的，做战略设计是为了让企业能够从各个层面考虑是否有商业价值及可行性，特别是对于较成熟的业务。中国数字化转型网www.szhzxw.cn
翻译：
Product strategic management should comprehensively consider the market, core technology, platform, personnel ability improvement and resource allocation strategies in combination with the company’s strategy, and again emphasize that its responsibility is the company’s CEO rather than the head of research and development.
Recommended guidelines for several strategies:
The primary purpose of enterprises to do research and development is to reduce the cost of old products, rather than the development of new products and new technologies, old products have profits, new products may only have scale, no profit.中国数字化转型网www.szhzxw.cn
Product strategy must focus on profit area expansion, the expansion principle is: old products sold to new customers, on the basis of the needs of old customers to develop new products. For new technologies and new products sold to new customers, we must be careful, and it is best to take the road of cooperation or capital operation.
The strategy of technology enterprises should not only pay attention to financial indicators. But also to the improvement indicators of core competitiveness.中国数字化转型网www.szhzxw.cn
Resource allocation includes focused input, breakthrough and layout, usually the “721” principle. That is, 70% of resources focus, 20% of resources breakthrough, and 10% of resources layout.
Core elements (and templates) of the strategy:
The content of product strategy includes business model design, product line business plan, new product development roadmap planning, product platform and technology development planning, as well as resource allocation and pre-accounting principles matching the planning.
The core of product strategy is the product line business plan. And the core of product line business plan is to form the linkage between customer base planning and product planning, platform planning and technology planning. So as to achieve the technology support platform, make products on the platform, drive the system integration through the core product. And promote the automatic and circular mode of new technology through integration.中国数字化转型网www.szhzxw.cn
Practical implementation experience:
In today’s rapidly changing business environment, doing long-term strategic design will become an excuse for some people to refuse. But small runs also need direction guidance, to do strategic design is to allow enterprises to consider whether there is commercial value and feasibility from all levels, especially for more mature businesses.中国数字化转型网www.szhzxw.cn
