最近一则关于“居然之家汪林朋：解散公司IT部门，挖来阿里一数字化团队负责人，结果效益大提升”的文章刷爆了朋友圈，也在各相关数字化群里引起热烈的讨论，同时各大自媒体也闻风而动，为了流量各种曲解、误读，各种标题一个比一个夸张，大有不干掉IT部门不罢休的气势。和朋友在群里讨论该内容，大家问我怎么看待，我的回答很简单：企业数字化转型要脚踏实地，不要盲目跟风瞎折腾。
查阅得知，这些文章来自于今年一个夏季高峰论坛上，居然之家创始人兼董事长汪林朋的演讲内容。只不过是被一些标题党为了流量而过度曲解，认真研读以后发现其演讲内容对企业数字化转型还是有很大的启示，总结如下：数字化转型网www.szhzxw.cn
第一，对“数字化转型是一把手工程”有了全新的诠释：老板要归位
1. 老板必须亲自上：
当前大部分企业做数字化转型“定位高、起点低”、“口号响、落地轻”，对于“数字化转型都是一把手工程”心知肚明，但真正落实的没几个。一般情况下老板都是这样说：“兄弟们，给我做数字化！”感觉数字化成了老板的私人任务而非企业的战略目标，所以若想企业数字化能落地、能执行。老板需要说：“兄弟们，跟我一起做数字化！”老板都在亲自做数字化，哪个领导还敢阳奉阴违消极应付，所以从这点不难看出企业做数字化转型：老板要亲自上。数字化转型网www.szhzxw.cn
2. 老板必须亲自学：
虽然部分企业数字化转型工作有老板站台，但结果总是那么不尽人意，为什么？俗话说火车跑得快，全凭车头带，当前虽说部分传统企业在积极进行数字化转型建设，但老板及高层管理者并不懂得数字化转型的深刻含义。由于技术的专业性、管理的复杂性，部分企业还是以传统的思维来做数字化的工具建设，老板不懂数字化，拉低了企业数字化转型深度的天花板，所以老板必须要深度学习数字化，才能在关键节点中发挥重要的战略指导作用。从这点不难看出，企业数字化转型：老板必须亲自学！
3. 老板必须亲自用：
当前企业做数字化转型建设经常遇到的问题是总有部分的领导和员工以各种理由拒绝使用系统，导致数据的时效性、数据的质量难以保障，让系统的应用价值难以体现，其中老板的行动与态度起着关键性的作用，部分企业老板将系统的应用交由秘书代劳，自己从未登录或应用系统，这样易“上行下效”，让系统应用难、运营难。所以在企业数字化转型过程中老板除了亲自上、亲自学、更要亲自用。正如文中所言“企业的数字化转型如何真正走深向实，这是老板的工程，别人都不行。”数字化转型网www.szhzxw.cn
第二，数字化转型是组织的转型：必须把传统的组织砸掉
这一段也是一些自媒体过度解读的内容，认为该公司老板有魄力把IT部门给砸掉了，有些人认为该企业不需要IT部门了！我估计因为数字化价值体现难，是不是有些企业领导以为有了“样板”，也准备将信息部门干掉了？打住！别照抄！学人家砸IT部门你有那么大实力吗？再者说，人家说解散IT部门并不是真正的不需要信息部门，而是资源整合，整合成为了：平台建设部门，文中也特意提到了：“不管是数字化建设还是企业人力资源激励机制，这都是平台的能力建设。”数字化转型网www.szhzxw.cn
从居然之家汪总的演讲中我们不难发现：
- 企业数字化转型组织转型是必须的，有助于资源的整合，有助于效率提升，要打破部门墙；
- 企业数字化转型需要的是能力融合，所以该公司进行了整体的平台融合能力建设。
所以从这篇文章中我们发现当企业传统的组织关系已严重影响企业生产力发展时，必须进行生产关系的重组，也就是整合优化、重新分配新的组织关系，传统的组织必须转型。数字化转型网www.szhzxw.cn
第三，商业模式的转型：打破固有卖场模式
众所周知传统的卖场完全依靠的是人气，等客户来，在当前网络购物高度发达，对传统实体店造成很大的冲击，特别是疫情期间带来的影响更是难以计算，所以在组织转型以后接下来必须要打破传统的商业模式，重组人、货、场三者完美融合的新数字化商业场景。例如某旅游景点的免租模式，管理方利用数字化平台的客户运营与分账模式与租户深度捆绑，盘活了整个景点市场的经营活力，这种利用数字化平台打破了固有的承租模式的行为才是真正的数字化转型。
此时有的企业领导可能会说，这有何难，我们也搞一个APP搞一个网上商城，这样企业很容易进入“流量的陷阱”，很多企业以为搞流量、做网上销售很容易，无非就是建商城、拍抖音、玩公众号，只看到了大V、网红的粉丝数、点赞量，却忽视了背后的运营逻辑，所以我们经常看到一些企业跟风玩网络营销，搞不了两个月看不到价值纷纷停更了。这就是盲目跟风瞎折腾。数字化转型网www.szhzxw.cn
综上所述，企业数字化转型并非简单的系统应用，数据报表的呈现，需要的是利用数字化实现组织转型、商业模式转型、业务的转型等，而在整个过程中，企业需要根据自身的情况制定符合自身特色的数字化转型之路，想复制、实现弯道超车行不通，企业需要认清的是软件系统只是工具，盲目跟风与照抄纯粹是瞎折腾，例如当年阿里建中台，于是全国跟风四起各种中台名字层出不穷，估计这些供应商与企业领导都没真正搞清楚中台的概念，蹭个热度追个概念而已，所以没看到几个真正落地的项目，但讽刺的是阿里现在随着业务的发展已经无中台了，试问中台概念与项目该何去何从？
给读过“解散公司IT部门，挖来阿里一数字化团队负责人，结果效益大提升”一文的企业提个醒：不要随意模仿去拆了信息部门，每个企业的文化、管理背景是不同的，在数字化转型这条路上模仿就是瞎折腾，技术不能掩盖能力的短板，系统不能弥补管理的无能。数字化转型网www.szhzxw.cn
所以：
不要照抄如何砸组织，应该想如何组织转型，能力整合；
不要复制买系统，应该好好研究系统背后的管理逻辑；
不要羡慕对方有多少流量，应该好好学如何做粉丝运营；
不要赞叹对方体系多完整，应该马上分析自己的不足，提升各种能力！
翻译：
A recent story about “Wang Linpeng of the House of Actually: Dissolving the company’s IT department, digging out the head of Ali’s digital team, resulting in a large increase in benefits “article blew up the circle of friends, but also caused a heated discussion in the relevant digital groups, at the same time, the major since the media also heard the wind, in order to traffic all kinds of misinterpretation, misreading, a variety of titles than an exaggeration, a great deal of not to kill the IT department does not give up momentum. When I discussed the content with my friends in the group, they asked me what I thought about it, and my answer was very simple: enterprise digital transformation should be down-to-earth, not blindly follow the trend.
It is learned that these articles come from a speech delivered by Wang Linpeng, founder and chairman of the company, at a summer summit forum this year. It was just overly distorted by some clickbait for the sake of traffic. After careful study, we found that the speech content still has great enlightenment on the digital transformation of enterprises, which is summarized as follows: digital transformation website www.szhzxw.cn
First, there is a new interpretation of “digital transformation is a master project” : the boss is back
1. The boss must personally:
At present, most enterprises do digital transformation “high positioning, low starting point”, “loud slogan, light landing”, and know that “digital transformation is a leader project”, but few are really implemented. Usually the boss is like this: “Brothers, do digital for me!” It feels that digitization has become a private task of the boss rather than a strategic goal of the enterprise, so if the enterprise digitization can be landed and implemented. The boss needs to say, “Guys, come with me on digital!” The boss is personally doing digitalization, which leader also dares to respond negatively, so it is not difficult to see from this point that the enterprise does digital transformation: the boss should personally. Digital transformation www.szhzxw.cn
2. The boss must learn:
Although some enterprise digital transformation work has a boss platform, but the results are always so unsatisfactory, why? As the saying goes, the train runs fast, all by the locomotive belt, although some traditional enterprises are actively carrying out digital transformation construction, but the boss and senior managers do not know the profound meaning of digital transformation. Due to the professionalism of technology and the complexity of management, some enterprises still use traditional thinking to do digital tool construction, and the boss does not understand digital, which lowers the ceiling of the depth of digital transformation of enterprises, so the boss must deep learning digital, in order to play an important strategic guidance role in the key nodes. From this point, it is not difficult to see the enterprise digital transformation: the boss must learn!
3. The boss must use it himself:
At present, the problem that enterprises often encounter in digital transformation construction is that some leaders and employees refuse to use the system for various reasons, which makes it difficult to guarantee the timeliness and quality of data and reflect the application value of the system. Among them, the actions and attitudes of the bosses play a key role, and some enterprise bosses assign the application of the system to the secretary. I have never logged in or applied the system, so it is easy to “move up and down”, making the system difficult to apply and difficult to operate. Therefore, in the process of enterprise digital transformation, the boss in addition to personally studying, personally learning, but also personally using. As the article said, “How the digital transformation of the enterprise really goes deep to the real, this is the boss’s project, no one else can.” Digital transformation www.szhzxw.cn
Second, digital transformation is the transformation of organizations: traditional organizations have to be smashed
This paragraph is also some of the over-interpretation of the content of the media. That the company’s boss has the courage to destroy the IT department. Some people think that the company does not need the IT department! I estimate that because the digital value is difficult to embody, is it not true that some business leaders think that they have a “model” and are ready to kill the information department? Hey, stop it! Don’t copy! Do you have the power to smash up the IT department? Moreover, people say that the dissolution of IT department is not really no information department. But resource integration, integration into the platform construction department. The article also specifically mentioned: “no matter digital construction or enterprise human resources incentive mechanism, this is the platform capacity building.” Digital transformation www.szhzxw.cn
From Mr. Wang’s speech, it is not difficult to find:
Enterprise digital transformation Organizational transformation is necessary, conducive to the integration of resources, conducive to efficiency improvement, to break the department wall;
Enterprise digital transformation needs capability integration, so the company carried out the overall platform integration capacity building.
Therefore, from this article, we find that when the traditional organizational relations of enterprises have seriously affected the development of enterprise productivity. The reorganization of production relations must be carried out, that is, the integration and optimization. The redistribution of new organizational relations, and the traditional organization must be transformed. Digital transformation www.szhzxw.cn
Third, the transformation of business model: break the inherent store model
As we all know, traditional stores completely rely on popularity, such as customers, in the current highly developed online shopping, the traditional physical stores have a great impact, especially during the epidemic period is difficult to calculate the impact, so after the organizational transformation must break the traditional business model, reorganize the perfect integration of people, goods, and the field of the new digital business scene. For example, in the rent-free mode of a tourist attraction, the manager uses the customer operation and account sharing mode of the digital platform to deeply bundle with the tenants, and revitalizes the operation vitality of the entire scenic spot market. The use of the digital platform to break the inherent rent-taking mode is the real digital transformation.
At this time, some business leaders may say, why is this difficult. We also engage in an APP to engage in an online mall. So that enterprises are easy to enter the “traffic trap”. Many companies think that traffic, do online sales is easy. Nothing more than to build a mall, pat Tiktok, play public number. Only see the big V, the number of fans of the network red, the number of likes. But ignore the operational logic behind. So we often see some enterprises follow the trend to play network marketing, can not see the value of two months have stopped more. This is blindly following the trend. Digital transformation www.szhzxw.cn
To sum up, enterprise digital transformation is not a simple system application, and the presentation of data reports requires the use of digitalization to achieve organizational transformation, business model transformation, business transformation, etc.
In the whole process, enterprises need to develop a digital transformation path that conforms to their own characteristics according to their own conditions. And it is impossible to copy and realize the curve overtaking. Enterprises need to recognize that the software system is just a tool, blindly follow the trend and copy is pure nonsense, such as Ali built in the year. So the country follows the trend of all kinds of Zhongtai names emerge in endlessly. It is estimated that these suppliers and business leaders did not really understand the concept of Zhongtai. A heat to chase a concept, so did not see several real projects, But the irony is that Ali now has no middle platform with the development of business. So where should the concept and project of middle platform go?
To read the “dissolution of the company’s IT department, dig Ali one digital team leader. The results of the benefit of the great improvement” article of the enterprise: do not randomly imitate to dismantle the information department, each enterprise’s culture, management background is different. On the road to digital transformation imitation is a fool, technology can not cover up the shortcomings of the ability. The system can not make up for the inability of management. Digital transformation www.szhzxw.cn
So:
Do not copy how to smash the organization, should think about how to organize transformation, ability integration;
Do not copy the system, should study the management logic behind the system;
Do not envy each other how much traffic, should learn how to do fan operations;
Do not praise each other’s system is more complete, should immediately analyze their own shortcomings, improve various abilities!
本文由数字化转型网（www.szhzxw.cn）转载而成，来源于湘江数评 ，作者老杨；编辑/翻译：数字化转型网宁檬树。
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