近日,又一次,李彦宏的名字和马斯克、黄仁勋、OpenAI CEO 萨姆·奥特曼等人并列出现。
这是《TIME》首次评选的全球 AI 百大人物榜单,作为中国唯一入选的企业家,李彦宏被评为全球 AI 领袖。

都是耳熟能详的名字。甚至,在看到这些名字的同时,就能立刻想到他们对 AI 世界的影响:奥特曼的 ChatGPT 掀起了这轮 AI 技术浪潮,黄仁勋的英伟达支撑着全球所有 AI 算力需求;而李彦宏的文心一言则被视为中国第一大模型,代表着中国 AI 水平的金字塔尖。
当然,也有一些特别熟悉的名字没有出现在这份名单中,比如被科技人调侃为“劈柴”的谷歌 CEO 孙达尔·皮柴,再比如微软 CEO 萨提亚·纳德拉。
这不是一个囊括所有科技大佬的包罗万象式名单。
在人工智能这个“日益具有影响力的技术”领域上,《时代》界定出了那些真正投入其中、对行业具有明确影响力的人物,“他们的洞见、愿望和不足”都将塑造着 AI 的未来。数字化转型网www.szhzxw.cn
做技术的人很多——但把 AI 作为信仰,十年如一日投入的人并不多。
“李彦宏是中国最杰出的未来主义者。”Foremost Futurist,这是《时代》对李彦宏的定语。
《韦氏词典》对 Futurist 的释义是:根据当前趋势对未来进行研究和预测的人(One who studies and predicts the future especially on the basis of current trends)。
映衬了李彦宏和百度在 AI 世界的十年夜行。

一、抗住时代聚光灯
回顾半年以前,用“一声惊雷”形容百度文心一言在 3 月的发布并不为过。
彼时,ChatGPT 风潮席卷全球,既是对科技并不敏感的人,也频繁听闻这个名字,并不断被各路朋友关心:用过 ChatGPT 了吗。数字化转型网www.szhzxw.cn
中国有没有相应的技术?中国科技公司能不能做出来类似的产品?会不会在新一轮 AI 浪潮中被落下?——吃瓜群众之外,焦虑的情绪在科技圈蔓延。目光聚集到百度、阿里、腾讯等几家科技大厂上,尤其是一直投身于 AI 的百度,行吗?
聚光灯下,百度扛住了。3 月 16 日,承接着万千期待,李彦宏宣布文心一言率先上线,回应了外界对中国 AI 能力的质疑。
半年之后的 8 月 31 日,文心一言正式向公众开放,不仅引来市场热烈反响,首日即回答了网友的 3342 万个问题,而且将全球的目光重新聚焦到中国 AI 和百度身上。数字化转型网www.szhzxw.cn
正如胡锡进所言,文心一言向社会开放,与华为在 Mate60 上实现的芯片技术突破一样,是中国科技界的两个重大消息,一个标志着中国科技的硬件技术突破,一个是软件技术突破。
“此举标志着中国行业领导者的重大突破,是其飞速发展的人工智能行业的里程碑。”彭博社在报道中写道。

多家外媒将文心一言定义为中国 AI 大模型的领导者,“尽管包括商汤科技在内的其他四家公司在同一天推出了类似的服务……但文心一言引发了最大的兴奋。”《经济学人》在 9 月 3 日的报道中写到。

《麻省理工科技评论》甚至在内文中详细评测了文心一言的多项功能,比如新手指引、UGC 选项卡、角色扮演等,直言“另一个吸引我注意的是角色扮演,最受欢迎的角色已经被超过 14 万人使用,她叫‘贴心大姐姐’。数字化转型网www.szhzxw.cn
”在《麻省理工科技评论》的作者看来,角色扮演是 AI 聊天机器人最有趣的可能性之一,甚至“比编写代码或回答数学问题更具挑战性,”因为这要求大模型提供情感支持,表现得像人类、并始终保持特定角色。

“中国版 ChatGPT”、“文心一言跃居苹果中国应用商店榜首”、“在生成式人工智能这一令人兴奋的技术竞赛中,百度一直是中国的领跑者”, 一时间,CNN、CNBC、美联社等全球媒体蜂拥而至。
李彦宏和百度,十年饮冰,重回聚光灯下。
二、一个未来主义者的坚持
“当年我对互联网的信仰,还是今天我对 AI 的信仰,都没有一丝丝改变……迷雾终将散去,智能经济和智能社会终将成为现实,而人类终将掌握自己的命运。数字化转型网www.szhzxw.cn
”如果翻到李彦宏三年前的这段演讲,可能会对今天的百度多一份感慨。

那时,社会充斥着对 AI 的质疑,大模型尚未受到任何关注,悲观情绪四下蔓延。
站在上海世博中心的讲台上,李彦宏呼吁人们对 AI 多一点信心,并以曾经的互联网时代类比,“当迷雾消散时,一个经济和社会全面互联网化的时代开始了,熬过寒冬的小人物成了新的英雄。”
那是 2020 年,文心大模型已经发布了一年,百度的技术研发投入达到 195 亿元,接近总收入的 20%。
“这不是一夜之间发生的”,如《经济学人》在近日报道中所说,站在 2023 年回看,李彦宏已经在 AI 领域摸爬滚打了整 10 年,累计投入超过 1000 亿元,所以才能在 2019 年率先发布文心大模型,次年推出参数超 2600 亿的知识增强大模型。数字化转型网www.szhzxw.cn
马拉松式、压强式的研发投入,近年来甚至持续在 20% 以上,百度在中国企业中几乎是独一家。有 1 块钱的时候,投进技术里,有 1 个亿,投进技术里;有 100 个亿,还是投进技术里——这是李彦宏的判断。
这是一个未来主义者的判断——根据当前趋势去研究和预测未来,如李彦宏常说的“What’s ppssible, what’s benefit”,从技术和行业角度,判断常人所不能判断的、相信他人所不会相信的,提早做、敢于做、坚持做。数字化转型网www.szhzxw.cn
百度已经 23 年,高高低低起起伏伏都有所经历。颇为有趣的是,对于这家技术基因极强的企业来说,每当有点其他想法的“花花肠子”,被环境裹挟着做些与技术无关的事,就会受到各种诟病;只有回归最擅长的技术初心,才能把事情做到极致。
2023 年的百度无疑迎来了收获时刻。
在全球 AI 领袖的评语中,《时代》周刊不仅提及文心一言,还积极评价了百度在 AI 领域的各方面成就,包括“中国最流行的搜索引擎百度”、“一款与亚马逊 Alexa 功能相当的虚拟助手小度”、以及“在中国多个大城市运营的无人车队,包括武汉的 200 辆无人车”。数字化转型网www.szhzxw.cn
这是对坚持长期主义的科技企业最有力的肯定,也是对中国科技企业的启示。
AI 时代才刚刚开始。路还很长,百度加油,中国企业加油。
翻译:
TIME’s global AI Leader, Why Robin Li?
Recently, once again, Li’s name appeared alongside Musk, Huang Renxun, OpenAI CEO Sam Altman and others.
This is the first TIME Time selected the global AI 100 people list, as the only Chinese entrepreneur selected, Robin Li was named the global AI leader.
All familiar names. Even, when seeing these names, you can immediately think of their impact on the AI world: Altman’s ChatGPT set off this round of AI technology wave, Huang Renxun’s NVIDIA supports all the global AI computing power needs; Robin Li’s Wenxin Word is regarded as the largest model in China, representing the pyramid tip of China’s AI level.数字化转型网www.szhzxw.cn
Of course, there are some particularly familiar names that did not appear on the list, such as Google CEO Sundar Pichai, who is mocked by tech people as “chopping wood,” and Microsoft CEO Satya Nadella.
This is not an all-encompassing list of all the big names in technology.
In the field of artificial intelligence, an “increasingly impactful technology,” Time identifies the people who are truly engaged and clearly influential in the industry, “whose insights, desires, and shortcomings” will shape the future of AI.数字化转型网www.szhzxw.cn
There are a lot of people who do technology – but not many people who put AI as a belief and invest it every day for a decade.
“Robin Li is the most brilliant futurist in China.” Foremost Futurist, this is the “Time” of Li Yanhong attributive.
Merriam-webster defines Futurist as: One who studies and predicts the future especially on the basis of current trends. One who studies and predicts the future especially on the basis of current trends.
Set off Robin Li and Baidu’s ten years of night in the AI world.数字化转型网www.szhzxw.cn
First, resist the spotlight of The Times
Looking back half a year ago, it is not too much to use “a sound of thunder” to describe the release of Baidu Wenxin in March.
At that time, the ChatGPT trend swept the world, both people who are not sensitive to technology, but also frequently heard the name, and continue to be concerned about by friends: have you used ChatGPT?
Does China have the corresponding technology? Can Chinese tech companies come up with similar products? Will it be left behind in the new wave of AI? — Beyond the melon eaters, anxiety is spreading in tech circles. Focus on Baidu, Ali, Tencent and other technology manufacturers, especially Baidu, which has been devoted to AI, OK?数字化转型网www.szhzxw.cn
Under the spotlight, Baidu withstood. On March 16, to undertake thousands of expectations, Li Yanhong announced that Wenxin was the first to go online, responding to the outside world’s doubts about China’s AI capabilities.
Half a year later, on August 31, Wenxin Word was officially opened to the public, which not only attracted a warm response from the market, but also answered 33.42 million questions from netizens on the first day, and refocused the world’s attention on Chinese AI and Baidu.
As Hu Xijin said, Wenxin’s word to open to the society, and Huawei’s chip technology breakthrough on Mate60, is two major news in the Chinese science and technology industry, one marks the hardware technology breakthrough of China’s science and technology, and one is the software technology breakthrough.数字化转型网www.szhzxw.cn
“The move marks a major breakthrough for China’s industry leaders and a milestone for its rapidly developing AI industry.” Bloomberg wrote in the report.
Several foreign media defined Wenxin as the leader of China’s AI grand model, “although four other companies, including Sensetime, launched similar services on the same day… But it was Wenxin’s words that generated the most excitement.” The Economist reported on September 3rd.
“MIT Technology Review” even in the article detailed evaluation of a number of Wenxin word features, such as novice guidance, UGC TAB, role play, etc., said “another attracted my attention is the role play, the most popular role has been used by more than 140,000 people, she is called ‘caring big sister’.”
According to the authors of MIT Technology Review, role-playing is one of the most interesting possibilities for AI chatbots, even “more challenging than writing code or answering math questions,” because it requires large models to provide emotional support, act like humans, and remain in a specific role at all times.
“China’s version of ChatGPT,” “Wen Xin Yi jumped to the top of Apple’s China App Store,” and “Baidu has been China’s frontrunner in the exciting technology race of generative artificial intelligence,” all of a time, CNN, CNBC, Associated Press and other global media flocked to the site.数字化转型网www.szhzxw.cn
Robin Li and Baidu are back in the spotlight after a decade of drinking ice.
Second, the persistence of a futurist
“My belief in the Internet at that time, or my belief in AI today, has not changed in the slightest… The fog will eventually clear, a smart economy and a smart society will become a reality, and humanity will eventually take control of its own destiny.
If you turn to this speech of Li Yanhong three years ago, you may have a feeling for today’s Baidu.
At that time, society was full of doubts about AI, large models had not received any attention, and pessimism was widespread.数字化转型网www.szhzxw.cn
Standing on the stage of the Shanghai World Expo Center, Li called for more confidence in AI, and compared to the Internet era, “When the fog cleared, an era of full Internet of economy and society began, and the little people who survived the winter became the new heroes.”
It was 2020, a year after the Wenxin Grand Model was released, and Baidu’s investment in technology research and development reached 19.5 billion yuan, close to 20% of total revenue.
“This did not happen overnight,” as The Economist said in a recent report, standing in 2023 looking back, Li Yanhong has been in the field of AI for the whole 10 years, with a cumulative investment of more than 100 billion yuan, so he can be the first to release the Wenxin model in 2019. In the following year, a large knowledge enhancement model with more than 260 billion parameters was introduced.
Marathon, pressure type of research and development investment, in recent years even continued to more than 20%, Baidu is almost alone in Chinese enterprises.
When you have 1 yuan, put it into technology, and 100 million yuan, put it into technology; There are 10 billion, or invested in technology – this is Li Yanhong’s judgment.数字化转型网www.szhzxw.cn
This is a futurist judgment — to study and predict the future according to the current trend, as Robin Li often says, “What’s ppssible, what’s benefit”. From the perspective of technology and industry, to judge what ordinary people can’t judge, believe what others won’t believe, do it early, dare to do it, and insist on doing it.
Baidu has been 23 years, high and low ups and downs have experienced. It is quite interesting that for this company with strong technical genes, whenever there is a little other idea of “colorful”. By the environment coerced to do something unrelated to technology, it will be criticized. Only by returning to the original intention of the best technology can we do things to the extreme.
Baidu in 2023 has undoubtedly ushered in a harvest moment.数字化转型网www.szhzxw.cn
In its review of the global AI leaders, Time not only mentioned Wen Xin’s words. But also positively evaluated Baidu’s achievements in the field of AI, including “China’s most popular search engine Baidu”, “a virtual assistant with the function of Amazon Alexa Xiaodu”, and “autonomous fleets operating in several major cities in China.” Including 200 unmanned vehicles in Wuhan.”
This is the most powerful affirmation of science and technology enterprises that adhere to long-term doctrine. And it is also a revelation for Chinese science and technology enterprises.
The age of AI has only just begun. There is still a long way to go, Baidu come on, Chinese enterprises come on.
本文由数字化转型网(www.szhzxw.cn)转载而成,来源于DeepTech深科技 ;编辑/翻译:数字化转型网宁檬树。

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