下文为报告部分内容：
趋势一：更人性的自动化
科技需要人情味虽然数字技术正在成为主导力量，但也无法与人类的细腻相媲美。机器在带来便利、提高速度的同时，也不能忽视情感共鸣的力量。
企业需要实现更人性的自动化，优化消费者购物体验，否则会有流失客户的风险。数字化转型网szhzxw.cn
1、机器人和情感纽带
快捷、顺畅是消费者当前对购物体验的期望。消费者倾向于快捷、方便的选择，既省时又省钱。
自动化能够取代某些人工操作，满足上述需求。如智能家电能够检测何时库存不足，及时补充日常用品;安卓系统被用于最后一公里交付及酒店礼宾服务等，这些科技方面的进步让消费变得愈发智能。数字化转型网szhzxw.cn
在 29 岁以下的消费者中，80% 能够与机器人自然互动年长群体对新技术的接受相对滞后，但“年长消费者涉足数字领域”这一趋势正在缩小这一代际差距。
但是，科技的进步并不能满足消费者对人与人实际接触的渴望。真正的情感共鸣会让消费者感到欣慰与被尊重。
事实证明，在购买过程中的特定环节，消费者会出于不同原因希望与人类和机器互动。数字化转型网szhzxw.cn
2、机器 : 隐入幕后
更人性的自动化有助于优化盈亏底线，提高生产力。机器人可超过人类所能达到的精度和速度。领军企业正计划投资此类技术，期望降低成本、优化运营，并尽可能提高效率
企业均需要优化客户体验。机器人能够改善后端运营，实现人工操作自动化，而人类则负责促进人性化互动。
先进的算法和超水平的个性化有助于为消费者提供量身定制的内容、产品或服务，反映消费者的独特偏好数字化转型网szhzxw.cn
但是，过度自动化难免会令人担忧。对技术过度依赖会危及品牌交互性。如果从消费者体验中剔除人性化因素，他们便会觉得与品牌脱离了关系。所以，处理好自动化与人际互动间的平衡至关重要
趋势二：更人性的自动化”未来展望
人类与机器需要保持同步，才能带来有意义的解决方案。企业应当评估消费者转化过程中的所有触点，对能够完全自动化和需要保持人际百动的触点进行区分，即可与受众建立更稳质的关系。数字化转型网szhzxw.cn
更人性的自动化能够提升品牌价值，促进规模化并提升效率。但是，其应用程序需要有针对性。
想要打造顺畅的体验，技术优势的重要性应当大于人际交互的需要。如果能达到最佳的一体化效果，机器将与人类的智力无异。尽可能让消费者有能力选择技术并使技术人性化。数字化转型网szhzxw.cn
能够提高消费者生活质量、弥补人工客服的专业知识的机器人将成为未来的一项竞争优势。
趋势三：预算管理大师
1、生活成本危机
何时花钱，何时存钱这是一个两难的问题。通货膨胀和越来越高的物价削弱了人们的购买力。如今，消费者正对自己的钱袋子精打细算。
企业需要实施或开发一些帮助“预算管理大师”在评估日常开支时的省钱方案。
2、囊中羞涩的购物者数字化转型网szhzxw.cn
经济冲击、史无前例的高通胀以及供应短缺持续推高着生活成本，消费者的财务稳定性受到了威胁，人们必须在付高价、消费降级或者断舍离中做出选择。
消费者对现金流变得更加谨慎。人们会重新分配或者节约某些商品的支出，以中和价格上涨的影响。
他们认为，性价比和折扣往往比品牌忠诚度更加重要。预算管理大师还越来越倾向于电商平台，因为能因此节省一笔线下购物的交通费。
2022年，消费者选择网购的首要原因是可以享受最优价格。省钱是第一要务。消费者正在为未来几个月的紧衣缩食做准备。
趋势四：高效掌控屏幕时间
1、善用屏幕时间
网络活动正在从无意识向有意识过渡。消费者并不想彻底断网，而希望将自己的平台使用情况进行整合与集中，优化时间利用率。
为帮助消费者高效掌控屏幕时间，企业可利用高效的集成功能来完善数字体验。
2、有针对性地浏览数字化转型网szhzxw.cn
电子设备的应用程序已成为人们生活中各个方面的核心。然而，过多的平台和选择为消费者造成了一定的不便和烦
长时间无意识地刷手机会让人感到低效且浪费时间。过度使用社交媒体还会让人缩短注意力集中的持续时间，增加罹患心理疾病的风险。去年，有超过五分之一的消费者删除了自己不常用的社交媒体账号。
但这并不意味着人们想要完全脱离数字生活，而是希望更专注于功能和效率。大部分消费者并不打算减少屏幕使用时间，但对时间的分配有了更高的要求。
他们会重新评估电子设备上的应用程序和订阅产品，删除或退订没有价值的平台。数字原住民希望获得可以优化和整合线上活动的解决方案。
精选的内容、精简的应用程序和量身定制的推荐，有助于消费者高效掌控屏幕时间。
3、筛选与聚焦
企业应当为消费者的数字健康加大投资力度，为其提供更好的解决方案。能够监测屏幕使用时间、进行休息定时以及防止分心的时间管理工具，有助于帮助消费者达到更健康的使用习惯.
超级应用是实现功能精简的一种途径。这种应用程序是指集通信、商务、移动性、金融和其他日常任务为一体的一站式应用。但是超级应用并非企业唯一的选择，安全的 API 或插件等附加配件也能够帮助扩展服务。
以客户为中心的品牌会密切监测行为分析，了解用户与他们的应用程序或网站的互动情况。这些数据可被用来创建直观的平台和界面。
趋势五:生态经济崛起
1、可持续无需多言
节省花销并非全是坏事。如今，提升生活成本效益的方案大多是减少购买支出。而消费的减少一定程度上也在提升可持续的发展。
各企业或机构正在加紧努力，帮助重视生态经济的消费者在省钱的同时，对拯救地球献出一份力量。
2、减少消费，拯救地球数字化转型网szhzxw.cn
在疫情期间，安全比可持续性更重要。不过，封锁和隔离也对气候变化产生了正面影响，比如空气质量得到改善。
当下，虽然消费者重视储蓄，但生活成本的提升创造了一种新的可持续行为。人们在商品、能源和住房方面逐渐削减开支。消费者会继续改用节能产品，进行居家用餐，并减少家电使用和出行。数字化转型网szhzxw.cn
去年，只有不到五分之一的消费者愿意为带有可持续属性的家庭必需品加大支出。不过，这一市场变化也推动了维修、二手买卖和租赁等绿色活动的发展。
消费者选择购买有利于生态经济化的产品，也是希望能够在后疫情时代肩负起更多责任。
3、可维修及可恢复性
循环商业模式是一种生态经济方案。二手买卖及租赁服务无需仅依赖于全新产品，便可以改善企业的存货管理:而维修服务则延长了产品寿命。这类服务的收入有助于减少浪费，并为消费者提供经济的解决方案。
企业也在不断提高自身的创造力一一电动汽车或家电等节能耐用品可以减少排放，导航应用程序可显示最省油的行驶路线;创新型初创公司也在竭力让可再生能源具备利用价值。数字化转型网szhzxw.cn
可持续产品面临的最大挑战就是成本。零售商和制造商需要降低此类产品的价格，以更接近传统品牌，才能维持并提升销售额。
翻译：
The following is part of the report:数字化转型网szhzxw.cn
Trend 1: More human automation
While digital technology is becoming the dominant force, it can’t match human subtlety. While machines bring convenience and speed, they can’t ignore the power of emotional resonance.
Companies need to automate more humanely and optimize the consumer shopping experience, or risk losing customers.
Robots and emotional bonds数字化转型网szhzxw.cn
Fast and smooth are consumers’ current expectations for shopping experience. Consumers gravitate toward quick, convenient options that save time and money.数字化转型网szhzxw.cn
Automation can replace some manual operations to meet these requirements. For example, smart household appliances can detect when the inventory is insufficient and timely supplement daily supplies; Android is used for things like last-mile delivery and hotel concierge services, and these technological advances are making spending smarter.
The adoption of new technology by older people has lagged behind, but the trend of “older consumers going digital” is closing the generational gap.
But technological advances have failed to satisfy consumers’ desire for physical human contact. True emotional resonance will make consumers feel gratified and respected.数字化转型网szhzxw.cn
It turns out that at certain points in the buying process, consumers want to interact with humans and machines for different reasons.
Machines: Go behind the scenes数字化转型网szhzxw.cn
More human automation can help optimize the bottom line and increase productivity. Robots can exceed the accuracy and speed that humans can achieve. Leading companies are planning to invest in such technologies in the hope of reducing costs, optimizing operations and maximizing efficiency
Companies need to optimize the customer experience. Robots improve back-end operations and automate human operations, while humans facilitate human interactions.数字化转型网szhzxw.cn
Advanced algorithms and a superior level of personalization help deliver content, products or services that are tailored to consumers and reflect their unique preferences
But excessive automation is inevitably a cause for concern. Over-reliance on technology endangers brand interactivity. Take the human element out of the consumer experience and they will feel disconnected from the brand. So it’s important to strike a balance between automation and human interaction
Trend 2: Automation with a More Human Touch
Humans and machines need to be in sync to deliver meaningful solutions. Companies should evaluate all the touchpoints in the consumer transformation process and distinguish between those that can be fully automated and those that need to maintain human dynamics to build a more stable relationship with the audience.数字化转型网szhzxw.cn
More human automation can increase brand value, scale and efficiency. However, their applications need to be targeted.
To create a smooth experience, technical advantage should outweigh the need for human interaction. If best integrated, machines will be indistinguishable from human intelligence. Empower consumers to choose and humanize technology as much as possible.数字化转型网szhzxw.cn
Robots that can improve consumers’ quality of life and compensate for the expertise of human customer service will be a competitive advantage in the future.
Trend 3: Budget gurus
Cost of living crisis
When to spend and when to save is a dilemma. Inflation and higher and higher prices have eroded people’s purchasing power. Today, consumers are watching their wallets.
Companies need to implement or develop savings solutions that help budget gurus evaluate daily expenses.数字化转型网szhzxw.cn
Cash-strapped shoppers
Economic shocks, historically high inflation and supply shortages continue to push up the cost of living, threatening consumers’ financial stability and forcing them to choose between paying higher prices, trading down or cutting and running.
Consumers are becoming more cautious about cash flows. People reallocate or economize on certain goods to offset the impact of rising prices.
They argue that value for money and discounts are often more important than brand loyalty. Budget gurus are also increasingly favoring e-commerce platforms because they can save money on transportation costs for offline shopping.
In 2022, the number one reason consumers choose to shop online is to enjoy the best price. Saving money is the first priority. Consumers are bracing themselves for tighter spending in the months ahead.
Trend 4: Managing screen Time efficiently
Use your screen time wisely数字化转型网szhzxw.cn
Online activity is transitioning from unconscious to conscious. Consumers do not want to be completely disconnected from the Internet, but want to integrate and centralize their platform usage to optimize time utilization.
To help consumers manage their screen time effectively, businesses can leverage effective integration to enhance the digital experience.
Browse specifically
Applications for electronic devices have become central to every aspect of people’s lives. However, too many platforms and choices cause inconvenience and annoyance to consumers数字化转型网szhzxw.cn
Mindlessly scrolling for long periods of time can feel inefficient and a waste of time. Excessive use of social media has also been linked to shorter attention spans and an increased risk of mental illness. Last year, more than a fifth of consumers deleted social media accounts they didn’t use.
But that doesn’t mean people want to completely disconnect from digital life, but rather want to focus more on functionality and efficiency. Most consumers are not planning to cut back on screen time, but are demanding more of it.
They are reevaluating apps and subscriptions on their devices, and removing or unsubscribing platforms that don’t add value. Digital Natives want solutions that optimize and integrate online activities.
Curated content, streamlined apps and tailored recommendations help consumers manage their screen time more efficiently.
Screening and focusing数字化转型网szhzxw.cn
Companies should invest more in digital health for consumers and provide them with better solutions. Time management tools that monitor screen time, timing breaks and prevent distractions can help consumers achieve healthier usage habits.
Super applications are one way to streamline functionality. An application is a one-stop shop for communications, commerce, mobility, finance, and other everyday tasks. But super apps aren’t the only option for businesses. Add-ons like secure apis or plug-ins can also help scale services.
Customer-focused brands closely monitor behavioral analytics to see how users interact with their app or website. This data can be used to create intuitive platforms and interfaces.数字化转型网szhzxw.cn
Trend 5: The rise of ecological economy
Sustainability goes without saying
Saving money is not all bad. Today, most of the solutions to cost-effectiveness are to spend less on purchases. And the reduction in consumption is also promoting sustainable development to some extent.
Companies and institutions are stepping up efforts to help eco-conscious consumers save money while doing their part to save the planet.
Reduce consumption and save the planet
During a pandemic, safety is more important than sustainability. However, lockdowns and quarantines have also had positive effects on climate change, such as improved air quality.
Today, while consumers value saving, the rising cost of living has created a new kind of sustainable behavior. People are cutting back on goods, energy and housing. Consumers will continue to switch to energy-efficient products, eat at home, and cut back on appliances and travel.
Last year, fewer than a fifth of consumers were willing to spend more on sustainable household essentials. However, this market change has also spurred the development of green activities such as maintenance, second-hand sales and leasing.
Consumers who choose to buy products conducive to ecological economy also hope to shoulder more responsibilities in the post-COVID-19 era.
Repairable and recoverable数字化转型网szhzxw.cn
Circular business model is an ecological economic solution. Second-hand sales and leasing services improve inventory management without relying solely on brand new products, while maintenance services extend product life. Revenue from such services helps reduce waste and provide economical solutions for consumers.
Companies are also increasing their creativity — energy-efficient durable goods such as electric cars or appliances that reduce emissions, navigation apps that show the most fuel-efficient routes; Innovative startups are also trying to make renewable energy worthwhile.
The biggest challenge for sustainable products is cost. Retailers and manufacturers need to lower the prices of such products to be closer to traditional brands to maintain and boost sales.数字化转型网szhzxw.cn
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