下文为报告部分内容数字化转型网szhzxw.cn
一、产业趋势
技术融合提升我国数字经济效能，破解产业基础薄弱、区域发展不平衡及国际竞争力不足三大痛点
政策、资本及企业多方参与下，我国数字经济取得了一定成就，但其发展桎梏和痛点也在逐渐浮出水面，主要表现为: 产业基础薄弱、区域发展不平衡和国际竞争力不足
1、产业基础薄弱数字化转型网szhzxw.cn
“卡脖子”技术仍存，部分基础数字产品及服务仍旧严重依赖进口，自给率和国产率较低，如集成电路、中高端半导体、精密传感器以及包括数据库、操作系统、中间件等在内的基础软件。
2、区域发展不平衡数字化转型网szhzxw.cn
由于我国各地区经济基础、新型基础设施等方面存在明显差异，数字经济呈现出明显的地域差异。数字化转型网szhzxw.cn
我国投融资市场的热度也在一定程度上体现了区域间的发展不平衡: 北上广和东南沿海地区等热点投资及经济发展水平较高的区域，数字经济企业活跃度、数字产业化和产业数字化的水平和规模也相对较高。
3、国际竞争力不足
过去几年间，我国数字经济在监管宽松的环境下实现了粗放式增长。但体量不等于质量，相较欧美地区，特别是美国我国技术创新能力和应用水平仍有较大差距。
痛点恰恰也为我国数字经济的发展指明了前进方向。未来，数字经济发展的重点在于突破技术瓶颈，强化前沿技术研发能力，推动技术间融合、技术与产业、技术与场景间的深度融合。
根据华兴资本数据，在地缘政治影响、企业自主攻坚等因素影响下，我国部分软硬件如高端半导体或于2025年实现全面国产替代，因而技术对数字经济的赋能作用也有望持续得以释放。
二、技术趋势数字化转型网szhzxw.cn
虚拟与现实世界边界渐趋模糊，元宇宙将实现更广范围的场景化应用
自2021年爆火后，“元宇宙”概念逐渐向多领域渗透，既包括游戏、娱乐社交等C端领域，也不乏工业制造、办公及培训等B端场景。
2022年，随着产业数字化和数字产业化持续推进，特别是在实体经济加速拥抱数字要素的背景下，更多行业开启元宇宙布局，为多元场景带来了虚拟与现实交汇的想象空间。
作为技术融合的产物，元宇宙需要通信、计算、人机交互、数字孪生等技术为其场景化应用做底层支撑，来实现高质量及高清虚拟内容的高效生产和低时延传输、为终端用户带来沉浸体验。
尽管现阶段，受制于各类技术有限的应用能力，元宇宙暂时不会在短时间内形成明确的商业模式；数字化转型网szhzxw.cn
但得益于资本和互联网大厂在工具、平台及应用三大维度的广泛布局，元宇宙对交互方式内容承载介质及终端应用场景的长期创新将成为2023年不容忽视的趋势。
三、市场趋势数字化转型网szhzxw.cn
1、消费端: 数字经济重塑消费行为及意识，2C企业将通过数字化工具迎合消费诉求
数字经济加速而至，深刻改变着消费者的行为，而消费习惯与意识的改变也为数字经济的参与方，特别是2C企业提供了解、走进、触达消费者及实现转化的路径参考。
2、认知及消费渠道愈发多维，用户转化域值随之上升。
数字经济浪潮下，直播电商、内容电商、社交电商等电商新模式层出不穷，数字化商场、智慧门店会员店等线下实体与数字经济融合的产物同样实现了快速渗透，为C端用户提供多元信息获取及消费渠道。
而从消费者自身来看，他/她们也在主动获取消费相关信息，以减轻信息不对称对消费决策的潜在影响，实现向“主动“聪明”消费者转变，由此带来用户转化域值的持续上升。
3、绿色消费深入人心数字化转型网szhzxw.cn
与消费行为同期发生变化的还有消费心理: 环保命题日益受到更为广泛的大众关注。
根据罗兰贝格2022年调研，73%消费者较为关注环保类消费，其中近3成受访者表示“十分关注环保话题”。绿色消费时代已至。数字化转型网szhzxw.cn
面对消费者的新变化，越来越多的2C企业将借助数字化工具实现对消费需求的即时、高效捕捉，实现更为精细化的消费者洞察，并由此反哺产品及服务研发、物流运输、营销、消费者互动等各环节。
尽管消费者洞察已是“老生常谈”，但如何在海量数据中挖掘出最具价值的信息，实现洞察的同时避免算法歧视、保护数据安全，是企业未来需要投入更多思考的重点。
四、企业战略趋势数字化转型网szhzxw.cn
企业端:企业多产业布局，加速生产要素在产业间流动，对近乎所有行业的参与者而言，变化、不确定甚至动荡贯穿2022全年，保持韧性和穿越周期成为各大企业更为关注的命题。
因而围绕主营业务拓展企业生态、重塑和延伸企业价值链，成为越来越多企业的选择，推动产业与产业上游与下游间的融合。数字化转型网szhzxw.cn
实际上，跨产业或产业内的融合，是新一轮科技革命和数字经济时代不可逆的产业变革趋势，也是现代产业发展演进的必然路径。
产业融合加速土地、资本、人力、数据、管理模式等有形或无形资产在不同领域的流动，推动资源的优化配置。
目前而言，为顺应产业融合趋势，我国企业主要采取以下几类路径:上下游全产业链布局;完善业务生态;协同式业务延伸;追逐行业风口等。无论哪种模式，均有望带来数字产品服务及商业模式的创新。数字化转型网szhzxw.cn
翻译：
The following is part of the report
Industry trend
Technology integration to enhance the digital economy efficiency, crack the three major pain points of weak industrial base, unbalanced regional development and insufficient international competitiveness
With the multi-participation of policies, capital and enterprises, China’s digital economy has made some achievements, but its development shackles and pain points are also gradually emerging, mainly manifested as: weak industrial base, unbalanced regional development and insufficient international competitiveness
Weak industrial foundation数字化转型网szhzxw.cn
Some basic digital products and services are still heavily dependent on imports with a low rate of self-sufficiency and domestic production, such as integrated circuits, mid – and high-end semiconductors, precision sensors and basic software including databases, operating systems and middleware.
Unbalanced regional development
Due to the obvious differences in the economic foundation and new infrastructure, the digital economy shows obvious regional differences.数字化转型网szhzxw.cn
The popularity of China’s investment and financing market also reflects the development imbalance between regions to some extent: regions with high investment and economic development level, such as Beijing, Shanghai, Guangzhou and southeast coastal areas, have relatively high level and scale of digital economy enterprise activity, digital industrialization and industrial digitalization.
Lack of international competitiveness
In the past few years, China’s digital economy has achieved extensive growth under the environment of loose regulation. However, volume is not equal to quality. Compared with Europe and America, especially the United States, there is still a big gap in our technological innovation ability and application level.
Pain points point out the direction of development of our digital economy. In the future, the focus of the development of digital economy is to break through the technological bottleneck, strengthen the research and development ability of cutting-edge technologies, and promote the integration of technologies, technologies and industries, and technologies and scenes.数字化转型网szhzxw.cn
According to the data of China Renaissance Capital, under the influence of geopolitical influences, enterprises’ independent efforts to overcome difficulties and other factors, some software and hardware in China, such as high-end semiconductors, may be fully replaced by domestic production in 2025, so the enabling effect of technology on the digital economy is expected to continue to be released.数字化转型网szhzxw.cn
Technology trend
The boundary between the virtual world and the real world becomes blurred, and the metauniverse will realize a wider range of scenario-based applications
Since its popularity in 2021, the concept of “meta-universe” has gradually penetrated into multiple fields, including the C-end field such as games, entertainment and social networking, as well as the B-end scene such as industrial manufacturing, office and training.
In 2022, with the continuous advancement of industrial digitalization and digital industrialization, especially against the background of accelerating the embrace of digital elements in the real economy, more industries will open the layout of the meta-universe, bringing imagination space for the intersection of virtual and real scenarios.
As the product of technology integration, the meta-universe needs communication, computing, human-computer interaction, digital twinning and other technologies to provide the underlying support for its scenario-based application, so as to realize the efficient production and low-delay transmission of high-quality and high-definition virtual content and bring immersive experience to end users.数字化转型网szhzxw.cn
At the present stage, due to the limited application ability of various technologies, the metacom will not form a clear business model in a short time.
However, thanks to the extensive layout of the capital and Internet giants in the three dimensions of tools, platforms and applications, the long-term innovation of the meta-universe on the interactive mode of content bearing media and terminal application scenarios will become a trend that cannot be ignored in 2023.
Market trends数字化转型网szhzxw.cn
Consumer end: Digital economy reshapes consumer behavior and consciousness, and consumer-to-consumer enterprises will cater to consumer demands through digital tools
The acceleration of the digital economy has profoundly changed the behavior of consumers, and the change in consumption habits and consciousness also provides the participants of the digital economy, especially the 2C enterprises, with the path reference to understand, enter and reach consumers and realize transformation.数字化转型网szhzxw.cn
As cognition and consumption channels become more multi-dimensional, user conversion domain value increases accordingly.
Under the wave of digital economy, new e-commerce models such as live streaming e-commerce. Content e-commerce and social e-commerce emerge one after another. The products of integration of offline entities such as digital shopping malls, smart stores and member stores with digital economy also realize rapid penetration, providing C-end users with multiple information acquisition and consumption channels.
From the perspective of consumers themselves, they are also actively acquiring consumption-related information. So as to reduce the potential impact of information asymmetry on consumption decisions and realize the transformation to “active” and “smart” consumers. Thus bringing the continuous rise of user conversion domain value.
Green consumption is deeply rooted in people’s hearts
Consumer psychology is also changing at the same time as consumer behavior: environmental issues are gaining wider public attention.数字化转型网szhzxw.cn
According to Roland Berger’s 2022 survey, 73 percent of consumers are concerned about environmental protection, with nearly 30 percent saying they are “very concerned about environmental protection”. The era of green consumption has arrived.
In the face of the new changes of consumers, more and more 2C enterprises will use digital tools to realize the instant and efficient capture of consumer demand, achieve more refined consumer insight, and thus feed product and service research and development, logistics and transportation, marketing, consumer interaction and other links.
Although consumer insight has been a “cliche”. How to dig out the most valuable information in the mass data, to achieve insight while avoiding algorithm discrimination, data security protection, is the enterprise need to invest more thinking in the future.
Enterprise strategic trend数字化转型网szhzxw.cn
Enterprise side: Multi-industry layout of enterprises accelerates the flow of production factors between industries. For participants in almost all industries, changes, uncertainties and even turbulence will run through 2022. Maintaining resilience and traversing the cycle has become a more important proposition for major enterprises.
Therefore, it has become the choice of more and more enterprises to expand the enterprise ecology, reshape and extend the enterprise value chain around the main business, and promote the integration between the upstream and downstream industries.
In fact, cross-industry or intra-industry integration is an irreversible trend of industrial change in the new round of scientific and technological revolution and the era of digital economy. As well as an inevitable path for the development and evolution of modern industries.
Industrial integration accelerates the flow of tangible or intangible assets such as land, capital, manpower, data and management modes in different fields and promotes the optimal allocation of resources.
At present, in order to comply with the trend of industrial integration, Chinese enterprises mainly adopt the following routes:. The upstream and downstream whole industrial chain layout; Improve the business ecology; Cooperative business extension; Chasing industry tuyere, etc. Both models are expected to bring innovation in digital products, services and business models.数字化转型网szhzxw.cn
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