中国汽车新闻网讯 2018年开始中国汽车行业第一次面临了30年以来的首次负增长，中国汽车行业从增量市场竞争进入存量市场竞争，在竞争环境下，更激烈的市场当中，我们的企业，我们的汽车人，如何面对新的环境，如何保持持续增长盈利的向前是很多企业和汽车人共同思索和探讨的话题。
3月29日，由中国汽车新闻网与iDigital China联合举办的“ADMIC汽车数字化&营销创新峰会”在上海绿地万豪酒店盛大开幕，上汽大通CIO吴钢就发表了汽车行业基于C2B模式的殊数字化转型的主题演讲。数字化转型网szhzxw.cn
他表示，中国整个消费总量从过去的快速增长到未来这几年合乎整个总量会趋缓，所以对企业来说都需要寻找结构性调整机会。在这样的大环境下，上汽大通C2B模式就应运而生，上汽大通的核心就是用户驱动企业，我们要在全价值链和用户形成数字化的直连，未来我们希望作为整车企业更多可以和用户形成全价值链的直连。
以下是上汽大通CIO吴钢 的发言实录：数字化转型网szhzxw.cn
刚才主持人问我CIO和CDO有什么区别，我觉得CIO已经刚才梅总讲的自适应的组织，人就不见了。宝沃的老总也分享了我们在新时代的数字化转型，数据的这些作用，今天我也想和大家分享一下我们上汽大通在我们整个新的时代下，我们如何做我们的创新转型，我们的C2B模式的数字化转型。
现在的时代互联网也好，智能也好其实是非常大的热潮，我一直不喜欢我们被称之为传统车企，对于这些车企是面临非常大的挑战，无论是从产品社区还是到生产制造，售后是全方位的挑战。原来有比较完善的体系，但是现在的需求我们如何适应这样的新的发展。所以我们上海大通希望打破固有的模式，回到我们的初心和本原，一切以用户为中心，用用户驱动我们的行为，我们用定制化、个性化、数字化形成C2B的模式。数字化转型网szhzxw.cn
从而满足客户的要求。我们可以看到现在的宏观形势，中国整个消费总量从过去的快速增长到未来这几年合乎整个总量会趋缓。接下来我们需要寻找结构性调整机会。所以对企业来说都需要做相应的转型来适应这样的发展。我们看一下整个市场什么样的，从需求上来讲，我们现在的消费者90后更家个性化，每个人希望我购买的产品，我的服务和我身边的伙伴也好，朋友也好是不一样的。
接下来他们更想有体验、乐趣，他们希望我们在消费产品和服务过程当中能够有非常好的体验的过程。另外还有从技术来讲，我们现在智能化数字化已经给我们的产品带来了更多的亮点，可以让消费者感受到这些变化。数字化转型网szhzxw.cn
在这样的大环境下，我们上汽大通C2B模式就应运而生，所以核心来讲一切回我以用户为核心，我们回到需求为中心的需求本原，在这个基础上我们更多还要挖掘我们用户的潜意识的需求。我们希望可以做到我们比你自己更理解你。除此之外我们传统汽车更多是卖产品，但是为了可以把我们低频和客户的交互变成高频的互动，我们希望除了产品层面之外还有服务的层面，当然我们也不是没有边界和条件的，企业本身还是有运营的要求。数字化转型网szhzxw.cn
对于C2B大规模个性化智能定制模式分几个层面第一是产品设计层面原有的行业叫闭门造车，会花几十月研究一款车，从平台开发开始，前期的造型设计，到后期的实验，各种各样的，然后推出到市场，让消费者体验，我们希望改变这样的模式，从设计阶段就邀请客户参与，参与造型设计和评审，包括实验，还有可以参与我们的供应商选择。这样我们希望可以汇聚社会优质资源在平台上引发思想的碰撞，给我们产品更好贴近消费者的要求。从这个产品开始就可以让消费者知道我们想要做什么样的产品。数字化转型网szhzxw.cn
另外这些设计师，他设计和研发的过程当中他其实也可以感受到对这个产品不一样的感觉，未来来讲，他和我们企业之间会形成非常深度有温度的交互关系。第二是我们个性化定制，现在我们也讲到，我们平时的消费者经常希望不仅仅一个打包的产品，我希望我能够选择我想要的配置，无论是高配中配还是低配的，我可能选择不同的产品包里面的不同的配置。这个里面就可以在体验上面让消费者随心选配，甚至买车回去之后可以改变你原来的配置，我们叫后悔药，你可以改，我们可以给你换新的配置，给用户更多的选择权利，让你选择的产品是你真正想要的，满足你个性化和定制华的产品。数字化转型网szhzxw.cn
在这个基础上我们需要全新的数字化手段打造端到端的体验，包括从定价、交付、OTD和软件方面都可以满足用户在整个过程当中的数字化体验。把我们传统线下的服务更多在线上同时展现，当然线下线上需要通过数字化手段进行贯通，给客户提供更好的便捷性和时效性。后面我会具体讲我们上汽大通如何来展现我们C2B模式的车生活。数字化转型网szhzxw.cn
简单给大家介绍一下上汽，可能大家都知道，我们是中国比较大的一个整车集团，在去年我们销量是超过700万，在国内是第一名，全球是排名第7，整个销售额排在36名。整个上汽的大的板块里面，我们有5大板块，整车板块大家比较熟悉就是我们的合资品牌，上汽通用和上汽大众，我们也有自主品牌，就是乘用车，主要是荣威和MG这些品牌，上汽大通是上汽旗下最年轻的换资整车企业，这也是我们为什么有这样的一种热诚做更多的数字化创新的条件。
对于上汽大通来说，我们有5大产品平台，我们有SUV，有MPV，有房车，所以我们的产品线还是比较宽的。在C2B的实践当中，我们有若干基于互联网的平台。都来支撑C2B的模式，用户驱动企业的全新商业模式。数字化转型网szhzxw.cn
对于大通来说，整个C2B的项目也是以工业4.0的模式，包括客户大数据，先进制造，包括和我们制造2025，来满足现在在里面需要满足的规模、效益，需求多元，资源密集，我们希望这个方面进行智能化的尝试和突破。为什么上汽大通要做这样的创新，有内外两部分的原因。从外部来说，同时面临机遇和挑战，我们有技术的变革，有市场的快速发展，也有消费市场虚位已待的，从内部来讲，我们已经有一个相对成熟的体系，上汽大众也是承接了上汽传统的比较成熟的造车体系，我们希望提升更多的客户体验，无论是外部机遇挑战还是内部自己想要做的事，最终一句话，创新也是逼出来的。数字化转型网szhzxw.cn
我们作为一个新兴的企业，我们面临接入的市场，无论是产品本身还是市场的竞争都使我们必须做创新，做数字化转型，我们才能在未来的市场当中能够有我们的一席之地，能够可以有我们的核心竞争力和其他企业差异化的能力。从4个视角来看，第一个从我们工业4.0来讲，我们是定制化生产是工业4.0和智能制造的起来一点。另外路径上实现数据流动的整个自动化，从客户端一直到供应商，整个过程的一个数据流动。另外从企业上来讲，我们也要转变C2B的组织。我们C2B是互联网时代的企业的新兴能力。数字化转型网szhzxw.cn
上汽大通核心就是用户驱动企业，我们要在全价值链和用户形成数字化的直连。我们要打破原来围墙里面的闭门造车，我们以前整车企业看到很多广告，其实整车企业离消费者比较远，消费者平时接触到更多是经销商，我们希望作为整车企业更多可以和用户形成全价值链的直连。过程当中我们可以和用户形成全价值链的模式。在过程当中我们能满足用户高质量的用户体验，满足用户个性化的需求，从而形成对用户有温度，长期互相关怀的关系，把低频率的产品消费，慢慢转化高频率的满足客户体验价值的模式。数字化转型网szhzxw.cn
数字平台来说，都是基于互联网技术和云计算，来满足刚才讲的C2B的模式。这里面大概有几个体系，我有从用户运营的数字化平台，这个数字化平台是有不同的触点，有APP也有微信的，来洞悉用户的产品需求以及产品使用数据，推动新产品的开发和迭代。另外我们还有一个平台线上的选配平台，用户可以通过这个平台选择你想要的整车配置，同时进行下单，包括获取产品交付时间等等一整套和我们目前其他的互联网购物体验非常接近的整车消费体验。包括给我们个性化的选配的体验。要满足这两个给用户的体验，我们在背后就是有我们的数字化研发制造体系，端到端的制造供应链来满足给用户的C2B体验。数字化转型网szhzxw.cn
讲到数据自话，我们的核心有两个，第一是以人的数据化为核心，打串从端到端的核心，这个过程当中我们用户全生命周期对我们有从认知到了解，到产生兴趣，体验购买意向，买车和后面的服务等等。在每个过程当中我们都有线上数字化平台和线下的经销商，来共同为用户不同阶段的需求进行服务。从而达成用户的转化。包括了解用户的产品偏好，购买意向，金融需要等等，在过程当中我们可以把用户感兴趣的内容推送给他形成非常频繁有意思的互动。
第二个主线就是车辆数据的透明，通过我们刚才讲的定单平台，我们的蜘蛛智选平台，把定单数据传递到后台的书数字化平台上面，每个阶段生产制造交付阶段的整个信息都是透明，可以通过我们整个数字链条打穿，把信息和数据及时准确传递给相应的组织，包括给我们的用户，可以获得他定的定单的状态是什么样的。数字化转型网szhzxw.cn
从技术平台来讲，就是完全标准的云的架构，从我们的底层到全面的上市，这个也是和上汽集团整个信息化的战略是一脉相承的，这里还要强调，在这个里面我们现在正在构建的是非常强大的中台，只有中台做得更加强健，我们才会在前台做得更有弹性对于系统来说我们目前面临的挑战是我们如何让系统变得更加强壮的同时能够有更加有弹性，满足前端变幻无常的需要，这个需要建立非常强大的业务终端和数据终端来实现。数字化转型网szhzxw.cn
再和大家分享一个有意思的案例，这个是C2B模式的第一款车，前期做了一个工作，这个是传统一直做的，我们要和供应商探讨我后续不同的配置他们的准备工作是什么样的。在采购前期当时配置了不同的轮毂，17寸，18寸，19寸，完全基于策划和经验，我们上市之前曾经做了一个定价活动，邀请大家在我们蜘蛛智选平台上随意选配，结果可以根据理想选配得出的结论告诉我们你希望的价格是什么。数字化转型网szhzxw.cn
第三个阶段我们正式发布车的时候，客户进行选配，大家可以发现三个不同的阶段，我们发现巨大的差异和巨大的相似。差一点就是我们前期的采购计划和预测这个比例和我们实际用户给我们的定价活动给到的数据有巨大的差异。相似是用户定价给我们的互动信息和实际下单的时候信息又是巨大的相似，所以从一个差异和一个相似非常典型说明了，我们和用户直连带来的无论是对用户还是企业来说我们一种非常双向的价值，我们可以非常准确获取用户真正想要的配置。这样的尝试也使我们坚定了C2B的道路。数字化转型网szhzxw.cn
2015年10月开始起动这个项目，2016年4月份第一次确定在T90这款大型SUV作为我们C2B的模式起动。我们启动用户产品、定位设计等等这些。这个里面有一个重点，就是刚才说的，2017年4月19日，上海车展的时候，我们当时就用了用户参与定价活动，我们收到66万人参与数获得了172万个有效的价格，前面大家看到的这些轮毂信息都是通过这个定价信息获取的。在过程当中我们看到，这个转化率比我们一般传统的远远要高。同时我们还收到线下用户和线上用户给我们3及万多条产品本身的建议，我们也是按照这些建议不断的进行改进。
第二就是我们后面在2017年一款MPV上，我们也是参考了第一阶段的活动，我们有一个创咖会，现在已经大大超过了这个数值了，不断往前。所以这个是两款车，一款是大通的D90，一款是G50，第一款车是我们蜘蛛智选完全给大家自主选配的权利。第二款车给大家更多的选择，你买了之后还可以改，这就是我们讲的后悔药。可以改变你的配置。数字化转型网szhzxw.cn
接下来我会花一些时间分享我们具体的数字平台的内容。我们的数字平台有几块，第一个就是蜘蛛智选，第二是我行，第三是大通知乎，房子生活家。不同的数据平台起到的作用是不一样的。蜘蛛智选更多是用于我们的定单，基于我们个性化定制化选配的平台。
第二个我行是通过我行这个平台和用户进行数字化的体验，可以获取我们更有意思的一些内容，做数字化的营销，同时我们也在这个平台上获取更多用户的反馈。现在我行上面有一个APP，这样用户也会通过这个享受我们提供他的各种各样的服务。第三是大通知乎，更多是和经销商之间形成的平台，整个经销商的工作都会通过这个和我们主机场互动。第四是房车生活家，这个是完全独立的一站式的房车销售租赁营地。数字化转型网szhzxw.cn
I大通是面向的员工的。智享是我们想开放式设计和我们独立的师社会资源设计的概念。
蜘蛛智选我们现在已经有6款车型实现个性定制，开放了上万种配置，理论应该是10的N次方，但是实际运营不可能达到这么宽的范围。这个里面可以给用户从配置管理、编号识别、配置选择、交期预估、在焦交易、状态更新、交车整个在线消费体验的过程都会在蜘蛛智选获得。所以对于用户来说他在线上可以下单，有复订然后到线下找经销商，最后把车提出来。数字化转型网szhzxw.cn
这个就是刚才分享的蜘蛛智选实际的操作界面，让购车更加多样化。我行的平台我们现在提供的是各种各样的服务，从前期和我们的交互和后期的服务都在这个上面，包括APP，包括微信公众号，全网的粉丝超过720万，用户数据2亿多，打了5万多个标签，这个接下来如何给用户提供更好的服务做了一个很好的积累。
大通知乎是通过知乎平台和我们经销商之间把这个业务流程从我们内部和经销商流程可以完全整合，形成了三位一体的数字化和智能化的平台，使用户从认知开始不熟悉的阶段，慢慢对我们熟悉，试乘试驾享受我们的产品给他带来的便利性，这些都会在这个平台上，或会和我行平台在后台打通，用户可以从我行上提出要求，这些要求和信息都会传到大通知乎，会把要求和流程，经销商和主机场进行连接，最终共同给客户提供服务。数字化转型网szhzxw.cn
房车生活家是我们独立的一个房车租赁平台。现在已经有150万粉丝，平台注册用户突破68万。房车现在大家整个社会对房车都是非常有兴趣，市场也在培育。房车整个的模式我相信将来是非常有兴趣的周末的休闲度假非常好的去处。
I大通是我们内部数字化平台，因为员工有时候也是最重要的支撑，员工的平台组织在线，就是能够最终给客户提供价值的最有效的措施，所以这个是给员工提供非常好的工作协作的平台。数字化转型网szhzxw.cn
在线设计就是我刚才说的，我们目前和达索合作，希望在他的平台上和大家开门设计，而不是闭门造车，邀请更多的独立设计和资源，参与我们产品的研发全过程，这个也是C2B当中非常重要的一点。
3大体系在这些平台上我们打造了数字化营销体系，数字化用户运营和数字化研发制造体系。把我们传统车企里面比较强的研发制造体系能够在数字化平台上进行延伸，把他打造成三个不同的体系。涵盖是各个业务条线上的业务流程。这个想补充一点，我们数字化的研发制造过程当中，传统有我们的制造的系统，制造的流程，但是为了满足更广泛的C2B的个性化，定制化的要求，其实对于我们研发尤其是制造商也有很多的工作要做，包括在供应链上。
在每个工位原有的纸制的制造单据流程其实远远已经不能我们的需要了每个工位都需要非常及时实时展现下一个定单和下一个辆车的制造相关信息来让我们的整个装配流程变得比较顺畅。
供应链角度来说，更多需要进行协同，原来的串型的信息传递方式不能满足我们的要求，所以我们需要进行并联的数据交互和共享。
刚才和大家分享了一些我们C2B上的实践，但是我们相信这个只是万里长征的第一步，我们也希望这个过程当中有更多的企业、朋友加入，让这个工作让C2B的工作未来变得更加灿烂，为客户创造更多的价值，谢谢。
翻译：数字化转型网szhzxw.cn
In 2018, China’s automobile industry faced negative growth for the first time in 30 years. China’s automobile industry shifted from incremental market competition to stock market competition. In the competitive environment, in the more intense market, how to face the new environment for our enterprises and our auto people? How to keep the sustainable growth of profit forward is a lot of enterprises and auto people to ponder and discuss the topic.
On March 29, the “ADMIC Auto Digital & Marketing Innovation Summit” jointly organized by China Auto News Network and iDigital China opened in Shanghai Marriott Hotel. Wu Gang, CIO of SAIC Chase, delivered a keynote speech on the special digital transformation of the auto industry based on C2B mode.
He said that China’s total consumption will slow down in the coming years from the rapid growth in the past, so it is necessary for enterprises to look for structural adjustment opportunities. In this environment, the C2B model of SAIC Datong comes into being. The core of SAIC Datong is a user-driven enterprise. We want to form digital direct connection with users in the whole value chain.
The following is a transcript of the speech of Wu Gang, CIO of SAIC Datong:数字化转型网szhzxw.cn
Just the host asked me what is the difference between CIO and CDO, I think CIO has just said May always adaptive organization, people disappeared. The boss of Borgwall also shared our digital transformation in the new era and the role of data. Today, I would like to share with you how we do our innovative transformation and the digital transformation of our C2B model in the new era.
In the current era, Internet and intelligence are in a very big boom. I don’t like being called a traditional car company. For these car companies, they are facing great challenges, from the product community to production and manufacturing, and after-sales is a full range of challenges. There used to be a relatively perfect system, but now how do we adapt to the new development of the demand. Therefore, Shanghai Datong hopes to break the inherent mode and return to our original intention and origin. We focus on the user and use the user to drive our behavior. We form the C2B mode with customization, personalization and digitalization.
To meet customer requirements. We can see the current macro situation, China’s total consumption from the past rapid growth in the next few years to the total will slow down. Next we need to look for structural adjustment opportunities. Therefore, enterprises need to make corresponding transformation to adapt to such development. Let’s take a look at the whole market. In terms of demand, our current consumers after 90 are more personalized. Everyone wants me to buy products and my services are different from those of my partners and friends around me.
Next, they want to have experience, fun, and they want us to have a very good experience in the process of consuming products and services.
In addition, in terms of technology, we now intelligent digital has brought more highlights to our products, so that consumers can feel these changes.数字化转型网szhzxw.cn
In this environment, we SAIC Datong C2B model came into being, so the core of everything back to the user as the core, we return to the demand as the center of the original demand, on this basis we have to dig more of our users’ subconscious needs. We want to be able to understand you better than you understand yourself. In addition, our traditional cars are more about selling products, but in order to change the low-frequency interaction with customers into high-frequency interaction, we hope to have the service level in addition to the product level. Of course, we are not without boundaries and conditions, and the enterprise itself still has operational requirements.
For C2B large-scale personalized intelligent customization mode is divided into several levels. The first is the product design level. The original industry is called the closed-door car. It will take several decades to study a car. From the design stage, customers are invited to participate in the design and review, including experiments, and can participate in the selection of our suppliers. In this way, we hope to gather high-quality social resources to trigger the collision of ideas on the platform, so that our products can better meet the requirements of consumers. From this product we can let the consumer know what kind of product we want to make.
In addition, in the process of design and research and development.
In addition, in the process of design and research and development, these designers can also feel different feelings about this product. In the future, a very deep and warm interactive relationship will be formed between them and our company. The second is our personalized customization. Now we have talked about that our customers usually want more than one packaged product. I hope I can choose the configuration I want, whether it is high, medium or low. This inside can be in the experience above let consumers choose, even after buying a car can change your original configuration, we call regret medicine, you can change, we can give you a new configuration, give users more choice rights, let you choose the product is what you really want, meet your personalized and customized products.数字化转型网szhzxw.cn
On this basis, we need a new digital approach to create an end-to-end experience, including pricing, delivery, OTD and software that can satisfy the digital experience of users throughout the process. To show more of our traditional offline services online at the same time, of course, offline and online need to be connected through digital means, to provide customers with better convenience and timeliness. Later, I will talk about how we show our C2B model of car life.
I would like to briefly introduce SAIC to you.
As you may know, we are a relatively large vehicle group in China. Last year, our sales volume was more than 7 million, ranking the first in China, the 7th in the world, and the 36th in overall sales volume. In the whole large segment of SAIC, we have five major segments. The vehicle segment is familiar to you with our joint venture brands, SAIC-GM and SAIC-Volkswagen. We also have our own brands, namely passenger cars, mainly Roewe and MG. That’s why we have such a passion to do more digital innovation.数字化转型网szhzxw.cn
For SAIC Datong, we have five product platforms, including SUV, MPV and RV, so our product line is relatively wide. In the C2B practice, we have several Internet-based platforms. To support the C2B model, user-driven enterprise’s new business model.
For Datong, the whole C2B project is also based on the mode of industry 4.0, including customer big data, advanced manufacturing, including our manufacturing 2025, to meet the scale, efficiency, demand diversity, resource-intensive, we hope to make intelligent attempts and breakthroughs in this aspect. Why SAIC Chase to do such innovation, there are two parts of the internal and external reasons. Externally, we are faced with both opportunities and challenges. We have technological changes, rapid market development, and a niche in the consumer market. Internally, we have a relatively mature system, and SAIC Volkswagen has inherited SAIC’s traditional mature car-making system. No matter the external opportunities and challenges or the internal things you want to do, in the end, innovation is forced out.
As an emerging enterprise, we are faced with access to the market.
No matter the product itself or the market competition, we must do innovation and digital transformation, so that we can have a place in the future market, our core competitiveness and other enterprise differentiation ability. From four perspectives, the first one from our industry 4.0, we are customized production is a little bit of industry 4.0 and intelligent manufacturing. Another path to realize the entire automation of data flow, from the client to the supplier, the whole process of a data flow. In addition, from an enterprise perspective, we also need to transform the organization of C2B. Our C2B is the emerging capability of enterprises in the Internet era.
The core of SAIC Datong is a user-driven enterprise. We want to form a digital direct connection with users in the whole value chain. We want to break the original wall inside the closed car, we used to see a lot of advertising vehicle enterprises, in fact, vehicle enterprises are far away from consumers, consumers usually contact more dealers, we hope that as a vehicle enterprise can form more direct connection with users of the whole value chain. In the process, we can form a full value chain model with users. In the process, we can meet the user’s high-quality user experience and personalized needs, so as to form a relationship of warmth and long-term mutual care for users, and gradually transform low-frequency product consumption into a mode of satisfying customer experience value with high frequency.数字化转型网szhzxw.cn
In terms of digital platforms, they are all based on Internet technology and cloud computing to meet the C2B model just mentioned.
There are probably several systems in this system. I have a digital platform operated by users, which has different touch points, including APP and wechat, to understand users’ product needs and product usage data, and promote the development and iteration of new products. In addition, we also have an online matching platform, through which users can select the vehicle configuration you want and place orders at the same time, including obtaining the product delivery time and a whole set of vehicle consumption experience which is very close to our other Internet shopping experience. Including giving us personalized selection experience. To satisfy these two user experiences, we have our digital R & D manufacturing system and end-to-end manufacturing supply chain behind it to meet the C2B experience for users.
When it comes to data, we have two cores.
The first is the core of human data, and the core from end to end. In this process, our users have the whole life cycle of us from cognition to understanding, to interest, to experience the purchase intention, to buy a car and the following services. In each process, we have wired digital platforms and offline distributors to jointly serve the needs of users at different stages. So as to achieve user transformation. It includes understanding users’ product preferences, purchase intentions, financial needs and so on. In the process, we can push the content that users are interested in to them and form very frequent and interesting interactions.
The second main line is the transparency of vehicle data, through the order platform we just talked about, our spider wisdom platform, the order data passed to the background of the book digital platform above, each stage of production and manufacturing delivery stage of the entire information is transparent, can be through our entire digital chain, the information and data timely and accurately passed to the corresponding organization, Including the status of the order that can be obtained for our user.
In terms of technology platform, it is a completely standard cloud architecture.数字化转型网szhzxw.cn
In terms of technology platform, it is a completely standard cloud architecture, from our bottom layer to a comprehensive listing. Which is also in line with SAIC’s whole informatization strategy. Here it should be emphasized that what we are building is a very strong middle platform. And only the middle platform is more robust. We’re going to be more resilient in the foreground and the challenge for the system now is how do we make the system stronger and more resilient and meet the fickle needs of the front end, and that requires building very powerful business terminals and data terminals to do that.
Again, I would like to share with you an interesting case. This is the first car of the C2B model. We have done a work in the early stage, which is what the tradition has always done. At the early stage of procurement when the configuration of different hubs, 17 inches, 18 inches, 19 inches, completely based on planning and experience. We have done a pricing activity before the market, invite you to choose freely on our spider wisdom platform. The results can be based on the ideal selection of conclusions tell us what you want the price is.
In the third stage, when we officially launch the car, the customer chooses the car, you can find three different stages, we find great differences and great similarities.
It is almost the purchasing plan and forecast of our earlier stage. This proportion is quite different from the data given by our actual users for our pricing activities. The similarity is that the interactive information that users price to us is very similar to the information when they actually place an order. Therefore, a difference and a similarity are very typical to show that the direct connection between us and users brings a very two-way value to both users and enterprises. We can accurately obtain the configuration that users really want. Such an attempt also makes us firmly on the path of C2B.
The project was started in October 2015, and in April 2016, the large SUV T90 was confirmed for the first time as the model of our C2B. We launch user products, location design, and so on. There is a key point in this, is just said, on April 19, 2017, when the Shanghai Auto show. We used the user participation pricing activities, we received 660,000 people to participate in the number of 1.72 million effective prices. The front you see these hub information is obtained through the pricing information. In the process, we see that the conversion rate is much higher than our traditional. At the same time, we also received more than 30,000 suggestions from offline users and online users for the product itself. And we continue to improve according to these suggestions.
Second, we did an MPV later in 2017.
We also referred to the activity of the first phase, we had a creation cafe. And now it has greatly exceeded this number, keep moving forward. So this is two cars, one is Datong D90, the other is G50. The first car is our spider wisdom completely give you the right to choose. The second car gives you more choices. You can change it after you buy it. This is what we call a regret pill. You can change your configuration.数字化转型网szhzxw.cn
I’m going to spend some time talking about our specific digital platforms. Our digital platform has several pieces, the first is spider wise choice. The second is my bank, the third is big notice Hu house life home. Different data platforms play different roles. Spider wisdom is more used for our orders, based on our personalized customized matching platform.
The second bank is to conduct digital experience with users through the platform of our bank. So that we can get some of our more interesting content and do digital marketing. At the same time, we can also get more feedback from users on this platform. Now our bank has an APP on it, so that users can enjoy a variety of services provided by us through this. The third is the big notice, which is more of a platform formed between dealers. The whole work of dealers will interact with our main airport through this platform. The fourth is RV living home, this is completely independent one-stop RV sales rental camp.
I Chase is for employees. Wisdom sharing is our concept of open design and our independent social resource design.
Online design is what I just said. We are now cooperating with Dassault, hoping to open the door to design with everyone on his platform. Rather than working behind closed doors, inviting more independent design and resources to participate in the whole process of our product research and development, which is also a very important point in C2B.数字化转型网szhzxw.cn
On these platforms, we have built digital marketing systems, digital user operations and digital R&D and manufacturing systems. The relatively strong R&D and manufacturing system of our traditional automobile enterprises can be extended on the digital platform. And it can be built into three different systems. Coverage is the business process for each business line. I would like to add that in our digital R & D and manufacturing process. There are traditional manufacturing systems and processes. However, in order to meet the broader requirements of C2B personalization and customization. There is also a lot of work to be done for our R & D, especially manufacturers, including in the supply chain.数字化转型网szhzxw.cn
In fact, the original paper manufacturing document process at each station is far from our needs. Each station needs to show the manufacturing information of the next order and the next vehicle in a timely manner to make our entire assembly process more smooth.
From the perspective of supply chain, more coordination is needed. The original string type of information transmission cannot meet our requirements. So we need to conduct parallel data interaction and sharing.
Just shared with you some of our practices on C2B. But we believe that this is just the first step of a long march, we also hope that more enterprises, friends to join in this process, let this work let C2B work in the future become more brilliant, create more value for customers, thank you.数字化转型网szhzxw.cn
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