“月入过万”的AI绘画是新的赚钱机会还是“割韭菜”方式？
一直热议、始终遥远的AI技术，终于在今年“成功着陆”，狂飙的ChatGPT成了互联网巨头们热烈目光的聚集地。
与此同时，一则关于“全国第一起AI绘图诈骗”的新闻登上热搜。
据了解，近日，一张带有“江苏苏州金鸡湖有游艇女仆party”字眼的海报在网络上广泛传播。根据海报上的信息，该活动收费3000元一位，带有一对一女仆陪身等服务。
而后有网友指出，活动里发布的女仆照片是AI模仿真人照片的绘图，并非真人，苏州警方也在回应媒体时表示：“派出所约谈了消息发布者，已经处理完了。”
已经有人靠AI绘画“诈骗”？这或许还属个例，但市面上，用AI绘画“引流”、“搞钱”的方式早已五花八门。
或许很多人对AI绘画的印象还停留在简单的线条和僵硬的人偶形象，但甜美的脸、吸睛的身材配上略暴露服饰的“AI美女”，已经在小红书中吸粉过万了，不明真相的网友很容易被“她们”逼真的形象所欺骗，但仔细观察会发现，由于AI技术的局限，在细节处存在手指变形、脸型模板化等明显bug。
与此同时，开菠萝财经注意到，在多个招聘平台上，越来越多的AI绘画师、AI设计师等职位，月薪都在2万-5万之间，在普通绘画师的要求中，“掌握AI绘画知识”也被列入基本能力项。知乎、抖音、小红书等平台的AI绘画课程广告也已铺天盖地，动辄月入过万的承诺吸引着大批小白试水捞金。
去年，抖音中的AI特效风靡一时，但当时更多的人还视其为一个体验性的娱乐工具。而如今，AI绘画不仅能利用“真人”噱头吸引关注，更是渗透进了游戏、插画、广告、装饰等领域，从PGC到UGC，参与人员越来越多，AI绘画早已在变现的路上奔跑。
当下，谁在利用AI绘画赚钱？又是怎样赚钱的？对于普通人来说，“月入过万”的AI绘画是新的赚钱机会还是“割韭菜”方式？当AI绘画都被当作“诈骗”工具了，赚钱的底线又在哪里？
一、AI绘画的“搞钱”方式
如果说ChatGPT还停留在热烈的讨论层面，那么AI绘画已经成为很多公司和个人的赚钱工具了。
目前，AI绘画延伸出的“赚钱之道”主要有三种：第一种是技术公司提供数据供给、分拆及标注，开源算法，配合工具生产等领域；第二种是内容创作及分发平台提供AI绘画工具，内容终端生产厂商、消费品厂商等也可参与；第三种是普通人参与的AI绘画衍生职业，如AI绘画课程、AI关键词生产、AI绘画打假师等。
第一种有较大技术壁垒，目前市面上流行的AI绘画模型主要来自Google、Open AI、Meta、StabilityAI等科技公司。其中StabilityAI的开源模型Stable Diffusion也为国内科技公司的AI绘画项目建设提供了技术支撑。
第二种是AI绘画主流的赚钱方式。如建设AI绘画网站、AI绘画小程序、AI绘画APP等AI内容生成平台。国内知名度较高的AI绘画网站如6pen、文心一格、无界版图、draft、NovelAI、starryai等；AI绘画小程序有意间AI绘画、造梦日记、Face 卡通绘画、触手AI绘画等；AI绘画APP包括AI绘画宝、AI画咖、AI画师等。
在这些平台上，用户简单输入一些关键词或者句子，平台就能自动生成一幅符合语境的AI绘画。
开菠萝财经发现，国内的AI绘画平台盈利方式较为一致，即用户登录注册后赠送一定的积分，允许用户免费生成限额内的AI图片后，再根据数量收费。以文心一格为例，注册即赠送50电量，生成一张图片会消耗2电量，9.9元可充值100电量（等于50张AI成图）。
虽然目前国内AI绘画网站并未公布具体收益，但从国外一些商业化较好的案例可以窥见其效益。
在AI绘画师中使用较频繁的AI绘画网站Midjourney，其采用订阅付费系统，用户只有订阅后才可以使用Midjourney制作的照片的版权。据了解， Midjourney的商业化部分采用每月10到60美元的订阅服务，以现在的用户规模来看，每年的收入或将达到1亿美金左右。
大型的AI绘画网站之外，AI绘画小程序的盈利能力也不容小觑。从事AI绘画小程序开发的小鱼表示，在AI特效火了后，他参与的AI绘画小程序上线仅三天，用户注册量就超五万，月付费用户在50%以上。他解释说，用户除了缴纳会员费用自主生成AI作品之外，购买里面的AI绘画成品、观看广告视频都会带来收益。小鱼表示，他创业两个月，赚到了以往一年的工资。
第三种则是AI绘画衍生职业，即用户将自己的创意、想法利用AI绘画工具生成作品后，进行售卖。
此前，一则AI绘画教程的宣传帖在小红书中被广泛传播，里面详述了“AI+绘画”的赚钱形式：设计电脑壁纸、明星海报、数字藏品等产品销售；做短视频引流、接广告商单；做儿童绘本、实景装修、动漫同人、国风山水画、潮玩、二次元设计、logo设计等。
一位从事AI绘画的博主向开菠萝财介绍，目前AI绘画的副业主要围绕绘画师展开，有一定绘画基础的人通过学习AI制作的知识后，可以利用AI绘画辅助设计工作，应用于广告、影视、建筑、时尚、游戏、建筑等设计领域，尤其适用于需要科技感、潮流感等风格的设计。
服装设计师Farica-帆也向开菠萝财经表示，普通人能够利用AI绘画赚钱的方式其实有很多，比如有人会通过AI绘画小程序生成的图片制作壁纸短视频，投放到抖音、快手，吸引用户使用小程序，进而赚取广告费。
另外，由于一些国外AI绘画的网站在关键词上有着严格的要求，进而在淘宝等电商网站中诞生了一批专门售卖“高级、简便、创意”的AI绘图提示，一般定价在10元-20元之间。
二、“月入过万”的AI绘画是新商机还是“割韭菜”？
整体来看，AI绘画的“搞钱”方式在技术层面较为系统化，且具有一定的行业壁垒。而AI绘画相关的副业，门槛较低。再加上很多AI绘画宣传课程的广告中强调“不限场所、工具简单、日常副业、月入过万”，吸引着很多小白试水捞金。
那么AI绘画作为一项副业，真的能够实现“月入过万”吗？
“我现在一张AI画能卖到两位数，二三十元左右的情况居多。注册版权的画价格会高一点，在130元左右，但买的人很少。如果是创意性的数字藏品，价格一般定在百元之间，最赚钱的一定是接一些商单，为产品设计宣传海报，但这种情况的品牌一般会找大型的设计公司。”一位AI绘画师向开菠萝财经说。
她介绍称，如果学会AI绘画，能上手赚钱的方式多是定制好看的照片，像漫画头像、壁纸、明星海报等，如果扣除个人学习AI绘画前期的投入，花费不菲的课程费用和时间成本，折合下来性价比并不高。
同样的，她表示，对于有一定基础的画师来说，生产的作品要想卖出更高的价格，需要向专门的中间机构自主申请版权，获得证明后，一张作品的价格一般在200元左右，也是不合算的。
对于大量宣传“月入过万”的AI绘画课程，她提醒道，一些AI绘画的课程存在割韭菜嫌疑，虚假宣传、捆绑消费、高额会费等问题层出不穷，报名需谨慎。
有网友表示被“AI绘画”课程割了韭菜 图/小红书
小鱼也向开菠萝财经补充说，自己赚的钱基本上是前期技术开发的效益，用户端直接变现的不多。如果一位用户观看一个视频广告，分成大概是3-5分钱，收益不高。AI绘画流行时还好，但最近使用的用户在持续下滑，如果减去系统的维护成本，目前小程序处于亏损的边缘。
而且，用户在AI绘画网站端的付费意愿也在降低。根据6pen发布的一份用户使用AI绘画的报告显示，60%的用户没有在使用AI绘图产品上有过付费行为，16%付费在10元以内，14%在100元以内，付费超过100元的不到10%。
当用户越来越不愿意为AI绘画付费时，搞钱就变难了。
今年1月，AI图像生成公司Stock AI发布了一封致用户的公开信，大意是公司将关闭StockAl，用户订阅计划将被取消，并根据剩余的时间进行退款，并将原因归结于，目前的付费用户群无法覆盖高额的成本支出。这一举动在外界看来，就如同AI绘画发展道路上的一盆冷水。
业内人士表示，中国市场的AI绘画，面向C端的模式以免费体验性的平台为主，这些平台的盈利能力不足，主要靠流量变现。例如火爆抖音的AI特效也仅限于短期的流量曝光，没有更多的产品跟进，一批AI绘画的小程序也是赚了一波“会员们”的快钱后销声匿迹。不同于AI对话的日常化应用，AI图像的使用场景相对局限。
三、涉及“擦边球”嫌疑，AI绘画的生意能走多远？
不论是AI绘画诈骗登上热搜，还是AI绘制的人物成了“网红”，亦或爆火的AI特效，暴露出两大问题。
一方面，不少AI绘画有“打擦边球”的嫌疑。
一些使用过AI特效的人发现，由真人照片转换而成的漫画形象，部分成品存在姿势不雅、衣着暴露等擦边问题。同样的，AI虚拟网红的形象也有不少依靠“打擦边球”，达到吸引流量的目的。更有甚者，一些不法分子利用AI绘画软件，批量绘制色情图像，进行售卖。
另一方面是AI绘画在版权、隐私权、肖像权等方面的“擦边”。
首先是版权问题，此前插画博主Sueno洛柒在个人微博中爆料，AI绘画软件Nijijourney生成的许多图片风格，与一些画师的作品高度相似，甚至有一些图片直接带有画师的签名和水印。
据了解，目前很多AI绘画的作品存在“抄袭”真人作品的嫌疑，很多AI绘画将AI生成的图片直接用于商业，在版权上缺乏明确的界定。
在隐私权和肖像权方面，和争议性的AI换脸一样，目前已经有人在真人模型的基础上，进行AI创作。很多明星形象被AI化，谣言、假新闻等问题层出不穷，隐私保护成为关注重点。
对此，北京至普律师事务所主任李圣律师向开菠萝财经解释道，基于AI绘画逻辑及生成的图片并非简单的拼凑，而是利用大数据进行学习并创作出类似风格的作品，但如果AI绘画工具使用者未经授权使用他人享有著作权的内容进行再次创作，无论是自行采集还是通过自动化爬取的方式，均可能构成侵权。
同时，他也强调，从司法实务和目前的人工智能技术发展来看，如何认定在使用AI技术的过程中利用了他人的知识产权，存在举证障碍。虽然目前我国尚未完善AI犯罪方面的法律制度，但由于AI并不具有自我意识，完全由人为操控，所以使用AI进行犯罪的不法分子依然需要面对法律的制裁。
百度创始人、董事长兼首席执行官李彦宏曾表示，AIGC有三个发展阶段：第一阶段是“助手阶段”，AIGC辅助人类进行内容生产；第二阶段是“协作阶段”，AIGC以虚实并存的虚拟人形态出现，形成人机共生的局面；第三阶段是“原创阶段”，AIGC将独立完成内容创作。
很明显，目前AI绘画还处于第一阶段。而对于普通人来说，当下AI绘画不是“财富自由”的钥匙，但或许可以作为一个敲门砖，帮助自己提升生产效率和学习能力。未来，利用AI绘画赚钱的方式可能会更多，但不论是专业人士还是普通人，一切赚钱方式的前提是合法合规。
翻译：
Is AI painting earning more than 10,000 yuan a month a new opportunity to make money or a way to “cut the leek”?
AI technology, long discussed and far away, finally “landed” this year, and ChatGPT became a hot spot for the attention of Internet giants.
Meanwhile, a news story about “the country’s first AI mapping fraud” was trending.
It is understood that recently, a poster with “Jiangsu Suzhou Jinji Lake has a yacht maid party” words widely spread on the Internet. According to the poster, the event costs 3,000 yuan per person, with one to one maid and other services.
Later, some netizens pointed out that the picture of the maid posted at the event was a drawing of AI imitating a real person, not a real person. Suzhou police also responded to the media, saying, “The police station interviewed the poster and has already dealt with it.”
Have people been “scamming” by AI painting? This may still be a case in point, but in the market, AI painting “drainage”, “make money” in various ways already.
There are obvious bugs in the details such as finger deformation and face stencil.
Perhaps many people’s impression of AI painting is still stuck in simple lines and rigid figures, but the “AI beauty” with sweet faces, eye-catching figures and slightly revealing clothes has attracted more than ten thousand fans in Xiaohong Book. Netizens who do not know the truth are easy to be deceived by the realistic images of “their”, but a closer look will find that due to the limitations of AI technology, There are obvious bugs in the details such as finger deformation and face stencil.
At the same time, Kaipineapple Finance noticed that, in a number of recruitment platforms, more and more AI painters, AI designers and other positions, the monthly salary is between 20,000 and 50,000, in the requirements of ordinary painters, “master AI painting knowledge” is also included in the basic ability. The advertisements of AI painting courses on Zhihu, Douyin, XiaoHongshu and other platforms have been overwhelming. The promise of earning more than 10,000 yuan a month has attracted a large number of small Bai to try their hand at making money.
Last year, Tiktok’s AI effects were all the rage, but back then more people saw them as an experiential entertainment tool. But now, AI painting can not only use “real people” stunt to attract attention, but also penetrate into the game, illustration, advertising, decoration and other fields, from PGC to UGC, more and more participants, AI painting has already been on the road to realization.
Who is making money from AI painting right now? How do you make money? For ordinary people, is AI painting earning more than 10,000 yuan a month a new opportunity to make money or a way to “cut the leek”? When AI painting is used as a “fraud” tool, where is the bottom line for making money?
The “money” way of AI painting
If ChatGPT is still buzzing, AI painting is already a money-making tool for many companies and individuals.
At present, there are three “ways to make money” extending from AI painting: the first is the field of technology companies providing data supply, splitting and labeling, open source algorithms, and production of matching tools; The second is that the content creation and distribution platform provides AI painting tools, and content terminal manufacturers and consumer goods manufacturers can also participate; The third type is the AI painting derivative career that ordinary people participate in, such as AI painting courses, AI keyword production, AI painting fake teacher and so on.
The first has a big technical barrier. The popular AI painting models come from StabilityAI, Google, Open AI, Meta, Stabilityai and other technology companies. StabilityAI’s open source model Stable Diffusion also provides technical support for domestic technology companies to build AI painting projects.
The second is the mainstream way to make money from AI painting. Such as the construction of AI painting website, AI painting applet, AI painting APP and other AI content generation platform. Well-known AI painting websites in China, such as 6pen, Wenxin Yige, Unbounded Map, draft, NovelAI, starryai, etc.; AI painting applet AI painting, dream diary, Face cartoon painting, tentacle AI painting, etc. AI painting APP includes AI painting Bao, AI painting cafe, AI painter and so on.
On these platforms, users simply type in a few keywords or sentences, and the platform automatically generates an AI painting that fits the context.
Pineapple Finance found that domestic AI painting platforms have the same way of making profits, that is, users will be given certain points after registration, and users will be allowed to generate AI pictures within the quota for free, and then charged according to the number. Taking Wenxin No.1 Grid as an example, 50 electricity will be given for registration, and 2 electricity will be consumed to generate a picture. 9.9 yuan can recharge 100 electricity (equal to 50 AI maps).
Although domestic AI painting websites have not announced specific profits at present, its benefits can be seen from some well-commercialized cases abroad.
Midjourney, an AI painting website frequently used by AI artists, uses a subscription payment system. Users can only use the copyright of Midjourney’s photos after subscribing. Midjourney is being commercialized with a subscription service that costs $10 to $60 a month. With its current audience, Midjourney is expected to generate around $100 million in annual revenue.
Outside of large AI painting websites, the profitability of AI painting small programs can not be underestimated. Little fish, who is engaged in AI painting small program development, said that after AI special effects became popular, the AI painting small program he participated in went online only three days, the number of users registered exceeded 50,000, and the monthly paying users were more than 50%. He explained that in addition to paying membership fees to generate their own AI works, users will benefit from buying AI paintings and watching advertising videos. Little Fish said he started two months ago, earned a year’s salary.
The third is AI painting derivative occupation, that is, users will use AI painting tools to generate their own creative ideas, ideas, and then sell.
Previously, an AI painting tutorial promotion post was widely spread in Xiaohong Book, which detailed the “AI+ painting” to make money: design computer wallpaper, star posters, digital collections and other products sales; Do short video drainage, advertiser orders; Do children’s picture books, real decoration, animation fan, national style landscape painting, tide play, two-element design, logo design, etc.
A blogger engaged in AI painting introduced to Kaipineicai that the current sideline of AI painting mainly focuses on painting artists. People with certain painting foundation can use AI painting to assist design work after learning the knowledge of AI production, which can be applied in advertising, film and television, architecture, fashion, games, architecture and other design fields. Especially suitable for the need for a sense of science and technology, fashion and other styles of design.
Farica-fan, a fashion designer, also told Kaifeng Financial that there are many ways for ordinary people to make money with AI painting. For example, some people will make short videos of wallpaper generated by AI painting mini program and put them on Douyin and Kuaishou to attract users to use mini program and earn advertising fees.
In addition, because some foreign AI painting websites have strict requirements on keywords, and then in Taobao and other e-commerce websites, a batch of AI drawing tips were born to sell “advanced, simple, creative”, the general price is between 10 yuan and 20 yuan.
“Monthly income of more than ten thousand” AI painting is a new business opportunity or “cutting leek”?
On the whole, the “making money” way of AI painting is relatively systematic at the technical level, and has certain industry barriers. And AI painting related side business, the threshold is lower. In addition, the advertisements of many AI painting promotion courses emphasize that “there are no restrictions on places, simple tools, daily sideline work, and monthly income of more than ten thousand”, attracting many small Bai to try water and catch gold.
So AI painting as a sideline, can really achieve “more than ten thousand a month”?
“Now I can sell an AI painting for double figures, mostly around 20 or 30 yuan. Copyrighted paintings cost a little more, around 130 yuan, but few people buy them. If it is a creative digital collection, the price is usually set between 100 yuan. And the most profitable must be to receive some business orders to design posters for the product. But brands in this situation will usually find a large design company.” An AI artist said to open Pineapple Finance.
She introduced that if you learn AI painting, the way to make money is to customize beautiful photos, such as cartoon head pictures, wallpaper, star posters, etc. If you deduct personal investment in AI painting. It will cost a lot of course fees and time costs, and the cost performance is not high.
Similarly, she said, for painters with a certain foundation, to sell their works at a higher price. They need to apply for copyright to a special intermediary agency. After obtaining a certificate, the price of a piece of work is generally about 200 yuan, which is not cost-effective.
As for a large number of AI painting courses that advertise “monthly income of more than 10,000”. She warned that some AI painting courses are suspected of cutting leeks, and problems such as false publicity, bundling consumption, and high fees emerge in an endless stream. Registration should be careful.
Some netizens said they were cut by the “AI painting” course
Small fish also to open pineapple finance added that their money is basically the benefit of early technical development, the user directly realized not much.
If a user watches a video AD. The cut is about 3 to 5 cents, which is not a lot of money. AI painting was fine when it was popular, but the number of recent users continues to decline. If you subtract the maintenance cost of the system, the mini program is on the verge of losing money.
In addition, users are also less willing to pay for AI painting sites. According to a report released by 6pen on users’ use of AI painting, 60% of users have not paid for AI painting products. 16% paid less than 10 yuan, 14% paid less than 100 yuan, and less than 10% paid more than 100 yuan.
As users become less and less willing to pay for AI drawings, it becomes harder to make money.
In January, the AI graphics company Stock AI published an open letter to its customers to the effect that StockAl would be shut down, subscription plans would be canceled and refunds would be made based on time remaining, and that the current paying user base could not cover the high costs. From the outside world, this move is like a cold water in the development of AI painting.
Industry insiders said that the Chinese market AI painting, for the C-end model is mainly free experience platform. These platforms lack of profitability, mainly rely on traffic cash. For example, the AI special effects of Hot Douyin were limited to short-term traffic exposure without more products to follow up. A number of AI painting mini programs also disappeared after earning a wave of fast money from “members”. Unlike the daily use of AI conversations, the use of AI images is relatively limited.
How far can AI painting go when it comes to the suspicion of “skirting the ball”?
Whether it is AI painting fraud on the hot search, AI painting characters become “Internet celebrities”. Or AI special effects are popular, exposing two major problems.
On the one hand, many AI paintings are suspected of being “borderline”.
Some people who have used AI special effects have found that some of the finished cartoon images converted from real people’s photos have problems such as indecent posture and revealing clothing. Similarly, many virtual Internet celebrities of AI also rely on “playing the edge of the ball” to attract traffic. What’s more, some criminals use AI painting software to draw pornographic images in bulk and sell them.
On the other hand, AI painting in the copyright, privacy, portrait rights and other aspects of the “edge”.
First of all, there is the copyright issue. Sueno Luoqi, an illustrator, revealed in her personal micro blog that many of the styles of pictures generated by Nijijourney. An AI painting software, are highly similar to the works of some painters. And some of the pictures even bear the signatures and watermarks of the artists.
It is understood that at present, many AI paintings are suspected of “copying” real people’s works. And many AI paintings use the pictures generated by AI directly for commercial purposes, lacking a clear definition of copyright.
In terms of privacy and portrait rights, AI creation has been made based on real human models, just like the controversial AI face-changing. Many celebrity images have been AI, rumors, fake news and other problems emerge in an endless stream, privacy protection has become a focus of attention.
In this connection, lawyer Li Sheng, director of Beijing Zhipu Law Firm, explained to Kaipineapple Finance that the pictures generated based on AI painting logic are not simple pieces, but the use of big data to learn and create similar style of works. However, if the AI painting tool user uses the copyright of others to create again without authorization. Whether it is collected by itself or by means of automatic crawling, it may constitute infringement.
At the same time, he stressed that in view of the judicial practice and the current development of AI technology
At the same time, he stressed that in view of the judicial practice and the current development of AI technology. There is a barrier to proving that the intellectual property of others has been used in the process of using AI technology. Although we have not yet perfected the legal system of AI crime, as AI is not self-aware and completely manipulated by human beings, criminals who use AI to commit crimes still need to face legal sanctions.
Robin Li, founder, chairman and CEO of Baidu, has said that AIGC has three stages of development:. The first stage is the “assistant stage”, where AIGC assists humans in content production. The second stage is the “cooperation stage”, AIGC appears in the form of virtual human with virtual and real coexistence, forming a situation of human-computer symbiosis. The third stage is the “original stage”, where AIGC creates content independently.
It’s clear that AI painting is still in its first phase. For ordinary people, AI painting is not the key to “wealth freedom”. But it may serve as a stepping stone to improve their production efficiency and learning ability. In the future. There may be more ways to make money by using AI painting. But whether professionals or ordinary people, all the ways to make money must be legal and compliant.
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