伴随数字经济的蓬勃发展，以及突如其来的新冠疫情对人们生产生活方式的颠覆，全球企业数字化转型的进程正在不断加速。数字经济成为政府到企业层面都异常重视的问题。对于企业发展而言，身处5G、IOT与AI融合的万物智联时代，数字化转型势在必行，这一认识已经是所企业CIO的共识，数字化转型已经不是“选择题”，而是关乎生存和长远发展的“必修课”。数字化，不但在于技术，更关乎人，不单是一种工具，更是战略本身。而数字化转型给企业带来的巨大价值也是不可估量的，提高产能，降本增效、减少人力成本，加速产品迭代、提高满意度，打造雇主品牌，提升自动化办公效率等。
企业管家刘俊朵女士拥有丰富的大企实战经验，0-1企业OA搭建,跨城市远程管理，资源整合等诸多数据化案例，一直在深耕所选领域，并探索和实践企业数据互联赋能，以发挥行政数字化管理效能。同时强调“数据化管理，用数据为企业赋能”、“降本增效双管控”等理论，用迭代的思维，改变自己的数字化，改变企业技术架构，满足企业的业务发展需求。
记者问：行政的数字化转型有哪些？数字化行政的本质和目的是什么？能给企业带来什么好处？
刘俊朵答：行政的数字化的需求源自日常工作中碰到的需要解决的问题，行政数字化转型是通过标准的制度化、流程化、信息化融合，增加智能管理，提高管理效率、减少库存和占用率，降低成本和物料浪费等事宜。通过信息共享、智能互通、数据互联，APP、物联网等技术，打破组织和流程边界，全线贯通线上线下，覆盖企业制度化管理、公文管理、工作督办、会务管理、固定资产管理、车辆管理、接待管理、采购管理、印章管理、工商管理、活动管理、差旅管理、订餐管理、调查管理、防疫管理、考勤管理等基础行政服务应用场景，实现资源合理配置和动态管理，让行政服务精简、高效，降低人工成本和运营成本，释放管理效能，助力各部门运营与管理，赋能企业智慧化运营和数字化创新。通过数字化赋能为企业达到降本增效 , 提升员工生产力 , 提高员工归属感的，这将是企业对未来行政管理模式升级变革的主要方向。
行政数字化在本质上和财务数据化、HR数据化、CRM、采购管理系统没太大区别，都是为了解决输出价值与人力成本之间，或行政部门效能与公司整体发展之间矛盾的产物。简单来说，就是公司规模和业务倒逼行政进行数字化改革，从而体现效能、提高效率、减少错误率、提高人效、让行政员更好的在公司发展下去。数字化行政的本质是信息技术和能力，驱动商业核心的变革，主要目的在于降本 + 增效双效管控。利用数字化驱动决策，让更少的人去做更多的事，达到高能高效，通过数字化转型和智能升级，优化结构体系，重新定义行政服务价值反哺企业生产力。
降本 : 通过数字化行政后勤，提供数字化决策依据，发掘管理上存在的问题，优化管理模式，实现降低企业运营成本投入 。
增效 : 通过数字化行政，将复杂、繁琐的工作交给智能的数字化系统解决 ，使行政工作从事务操作向价值操作转型，解放人力、降低人工成本，提升员工满意度，提高工作效能。
数字化已经成为企业二次增长的重要引擎，数据能力，让行政工作变得更有价值，科技赋能，精准获取，让企业内部从厚重、冗长的流程结构中脱离出来 , 达到降本增效，从而牵引企业发展，这是数字化行政转型的最终目的 , 也是系统性的解决方案。
记者问：简单举一个成功的案例和大家分享一下您通过数字化建设如何高效办公？
刘俊朵答：在蓝光地产工作是质的飞跃，不但又重新夯实了行政基础工作，建立起更完善的行政工作标准，将细节划分更明确，将执行层面的工作做到极致，大大减少了无效重复工作的恶性循环，提高了工作的准确率，还加强了工作的全局统筹能力，真真正正参与并深入到公司的发展战略和决策中，系统规划了OA流程系统，让流程更具有时效性、准确性，随时随地实现移动办公；将公司的固定资产、档案全面实现数字管理，告别盘点难、查找难、存储难、管理难等问题，并减少人员编制，节约成本，提升高效准确率；将工商印章管理利用群杰智能印章管理方式，彻底智能信息化，实现企业对业务开展过程中的风险把控，实现用印全过程视频管控闭环，告别“用章难，管章难，验章难”的问题，全面守护用印安全，降低印章管控风险，节约管理成本，提升用印效率。精细化的数字管理不仅可以提高行政人的工作热情和效率，也可以利用准确地数据科学复盘，减少出错率，提高运营效率，从而赋能企业。
记者问：为什么说数字化转型是机遇又是挑战？
刘俊朵答：根据国务院办公厅政府信息与政务公开办公室处长后向东所述，政策发布数字化转型，应当逐步推进，分级实施，城市建设进入到城市数字化的过程，对所有企业来说，面临的挑战就是如何把企业数字化转型，乘政策东风，通过政企合作，实现企业利益最大化，则是机遇。
从企业发展本身来讲：在互联网时代，企业的高速发展，代表企业各项机制的完善和前瞻性，对于企业领导者来说，承担自身“数字化转型的责任”与推动对社会“负责任的数字化”，两者将共同为数字时代的基业长青构筑基石。而企业站在更高的城市数字化转型的视角去发展企业，智能化战略顶层设计，构建数字化转型“新高地”，企业就会在众多企业中脱颖而出，越做越大，越走越远。
从政企合作来讲，企业的服务本身就是智慧城市建设的一部分，政府数字化转型中所用的系统数据等信息，来自于各个企业产生的数据的集合，这些数据为政府数据化管理提供很大的帮助。企业就自然而然的为整个城市的数字化转型和智慧城市建设作了贡献，这便是企业服务于政府而带来的业务发展机遇。所以企业要改变思维，改变组织结构和商业逻辑，提供更好的服务。
记者问：未来行政价值的主要体现在哪些方面？行政未来发展趋势的是什么？
刘俊朵答：受全球大环境影响，疫情的蔓延，企业要想获得高速、规模化的成长，不仅需要对外扩张的能力，更需要内部运营的高效与稳定。行政作为公司运营管理与员工服务的重要岗位，对于提升内部效能，降低运营成本，提高员工满意度，打造公司雇主品牌等工作有了更高的要求和定位：
1、强化综合协调和参谋助手职能，提升组织协调力及决策服务能力
围绕着企业发展战略和中心工作，建真言、出良策、抓管理，以问题为导向，结合重点工作推进落实情况，努力形成有实效性、针对性、指导性较高的工作成果。在工作安排上优先考虑重大项目经营、重要业务开展、上级决策和重要会议，要不断增强工作的积极性和提高工作应变能力，处理好突发事件，高效的协调跨部门、职能会议和工作。
2、有序建设大数据平台
未来企业对行政的要求不仅仅体现于基础行政服务，还需要在高效完成执行层面的业务的同时，深入推行“业务数字化”策略，沉淀业务数据，精准分析战略方向；积极拓宽内外部数据采集范围，储备数据资产，推动企业运营；不断完善数据治理，落实数据管控机制，完善公司体制管理；有序推进大数据平台建设，实现系统支撑，加速产品迭代；开展大数据、人工智能等前沿探索，实现智慧创新，为企业持续赋能，降本增效。
持续迭代数据资产，盘活数据资源，实现一次性投入，持续性回报，洞悉需求，提升运营效率。
3、智能数字化创新管理模式，利用技术手段，降低企业运营成本
未来几年，社会是互联网＋物联网的时代里，技术变革的速度比以往更加迅猛，云计算、大数据等数据的冲击，被广泛讨论的新技术也会迎来新的管理思维模式，在行政工作中，运用新的模式与智能化信息技术提高了行政的管理效率，用有力的数据辅助决策，提高决策水平，降低试错成本，结合运营场景，分析数据并融合，赋能运营提效领域。如差旅支出、固定资产设备管理、福利管理报销、行政预算管理等。
4、办公空间再设计，优化办公规划，提升空间价值，打造差异化雇主品牌
办公环境是企业的门面，也是第一直观印象，是“吸引人才“和“留住人才”的重要影响因素，打造宽敞明亮，舒适放松的办公文化是员工高效工作的基础，呈现出的企业文化是企业的软实力表现。如字节跳动、百度、美团等大的互联网公司正对公司这一情况，开设行政BP岗位，凌驾于行政之上，专门处理公司各项工作的合理性和利用率，如合理安排工位，提高空间利用率；恰到好处的软装保障空间的舒适度；合理的空间规划让沟通无空间障碍；减少封闭空间，开放式空间氛围更轻松；内化于心外化于行的品牌文化传递等都是打造出完美的办公空间的基础元素，通过空间设计改变员工工作习惯和思维方式，引导并改变员工工作习惯，提高协同效率。
5、注重“服务”贵在“关怀”，用数据驱动管理能力，提高员工满意度
提升员工归属感，提高员工满意度，吸引人才，留住高精尖人才已经列入企业发展中，成为重中之重。强化综合服务职能，提高服务意识，结合企业文化和价值观输出服务和福利，打造“差异化”服务体验；根据企业工作部署和部门需求计划，提前对重大会议、重要活动、重要客人来访接待等做好各项准备工作，不断改善和提升行政事务管理，提高公务用车服务质量，打造温馨、健康、安全的服务体系。以数据驱动决策，根据员工需求数据分析，在合理的预算范围中创意、新颖的多维度满足绝大部分人的需求。
6、保持费用合理性的情况下完善生产力系统，提高企业内部办公效率
企业生产力系统会直接影响企业运行与发展效率，在预算范围内尽可能完善企业内部生产力系统，实现并满足绝大部分人的需求，让工作能实现质的飞跃。如转变传统行政思维升级职能定位，以BP视角助推业务发展；建立企业内部协作体系，简化企业内部协作流程等。
7、通过线上线下混播，视频会会软件连麦的等科技，实现数字化年会、大型会议，远程会议等，打造新的企业文化建设，彰显企业实力，利用网络宣传雇主品牌。
利用互联网信息，打开大型会议组织难、会议成本高的新格局，数字化会议不单覆盖面积广，信息传递快，更高效便捷，降本增效的同时，积极提高员工参与度，凝心聚力。
“未来只有一种企业，就是【数字智能化企业】，运用数字化技术赋能企业行政管理，让数据决策变为企业内部运营的有力依据，在提高效率、降低成本管控上真正发挥效用。企业的“智能+”已经开始接棒“互联网+”，数字化已经深入到企业发展的方方面面，成为企业发展的核心战略，数字化无疑将是新一轮探寻边界的核心驱动力，虽然数字化转型的最大挑战是管理方式调整，但成为智慧企业、善于利用技术的企业与企业行政都将更具【智造】能力。这或许将是行政未来必然发展道路及不可或缺的必备技能。
编后：
企业在运营效率上的追求是无止境的，抢抓数字化发展新机遇，高效践行数字化转型战略，以数字化转型整体驱动生产方式、生活方式和治理方式，关注前言科技与新的管理思维，是行政应该持续探索的价值和努力求变的方向。
翻译：
With the booming development of digital economy and the sudden disruption of people’s way of production and life caused by the COVID-19 pandemic, the process of digital transformation of global enterprises is accelerating. Digital economy has become an issue that governments and enterprises attach great importance to. For enterprise development, in the era of 5G, IOT and AI integration, digital transformation is imperative, which has been the consensus of CIO of all enterprises. Digital transformation is no longer a “multiple choice”, but a “required course” for survival and long-term development. Digitization is not just about technology, it’s about people, it’s not just about tools, it’s about strategy itself. The great value brought by digital transformation to enterprises is also immeasurable. It can improve production capacity, reduce cost and efficiency, reduce labor cost, accelerate product iteration, improve satisfaction, build employer brand, improve office automation efficiency, etc.
Ms. Liu Junduo, the enterprise housekeeper, has rich practical experience in large enterprises, and many data cases such as 0-1 enterprise OA construction, cross-city remote management, resource integration, etc. She has been deeply studying the selected field, and exploring and practicing enterprise data interconnection enabling, so as to give full play to the efficiency of administrative digital management. At the same time, it emphasizes the theories of “data management, enabling enterprises with data” and “double management and control to reduce cost and increase efficiency”, and uses iterative thinking to change its own digitalization and enterprise technical architecture to meet the business development needs of enterprises.
Reporter: What are the digital transformation of administration? What is the nature and purpose of digital administration? What benefits does it bring to the business?
Liu Junduoa: The digital demand of administration originates from the problems that need to be solved in daily work. The digital transformation of administration is to increase intelligent management, improve management efficiency, reduce inventory and occupation rate, reduce cost and material waste and other matters through the institutionalization of standards, process and information integration. Through information sharing, intelligent interworking, data interconnection, APP, Internet of Things and other technologies, to break the boundaries of organizations and processes and fully connect online and offline.
It covers the basic administrative service application scenarios such as enterprise institutionalization management, document management, work supervision, conference management, fixed assets management, vehicle management, reception management, procurement management, seal management, business management, activity management, travel management, meal ordering management, investigation management, epidemic prevention management, attendance management, etc., to realize reasonable allocation and dynamic management of resources. Make administrative services streamlined and efficient, reduce labor costs and operating costs, release management efficiency, facilitate the operation and management of all departments, and enable enterprises to operate intelligently and make digital innovation. Through digital enabling, enterprises can achieve cost reduction and efficiency increase, improve employee productivity, and improve the sense of belonging of employees, which will be the main direction of the upgrading and reform of the future administrative management mode of enterprises.
In essence, administrative digitization is not much different from financial digitization, HR digitization, CRM and procurement management system.
All of them are products to solve the contradiction between output value and human cost, or between the efficiency of administrative department and the overall development of the company. To put it simply, the size and business of the company force the administration to carry out digital reform, so as to reflect the efficiency, improve efficiency, reduce the error rate, improve the efficiency of people, and enable the executive to better develop in the company. The essence of digital administration is information technology and ability, which drives the reform of the business core. The main purpose is to reduce cost and increase efficiency. By using digitalization to drive decision making, fewer people can do more things to achieve high efficiency. Through digital transformation and intelligent upgrading, the structural system can be optimized and the value of administrative service can be redefined to feed enterprise productivity.
Cost reduction: Through digital administrative logistics, digital decision-making basis is provided, management problems are explored, management mode is optimized, and enterprise operation cost input is reduced.
Efficiency enhancement: Through digital administration, complex and tedious work is handed over to intelligent digital system to solve, transforming administrative work from transaction operation to value operation, liberating manpower, reducing labor costs, improving employee satisfaction and improving work efficiency.
Digitalization has become an important engine for the secondary growth of enterprises. Data capability makes administrative work more valuable. Technology enabling and accurate acquisition enable enterprises to break away from the heavy and lengthy process structure to achieve cost reduction and efficiency, thus leading to the development of enterprises.
Reporter: Give me a successful case and share with you how to work efficiently through digital construction.
Liu Junduo answered: The work in Blu-ray real Estate is a qualitative leap. It not only strengthens the administrative foundation, establishes a more perfect administrative work standard, divides the details more clearly, and does the work at the execution level to the extreme. It greatly reduces the vicious circle of ineffective and repetitive work, improves the accuracy of work, and strengthens the overall planning ability of work. Zhenzhen is deeply involved in the company’s development strategy and decision-making, and has systematically planned the OA process system to make the process more timeliness and accuracy, and realize mobile office anytime and anywhere.
Comprehensively realize digital management of fixed assets and archives of the company, bid farewell to problems. Such as inventory, search, storage and management difficulties, and reduce staffing, save costs, and improve efficiency and accuracy. The management of industrial and commercial seals is made use of Qunjie intelligent seal management mode to achieve thorough intelligent informatization, realize the risk control of enterprises in the process of business development, realize the closed-loop video control and control of the whole process of seal use, bid farewell to the problems of “difficulty in seal use, seal management and seal verification”, comprehensively protect seal use security, reduce seal control risks, save management costs, and improve seal use efficiency. Refined digital management can not only improve the work enthusiasm and efficiency of administrative personnel. But also can use accurate data scientific review, reduce the error rate, improve operational efficiency, so as to empower the enterprise.
Reporter: Why is digital transformation both an opportunity and a challenge?
Liu Junduo answered: According to Hou Xiangdong, Director of the Government Information and Government Affairs Openness Office of The General Office of the State Council. The digital transformation of policy release should be gradually promoted and implemented at different levels. Urban construction enters the process of urban digitization. For all enterprises, the challenge is how to make the digital transformation of enterprises, take advantage of the policy and maximize the interests of enterprises through the cooperation between government and enterprise, which is the opportunity.
From the perspective of enterprise development itself: in the Internet era, the rapid development of enterprises represents the perfection and foresight of various mechanisms of enterprises. For enterprise leaders, assuming their own “responsibility for digital transformation” and promoting “responsible digitalization” to the society will jointly build the foundation of the digital era. Enterprises stand in a higher perspective of urban digital transformation to develop enterprises, intelligent strategic top-level design. And build a “new highland” of digital transformation, enterprises will stand out among many enterprises, become bigger and go further.
From the perspective of government-enterprise cooperation, the services of enterprises themselves are part of the construction of smart cities. The system data and other information used in the digital transformation of the government come from the data collection generated by various enterprises, which provides great help for the government’s digital management. It is natural for enterprises to contribute to the digital transformation and smart city construction of the whole city. Which is the business development opportunity brought by enterprises serving the government. Therefore, enterprises need to change their thinking, organizational structure and business logic to provide better services.
Reporter: What are the main aspects of the future administrative value? What is the future trend of administration development?
Liu Junduo Answer: Under the influence of the global environment and the spread of the epidemic. Enterprises need not only the ability of external expansion. But also the efficiency and stability of internal operations in order to achieve rapid and large-scale growth. As an important post of the company’s operation management and employee service. Administration has higher requirements and positioning for improving internal efficiency. Reducing operating costs, improving employee satisfaction, and building the company’s employer brand.
Strengthen the functions of comprehensive coordination and staff assistant, improve the ability of organization and coordination and decision-making service
Around the enterprise development strategy and the central work. The establishment of true words, out good ideas, management, problem-oriented. Combined with key work to promote the implementation of the situation. And strive to form a practical, targeted, high guidance of the work results. In the work arrangement, priority should be given to major project management, important business development, superior decision-making and important meetings. Constantly enhance the enthusiasm of work and improve the ability to cope with emergencies. And efficiently coordinate cross-department and functional meetings and work.
Orderly construction of big data platform
In the future, enterprises’ administrative requirements are not only reflected in basic administrative services. But also need to carry out the strategy of “business digitization” deeply, precipitate business data. And accurately analyze strategic direction while efficiently completing the business at the executive level. Actively expand the scope of internal and external data collection, reserve data assets, and promote enterprise operation. Constantly improve the data governance, implement the data control mechanism, improve the company system management. Orderly push forward the construction of big data platform, realize system support, accelerate product iteration. We will carry out cutting-edge explorations in big data and artificial intelligence, realize smart innovation. And continuously empower enterprises to reduce costs and increase performance.
Continuously iterating data assets, invigorating data resources, realizing one-time investment, continuous returns, understanding demands, and improving operational efficiency.
Intelligent digital innovation management mode, using technical means to reduce enterprise operating costs
In the next few years, the society will be the era of Internet + Internet of things. The speed of technological change will be faster than ever before, the impact of cloud computing, big data and other data. The widely discussed new technology will usher in a new management thinking mode. In the administrative work, the new mode and intelligent information technology will be used to improve the administrative management efficiency. And powerful data will be used to assist decision-making. Improve the decision-making level, reduce the cost of trial and error, combine the operation scenario, analyze and integrate the data, and enable the operation to improve the efficiency field. Such as travel expenditure, fixed assets and equipment management, welfare management and reimbursement, administrative budget management, etc.
Redesign office space, optimize office planning, enhance space value, and create a differentiated employer brand
Office environment is the face of the enterprise, is also the first intuitive impression, is an important factor in “attracting talent” and “retaining talent”, to create a spacious and bright, comfortable and relaxed office culture is the basis for employees to work efficiently. The corporate culture is the performance of the soft power of the enterprise.
For example, Bytedance, Baidu, Meituan and other large Internet companies are responding to this situation by setting up administrative BP posts, which are above the administration, specifically dealing with the rationality and utilization of various work of the company. Such as reasonable arrangement of work stations and improvement of space utilization. Proper soft outfit to ensure the comfort of space; Reasonable spatial planning makes communication free of spatial barriers. Reduce closed space, open space atmosphere more relaxed. Internalizing in the heart and externalizing in the line of brand culture transmission are the basic elements to create a perfect office space. Through space design, we can change employees’ working habits and ways of thinking, guide and change their working habits, and improve collaborative efficiency.
Pay attention to “service” in “care”, use data-driven management ability, improve employee satisfaction
To enhance the sense of belonging of employees, improve employee satisfaction, attract talents. And retain high-level talents have been included in the development of the enterprise and become the top priority. Strengthen comprehensive service functions, improve service awareness, export services and welfare based on corporate culture and values. And create “differentiated” service experience; According to the enterprise work deployment and department demand plan, make preparations for major meetings, important activities and important guests’ visits in advance, constantly improve and enhance the management of administrative affairs, improve the service quality of official vehicles, and create a warm, healthy and safe service system. Data-driven decision-making, according to the employee demand data analysis, in a reasonable budget range of creative. Novel multi-dimensional to meet the needs of the vast majority of people.
Improve the productivity system and improve the internal office efficiency while maintaining the reasonableness of expenses
Enterprise productivity system will directly affect the efficiency of enterprise operation and development. Within the budget scope as far as possible to improve the enterprise internal productivity system. To achieve and meet the needs of the vast majority of people, so that the work can achieve a qualitative leap. For example, to change the traditional administrative thinking and upgrade the functional positioning, boost the business development from the perspective of BP. Establish the internal cooperation system and simplify the internal cooperation process.
Realize digital annual meeting, large conference and teleconference through technologies such as online and offline mixed broadcasting, video conference software Linmac, etc., create new corporate culture construction, highlight corporate strength, and promote the employer brand through the Internet.
The use of Internet information to open the new pattern of difficult to organize large conferences and high conference cost. Digital conferences not only cover a wide area, fast information transfer, more efficient and convenient. While reducing costs and increasing efficiency, actively improve employee participation, gather the heart and strength.
“In the future, there is only one kind of enterprise, that is, [digital intelligent enterprise]. Which can use digital technology to empower enterprise administration, make data decision into a strong basis for enterprise internal operation. And really play an effective role in improving efficiency and reducing cost control. The enterprise’s “intelligence +” has begun to take over the “Internet +”. And digitalization has penetrated into all aspects of enterprise development and become the core strategy of enterprise development. Digitalization will undoubtedly be the core driving force for a new round of boundary exploration. Although the biggest challenge of digital transformation is the adjustment of management mode. But to become a smart enterprise, good at using technology and enterprise administration will be more [intelligent manufacturing] ability. This may be the inevitable development path and indispensable skills of administration in the future.
After editing:
There is no end to enterprises’ pursuit of operational efficiency. Seizing new opportunities for digital development, effectively practicing digital transformation strategy, driving production mode, life style and governance mode with digital transformation as a whole, and paying attention to science and technology and new management thinking are values that the administration should continue to explore and strive for change.
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