导 读
智慧城市需要具备前瞻性的规划建设和可持续的运营，这是新型基础设施建设中一直存在的挑战和市场机会。数字化转型网szhzxw.cn
●智慧城市、教育、医疗：潜力巨大
●政府数字化转型的带动和牵引作用数字化转型网szhzxw.cn
“我们相信这次疫情将成为我国数字化发展的转折点，今年或许将被视为中国全面进入数字化社会和数字经济时代的开端之年，目前我们还看不到未来数字城市边界。”阿里巴巴集团副总裁许诗军在接受《中国投资》采访时表示，在危机后整个社会的复苏和增长中，数字化将发挥出更大的作用。数字化转型网szhzxw.cn
在他看来，疫情对社会经济、民生、就业等带来一系列的挑战，也带来了智慧城市的建设需求、创新和突破空间，智慧城市将会有一个“补短板”的机会；而社会经济的复苏也需要智慧城市建设在产业发展和服务模式领域发挥推动作用。
他认为，新型基础设施建设作为数字化转型的基础，需要具备前瞻性的规划建设和可持续的运营，这是新型基础设施建设中一直存在的挑战和市场机会。
一、智慧城市、教育、医疗：潜力巨大
《中国投资》：在这次疫情中，阿里的数字科技在疫情防控信息化、药品的智能研发、复工复产、网络教育等领域都提供了很多的创新服务，可以看到我们的社会经济很多领域是可以通过数字科技变得更加有效率、透明和公平。您是怎么看待中国社会的数字化需求的？数字化转型是否有望提升国内需求？
许诗军：2003年，中国社会经历了SARS疫情的考验，2020年，新型冠状病毒肺炎疫情成为全国乃至世界性的突发公共卫生事件，带给社会更大的挑战。本次疫情对中国经济社会发展的影响也将远大于十几年前的SARS。但是我们也发现，在2020年的这场战“疫”中，不同于SARS期间，无论是政府的防疫应急管理，还是企业的复工复产、学校的停学不停课、百姓的居家生活保障等等，数字化技术成为了无所不在、必不可少的创新武器。数字化转型网szhzxw.cn
仅从阿里云来看，全国28个省市与阿里云合作建设数字防疫系统，健康码在200多个城市上线，数字技术极大提升了防疫效率。在阿里云的支撑下，1.8亿学生在家上课、2亿上班族在家办公，保障了社会经济正常运转。
归根溯源，是当前中国所在的宏观经济环境与SARS时期不同。首先，中国整体经济从高速发展迈向高质量发展阶段；其次，整个社会向DT时代快速前进，互联网和移动技术已经深刻地改变了人们的工作和生活；同时，中国政府也在数字化转型路途中向着更智能化服务的数字政府发展，数字化已经成为社会发展的一部分。数字化转型网szhzxw.cn
在全民抗击新冠疫情期间，当数字化穿透式的管理体系，将基层的鲜活数据，无时延、无粉饰的呈现在决策者面前时；当小小的健康码通过多维数据的汇聚和研判，实现千人千面的重点防控和复工复产并重时；当基于数字经济的新零售服务，让千家万户能够安全无接触的享受各种美食时；当亿万学子通过远程课堂坚持寒窗苦读时；我们充分感受到了数字科技、数字化管理、数字经济给我们的社会和生活带来的颠覆性的变革和难以估量的社会价值和经济价值。它不仅仅在社会短期应对危机中发挥了很大作用，支撑社会转危为安，同时我们也借此看到了数字化带来的强大力量和独特魅力，很多迫于无奈使用的全新场景，也给政府和企业带来了全新的体验和对数字化转型价值的更深刻认识，这也必将激发创造更多数字化需求，推动社会化危为机。我们相信这次疫情也将成为我国数字化发展的转折点，在危机后整个社会的复苏和增长中，数字化发挥出更大的作用。
所以，放眼未来，中国经济长期向好趋势不变，科技驱动创新的趋势不变，整个社会数字化转型的步伐会加快。若多年以后再回顾历史，今年或许将被视为中国全面进入数字化社会和数字经济时代的开端之年。数字化转型网szhzxw.cn
《中国投资》：如您所说，此次疫情成为中国社会的数字化加速器，很多领域都在主动或被动的进行变革，这也恰好是提供数字化基础设施和服务的企业的良机。您认为，哪些领域正在率先获得突破？哪些领域则是未来潜力大？
许诗军：一方面，突然而来的疫情充分暴露了我国在城市治理、应急管理、医疗卫生、公共服务等领域的不足。另一方面 ，疫情也“逼迫”出了新的工作方式、新的生产方式和新的社会共治模式，例如运程办公、在线教育、互联网医疗、移动端健康打卡等，这些在疫情结束后，将会因为更好的效率和不同价值，而被延续下来，甚至延伸到其他领域，带来一些新的发展机会。
所以结合这两方面的考虑，我们认为智慧城市、教育行业、医疗行业都会是潜力巨大的行业。数字化转型网szhzxw.cn
首先谈智慧城市建设，智慧城市在城市治理领域会有一个“补短板”的机会，尤其是对于突发事件应急反应，信息上报、科学决策、穿透式管理、全域协调联动、智能资源调度等领域；特别是对标此次疫情管理中向浙江、上海、广东等领先省市，无论是提早采取果断措施防控疫情还是率先复工复产，浙江省都走在全国的前列，浙江省靠数据实现一人一码精准识别健康状况、并快速建立覆盖全省的复工复产监测体系实行动态管理系统，都离不开多年高水平智慧城市建设探索和积累。
其次，多元参与的社会协同共治的新模式会在政府服务、营商环境提升、应急管理、城市管理等各个领域获得更大的突破和创新。这个得力于支付宝、钉钉等大规模普及的公众移动端app，充分发挥出了移动技术的便捷性、触达性和敏捷性的优势，成为此次城市防疫抗疫管控的重要一环，成为扩大公众参与、社会监督、政民互动、政企互动的重要渠道之一，打开了公众、社区、企业等多元参与的社会协同共治的新局面。数字化转型网szhzxw.cn
最后，疫情对社会经济、民生、就业等带来一系列的挑战，也带来了智慧城市的建设需求、创新和突破空间。而社会经济的复苏也需要智慧城市建设在产业发展和服务模式领域发挥推动作用。数字化转型网szhzxw.cn
《中国投资》：您如何看教育领域、医疗领域的率先数字化？他们还需要解决哪些问题才能真正获得发展？数字化转型网szhzxw.cn
许诗军：疫情发生后，教育部提出要利用网络平台，保障疫情防控期间中小学校“停课不停教、不停学”，带来了在线教育的大规模兴起。我们关注到两个有趣的现象：第一，在这场 “停课不停学“的服务热潮中，阿里钉钉等互联网企业的开放直播平台，替代了传统教育信息化企业支持建设的区域教育基础设施平台，成为服务的主要提供商，体现出过往政府在教育信息化上的投入有所不足；第二，在线教育的短板得到了集中的暴露，不仅包括大规模直播带来的网络拥堵、掉线、卡顿等技术短板，也有2.4万余在线课程、22个在线课程平台带来的在线教育质量控制和保障问题。
我们相信，经过疫情的洗礼，回归课堂后的教育信息化行业将发生方向性的变化，，各级政府推动的教育信息化建设与应用，基于先进云计算技术的区域开放教育平台将成为重点，平台将支撑不同生态伙伴提供的教育场景的应用以及相互间的互动和融合。数字化转型网szhzxw.cn
医疗行业是此次疫情战役的第一线，阿里巴巴通过参与到此次支持医疗行业的抗疫过程有两个发现：第一，数字化医疗办公获得了实质性突破，无论是互联网诊疗还是智能机器人诊疗服务领域。疫情使得被迫待在家里的人们，不得不改变传统线下诊疗的习惯，转向向互联网医疗平台进行线上诊疗；阿里巴巴达摩院紧急研发出的智能疫情机器人可帮助防控一线人员，拨打防控电话，同时还可以免费为普通群众提供在线咨询服务。自1月27日上线至今，这一智能机器人已经在全国27个省份落地，总共帮助一线人员拨打了1100万个摸排电话，同时完成了100多万人的咨询服务。第二，智能化的辅助医疗决策发挥更大的作用，阿里达摩院的AI在此次疫情期间可以帮助医生诊断成千上万个临床疑似新冠肺炎病例CT影像，不仅能够在20秒内完成单个影像的分析，而且准确率高达96%。时至今日，达摩院医疗AI已经在26家医院上岗，诊断疑似肺炎病例总数多达3万个，协助一线医生解决了大麻烦。数字化转型网szhzxw.cn
实际上，推动数字技术在疫情中的广泛应用已得到国家层面的关注和支持，国家卫生健康委也正式发布了《国家卫生健康委办公厅关于加强信息化支撑新型冠状病毒感染的肺炎疫情防控工作的通知》，提出要充分发挥信息化在辅助疫情研判、创新诊疗模式、提升服务效率等方面的支撑作用。
但是如何升级为常态化的行业发展方向面临的最大挑战依然是如何更好地在医疗机构间实现互联互通、医疗数据共享的问题。构建一套数据共享、互通的机制，以及区域级、国家级的医疗健康大数据中心，并进一步打通不同条线的数据壁垒形成的融医疗大数据平台，将成为行业下一步重点。
二、政府数字化转型的带动和牵引作用
《中国投资》：数字化转型的尚存哪些基础设施或者制度方面（硬设施和软设施）的挑战？我们需要做些什么才能加速实现数字化的转型？
许诗军：随着社会进入到DT时代，云计算、大数据、5G、人工智能、物联网、工业互联网等新型基础设施建设，成为数字化转型的基础。政府要抓住DT时代变革的机遇 ，通过基础设施的投资和建设，加快和推动实现城市治理模式、服务模式和产业发展的三重突破。具备前瞻性的规划建设和可持续的运营是新型基础设施建设中一直存在的挑战和市场机会。数字化转型网szhzxw.cn
在整个数字化转型的进程中，特别要关注的是政府数字化转型的带动和牵引作用，以政府的数字化转型带动社会各领域的数字化转型，并撬动数字经济和数字社会的全面发展。
阿里巴巴也在与市场其他合作伙伴，探索与政府成立合资公司的创新方式，助力政府的数字化转型和智慧城市建设，分别与浙江省人民政府、海南省人民政府、郑州市人民政府成立了数字浙江、数字海南、数字郑州等大数据运营公司。这些大数据运营公司在政府引导下，以市场化的手段，加快社会新型基础设施的建设，加快数字化转型。
本次的疫情管控中，这些运营公司也充分发挥了其优势，以坚决、高效、专业的态度及时响应了地方政府利用云计算、大数据、移动协同技术对疫情管制的需求，参与城市疫情防控体系建设，包括疫情防控数据平台以及发热门诊登记系统、钉钉疫情摸排统计上报系统和疫情态势分析系统等，从数据获取、应用系统研发到后期数据治理、分析及应用，在数据层面形成了信息闭环，很好地支撑了地方政府的疫情防控工作。
《中国投资》：中小微企业在此次疫情中受到了重创，阿里对这些企业有没有一些转型的建议？数字化转型网szhzxw.cn
许诗军：对中小微企业的数字化转型，主要从短期和中长期结合来看：
从短期而言，两个方面，首先企业可以借助公开的、开放的、低成本的远程协同、员工健康管理等技术和方案，在当地政策指导下，启动复工复产，争取转“危”为“安”；其次，借助疫情期间市场涌现出来的新的数字化工具，例如直播、钉钉+手淘、微信+小程序等快速响应市场机会，实现变危为机。
这里有一个很典型的例子，阿里巴巴助力企业林清轩“绝地反击十五天”，以“无接触”的方式服务顾客。其借助钉钉在线平台方式，启动线上复工，通过开展视频动员会、线上分享与培训、开设云商店、在线直播等组合方式，有效的将客单价提升到原来的2倍，90%的销售业绩转向线上，达到去年同期145%，成功将每月亏损近3千万扭转到相比同期盈利翻倍的局面；仅2月14日当天，林清轩通过天猫直播2小时，收获6万多人观看点播量，收到了36万个点赞，卖出了40多万元的山茶花油，相当于4家普通C类门店18个人1个月左右的业绩。数字化转型网szhzxw.cn
从中长期来看，中小企业要看清疫情后对行业格局带来的影响，在数字化转型中，积极拥抱云计算、重视数据作为公司宝贵资产的一部分，采用人工智能等新技术，全力支撑对企业竞争力的打造和对市场的灵活响应。
本文刊于《中国投资》2020年4月号。版权所有，侵权必究。欢迎个人分享，媒体转载请回复本微信号获得许可。
《中国投资》杂志创办自1985年，由国家发改委主管，国家发改委投资研究所、中国国际工程咨询有限公司主办，是我国投资领域唯一的中央级刊物，业界最早专注于投资领域趋势报道的核心期刊。创刊三十多年以来，杂志以全球视角看中国投资，涵盖宏观经济、行业分析和企业投资案例，同时以全球市场为坐标，聚焦特定国家、地区和重大国际趋势，目前已经成为世界各国政府官员、各类投资机构、专家学者、企业家以及记者媒体的专业对话平台。数字化转型网szhzxw.cn
《中国投资》杂志每期覆盖包括上市公司在内的200多家央企国企和10000多家中国民营企业、1000多家中央与地方政府决策部门和机构、1000多家行业协会和商会、300多家主要金融机构等，是了解宏观经济环境、行业趋势前景和企业投资案例的重要参考。数字化转型网szhzxw.cn
自2016年始，在中联部等相关机构的共同支持下，《中国投资》非洲版面世，为非洲各国与中国持久的大规模合作，提供一个专业而强大的对话平台。
2017年，《中国投资》丝路版诞生，为一带一路框架下各国各方与中国的合作互鉴，提供前瞻包容的思想引领，分享各行各业的创新创举，在探索人类命运共同体的道路上共创未来。
翻译：
Guide reading
Smart cities require forward-looking planning, construction and sustainable operation, which are always the challenges and market opportunities in the construction of new infrastructure.数字化转型网szhzxw.cn
● Smart city, education, healthcare: great potential
● The driving and traction role of government digital transformation
“We believe this epidemic will be a turning point in China’s digital development. This year may be seen as the beginning year of China’s full entry into the digital society and digital economy. At present, we do not see the boundaries of future digital cities.” Xu Shijun, vice president of Alibaba Group, told China Invest that digitalization will play a bigger role in the recovery and growth of the whole society after the crisis.
In his opinion, the epidemic brings a series of challenges to the social economy, people’s livelihood and employment, and also brings the demand for the construction of smart cities, innovation and breakthrough space. Smart cities will have an opportunity to “strengthen the weak links”. The recovery of social economy also requires smart city construction to play a driving role in industrial development and service mode.数字化转型网szhzxw.cn
He believes that the construction of new infrastructure, as the foundation of digital transformation, requires forward-looking planning, construction and sustainable operation, which are always the challenges and market opportunities in the construction of new infrastructure.
Smart City, education and health care: Great potential
China Investment: During this epidemic, Alibaba’s digital technology has provided a lot of innovative services in epidemic prevention and control informatization, intelligent research and development of drugs, resumption of work and production, online education and other fields. It can be seen that many areas of our social economy can become more efficient, transparent and fair through digital technology.
What do you think of the digital needs of Chinese society? Is digital transformation expected to boost domestic demand?数字化转型网szhzxw.cn
Xu Shijun: In 2003, Chinese society went through the test of SARS. In 2020, the novel coronavirus pneumonia epidemic became a national and even worldwide public health emergency, bringing greater challenges to society. The impact of the epidemic on China’s economic and social development will be much greater than that of SARS a decade ago. However, we also found that in the war “epidemic” in 2020, different from the SARS period. Digital technology has become an ubiquitous and indispensable innovative weapon. Whether it is the government’s epidemic prevention and emergency management, enterprises’ resumption of work and production. Schools’ continuous suspension of classes, and people’s home life guarantee.
In terms of Alibaba Cloud alone, 28 provinces and cities have cooperated with Alibaba Cloud to build a digital epidemic prevention system. And the health code has been online in more than 200 cities. Digital technology has greatly improved the efficiency of epidemic prevention. With the support of Alibaba Cloud, 180 million students attend classes at home and 200 million office workers work from home, ensuring the normal operation of the social economy.
In the final analysis, the macroeconomic environment of China is different from that of SARS. First, China’s overall economy has moved from high-speed development to high-quality development. Secondly, the whole society is advancing rapidly to the DT era. The Internet and mobile technology have profoundly changed people’s work and life. At the same time, the Chinese government is also developing towards a digital government with more intelligent services on the way of digital transformation. And digitalization has become a part of social development.
During the national fight against COVID-19, the digital penetrating management system will present fresh data at the grassroots level to decision-makers without delay or whitecoating. 数字化转型网szhzxw.cn
When the small health code realizes the focus of prevention and control and the resumption of work and production by thousands of people through the convergence and research and judgment of multidimensional data; When new retail services based on the digital economy enable millions of households to enjoy a variety of cuisines safely and contactless. When hundreds of millions of students toil away through remote learning. We are fully aware of the subversive changes and inestimable social and economic values brought by digital technology. Digital management and digital economy to our society and life.
It not only plays a great role in the short-term social response to the crisis, supporting the social recovery. But also we can see the powerful power and unique charm brought by digitalization. Many new scenes forced to use, also bring the government and enterprises a new experience and a deeper understanding of the value of digital transformation. Which will surely stimulate the creation of more digital demand. Promote social crises as opportunities. We believe this pandemic will also be a turning point for digital development in the country. With digital playing a bigger role in the recovery and growth of the whole society after the crisis.
Therefore, looking into the future, China’s long-term economic trend will not change. The trend of technology-driven innovation will not change. And the pace of digital transformation of the whole society will accelerate. Looking back many years from now, this year may be seen as the beginning of China’s full transition into a digital society and economy.数字化转型网szhzxw.cn
China Investment: As you said, the epidemic has become a digital accelerator in Chinese society. Many sectors are undergoing changes either actively or passively. This is also a good opportunity for enterprises that provide digital infrastructure and services.
What do you think are the first breakthroughs being made? Which areas have the greatest potential for the future?数字化转型网szhzxw.cn
Xu Shijun: On the one hand, the sudden outbreak of the epidemic fully exposed China’s shortcomings in urban governance, emergency management, medical and health care, public services and other fields. On the other hand, the epidemic also “forces” new ways of working, new ways of production and new modes of social co-governance. Such as transportation office, online education, Internet medicine, mobile health punching, etc. After the epidemic is over, these will be continued because of better efficiency and different values. And even extended to other fields, bringing some new opportunities for development.
Therefore, combining these two aspects, we believe that smart city, education industry and medical industry will be industries with great potential.
First of all, smart city construction. Smart city in the field of urban governance will have an opportunity to “fill in the gaps”. Especially for emergency response, information reporting, scientific decision-making, penetrating management, whole-area coordination and linkage, intelligent resource scheduling and other fields. Especially for Zhejiang, Shanghai, Guangdong and other leading provinces and cities in the management of the epidemic. Zhejiang is at the forefront of the whole country. Whether it takes decisive measures to prevent and control the epidemic in advance or takes the lead in resuming work and production. Zhejiang realizes accurate identification of health conditions by data. And quickly establishes a monitoring system covering the whole province for resuming work and production. And implements a dynamic management system. This is inseparable from years of exploration and accumulation of high-level smart city construction.数字化转型网szhzxw.cn
Secondly, the new model of social collaborative governance with diverse participation will achieve greater breakthroughs and innovations in government services, business environment improvement, emergency management, urban management and other fields. This popular public mobile app, thanks to Alipay and Dingdou, has given full play to the advantages of convenience. Accessibility and agility of mobile technology. It has become an important link in the urban epidemic prevention and control. And one of the important channels to expand public participation, social supervision, interaction between the government and the people. And interaction between the government and enterprises. It opened a new stage of social cooperation and co-governance involving the public, communities and enterprises.
Finally, the epidemic brings a series of challenges to the social economy, people’s livelihood and employment. And also brings the demand for smart city construction, innovation and breakthrough space. The recovery of social economy also requires smart city construction to play a driving role in industrial development and service mode.数字化转型网szhzxw.cn
China Investment: What do you think of the first digitization in education and health care? What else do they need to solve to really grow?
Xu Shijun: After the outbreak of the epidemic, the Ministry of Education proposed to use online platforms to ensure that primary and secondary schools would not stop teaching and learning during the epidemic prevention and control period, which led to the large-scale rise of online education. We have noticed two interesting phenomena:. First, in this service boom of “continuous school suspension”. The open live broadcasting platforms of Internet enterprises such as Ali Dingding have replaced the regional education infrastructure platform supported by traditional education informationization enterprises and become the main service providers. Which reflects the lack of government investment in education informationization in the past. 数字化转型网szhzxw.cn
Secondly, the shortcomings of online education have been exposed in a concentrated way. Including not only the technical shortcomings caused by large-scale live broadcasting. Such as network congestion, disconnection and lag. But also the problems of quality control and guarantee of online education caused by more than 24,000 online courses and 22 online course platforms.
We believe that after the baptism of the epidemic. The education informatization industry will undergo directional changes after returning to the classroom. The construction and application of education informatization promoted by governments at all levels and the regional open education platform based on advanced cloud computing technology will become the focus, and the platform will support the application of educational scenes provided by different ecological partners and their interaction and integration.
The medical industry is the front line of the battle against the epidemic.
Alibaba has made two findings through its participation in the process of supporting the medical industry. First, the digital medical office has made substantial breakthroughs. Whether in the field of Internet diagnosis and treatment or intelligent robot diagnosis and treatment services. The epidemic has forced people to stay at home to change their traditional offline diagnosis and treatment habits and turn to Internet medical platforms for online diagnosis and treatment. The intelligent epidemic robot, developed by Alibaba Damo Institute, can help frontline personnel in the prevention and control of the epidemic, make calls for prevention and control. And also provide free online consultation services for the general public. 数字化转型网szhzxw.cn
Since its launch on Jan 27, the robot has been deployed in 27 provinces across China, helping frontline personnel make 11 million phone calls and consulting services for more than 1 million people. Second, intelligent auxiliary medical decision-making plays a greater role. During this epidemic, the AI of Alidama Hospital can help doctors diagnose thousands of CT images of clinically suspected COVID-19 cases. It can not only complete the analysis of a single image within 20 seconds. But also has an accuracy rate of 96%. So far, Dharma Hospital medical AI has been working in 26 hospitals. Diagnosing a total of 30,000 suspected pneumonia cases and helping front-line doctors solve big problems.
In fact, promoting the wide application of digital technology in the epidemic has received attention and support from the national level.
The National Health Commission also officially issued the Notice of the General Office of the National Health Commission on Strengthening Information Technology to Support the Prevention and Control of the novel Coronavirus Pneumonia Epidemic. It is suggested that informatization should play a supporting role in assisting epidemic research and diagnosis, innovating diagnosis and treatment models, and improving service efficiency.
However, the biggest challenge facing how to upgrade to a normal industry development direction is still how to better realize interconnection and medical data sharing among medical institutions. It will become the next focus of the industry to build a set of data sharing and interworking mechanism. As well as regional and national medical and health big data centers. And further break through the data barriers of different lines to form a financial and medical big data platform.
The driving and driving role of government digital transformation数字化转型网szhzxw.cn
China Investment: What are the remaining infrastructure or institutional (hard and soft) challenges of digital transformation? What do we need to do to accelerate the transformation to digital?
Xu Shijun: As the society enters the DT era, the construction of new infrastructure. Such as cloud computing, big data, 5G, artificial intelligence, Internet of Things, industrial Internet, has become the foundation of digital transformation. The government should seize the opportunity of DT era, accelerate and promote the triple breakthrough of urban governance model, service model and industrial development through the investment and construction of infrastructure. Forward-looking planning and sustainable operation are always existing challenges and market opportunities in the construction of new infrastructure.
In the whole process of digital transformation. Special attention should be paid to the driving and traction role of the government’s digital transformation. The government’s digital transformation drives the digital transformation in all fields of society. And leverages the comprehensive development of digital economy and digital society.
Alibaba is also exploring innovative ways to set up joint ventures with the government with other partners in the market to help the government’s digital transformation and smart city construction.
It has set up Digital Zhejiang, Digital Hainan, Digital Zhengzhou and other big data operation companies with the People’s Government of Zhejiang Province. The People’s Government of Hainan Province, and the People’s Government of Zhengzhou City. Under the guidance of the government, these big data operating companies use market-oriented means to accelerate the construction of new social infrastructure and accelerate the digital transformation.
In this epidemic control, these operating companies also gave full play to their advantages. Timely responded to the local government’s demand for epidemic control by using cloud computing. Big data and mobile collaborative technology with a firm, efficient and professional attitude. And participated in the construction of urban epidemic prevention and control system. It includes epidemic prevention and control data platform, fever clinic registration system. Dingtuo epidemic mapping, statistics and reporting system, epidemic situation analysis system, etc. From data acquisition, application system research and development to later data governance, analysis and application. It forms an information closed loop at the data level. Which well supports the epidemic prevention and control work of local governments.
China Investment: Micro, small and medium-sized enterprises have been hit hard by the epidemic. Does Alibaba have any suggestions for these enterprises to transform themselves?
Xu Shijun: The digital transformation of micro. Small and medium-sized enterprises is mainly viewed from the combination of short and medium term:
In the short term, enterprises can make use of open, open and low-cost remote collaboration, employee health management and other technologies and programs to resume work and production under the guidance of local policies, and strive to turn “danger” into “safety”. Secondly, with the help of new digital tools emerging in the market during the epidemic. Such as live streaming, Dingding + Handtao, wechat + mini program, etc. We can quickly respond to market opportunities and turn crises into opportunities.
Here is a very typical example, Alibaba helped the enterprise Lin Qingxuan “Jedi counterattack 15 days”, in a “no contact” way to serve customers.
Through the combination of video mobilization meeting, online sharing and training, cloud store, and online live streaming, it effectively increased the unit price of customers to twice of the original. 90% of its sales performance was transferred online, up to 145% in the same period last year, and successfully reversed the monthly loss of nearly 30 million yuan to double the profit in the same period. On February 14 alone, Lin Qingxuan’s live broadcast on Tmall for 2 hours received more than 60,000 views and 360,000 likes, and sold more than 400,000 yuan of camellia oil, which is equivalent to the performance of 18 people in 4 ordinary Class C stores in one month.
In the medium and long term, small and medium-sized enterprises should see clearly the impact of the epidemic on the industry pattern. In the digital transformation, they should actively embrace cloud computing, attach importance to data as part of the valuable assets of the company, and adopt new technologies such as artificial intelligence to fully support the building of enterprise competitiveness and flexible response to the market.
This article appears in the April 2020 issue of China Investment. All rights reserved. Copyright infringement. Welcome to share, media reprint please reply to this wechat for permission.
China Investment
China Investment, founded in 1985, is a monthly under the supervision of National Development and Reform Commission (NDRC) China’s macro-economic management agency, It’s jointly operated by Investment Research Institute under NDRC, China International Engineering Consulting Corporation. Enjoying an exclusive position under the central government, China Investment is the core journal which started the earliest among similar magazines to focus on the investment trend. Over the past 30-plus years, China Investment has been in line with theglobal market as its fundamental coordinate with a strategic focus on specific countries and regional markets and those major international propensities. China Investment is a key dialogue platform for officials from different countries, investment agencies, experts and scholars, business people and journalists.数字化转型网szhzxw.cn
China Investment has been a key source of references for the better understanding of macro-economic environment, sectoral and industrial outlook, and cases of investments, thanks to the fact that each of its new issue touches upon activities of more than 200 Chinese SOEs, listed or non-public, 10,000 private enterprises, 1000 decision-making bodies at the central and local governments, 1000 trade associations and chambers, and 300 strong major financial institutions.
China Investment
Starting from May 2016 and under the auspices of the Ministry of Foreign Affairs and International Department of the Central Committee of Communist Party of China, China Investment African Edition came into being, providing a professional and powerful platform of dialogue for the ever-growing and sustainable cooperation between China and the African countries throughout the continent.数字化转型网szhzxw.cn
Inspired by Belt and Road Initiative, China Investment Belts & Roads Edition was born in May 2017, which provides forward thinking for the cooperation and mutual learning between China and related countries. It also aims to share the innovative ideas in various trades and industries and explore a shared future in building a common community formankind.
本文由数字化转型网转载，可以关注数字化转型网公众号
本文由数字化转型网（www.szhzxw.cn）转载而成，来源：《中国投资》；编辑/翻译：数字化转型网宁檬树。
免责声明: 本网站(http://www.szhzxw.cn/)内容主要来自原创、合作媒体供稿和第三方投稿，凡在本网站出现的信息，均仅供参考。本网站将尽力确保所提供信息的准确性及可靠性，但不保证有关资料的准确性及可靠性，读者在使用前请进一步核实，并对任何自主决定的行为负责。本网站对有关资料所引致的错误、不确或遗漏，概不负任何法律责任。
本网站刊载的所有内容(包括但不仅限文字、图片、LOGO、音频、视频、软件、程序等) 版权归原作者所有。任何单位或个人认为本网站中的内容可能涉嫌侵犯其知识产权或存在不实内容时，请及时通知本站，予以删除。
