得益于数字技术提供便捷链接能力,低收入人群可以用极低成本远程便捷进入求职市场,在全国范围内寻求就业机会。
我国各个领域的头部数字企业,都是在技术和商业模式持续创新引领下开辟新领域新赛道发展起来的。它们具有科技企业属性、是数字时代科技创新主力。
2022年中央经济工作会议对2023年和今后的经济工作做了全面部署,会议一个突出的重点,就是强调要切实落实“两个毫不动摇”。依法保护民营企业产权和企业家权益。支持平台企业在引领发展、创造就业、国际竞争中大显身手。
当前我们应坚持“两个毫不动摇”,从政策和舆论上鼓励支持民营经济和民营企业发展壮大。通过多源政策同频共振和平台企业的自律,促进平台企业抓住全球产业结构和布局调整过程中孕育的新机遇,开辟新领域、制胜新赛道。
一、数字经济引领发展
引领消费增长。数字消费平台链接海量消费者和供应商,能提供低成本的便捷交易,并创新服务业态。2021年,淘宝系、京东、拼多多三大电商平台拥有的国内活跃用户数分别为8.9亿、5.7亿、8.69亿,无论是远在偏僻乡村的消费者还是喜爱中国商品的海外买家,都可以跨越时空,随时随地通过电商平台搜寻自己所需商品,平台成为扩大消费的主渠道。数字平台还不断创新服务业态,例如近两年火热的直播电商,用户约8亿人,业态创新引领新的消费增长。
引领产业融合发展和效率提高。长链条多场景智能制造系统依托于传感器、工业软件、网络通信系统,形成新型物-物、人-人和人-机交互方式,实现人、设备、产品、服务等要素和资源的相互识别、实时联通,提升全链条资源配置效率。如三一全球工厂控制中心(FCC)通过“根云”工业互联网平台,在生产端链接了18个产业园、8200多台生产设备、十多万种物料,构建了工程机械行业规模最大的“互联工厂”。在用户端链接全球超50万台工程机械装备以及全国1400多个服务中心、6000余辆服务车和240多个维修中心。能够及时提供用户服务并进行提供服务的路径规划,同时设备故障类型、所需维修工具、配件等信息同步推送至服务工程师终端且与后台技术专家远距离实时连线。
产业互联网平台将多种数字化服务嵌入产业全链。常用的有金融服务链路、消费者定制链路、智能化采购链路、市场端智能库存与销售链路等,这些高度专业化的数字服务内化在产业链路上,能达到链上企业易于获得服务、服务企业易于寻找客户和头部企业为合作者赋信等多种效果,以同步高效的协同能力提升全产业链经济效率。例如,联想LeMES系统以工业物联网平台为基础,采用“业务建模+微服务架构+中台组织”的形式来满足小批量、多品种、短交期、个性化的生产需求。其深圳工厂的5000多个订单中,90%的订单根据客户需求定制,并在一条流水线上实现,订单与订单之间无缝衔接,实现了高度柔性化生产。
引领复杂场景下节能减排。理想的能源网需要达到四个基本诉求:提高系统的运营效率,降低整个系统的排放,满足应用端对能量的要求,确保运营安全。因此需要将多种不同品类的能源进行嫁接、转换,同时进行智能高效的有序配置,形成一个化石能源与可再生能源相互融合、集中式与分布式互补、供需双向互动、能源全生命周期管理的智慧能源体系。如此复杂场景下的部署,正是数字化智能化平台大显身手的领域。我国最早推动数字化节能服务的邑通集团,在雄安高铁站部署了完整的“建筑设备监控及能源管理系统”,将数百种、上万个传感器设备及各类信息系统进行100%全部接入,利用十余种大数据模型,对每天产生的700多万、每年30多亿条数据进行存储与实时分析,形成“知识图谱构建—图谱历史寻优—机器试探式自学习创优”的技术路径,实现20%以上的节能效率,年节约电费达500万元,实现节能目标和智能控制目标的平衡。
二、促进科技创新
大型数字企业是数字产业技术的主要创新源泉。大型数字企业瞄准市场需求、应用场景进行技术创新,基于数亿级消费者、千万级企业用户构建一个即时、在线、低门槛的新技术扩散市场。例如疫情期间腾讯开发的腾讯会议,推出两个月,用户就超过了1000万。同时,这些大企业实力雄厚,可以进行大额投入,研发内容覆盖所需技术体系。某平台企业过去3年累计投入超1200亿元,新增研发项目超6000个,覆盖包括芯片、服务器、操作系统、数据库、人工智能、SaaS等在内的完整自研技术体系。这些技术创新中的后端即应用部分由产业需求牵引,产业接续关系明确顺畅,不存在所谓的“转换”问题。
大型数字企业是数字前沿技术的重要创新力量。数字企业研发投入规模大,中国研发投入规模前三强都是数字企业。数据显示,2021年国内主要大型数字科技企业的平均研发投入占销售收入比重达10.0%,最高达20.0%;在自动驾驶、云计算、数据库、数字引擎、区块链等前沿数字技术领域,这些企业已经是我国数字科技创新的核心力量。量子计算国际发明申请专利排名前20的机构中,企业14家、高校2家、其他机构4家。有些企业已经开始向基础研究领域延伸,积极探索从0到1的原始创新,企业建立的基础研发机构,已经孵化出具有世界先进水平的原创成果。
大型数字企业是带动产业链创新的头部并且可以全链赋能。头部数字企业知晓链条上各个环节的强项弱项,知道新技术应用对全产业链的影响,可以有效实现链上企业和外部资源之间信息流、资金流的畅通,为各方创新提供市场和要素供给。例如引入银行提供定制金融产品、引入投资机构进行风险投资等全流程金融服务,从而有效推动全链创新和全域应用。数字平台还能引领形成产业创新生态圈,带动圈中企业共同攻关创新。百度自动驾驶平台对外开源核心软件架构与算法,与多个领域创新企业合作,形成包含芯片、车联网、数据处理、人工智能、传感器、平台服务等的自动驾驶创新网络。
三、促进就业
高效率就业市场。数字就业平台依托数字技术形成的汇聚和匹配能力,对劳动供需双方进行大规模、高效率的精准匹配,提高劳动力市场效率。2020年我国求职者中有83.5%的人使用过线上渠道找工作,其中线上和线下渠道都使用的求职者占比43.8%。
各类数字平台企业提供大量就业岗位,成为就业主要增长点。国家统计局的数据表明,疫情期间数字平台促进就业作用尤其突出,2021年灵活就业人员达到2亿人左右,全国就业人数同比减少了412万人,但大型平台企业员工仍在增加。
就业弱势群体就业主渠道。得益于数字技术提供的便捷链接能力,低收入人群可以用极低成本远程便捷进入求职市场,在全国范围内寻求就业机会。美团外卖平台的骑手77%来自农村,约四分之一来自原来的国家级贫困县。他们在平台上找工作一两天就上岗。饿了么平台已累计为国家级贫困县提供近30万骑手就业岗位,骑手通过这份工作实现增收的效果十分明显,平均月薪在5800元左右,远高于同期我国城镇居民平均工资水平。
对那些关系网薄弱、搜索能力弱、不清楚有什么渠道的人群,平台企业能够提供平等交易机会,提高“本地”就业吸引力。数字技术能够远程低成本撮合交易,使得偏远地区的产品可以直接在平台上与消费者对接,畅通销路并卖出好价钱。2018~2020年期间,超过3亿消费者通过阿里巴巴平台,从原来的832个贫困县购买了2700亿元商品,促进收入提高和就业稳定。
四、新机遇中大显身手
数字跨境贸易平台在促进对外贸易中发挥重要作用。近年来,我国消费型数字平台已成为外贸稳增长的重要力量、外贸转型升级的新动能和外贸创新发展的重要引擎。数字平台不仅可以利用多种优势“粘住”海外用户,还可以降低中小微企业进入国际市场的门槛,与贸易企业共同化解市场变动风险,成为贸易发展的重要“稳定器”。海关总署数据显示,2017~2021年,我国跨境电商进出口额增长近10倍,2021年我国跨境电商进出口额为1.98万亿元,比上年增长15%。
近年来,我国逐步形成M2B、M2C、C2C等多类零售进口模式,国外企业与国内消费者通过数字贸易平台直接对接,突破了传统贸易限制,改善了贸易条件,刺激了进口消费,扩大了零售进口消费规模。2021年,我国进口跨境电商市场规模为3.2万亿元,较2020年的2.8万亿元增长14.28%;中国进口跨境电商用户规模1.55亿人,较2020年增长10.71%。
现在有许多全链条综合平台出现,并向产业端深度链接。例如跨境电商希音(SHEIN)打造基于数字化的柔性供应链,利用云平台融合联动国内供应链,通过产品销售和库存情况自动生成订单并派发到云工厂平台,实现智能化制定补单决策、自动化派单接单、智能追踪生产进度,提升加工制造效率。新的产品和服务上新速度极快。许多新品从潜在需求发现到上架销售仅需要短短数日。2021年,希音销售额逾百亿美元,市场份额占跨境服饰市场10%以上,成为估值千亿美元的“独角兽”。
强链、固链、接链、补链。数字技术不仅能够稳定和强化原有产业链,更可以解构原有产业链和重组更高效的产业链。例如云工厂平台上有上千家制造商和供应商,不断产生的灵活小单通过智能化供应链管理系统,随单重组产业线和供应链,原先以企业为主组织生产的产业链变为按产品组织的产业链,原本稳定的生产链被解构,由更高效灵活的产业链替代。
数字技术具有强大创链能力,不仅使原有链条高频重组,而且使更多传统的链外环节入链重构,不断寻求更高效率分工协作方式。这个趋势不可阻挡,将是数字时代的常态。企业和相关各方要有迎接产业链大变局的准备,既保护好产业链韧性,也努力增强产业链弹性,在高频调整时代平衡好“不变”与“求变”关系,应对冲击抓住机遇。
“走出去”发展空间广阔。数字企业对外投资,可以充分利用平台依托大数据和算法优势,进行东道国、母国和第三方的资源整合,一方面带动东道国上下游产业发展,在就业、税收、产业体系构建等方面为东道国带来实实在在的收益,另一方面将我国相关优势产业嵌入其中,带动商品、服务、技术、标准、理念进入国际市场,推动对外投资合作高质量发展。滴滴已经在巴西拥有2000多万用户,考虑到多数巴西司机无银行账户,在银行提取现金不方便也不安全,滴滴与巴西持牌金融机构合作,为司机提供“99借记卡”,使司机能够实时收到每一笔车费,平台、司机、银行三方受益。滴滴与比亚迪合作,针对巴西市场生产电动汽车,带动国产电动汽车出海,实现数字平台投资带动制造业出口的良性循环。以滴滴为代表的中国企业,以自身强大能力,在数字支付、电商、社交平台、网约车等领域引领巴西市场潮流,与所在国企业共同发展,为“中国数字平台”赢得口碑。
五、提振信心
当今时代,数字技术、数字经济是世界科技革命和产业变革的先机,是新一轮国际竞争重点领域,我们要抓住先机,抢占未来发展制高点,当前要坚持“两个毫不动摇”,通过多源政策同频共振促进政策落实到位。
——坚持“两个毫不动摇”。
大型平台企业的本质是科技企业。我国各个领域的头部数字企业,都是在技术和商业模式持续创新引领下开辟新领域新赛道发展起来的。它们具有科技企业属性、是数字时代科技创新主力,明确科技企业定位有利于统筹企业发展和治理问题,有利于合理判断垄断与否问题,有利于引导社会和公众正确看待大平台发展问题。要将平台视为重要的创新组织,给平台科研人才施展才华提供更广阔的舞台,更多全程参与科技重大决策,更多给予各种荣誉称号。
——提升常态化监管水平。
对数字平台来说,交易的密度、深度和广度前所未有,交易形态和交易内容的复杂程度前所未有,交易规则和交易关系的快速变化调整前所未有。数字平台的特点决定了外部监管者难以对平台上的海量交易进行主动监管或者依举报监管。因此,企业内部建立合规管理体系,并由政府有效监管这个合规体系的建设、运行和效果,是一种有效的制度安排。
企业要加强数字相关合规体系建设。企业针对可能出现的违法违规情况,建立一套旨在防范、识别和应对风险的自我监管机制。企业要认识到,加强合规管理是企业可持续发展的必然要求,是国内加强监管的必然趋势,是企业形象和信用的重要标识。个人隐私和公共数据合规管理、消费者保护合规管理、算法设计合规管理、知识产权保护合规管理等都是必不可少的内容。
加强对企业合规管理的监管。监管部门可加强合规监管能力建设,并将合规监管作为重要的常态化监管措施,包括确立合规管理标准、实施合规评估检查等动态监管举措,并通过惩罚、激励和指导等多种手段促进企业加强合规管理。其中,研究制定合规标准和指引文件、明示必须达到的底线和不可以逾越的边界、提高企业对监管行为的可预期性,是当前亟需政府提供的一项重要公共产品,对提振企业信心、鼓励企业在合规前提下大胆创新发展有重要意义。
加强监管合作。首先是政府与企业的合作。数字平台是被监管对象,也是局部市场的治理者,为平台上的海量主体制定交易规则、提供交易算法、监管交易行为,不仅支撑平台自身发展,也能够赋能监管部门。其次是加强国际合作,大型数字平台的国际化程度较高,平台监管在各国都是难题,也有不同的探索和经验,跨国监管合作很有必要。
——把对国企民企平等对待的要求落下来。
中央经济工作会议明确要求,尊重市场规律,深化简政放权、放管结合、优化服务改革,对各类所有制企业一视同仁。结合学习十八大以来党中央一系列重要文件精神,“一视同仁”要体现在以下几个方面。
一是平等市场准入。没有法律法规特殊规定和负面清单约束的领域,市场准入条件对各类企业要一视同仁。平台具有海量链接能力和算法优势,最适合复杂多态和巨量人群场景的数字化服务。要在保障安全的前提下,对各类企业平等开放,依据市场标准进行招标选择。平台企业要进一步强化社会责任和共享发展意识,多提供具有正外部性的服务,为自己创造良好的市场信用和社会形象。
二是平等市场竞争。维护市场公平竞争的行政监管,对各类市场主体要一视同仁,包括垄断行为和不正当竞争行为的判断和监管。平台企业要自觉和正当利用数据和算法等技术优势,强化消费者保护、知识产权保护、个人隐私保护等平台责任的切实履行,坚决摒弃自我优待和各种不正当竞争行为。
三是平等受法律保护。中央经济工作会议明确要求,依法保护民营企业产权和企业家权益。当企业和企业家权益受到侵害时,法律保护要一视同仁。要加强各类政策协调配合,出台减损市场主体权益或增加市场主体责任的政策,要进行合法性审查,而且要对各类所有制企业同样适用。平台要以遵纪守法的实际行动,减少监管摩擦,实现治理合作。
翻译:
Thanks to the easy connectivity provided by digital technology, low-income people can easily and remotely access the job market at very low cost and seek employment across the country.
◇ The head digital enterprises in every field of our country are developing under the continuous innovation of technology and business model to open up new fields and new courses. They have the attributes of technology enterprises and are the main force of technological innovation in the digital age.
The 2022 Central Economic Work Conference made comprehensive arrangements for economic work in 2023 and beyond. A prominent focus of the meeting was to stress the need to earnestly implement the “two unswerving principles”. Protect the property rights of private enterprises and the rights and interests of entrepreneurs in accordance with the law. We will support the platform’s enterprises in leading development, creating jobs and competing internationally.
At present, we should adhere to the “two unswervingly”, from the policy and public opinion to encourage and support the development of private economy and private enterprises. Through multi-source policies and the same frequency resonance and the self-discipline of platform enterprises, platform enterprises are encouraged to seize the new opportunities generated during the adjustment of global industrial structure and layout, open up new fields and win new racetracks.
The digital economy leads development
Leading consumption growth. Digital consumption platforms connect a large number of consumers and suppliers, providing low-cost and convenient transactions and innovative service formats. In 2021, the active domestic users of Taobao, Jingdong and Pin-Duo are respectively 890 million, 570 million and 869 million. No matter consumers in remote villages or overseas buyers who love Chinese products, they can search for the goods they need through e-commerce platforms anytime and anywhere across time and space, and the platforms have become the main channel to expand consumption. In addition, digital platforms continue to innovate service formats. For example, live streaming e-commerce, which has been hot in the past two years, has about 800 million users. Business format innovation leads new consumption growth.
Leading industrial integration and efficiency improvement.
Relying on sensors, industrial software and network communication systems, the long chain multi-scene intelligent manufacturing system forms a new object-object, man-man-man-machine interaction mode, realizes the mutual identification and real-time connectivity of elements and resources such as people, equipment, products and services, and improves the efficiency of resource allocation of the whole chain. For example, Sany Global Factory Control Center (FCC), through the “root cloud” industrial Internet platform, links 18 industrial parks, more than 8,200 sets of production equipment and more than 100,000 kinds of materials at the production end, and builds the largest “interconnected factory” in the construction machinery industry.
The client side links more than 500,000 units of construction machinery and equipment worldwide, as well as more than 1400 service centers, more than 6000 service vehicles and more than 240 maintenance centers nationwide. Users can provide services and plan service paths in a timely manner. Meanwhile, information about device fault types, required maintenance tools, and accessories is synchronously pushed to the service engineer terminal and connected to background technical experts in real time.
Industrial Internet platforms embed a variety of digital services into the whole industrial chain.
Commonly used are financial service links, consumer customized links, intelligent procurement links, market end intelligent inventory and sales links, etc. These highly professional digital services are internalized in the industrial chain, which can achieve a variety of effects such as easy access to services for enterprises on the chain, easy search for customers for service enterprises and trust for partners for leading enterprises.
To improve the economic efficiency of the whole industrial chain with synchronous and efficient collaborative ability. For example, Lenovo LeMES system is based on the industrial Internet of Things platform and adopts the form of “business modeling + micro-service architecture + mid-Taiwan organization” to meet the production needs of small batch, multiple varieties, short delivery time and personalized. Of the more than 5,000 orders in its Shenzhen factory, 90% are customized according to customer needs and realized in one assembly line, which seamlessly connects orders to orders, realizing highly flexible production.
Lead energy conservation and emission reduction in complex scenarios.
The ideal energy network needs to achieve four basic requirements: improve the efficiency of the system operation, reduce the emissions of the whole system, meet the energy requirements of the application side, and ensure the safety of the operation. Therefore, a variety of different types of energy should be grafted and converted, and intelligent and efficient orderly allocation should be carried out at the same time to form a smart energy system with mutual integration of fossil energy and renewable energy, centralized and distributed complementing, two-way interaction between supply and demand, and whole-life cycle management of energy.
The deployment in such a complex scenario is exactly the field where the digital intelligent platform shows its full play. Yutong Group, the first company to promote digital energy saving services in China, has deployed a complete “building equipment monitoring and energy management system” in Xiongan high-speed railway station, with 100% access to hundreds to tens of thousands of sensor devices and various information systems. More than 10 kinds of big data models are used to store and real-time analyze more than 7 million pieces of data generated every day and more than 3 billion pieces of data every year. Form the technical path of “knowledge map construction – map history search – machine exploratory self-learning to create excellence”, achieve energy saving efficiency of more than 20%, annual saving of electricity up to 5 million yuan, and achieve the balance between energy saving and intelligent control goals.
Promote scientific and technological innovation
Large digital enterprises are the main innovation source of digital industry technology. Large digital enterprises aim at market demand and application scenarios for technological innovation, and build an instant, online and low-threshold new technology diffusion market based on hundreds of millions of consumers and tens of millions of business users. For example, Tencent Conference, which was developed by Tencent during the epidemic, had more than 10 million users within two months of its launch.
At the same time, these large enterprises are strong, can make large investment, research and development content covers the required technical system. In the past three years, a platform enterprise has invested more than 120 billion yuan and added more than 6,000 new research and development projects, covering a complete self-developed technology system including chips, servers, operating systems, databases, artificial intelligence, SaaS, etc. The back-end application part of these technological innovations is driven by industry demand, and the industry succession relationship is clear and smooth. There is no so-called “conversion” problem.
Large digital enterprises are the important innovation force of digital frontier technology.
Digital enterprises have a large scale of R&D investment. China’s top three R&D enterprises are all digital enterprises. According to the data, in 2021, the average R&D investment of major domestic large digital technology enterprises accounted for 10.0% of sales revenue, and the highest was 20.0%. These companies are already the core of China’s digital innovation in cutting-edge digital technologies such as autonomous driving, cloud computing, databases, digital engines and blockchain. There are 14 enterprises, 2 universities and 4 other institutions among the top 20 institutions of international patent application for quantum computing inventions. Some enterprises have begun to extend to the field of basic research, and actively explore original innovation from 0 to 1. The basic research and development institutions established by enterprises have incubated original achievements with the world’s advanced level.
Large digital enterprises are the leaders in driving industrial chain innovation and can enable the whole chain.
Top digital enterprises know the strengths and weaknesses of each link in the chain and the impact of the application of new technologies on the whole industrial chain. Which can effectively realize the smooth flow of information and capital between enterprises on the chain and external resources. And provide market and factor supply for innovation of all parties. For example, banks are introduced to provide customized financial products, investment institutions are introduced to risk investment and other whole-process financial services. So as to effectively promote whole-chain innovation and whole-domain application.
Digital platforms can also lead to the formation of an industrial innovation ecosystem. And drive enterprises in the circle to jointly tackle key innovations. Baidu has opened the core software architecture and algorithm of its autonomous driving platform to the outside world. And cooperated with innovative enterprises in various fields to form an autonomous driving innovation network. Including chips, Internet of vehicles, data processing, artificial intelligence, sensors, platform services, etc.
Promote employment
An efficient job market. Relying on the convergence and matching capability formed by digital technology, digital employment platform can accurately match labor supply and demand on a large scale and with high efficiency, so as to improve the efficiency of the labor market. In 2020, 83.5 percent of Chinese job seekers used online channels to find jobs, among which 43.8 percent used both online and offline channels.
Various digital platform enterprises provide a large number of jobs, becoming the main growth point of employment. Data from the National Bureau of Statistics showed that digital platforms played a particularly prominent role in promoting employment during the epidemic period. In 2021, about 200 million flexible workers were employed, and the number of people employed nationwide decreased by 4.12 million year on year, but the number of employees in large platform enterprises was still increasing.
Employment The main channel of employment for disadvantaged groups.
Thanks to the easy connectivity provided by digital technology. Low-income people can easily and remotely access the job market at very low cost and seek employment opportunities across the country. Seventy-seven percent of the riders on Meituan’s delivery platform are from rural areas. And about a quarter are from formerly national-level poverty-stricken counties. They look for work on the platform for a day or two and then start. Ele. me platform has provided nearly 300,000 jobs for riders in national-level poverty-stricken counties. And the effect of riders’ income increase is very obvious. The average monthly salary is about 5,800 yuan. Which is much higher than the average salary of urban residents in the same period.
Platform companies can equalize trading opportunities and make “local” employment more attractive to those with weak networks, weak search capabilities and unclear access. Digital technology enables remote and low-cost matchmaking. Enabling products in remote areas to connect directly with consumers on the platform, opening up markets and fetching good prices. Between 2018 and 2020, more than 300 million consumers bought 270 billion yuan of goods from 832 poverty-stricken counties through Alibaba’s platforms, boosting incomes and stabilizing employment.
The new opportunity is great
Digital cross-border trade platforms play an important role in promoting foreign trade. In recent years, Chinese consumer digital platforms have become an important force for steady growth of foreign trade. A new driving force for foreign trade transformation and upgrading, and an important engine for foreign trade innovation and development. Digital platforms can not only use various advantages to “stick” overseas users. But also reduce the threshold for small, medium and micro enterprises to enter the international market, jointly resolve the risk of market fluctuations with trading enterprises. And become an important “stabilizer” for trade development. Data from the General Administration of Customs show that from 2017 to 2021, China’s cross-border e-commerce imports and exports increased by nearly 10 times. In 2021, China’s cross-border e-commerce imports and exports reached 1.98 trillion yuan, an increase of 15 percent over the previous year.
In recent years, many kinds of retail import models such as M2B, M2C, C2C have been gradually formed in our country. Foreign enterprises and domestic consumers docking directly through digital trade platforms have broken through the traditional trade restrictions. Improved the terms of trade, stimulated import consumption, and expanded the scale of retail import consumption. In 2021, China’s import cross-border e-commerce market will reach 3.2 trillion yuan, up 14.28% from 2.8 trillion yuan in 2020. The number of imported cross-border e-commerce users in China reached 155 million, an increase of 10.71% over 2020.
Now there are a number of full-chain integrated platforms, and to the industry side of the deep link.
For example, SHEIN, a cross-border e-commerce company, builds a flexible supply chain based on digitalization. Integrates and links the domestic supply chain with the cloud platform. Automatically generates orders through product sales and inventory and distributes them to the cloud factory platform. Realizes intelligent decision making of supplementary orders, automatic ordering and receiving of orders, intelligent tracking of production progress. And improves processing and manufacturing efficiency. New products and services are being developed with incredible speed. Many new products go from potential demand discovery to store shelves in just a few days. In 2021, the sales volume of Xiyin exceeded 10 billion dollars. And the market share of Xiyin accounted for more than 10% of the cross-border clothing market, becoming a “unicorn” with a valuation of 100 billion dollars.
Strong chain, solid chain, connecting chain, reinforcing chain. Digital technology can not only stabilize and strengthen the original industrial chain. But also deconstruct the original industrial chain and reorganize the more efficient industrial chain. For example, there are thousands of manufacturers and suppliers on the cloud Factory platform. And the flexible small orders constantly generated are reorganized with the intelligent supply chain management system. The original industrial chain organized by enterprises is transformed into one organized by products. And the stable production chain is deconstructed and replaced by a more efficient and flexible industrial chain.
Digital technology has a strong ability to create chains.
It not only reorganizes the original chain at a high frequency, but also allows more traditional links outside the chain to enter the chain for restructuring, and constantly seeks for more efficient ways of division of labor and cooperation. This trend is unstoppable and will be the norm in the digital age. Enterprises and relevant parties should be prepared to meet the big changes in the industrial chain. They should protect the resilience of the industrial chain and make it more resilient. They should strike a balance between “unchanged” and “seeking change” in the era of high-frequency adjustment, and respond to shocks and seize opportunities.
“Going global” has broad space for development.
Digital enterprises can make full use of the platform’s advantages of big data and algorithm to integrate resources of host country, home country and third party. On the one hand, they can drive the development of upstream and downstream industries of host country and bring tangible benefits to the host country in terms of employment, taxation, industrial system construction, etc. On the other hand, they can embed relevant advantageous industries of China. We will bring goods, services, technologies, standards and concepts into the international market and promote high-quality development of overseas investment cooperation.
Didi already has more than 20 million users in Brazil. Considering that most Brazilian drivers do not have bank accounts and it is not convenient or safe to withdraw cash at banks. Didi has partnered with licensed financial institutions in Brazil to provide drivers with “99 debit cards” that enable drivers to receive every fare in real time, benefiting the platform, drivers and banks. Didi has partnered with BYD to produce electric vehicles for the Brazilian market. Bringing domestic electric vehicles to sea and achieving a virtuous cycle of manufacturing exports driven by investment in digital platforms. Chinese enterprises, represented by Didi, have led the trend of the Brazilian market in the fields of digital payment, e-commerce, social platforms and online car hailing with their own strong capabilities. They have developed together with enterprises in the host countries and won reputation for “Chinese digital platforms”.
Boost confidence
In today’s era, digital technology and digital economy are the first opportunity for the world’s scientific and technological revolution and industrial transformation. As well as the key areas in a new round of international competition. We must seize the first opportunity to seize the commanding heights of future development. At present, we must adhere to the principle of “two unswerving”, and promote the implementation of policies through multi-source policies.
— Stick to the “two unwavering” principle.
The essence of a large platform enterprise is a technology enterprise. The head digital enterprises in every field of our country are developing under the continuous innovation of technology and business model to open new fields and new courses. They have the attributes of science and technology enterprises and are the main force of science and technology innovation in the digital era. Clear positioning of science and technology enterprises is conducive to overall planning of enterprise development and governance, reasonable judgment of monopoly or not. And guide the society and the public to correctly view the development of large platforms. We should regard the platform as an important innovation organization, provide a broader stage for the platform’s scientific research talents to display their talents. Participate more fully in major scientific and technological decisions, and award more honorary titles.
— Improving regulation on a regular basis.
For digital platforms, the density, depth and breadth of transactions. The complexity of transaction forms and contents. And the rapid change and adjustment of trading rules and trading relations are unprecedented. The characteristics of digital platforms make it difficult for external regulators to proactively supervise or supervise the massive transactions on the platforms based on reports. Therefore, it is an effective institutional arrangement for enterprises to establish a compliance management system and for the government to effectively supervise the construction, operation and effect of this compliance system.
Enterprises should strengthen the construction of digital-related compliance system. For possible violations of laws and regulations. Enterprises establish a set of self-regulatory mechanisms aimed at preventing, identifying and dealing with risks. Enterprises should realize that strengthening compliance management is an inevitable requirement for sustainable development of enterprises. An inevitable trend of strengthening supervision in China, and an important symbol of corporate image and credit. Personal privacy and public data compliance management, consumer protection compliance management, algorithm design compliance management. Intellectual property protection compliance management are essential content.
Strengthen supervision over enterprise compliance management.
The regulatory authorities can strengthen the capacity building of compliance supervision and take compliance supervision as an important regular regulatory measure. Including establishing compliance management standards, implementing compliance evaluation and inspection and other dynamic regulatory measures, and promoting enterprises to strengthen compliance management through punishment, incentive and guidance. Among them, it is an important public product urgently needed by the government to develop compliance standards and guidance documents. Express the bottom line that must be reached and the boundary that cannot be crossed. And improve the predictability of regulatory behaviors of enterprises. It is of great significance to boost the confidence of enterprises and encourage bold innovation and development of enterprises under the premise of compliance.
Strengthen regulatory cooperation. The first is cooperation between government and business. Digital platforms are regulated objects as well as administrators of local markets. They formulate trading rules, provide trading algorithms and supervise trading behaviors for massive entities on the platforms. Which not only support the development of the platforms themselves, but also empower regulatory authorities. The second is to strengthen international cooperation. Large-scale digital platforms have a high degree of internationalization. And platform supervision is a difficult problem in all countries with different exploration and experience. Transnational regulatory cooperation is very necessary.
— Let down the requirement for equal treatment of state-owned and private enterprises.
The Central Economic Work Conference explicitly called for respecting market rules. Deepening reforms to streamline administration, delegate power, improve regulation, and provide better services. And treating enterprises of all types of ownership as equals. In accordance with the spirit of studying a series of important documents of the CPC Central Committee since the 18th CPC National Congress, “equal treatment” should be reflected in the following aspects:
First, equal market access.
In areas that are not subject to special provisions of laws and regulations or a negative list. All types of enterprises should be treated equally in terms of market access. The platform has massive link capability and algorithm advantages. Which is most suitable for the digital service of complex multistate and huge crowd scene. On the premise of ensuring safety. It should be equally open to all kinds of enterprises and conduct bidding selection according to market standards. Platform enterprises should further strengthen the awareness of social responsibility and shared development. Provide more services with positive externalities, and create good market credit and social image for themselves.
Second, equal market competition.
Administrative regulation to maintain fair market competition should treat all types of market players equally. Including the judgment and supervision of monopolistic and unfair competition practices. Platform enterprises should consciously and properly utilize technological advantages. Such as data and algorithms, strengthen the effective performance of platform responsibilities. Such as consumer protection, intellectual property protection and personal privacy protection. And resolutely abandon self-preferential treatment and all kinds of unfair competition.
Third, equal protection by the law.
The Central Economic Work Conference explicitly called for protecting the property rights of private enterprises and the rights and interests of entrepreneurs in accordance with the law. When the rights and interests of enterprises and entrepreneurs are infringed upon, the legal protection should be equal. We need to strengthen coordination and coordination among various policies. And introduce policies that reduce the rights and interests of market players or increase their responsibilities. These policies should be subject to legal review and should be equally applicable to enterprises of all types of ownership. The platform should take practical actions to reduce regulatory friction and achieve governance cooperation.
本文由数字化转型网(www.szhzxw.cn)转载而成,来源:瞭望 2023年第2期;编辑/翻译:数字化转型网宁檬树。

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