“推动民族手工艺走向世界，是坚定‘文化自信、以文载道、以文传声、以文化人’的重要举措，更是对‘以中国特色社会主义文化的繁荣兴盛，凝聚起实现民族复兴的磅礴精神力量’的重要践行。”全国人大代表、中国民间商会副会长、依文集团董事长夏华表示。
夏华认为，尽管中国拥有悠久的历史和丰富的文化遗产，但民族手工艺在走向世界的过程中面临着文化认同、产品缺乏设计性、宣传推广不足等诸多困难。为此，她提出要推动民族手工艺走向世界，不断增强中华民族凝聚力和中华文化影响力。
首先，建议政府搭建平台鼓励民族手工艺企业“走出去”，参与国际交流与合作。通过各种形式的展览和活动，让更多人了解和认识中国民族手工艺，增强人们对中国传统文化的认同感，从而推动民族手工艺走向世界。今年正逢中法文化年，希望在系列活动中给与中国民族手工艺品牌更多展示的机会。
其次，建议政府出台更多政策鼓励民族手工艺品牌与国际品牌的合作。由于国际市场对于中国民族手工艺了解不足，很多民族手工艺品在国际市场上难以受到足够的重视和认可，导致销售困难。夏华认为，应加大政策扶持力度，从资金、资源等多方面支持鼓励企业积极参与国际交流活动，为民族手工艺品牌与国际品牌的合作提供更多的机会，推动中国品牌走向世界。
另外，夏华表示，要持续支持民族品牌发展壮大。加强对民族手工艺的保护和传承工作，建立健全的保护机制和政策加大对民族手工艺传承人的培训和支持力度。同时，给予民族品牌更多的发展机会和便利条件，促进民族品牌快速成长发展，打造一批国家级文化走出去标杆案例。
夏华还提出希望继续加大对民族手工艺走出去的宣传，通过媒体平台、展会、活动等多种渠道宣传推广民族手工艺文化，让民族手工艺在世界舞台上展现出更加灿烂的光彩。
英文翻译：
“Promoting national handicrafts to the world is an important measure to strengthen ‘cultural self-confidence, carry the road with literature, transmit the voice with literature, and educate people’, and it is an important practice of ‘the prosperity of socialist culture with Chinese characteristics and gather the great spiritual power to realize national rejuvenation’.” Xia Hua, deputy to the National People’s Congress, vice president of the China Civil Chamber of Commerce and chairman of Yiwen Group, said.
Xia Hua believes that although China has a long history and rich cultural heritage, ethnic handicrafts face many difficulties in the process of going global, such as cultural identity, lack of product design, and insufficient publicity and promotion. To this end, she proposed to promote national handicrafts to the world, and constantly enhance the cohesion of the Chinese nation and the influence of Chinese culture.
First of all, it is suggested that the government build a platform to encourage ethnic handicraft enterprises to “go out” and participate in international exchanges and cooperation. Through various forms of exhibitions and activities, let more people know and understand Chinese national handicrafts, enhance people’s sense of identity of Chinese traditional culture, and promote national handicrafts to the world. This year is the year of Sino-French culture, I hope to give more opportunities to show Chinese national handicraft brands in the series of activities.
Secondly, it is suggested that the government should introduce more policies to encourage the cooperation between national handicraft brands and international brands. Due to the lack of understanding of Chinese national handicrafts in the international market, many ethnic handicrafts are difficult to receive sufficient attention and recognition in the international market, resulting in sales difficulties. Xia Hua believes that policy support should be increased, support and encourage enterprises to actively participate in international exchange activities from many aspects such as funds and resources, provide more opportunities for cooperation between national handicraft brands and international brands, and promote Chinese brands to the world.
In addition, Xia Hua said that it is necessary to continue to support the development and growth of national brands. Strengthen the protection and inheritance of ethnic handicrafts, establish a sound protection mechanism and policy to increase training and support for ethnic handicrafts inheritors. At the same time, give national brands more development opportunities and convenient conditions, promote the rapid growth and development of national brands, and create a number of national cultural going out benchmark cases.数字化转型网www.szhzxw.cn
Xia Hua also put forward the hope to continue to increase the publicity of national handicrafts to go out, through media platforms, exhibitions, activities and other channels to promote national handicrafts culture, so that national handicrafts show a more brilliant brilliance on the world stage.
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