只有PLM可以最大限度地实现跨越时空、地域和供应链的信息集成，在产品全生命周期内，充分利用分布在ERP、CRM、SCM等系统中的产品数据和企业智力资产。因此，PLM系统的价值取决于在企业内能否与ERP、SCM、CRM来集成使用，组成PLM生态系统。由于企业各自的特点和问题不同，在实施PLM系统时也不必要求四个系统全部一齐上马，合理的方式是针对企业具体需求而为其提供系统组合的入门方案，“统一规划，按需建设，重点受益“。数字化转型网szhzxw.cn
PLM在应用过程中的建立方法二：以客户关系管理为出发点组成PLM系统
⑴市场分析与产品组合管理（MarketingAnalytics PortfolioManagement）
当制造商计划启动一个新产品上市，市场分析软件要调用来自产品组合管理系统的所有的本公司产品信息，来决定新产品如何与现有的产品相适应，是否要调拨使用其它的零部件。数字化转型网szhzxw.cn
⑵客户服务与产品数据管理（CustomerService PDM）数字化转型网szhzxw.cn
对于制造商来说，把产品服务历史与产品数据管理系统集成起来是十分重要的，甚至某些来自客户服务的信息可以直接结合到产品设计中去。大多数制造商都证实，在其产品服务部门里，有大量对产品设计有用的信息，但是工程设计部门的人往往不知晓这些信息。数字化转型网szhzxw.cn
⑶销售预测与项目管理（SalesForecasting ProgramManagement）
来自项目管理的预测数据可以与销售和市场环节连接起来，以实现“可行承诺”式的生产制造。在按单设计的环境中，过量地承诺客户对企业来说是毁灭性的。企业要实现准确的销售预测，则十分依赖于来自正在执行中的项目的实时信息。数字化转型网szhzxw.cn
⑷客户关系管理与客户需求管理（CRM CustomerNeedsManagement）
客户需求管理是提取销售数据并把它们集成到开发过程中的软件，所以与CRM的集成是至关重要的。以下的例子都用到了销售数据：数字化转型网szhzxw.cn
1)按单设计的制造商把关于顾客的需求信息反馈到工程开发环境中，实现客户化设计；
2)按单配制的制造商使用销售数据来生成销售指南，让客户可以按预先设定的配制来购买产品；
3)在批处理（例如消费品）中，销售数据被用于价格敏感模型和效用分析。数字化转型网szhzxw.cn
4)知识管理与产品组合管理（KnowledgeManagement PortfolioManagement）
产品组合管理是负责分析产品如何在市场上存在的软件，它需要使用诸如专利、规则需求、测试以及各种知识产权等信息。从这个意义上说，产品组合管理可以被视为企业智力资产的集散中心。
翻译：
What are the methods of PLM establishment in the application process?
Only PLM can maximize the integration of information across time, geography and supply chain, and make full use of product data and enterprise intellectual assets distributed in ERP, CRM, SCM and other systems throughout the product life cycle. Therefore, the value of a PLM system depends on whether it can be integrated with ERP, SCM, and CRM within the enterprise to form a PLM ecosystem. Due to the different characteristics and problems of each enterprise, it is not necessary to require all four systems to be mounted together when implementing PLM systems, and the reasonable way is to provide an entry-level solution of system combination for the specific needs of enterprises, “unified planning, on-demand construction, and focus on benefits.” Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
PLM in the application process of the establishment of method two: customer relationship management as the starting point of PLM system
(1) Market Analysis and Product PortfolioManagement
When a manufacturer plans to launch a new product, the market analysis software invokes all of the company’s product information from the portfolio management system to determine how the new product fits into the existing product and whether to deploy other parts. Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
⑵ CustomerService and Product Data Management (CustomerService PDM) Digital transformation network szhzxw.cn
It is important for manufacturers to integrate product service history with product data management systems, and even some information from customer service can be incorporated directly into product design. Most manufacturers will confirm that there is a lot of information in their product services department that is useful for product design, but it is often not known to the people in the engineering department. Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
(3) SalesForecasting ProgramManagement
Predictive data from project management can be linked to sales and marketing links to achieve “actionable commitment” manufacturing. In a design to order environment, over-promising customers can be devastating for a business. To achieve accurate sales forecasts, businesses rely heavily on real-time information from ongoing projects. Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
⑷ Customer Relationship Management and customer Demand Management (CRM CustomerNeedsManagement)
Customer requirements management is software that extracts sales data and integrates them into the development process, so integration with CRM is critical. 数字化转型网szhzxw.cn
The following examples use sales data: Digital Transformation network szhzxw.cn
1) The manufacturer-to-order design feedbacks the information about customers’ needs into the engineering development environment to achieve customized design;
2) Manufacturer-to-order formulations use sales data to generate sales guides so that customers can purchase products according to pre-set formulations;数字化转型网szhzxw.cn
3) In batch processing (e.g. consumer goods), sales data is used for price-sensitive models and utility analysis. Digital transformation network szhzxw.cn
4) KnowledgeManagement and Product PortfolioManagement数字化转型网szhzxw.cn
Portfolio management is the software responsible for analyzing how products exist in the market, which requires the use of information such as patents, regulatory requirements, testing, and various intellectual property rights. In this sense, portfolio management can be regarded as the center of the enterprise’s intellectual assets.数字化转型网szhzxw.cn
