S型曲线是一种典型的产品生命周期曲线，产品经过培育期、成长期、成熟期、衰退期、直至结束产品生命。这条S型曲线代表了以传统的方式来思考一个产品生命周期的各个阶段与企业在此产品上的收入（效益）的关系。数字化转型网szhzxw.cn
培育期指在产品上市前的研发阶段，在这个时期，企业要投入大量的资金在产品开发上；成长期指产品上市后为企业创收的快速增长阶段，生产规模逐渐加大；
成熟期指产品稳定在为企业创收的一个相当高的水平上，产销量最大；
衰退期指产品在市场上的竞争力开始减弱，为企业创收的水平明显下滑；数字化转型网szhzxw.cn
结束期指产品已经不能完全满足市场的需求，企业会逐渐停止对此产品的生产，让其逐渐退出市场。
在PLM的作用下，产品生命周期曲线可以被重新塑造，在产品生命周期的各个阶段都会产生相应的作用，从总体上为企业带来巨大的效益。数字化转型网szhzxw.cn
在培育期，由于协同化产品研发方式的引入，流程的改进，此阶段被明显地缩短，即让创新产品提前进入了市场，加快了产品上市速度。而且在产品被优化的同时，研发的成本有显著的降低。
在成长期，早期模拟工厂运作，准备大规模生产。同时加快产品创新的速度，力争让产品适销对路，早日占领市场。
在成熟期，充分集成各个供应商/合作伙伴，保证零部件的供应。大量进行客户化研究，增加变形设计，减少物理样件/原型。保持市场份额。数字化转型网szhzxw.cn
在衰退期，提高产品的灵活性和适用性，扩大由于竞争而被压缩的利润空间。衍生出新的用途和使用方法，力图进入新的销售市场。
在结束期，提供可视化的售后服务与维修示范说明，让服务变得无处不在和简便易行，减少产品的总体维修成本。数字化转型网szhzxw.cn
在以上各个阶段，PLM实现了降低成本和增加利润的目标。从数学角度来看，两条曲线与坐标轴之间所包含的面积为PLM重塑产品生命周期曲线后为企业所带来的总体效益。数字化转型网szhzxw.cn
这个S型曲线，代表了以传统的方式来思考一个产品生命周期的各个阶段与企业效益的关系。在这个曲线背后的基本的想法是最小化培育期的研发成本和最大化成长期至结束期的企业收入。尽管这个表示法是相对正确的，甚至曾经是相当有用的，现在许多公司在论述PLM时仍然还使用这条曲线作为说明概念的图例。但是，包含在这条曲线中的观点是单纯化的，学术思想甚至是有点儿过时的——这是因为，这个观点只关注了产品的生命周期，而没有去关注随生命周期而生存发展的智力资产；只关注了符合单一变化规律的产品生命周期，而没有去关注适应多种变化规律的产品生命周期；只关注了企业的某一历史阶段的产品生命周期，而没有去关注让企业可持续发展的长期的产品生命周期管理战略。数字化转型网szhzxw.cn
翻译：
What is the strategic thinking of PLM in use applications?
S-shaped curve is a typical product life cycle curve, the product through the incubation period, growth period, maturity period, decline period, until the end of the product life. This S-shaped curve represents the traditional way of thinking about the relationship between the various stages of a product’s life cycle and the revenue (efficiency) of the company on this product. Digital transformation network szhzxw.cn
The incubation period refers to the research and development stage before the product is launched, in this period, enterprises should invest a lot of money in product development; The growth stage refers to the rapid growth stage after the product is listed for the enterprise to generate income, and the production scale is gradually increasing;数字化转型网szhzxw.cn
Maturity means that the product is stable at a fairly high level of income generation for the enterprise, and the production and sales are the largest;
Recession period refers to the product in the market competitiveness began to weaken, the level of income for the enterprise declined significantly; Digital transformation network szhzxw.cn
The end period refers to the product has been unable to fully meet the needs of the market, the enterprise will gradually stop the production of this product, so that it gradually withdrew from the market.数字化转型网szhzxw.cn
With PLM, the product lifecycle curve can be reshaped to have a corresponding effect at each stage of the product lifecycle, bringing great benefits to the enterprise as a whole. Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
During the incubation period, due to the introduction of collaborative product research and development and the improvement of the process
During the incubation period, due to the introduction of collaborative product research and development and the improvement of the process. This stage has been significantly shortened, that is, innovative products have entered the market in advance. And the speed of product market has been accelerated. And while the product is optimized, the cost of research and development has been significantly reduced.
In the growth phase, the early simulation of factory operations is ready for mass production. At the same time, speed up the speed of product innovation. And strive to make products marketable and occupy the market as soon as possible.数字化转型网szhzxw.cn
Fully integrated with various suppliers/partners in the maturity phase to ensure the supply of parts. Extensive customization research to increase deformation design and reduce physical samples/prototypes. Maintain market share. Digital transformation network szhzxw.cn
In a recession, improve product flexibility and applicability, and expand profit margins that have been squeezed by competition. Derived new uses and methods of use, trying to enter new sales markets.
At the end of the period, visual after-sales service and repair demonstrations are provided to make the service ubiquitous and easy to implement, reducing the overall maintenance cost of the product. Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
In each of these phases, PLM achieved its goal of reducing costs and increasing profits.
From a mathematical point of view, the area between the two curves and the axis is the total benefit that PLM brings to the enterprise after reshaping the product lifecycle curve. Digital transformation network szhzxw.cn
This S-shaped curve represents the traditional way to think about the relationship between the various stages of a product’s life cycle and business efficiency. The basic idea behind this curve is to minimize R&D costs during the incubation period and maximize business revenues from the growth period to the end. Although this representation is relatively correct and even used to be quite useful. Many companies still use this curve as a conceptual illustration when discussing PLM. 数字化转型网szhzxw.cn
But the view contained in this curve is simplistic and even a little outdated in academic thought -. Because it focuses only on the life cycle of the product. Not on the intellectual assets that live and grow with the life cycle. It only pays attention to the product life cycle that conforms to a single law of change. But does not pay attention to the product life cycle that ADAPTS to multiple laws of change. It only focuses on the product life cycle of a certain historical stage of the enterprise. And does not pay attention to the long-term product life cycle management strategy that makes the enterprise sustainable. Digital transformation network szhzxw.cn数字化转型网szhzxw.cn
