在过去的两年里，比以往任何时候都更多的公司进行了数字化转型。如今，数字化转型是必不可少的，同时，与任何重大变化一样，采用数字技术可能会遇到一些挑战，企业必须提前做好应有的准备，以应对数字化转型过程中可能会遇到的挑战。
许多企业在没有做好充分准备的情况下踏上了数字化转型的旅程，以在日益复杂和不确定的市场中保持竞争力。 数字化转型网www.szhzxw.cn
既然数字化转型的旅程无法绕过去，企业领导者必须直面并克服数字化转型过程中的挑战。
数字化转型不仅仅是在这一过程中增加新的工具，不仅仅是关于采用几项技术，而且要更加深入，对企业职能进行彻底变革，同时改变流程，技术，以及人员要素。
根据Statista最近进行的一项数字化转型调查，“2022年，数字化转型支出达到1.6万亿美元，到2026年，全球在数字化转型方面的支出预计将达到3.4万亿美元。
2024年，数字化转型将是一项核心能力。以下是企业在数字化转型过程中可能会遇到的一些典型挑战：
一、数字化转型过程中的挑战
1. 全平台的可视性
了解现代数字基础设施可以做出有效和及时的决策，在信息不充分的情况下做出的决定，可能与为时已晚的决定一样具有灾难性。
在竞争环境中运营的企业受到不能充分运用信息而带来的影响。
原因如下： 数字化转型网www.szhzxw.cn
- 随着无服务器容器技术和云原生基础设施的兴起，传统的数据共享和监控不再够用。一些企业在可视性方面取得了重大进展，因此在决策方面也取得了重大进展。
- 全平台的可视性必须提供跨复杂基础设施的全面可见性，它使包括系统管理员和开发人员在内的团队能够主动检测和解决问题，此外，还有一些技术方面的担忧。
- 此外，由于市场状况和竞争，它们面临着业务挑战。完全的平台可视性还使安全团队能够在威胁成为主要问题之前检测和消除威胁。
全平台的可视性是2023年的一个关键趋势，并将持续到2024年，它将保证当代IT生态系统的性能、安全性、弹性和灵活性。
2. 数据驱动的决策
许多企业仅根据部分或不完整的数据做出决策，原因通常是数据不可用或无法访问，这表明数据整理和使用的速度很慢。
数据是数字技术的关键组成部分，使它们能够提供最佳输出。如果适当的数据整理、存储和分析不是该过程的一部分，数字化转型将不会发挥其最大好处。 数字化转型网www.szhzxw.cn
3. 传统平台与创新技术之间的冲突
各企业继续使用与当代数字解决方案不兼容的遗留系统。
更换这些过时的系统可能是一个昂贵且耗时的过程，此外，更新遗留系统还意味着需要提升资源技能-这是另一项成本。
许多公司更放心地做他们已经知道的事情，他们害怕未知，或者担心投资于新的数字解决方案的成本。因此，同样的逻辑也将适用于需要一些时间才能采用并需要用户培训的工具。有效的沟通是消除这种变革阻力的关键。
重要的是要确保团队成员了解新技术的优势以及它将如何改进他们的日常工作，他们必须接受所需的培训。此外，确保员工提供或接收反馈。
4. 面向数字平台的协作工具
混合工作模式将继续存在，而且这一趋势只会加强。由于工作文化的这种根本性转变，协作平台正在迅速发展。未来一年将会有更多的系统和协作工具集成，这些工具将几乎完全改变现状，从而提高生产率。
这是创新的前进，同时也是数字化转型的最大挑战之一。由于各种原因，从安全角度来看，协作平台将面临持续的威胁，技术领导者还必须确保这种数字范式提供安全的工作环境。
5. 数据管理效率低下
数字化转型的支柱之一是数据，利用数据提供的洞察力，品牌可以了解客户的行为、偏好和未来可能的购买决定。 数字化转型网www.szhzxw.cn
因此，团队如何收集和运用这些信息是非常重要的。拥有高效的数据管理可以为公司提供竞争优势，另一方面，糟糕的数据管理可能会导致客户流失和糟糕的业务选择。
这个问题的答案是确定有效的数据管理程序的优先顺序，这需要：
- 制定政策和指导方针，让公司收集有用的数据
- 以安全、准确和合法的方式使用数据
有大量可靠的数据管理、分析和存储选项。
一个强大的数字平台可以满足所有的数据需求，它应该是客户和企业数据的安全场所。寻找管理合作伙伴是克服这一数字化转型挑战的最佳方式。
6. 采用多云技术
云是任何数字化转型的中坚力量，混合云在2022年占主导地位，多云的采用已经在2023年及以后获得了吸引力。随着数字化转型，企业的几乎所有操作都转向了云。云确保的可扩展性、灵活性和安全性是物理基础设施无法比拟的。
然而，采用多云也带来了挑战，大多数企业还没有为这些缺点做好准备，他们可能缺乏应对风险的技能，或者可能没有提供支持的云提供商。由于数字化转型计划的成功在很大程度上取决于云的效率和弹性，这可能是一个巨大的挑战，但在这方面别无选择。 数字化转型网www.szhzxw.cn
7. 内部变更管理
数字化转型远远超出了尖端技术的部署，甚至重新设计遗留基础设施以与新技术兼容也是可能的。
但这种规模的转变意味着组织文化的彻底改变，这不是为了提高效率和生产力而提供的工具，它更多的是关于对这些工具提供的价值的理解，它还关乎以最佳方式使用它们的意愿。
数字化转型更多的是对公司工作方式的彻底改革，而不仅仅是采用新技术。
领导者有责任确保这种转型在整个公司得到很好的接受，其中，变革管理是最关键的因素，如果不这样做，所有的技术部署都将被浪费。
二、结论
随着世界变得越来越数字化，不改变的企业失败的风险更高，那些成功进行数字化转型的人将获得到更高的生产率。
他们将能够提高效率、改善客户体验，并最终实现业务增长，当然，所有这些都是在迎接和应对上述挑战之后才能实现的。 数字化转型网www.szhzxw.cn
翻译：
Businesses must prepare for the digital transformation challenges of 2024
In the past two years, more companies than ever have made a digital transformation. Today, digital transformation is essential, and as with any major change, the adoption of digital technologies can come with some challenges, and companies must be prepared in advance to deal with the challenges that may be encountered during the digital transformation process.
Many businesses embark on the journey of digital transformation without being fully prepared to remain competitive in an increasingly complex and uncertain marketplace.
Since the journey of digital transformation cannot be circumnavigated, business leaders must confront and overcome the challenges of the digital transformation process.
Digital transformation is not just about adding new tools to the process, it is not just about adopting a few technologies, but it is about going deeper, making radical changes to the functions of the enterprise, while changing processes, technology, and people elements.
According to a recent digital transformation survey conducted by Statista, “digital transformation spending reached $1.6 trillion in 2022, and global spending on digital transformation is expected to reach $3.4 trillion by 2026.” 数字化转型网www.szhzxw.cn
In 2024, digital transformation will be a core competency. Here are some typical challenges that businesses may encounter during their digital transformation:
Challenges in the process of digital transformation
Visibility across all platforms
Understanding that modern digital infrastructure can make effective and timely decisions, decisions made with inadequate information can be just as disastrous as those made too late.
Businesses operating in a competitive environment suffer from inadequate use of information.
Here’s why:
With the rise of serverless container technology and cloud-native infrastructure, traditional data sharing and monitoring are no longer enough. Some businesses have made significant strides in visibility and, therefore, in decision making.
Full platform visibility must provide full visibility across complex infrastructure, it enables teams including system administrators and developers to proactively detect and resolve issues, in addition, there are some technical concerns. 数字化转型网www.szhzxw.cn
In addition, they face business challenges due to market conditions and competition. Full platform visibility also enables security teams to detect and eliminate threats before they become a major problem.
Full platform visibility is a key trend in 2023 and will continue through 2024, guaranteeing the performance, security, resilience and flexibility of the contemporary IT ecosystem.
Data-driven decision making
Many businesses make decisions based on only partial or incomplete data, often because the data is unavailable or inaccessible, which indicates a slow pace of data collation and use.
Data is a key component of digital technologies, enabling them to provide optimal output. If proper data collation, storage, and analysis are not part of that process, digital transformation will not deliver its maximum benefits. 数字化转型网www.szhzxw.cn
Conflict between traditional platforms and innovative technologies
Businesses continue to use legacy systems that are incompatible with contemporary digital solutions.
Replacing these outdated systems can be an expensive and time-consuming process, and in addition, updating legacy systems means upgrading resource skills – another cost.
Many companies are more comfortable doing what they already know, afraid of the unknown, or worried about the cost of investing in new digital solutions. Therefore, the same logic will apply to tools that take some time to adopt and require user training. Effective communication is key to removing this resistance to change.
It is important to ensure that team members understand the advantages of the new technology and how it will improve their daily work, and they must receive the required training. Also, make sure employees provide or receive feedback.
Collaboration tools for digital platforms
Hybrid working patterns are here to stay, and the trend will only intensify. As a result of this fundamental shift in work culture, collaboration platforms are evolving rapidly. The coming year will see more integration of systems and collaboration tools that will almost completely change the status quo, resulting in increased productivity. 数字化转型网www.szhzxw.cn
This is a step forward in innovation and one of the biggest challenges of digital transformation. While collaboration platforms will face ongoing threats from a security perspective for a variety of reasons, technology leaders must also ensure that this digital paradigm provides a safe work environment.
Low efficiency of data management
One of the pillars of digital transformation is data, and using the insights that data provides, brands can understand customer behavior, preferences, and possible future buying decisions.
Therefore, how the team collects and uses this information is very important. Having efficient data management can provide a company with a competitive advantage, on the other hand, poor data management can lead to customer churn and poor business choices.
The answer to this question is to prioritize an effective data management program, which requires:
Develop policies and guidelines for companies to collect useful data
Use data in a secure, accurate and legal manner
There are plenty of reliable data management, analysis and storage options.
A robust digital platform can meet all data needs, and it should be a safe place for customer and enterprise data. Finding a management partner is the best way to overcome this digital transformation challenge.
Adopt multi-cloud technology
The cloud is the backbone of any digital transformation, with hybrid cloud dominating in 2022 and multi-cloud adoption already gaining traction in 2023 and beyond. With digital transformation, almost all operations are moving to the cloud. The cloud ensures scalability, flexibility, and security that physical infrastructure cannot match. 数字化转型网www.szhzxw.cn
However, adopting multi-cloud also brings challenges, and most businesses are not prepared for these downsides, they may lack the skills to deal with the risks, or they may not have a cloud provider to provide support. Since the success of digital transformation initiatives depends largely on the efficiency and resiliency of the cloud, this can be a huge challenge, but there is no alternative in this regard.
Internal change management
Digital transformation goes far beyond the deployment of cutting-edge technologies, and it is even possible to redesign legacy infrastructure to be compatible with new technologies.
But a shift of this scale means a complete change in organizational culture, which is less about the tools provided for efficiency and productivity, and more about understanding the value those tools provide, and it’s also about the willingness to use them in the best way possible.
Digital transformation is more about overhauling the way companies work than just adopting new technologies.
It is the responsibility of leaders to ensure that this transformation is well received throughout the company, where change management is the most critical element, without which all technology deployments will be wasted. 数字化转型网www.szhzxw.cn
Conclusion
As the world becomes increasingly digital, businesses that do not change are at a higher risk of failure, and those who succeed in digital transformation will experience higher productivity.
They will be able to increase efficiency, improve the customer experience, and ultimately grow their business, all of which, of course, comes after meeting and addressing the challenges described above.
本文由数字化转型网（www.szhzxw.cn）转载而成，来源于企业网D1Net；编辑/翻译：数字化转型网宁檬树。
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