1月31日，山东省零售服务业创新发展高峰论坛暨2022影响山东企业品牌巡礼颁奖仪式在山东济南举行。在圆桌论坛环节，各位大咖围绕“新常态下支撑企业稳步发展的有效途径”这一主题，纷纷做了分享。数字化转型网szhzxw.cn
济南十八家家悦超市有限公司总经理丁明波分享到，当前家家悦挖存量，扩增量，尝试进行了一些业态升级。“现在的市场发生了一定的变化，我们在超市连锁方面也做了业态升级，所以我们在济南开了一家收费的会员店，探索整个行业的变化，更多的能迎合整个济南的消费变化。”丁明波说。数字化转型网szhzxw.cn
其次，就是强化供应链的建设。目前家家悦在商河和莱芜都建设了物流配送中心，在2.5小时内能把商品配送到所有门店，通过这样的方式赋能门店。同时建设物流信息平台，可以为更多中小企业做配送化服务。此外，在物流环节，家家悦开设了自己的中央厨房。“中央厨房在做生鲜食品，包括预制菜的加工，通过预制菜的加工形成我们的自有品牌，成为独特的竞争能力。”丁明波说。
第三就是数字化转型。整个连锁行业是劳动力密集型的行业，通过数字化转型，减轻员工的劳动强度。丁明波提到，家家悦通过与大型软件公司合作，升级信息系统，打通了从采购、物流到门店的整个环节。“我们整个集团大约有1000多万的会员，在济南有270多万会员，通过这些系统的分析，我们可以对会员的购物习惯，包括购买量、客单价、客品数等进行分析，给我们在采购、营运决策上提供一些帮助，来提升我们的竞争能力。”丁明波说。数字化转型网szhzxw.cn
翻译：数字化转型网szhzxw.cn
On Jan. 31, the Shandong Retail Service Industry Innovation and Development Summit Forum and the award ceremony of the 2022 Impact Shandong Enterprise Brand Tour were held in Jinan, Shandong province. In the round table forum, all the celebrities shared their views on the theme of “Effective ways to support steady development of enterprises under the new normal”.
Ding Mingbo, general manager of 18 Jiayue Supermarkets Co., Ltd. in Jinan, shared that数字化转型网szhzxw.cn
Ding Mingbo, general manager of 18 Jiayue Supermarkets Co., Ltd. in Jinan, shared that currently Jiayue digs the stock, expands the increment, and tries to upgrade some business forms. “Now the market has changed to a certain extent, and we have also upgraded the format of the supermarket chain, so we opened a charging membership store in Jinan to explore the changes of the whole industry and cater more to the consumption changes of the whole Jinan.” Ding Mingbo said.数字化转型网szhzxw.cn
Secondly, it is to strengthen the construction of supply chain.
At present, Jiajiayue has built logistics distribution centers in Shanghe and Laiwu, which can deliver goods to all stores within 2.5 hours. In this way, the stores can be empowered. At the same time, the construction of logistics information platform can provide more small and medium-sized enterprises with distribution services. In addition, in the logistics link, Jia Jia Yue has opened its own central kitchen. “The central kitchen is doing fresh food, including the processing of prepared dishes, through which we form our own brand and become a unique competitive capability.” Ding Mingbo said.数字化转型网szhzxw.cn
The third is digital transformation. 数字化转型网szhzxw.cn
The whole chain industry is labor-intensive. Through digital transformation, the labor intensity of employees can be reduced. By working with large software companies to upgrade their information systems. The company has been able to get through the whole process, from purchasing to logistics to stores, said Ding. “Our whole group has more than 10 million members, more than 2.7 million members in Jinan. Through the analysis of these systems, we can analyze the shopping habits of members. Including the purchase amount, customer price, the number of customers and so on, to provide us with some help in purchasing, operating decisions, to enhance our competitiveness.” Ding Mingbo said.
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