3月28日至31日，博鳌亚洲论坛2023年年会在海南博鳌举行，毕马威中国副主席、管理咨询服务主管合伙人兼首席技术官及创新主管合伙人刘建刚，作为毕马威中国代表团成员出席年会活动。刘建刚在接受经济日报记者采访时表示，近年来，中国数字经济发展势头强劲，数字化转型已成为推动中国产业迈向全球价值链中高端的新动能，推动互联网、大数据、人工智能等同各产业深度融合，对于促进实体经济提质增效升级具有重要意义。
刘建刚表示，数字化转型正渗透到产业发展的方方面面，将在新技术驱动、新需求牵引、新基建支撑、新模式迭代和新场景落地等方面对企业发展产生巨大推动作用。世界各国都将数字化转型作为经济增长的重要引擎。中国政府颁布了多项推进数字化转型的政策，建设了适度超前的数字化基础设施，设计实现了丰富的数字技术应用场景，奠定了厚实的数字化底座。
谈及企业推进数字化转型的常见误区，刘建刚表示，数字化转型不仅是新技术应用和变革，更需要重新构建企业的文化价值、思维理念、设计生产、管控流程、客户及供应商管理，乃至企业员工知识体系及工作方式等。一些企业数字化转型战略不匹配业务战略，转型缺乏方向，孤岛式盲目部署数字化，又急于见到成效，用传统的绩效指标衡量转型效果，往往只看到投入成本，看不到价值。很多企业数字化部署停留在试点阶段，试点项目与经验难以快速复制与推广，无法形成全企业全场景的数字化规模效应。
“企业管理者应当转变思维，持续聚焦客户需求。数字化转型本质上是企业经营模式和管理方式的转变，数字技术只是转型的赋能工具。企业管理者要考虑如何更好地了解和服务顾客，以及更好地实现企业内部协同和信息共享，从而实现创新。企业应当把培养具有数字化能力和数字化思维的人才作为长期战略。此外，企业需要以开放的心态促进数字经济的发展。”刘建刚说。
数字化转型意味着投入风险，中小企业应该如何平衡数字化转型的投入和产出风险？刘建刚表示，中小企业更专注于细分市场、专业化生产和服务配套提供，由于缺乏对数字化转型全局统筹规划能力，缺少专业化人才团队，同时受限于经费资源，导致中小企业在执行数字化转型道路时抱有疑虑，缺乏坚定的决心与信心。
刘建刚建议：首先，加大对中小企业数字化转型的资金和政策扶持。当前国家鼓励中小企业发展，部分地方政府建设了面向中小企业的公共服务平台，支持中小企业以低成本或免费形式获取云服务、系统软件等数字化转型资源，为中小企业转型提供了有力支持；其次，中小企业数字化转型的道路上携手各方生态伙伴，加强数据资源共享和开发利用。支持基于产业集群和供应链上下游企业打通不同系统间的数据联通渠道，实现数据信息畅通、制造资源共享和生产过程协同，满足不同应用场景的业务需求，加速中小企业的数字化转型进程；最后，人才保障是数字化转型成功落地的关键。要加大对中小企业员工数字化素质和应用能力的培养，营造数字化转型沟通氛围和交流机制，引导帮助中小企业克服数字化转型中的困难和阻碍。
谈及人工智能对数字化转型的推动作用。刘建刚表示，人工智能与数字化转型相辅相成、相互融通。一方面，人工智能是推动社会发展变革的重要技术，是赋能数字化转型的关键科技之一。基于AI的智能解决方案，为数字化转型提供了强大推动力量。另一方面，数字化转型实效推动人工智能三要素“算法、算力、数据”进一步发展，为人工智能发展提供了更好的试验场，更有利于人工智能实践应用。（经济日报记者 袁 勇）
翻译：
KPMG China Vice Chairman, Managing Partner, Chief Technology Officer and Innovation Partner Liu Jiangang attended the Boao Forum for Asia Annual Conference 2023 held from March 28 to 31 in Boao, Hainan Province, as a member of KPMG China delegation. In an interview with Economic Daily, Liu Jiangang said that in recent years, the development momentum of China’s digital economy has been strong, and digital transformation has become a new driving force to push Chinese industries towards the middle and high end of the global value chain. The deep integration of various industries such as Internet, big data and artificial intelligence is of great significance to improve the quality, efficiency and upgrading of the real economy.
Liu Jiangang said that digital transformation is penetrating into all aspects of industrial development and will play a huge role in promoting enterprise development in terms of new technology driving, new demand driving, new infrastructure supporting, new model iteration and new scenarios landing. Countries around the world are embracing digital transformation as an important engine of economic growth. The Chinese government has promulgated a number of policies to promote digital transformation, built moderately advanced digital infrastructure, designed and realized a wealth of digital technology application scenarios, and laid a solid digital base.
When it comes to the common mistakes of enterprises to promote digital transformation
When it comes to the common mistakes of enterprises to promote digital transformation, Liu Jiangang said that digital transformation is not only the application of new technology and reform, but also the need to rebuild the enterprise’s cultural values, thinking concepts, design and production, management and control process, customer and supplier management, and even the knowledge system and working mode of enterprise employees. The digital transformation strategy of some enterprises does not match the business strategy, and the transformation lacks direction.
They blindly deploy digitalization in an island-like way, and are eager to see results. When the transformation effect is measured by traditional performance indicators. They often only see the input cost, but not the value. Many enterprises’ digital deployment stays in the pilot stage. And the pilot projects and experiences are difficult to be quickly replicated and promoted. And the digital scale effect of the whole enterprise and the whole scene cannot be formed.
“Managers need to change their thinking and continue to focus on customer needs.
In essence, digital transformation is the transformation of business model and management mode of enterprises. And digital technology is only the enabling tool of transformation. Enterprise managers should consider how to better understand and serve customers. As well as better achieve internal collaboration and information sharing, so as to achieve innovation. Enterprises should take cultivating talents with digital ability and digital thinking as a long-term strategy. In addition, companies need to promote the development of the digital economy with an open mind.” “Liu Jiangang said.
Digital transformation means input risks. How should smes balance the input and output risks of digital transformation? Liu Jiangang said that small and medium-sized enterprises are more focused on market segmentation, professional production and service support. Due to the lack of overall planning ability for digital transformation, the lack of professional talent team. And limited financial resources, small and medium-sized enterprises have doubts and lack of firm determination and confidence in the implementation of digital transformation.
Liu Jiangang suggested: first, increase the financial and policy support for the digital transformation of small and medium-sized enterprises.
At present, the state encourages the development of small and medium-sized enterprises. Some local governments have built public service platforms for small and medium-sized enterprises to support them to obtain cloud services, system software and other digital transformation resources at low cost or free of charge, providing strong support for the transformation of small and medium-sized enterprises. Secondly, smes should join hands with various ecological partners to enhance the sharing and exploitation of data resources on the road of digital transformation.
Support industrial clusters and upstream and downstream enterprises in the supply chain to open up the data connectivity channels between different systems, realize unimpeded data information, manufacturing resources sharing and production process coordination, meet the business needs of different application scenarios. And accelerate the process of digital transformation of small and medium-sized enterprises. Finally, talent protection is the key to the successful implementation of digital transformation. It is necessary to increase the cultivation of digital quality and application ability of employees of small and medium-sized enterprises, create a communication atmosphere and communication mechanism for digital transformation. And guide and help small and medium-sized enterprises to overcome difficulties and obstacles in digital transformation.
Talking about the role of artificial intelligence in promoting digital transformation.
Liu Jiangang said that AI and digital transformation complement and integrate each other. On the one hand, artificial intelligence is an important technology to promote social development and change. As well as one of the key technologies enabling digital transformation. Intelligent solutions based on AI provide a strong driving force for digital transformation. On the other hand, digital transformation effectively promotes the further development of the three elements of artificial intelligence: algorithm, computing power and data, which provides a better testing ground for the development of artificial intelligence and is more conducive to the practical application of artificial intelligence.
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