中国式现代化·建材产业实践数字化转型网www.szhzxw.cn
2023年全国两会政府工作报告把“加快建设现代化产业体系”列为重点工作之一，明确提出要大力发展数字经济，加快企业数字化转型，着力提升高端化、智能化、绿色化水平。《中国建材报》特设“中国式现代化·建材产业实践”专栏，刊发了中国建材集团党委书记、董事长周育先的专访文章。以下为分享全文：
中国建材：数字化转型是必答题，而不是选择题
中国建材报记者 贺丹
今年政府工作报告中提出，大力发展数字经济。加快传统产业和中小企业数字化转型，着力提升高端化、智能化、绿色化水平。
全国两会期间，对于如何壮大数字经济、推动数字中国建设，代表委员们纷纷“支招”：加快推动数据要素流转市场化，加强数字经济治理，健全数字资产法律法规等。
当前我国正处在经济结构转型的关键期，而数字经济正是经济高质量发展的重要推动力。近期，中共中央、国务院印发了《数字中国建设整体布局规划》。央企率先推动数字化转型，是作为国民经济发展中坚力量顺应数字经济时代、建设数字中国的必然要求。
对此，中国建材集团党委书记、董事长周育先认为，“数字化转型关乎生存和发展，是必答题，而不是选择题。我们的数字化要做到研发设计数字化、生产运营智能化、管理过程信息化、客户服务敏捷化。我主要介绍其中三方面内容。”数字化转型网www.szhzxw.cn
一、研发设计数字化
《“十四五”信息化和工业化深度融合发展规划》指出，我国工业企业数字化研发设计工具普及率达到73%，到2025年目标普及率为85%。
随着行业竞争加剧，很多建材装饰产品需要快速更新迭代，以满足不断变化的市场需求和终端用户的个性化定制要求，而产品外观设计、质量、性能提升必须依靠试验验证。
如今，仅是“降本增效”已经无法满足建材企业研发转型需求，如何利用数字化工具，缩短产品开发周期、实现平台复用和建立虚拟验证能力，是产品研发更深层次的价值需求。
“材料的竞争，到最后很大程度上在于材料的设计，传统的设计方法在速度效率上会打折扣，所以材料的设计就需要用数字化的手段来提速。”周育先表示。
例如，风电叶片的设计会直接影响风能的转换率，是风力发电中十分重要的一环。
中国建材集团旗下的中材科技风电叶片股份有限公司（下称中材叶片）是国内风电叶片的龙头企业。
中材叶片总经理王欣表示，“2021年，大家觉得80米级别的（风电叶片）产品很有竞争力了，2022年客户的需求已经提高到90米级别。客户现在会结合项目和整机系统的特点，在叶片上提出更多的个性化要求，对产品需求的把控更强了。为此，需要开展一体化设计，实现联合降本。”
个性化叠加大型化，导致叶片产品换代周期越来越短。目前一个风电叶片型号的模具仅能使用2年左右，这给风电叶片从研发到模具都带来巨大压力。
研发设计数字化是一场革命性的研发流程变革。通过虚拟现实，可减少一次性开发成本，缩短研发周期，以虚拟的方式在现实中获得最优模型，打破物理空间和时间的限制。
作为基础性支撑，叶片技术的快速迭代同样考验着试验验证体系。数字化转型网www.szhzxw.cn
利用数字孪生强大的复现能力，可大幅度减少物理样品的试验次数，保证产品设计的可追溯性、系统性和经济性。
通过数据反哺考虑上一代产品的设计缺陷、终端用户需求等问题，可在设计开发阶段避免类似问题的产生，培养研发人员的产业思维和用户需求导向。
如何基于工业互联网平台+工业AI技术应用，实现设计和试验全流程数字化升级，打造快速便捷的决策链，是建材企业提升核心竞争力的重要路径。中国建材集团的研发设计数字化探索正不断加速。
二、生产运营智能化
加速数字经济与实体经济融合要促进数字技术深度融合应用。
工业和信息化部部长金壮龙在3月5日举行的今年全国两会首场“部长通道”采访活动上表示，要实施“十四五”智能制造发展规划。聚焦制造业重点产业，以智能制造为主攻方向，打造一批智能工厂，打造一批智慧供应链。
中国建材集团秉持“打造具有全球竞争力的世界一流材料产业投资集团”愿景，以“数字引领材料创造”为驱动，建设“高效、协同、共享、智能、绿色、生态”的“数字中国建材”，取得了一批数字化建设成果：建成全球领先的玻纤“未来工厂”，发布智能水泥厂1.0标准，集团互联网产业园数据中心开工建设，“我找车智慧物流平台”“玻璃新材料工业大数据平台”“水泥余热发电大数据平台”入选工信部大数据产业试点示范项目。其中，“我找车”平台入驻重卡超过120万辆、GMV达433亿元。数字化转型网www.szhzxw.cn
中材国际积极响应国家、中国建材集团数字化转型的号召，不断加大数字化建设投入，目前对内形成涵盖BIM数字化设计、数字化项目全过程管理和数字化运营管理的数字化管理体系；对外形成以水泥工业互联网平台、智能专家优化系统、BIM数字孪生交付与运维系统等为核心产品的水泥智能工厂建设服务体系。工作人员在操作室动动手指，即可实现大规模柔性化生产、供应链协同生产、产品全生命周期管理的目标。
中建材智能自动化研究院有限公司（下称中建材智能自动化院）“面向玻璃新材料的数智制造、协同生产解决方案”，为传统建材工业制造企业插上数字化的翅膀。在智能自动化控制系统、智能装备与生产线领域，中建材智能自动化院自主研制的“特种玻璃智能化生产线装备及系统”入选第七批国家制造业单项冠军产品，成功应用于显示材料和应用材料、新能源材料、优质浮法玻璃和特种玻璃等产业。
未来，中建材智能自动化院将研究把视觉检测、激光检测技术等各种检测技术应用到玻璃新材料各个生产环节的质量检测中，获取生产全过程的质量数据，通过边缘计算和大数据分析，将质量数据和生产过程的工艺参数、设备参数关联起来，通过AI机器学习、深度学习找到质量、工艺、设备之间的关系，让玻璃新材料MES制造执行系统和QMS质量管理系统具备实时指导生产、快速调整工艺、保持生产高质量高效率的能力。
2月7日，中国建材集团与华为技术有限公司签署了战略合作协议，合作内容之一就是共同推动材料产业与数字化智能化生态深度融合，未来将在新材料研发、数字化、绿色低碳、国际化等领域开展深入合作。
“从集团整体水泥、玻璃生产线的数据看，需要把多条生产线的数据集中在数据池里沉淀下来，再用算法进行数据清理、最终实现优化，反馈回系统中去指导具体生产线的各个要素指标，我们正在推进相关工作。”中国建材集团相关人士表示。数字化转型网www.szhzxw.cn
三、客户服务敏捷化
随着经营规模扩大、销售区域扩展，建材企业通常会面临资源有限、用户精准定位难、运营成本高等诸多复杂问题。同时，随着产品品类增多，提高交付准确率和及时性变得尤为重要。
后疫情时代，数字化进程开始提速，企业更加急需具备快速响应变化的能力，能够让企业在复杂的、瞬息万变的环境中得以生存和发展。
数字化转型将为传统建材制造企业由生产型制造业向服务型制造业转型提供契机，通过从大规模、多样化的数据中挖掘新的应用价值，增加企业与客户之间交易的效率与深度，深入开拓和挖掘客户的需求，通过敏捷反馈与高效服务提升客户满意度和黏性，支撑企业的高质量发展。
作为世界500强企业，中国建材集团的客户遍及全球各地，面对全球化竞争、供应链中断等影响，原有管理软件数据已经无法满足客户和发展的需要。中国建材集团搭建供应链管理系统，以“集团一体化管理”模式，供应链管理系统实现了集团内部、外部、线上、线下、现实、虚拟业务的多场景统一管理，覆盖从客户、项目、销售、采购、仓储、生产、财务、售后、人资到办公每个环节，一站式打通集团数据，打破信息孤岛。通过身边电脑、手机、平板、PDA等设备，就能更好更快地决策、协同和服务，快速提升集团生产力和竞争力，而这也正是数字化转型的意义。
从响应式被动服务转变到主动参与业务，甚至成为业务的一部分。数字化转型的最终目标是更好地为客户服务。数字化转型网www.szhzxw.cn
建设数字中国是数字时代推进中国式现代化的重要引擎，是构筑国家竞争新优势的有力支撑。加快数字中国建设，对全面建设社会主义现代化国家、全面推进中华民族伟大复兴具有重要意义和深远影响。
我国建材行业正在经历一场深刻而持久的价值链重塑，原有以大批量制造为核心的价值体系目前正向以用户为中心转变。在此过程中，建材行业面临着需求弱化、原材料上涨、竞争加剧等各方面巨大压力。在不确定性的环境下如何维持和提升企业的竞争力成为每一个建材企业的必考题，而数字化转型成为解题的关键思路。
“2023年是中国建材集团数字化转型元年，我们将以变革的思想推进数字化转型体系建设。”周育先强调，“数字化短板不在于技术、基础设施，真正的短板是理念、认识、观念上的差距。我们要以变革的思想，下定决心将数字化转型工作一张蓝图绘到底。”
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翻译：
Chinese modernization · Practice of building materials Industry
In 2023, the government work report of the National Two Sessions listed “accelerating the construction of a modern industrial system” as one of the key work, and clearly proposed to vigorously develop the digital economy, accelerate the digital transformation of enterprises, and strive to improve the level of high-end, intelligent and green. China Building Materials News has a special column entitled “Chinese Modernization · Building Materials Industry Practice”, and published an exclusive interview with Zhou Yuxian, Party Secretary and Chairman of China Building Materials Group. Small material will share the full text with you.数字化转型网www.szhzxw.cn
The full text is as follows:
China Building Materials: Digital transformation is a must, not a choice
China Building Materials News reporter He Dan
In this year’s government Work report, we will vigorously develop the digital economy. We will accelerate the digital transformation of traditional industries and small and medium-sized enterprises, and strive to make them more high-end, intelligent, and green.
During the National Two sessions, for how to strengthen the digital economy, promote the construction of digital China, on behalf of the members have “strategies” : accelerate the marketization of data elements flow, strengthen the digital economy governance, improve the digital assets laws and regulations.
Nowadays, our country is in a critical period of economic structure transformation. And digital economy is an important driving force for the development of high quality. Recently, the CPC Central Committee and The State Council issued the Overall Layout Plan for the Construction of Digital China. Central enterprises take the lead in promoting digital transformation, which is the inevitable requirement of adapting to the digital economy era and building a digital China as the backbone of national economic development.
In this regard, Zhou Yuxian, Party secretary and chairman of China Building Materials Group, believes that “digital transformation is about survival and development, it is a required answer, not a choice question. Our digitization to do R & D design digitization, intelligent production and operation, management process information, agile customer service. I’ll focus on three of them.”数字化转型网www.szhzxw.cn
Digitization of R&D and design
According to the 14th Five-Year Plan for In-depth Integration of Informatization and Industrialization. The penetration rate of digital R&D and design tools in Chinese industrial enterprises has reached 73 percent, and the target is 85 percent by 2025.
As the industry competition intensifies, many building materials decoration products need to be updated and iterated quickly to meet the changing market demand and the personalized customization requirements of end users, and the product appearance design, quality and performance improvement must rely on the test verification.
Nowadays, only “cost reduction and efficiency improvement” can no longer meet the needs of building materials enterprises’ R & D transformation. How to use digital tools, shorten product development cycle, realize platform reuse and establish virtual verification capability is a deeper value demand of product research and development.
“The competition of materials, to a large extent, depends on the design of materials. Traditional design methods will be reduced in speed and efficiency, so the design of materials needs to use digital means to speed up.” Zhou Yuxian said.
For example, the design of wind turbine blades will directly affect the conversion rate of wind energy, which is a very important part of wind power generation.
Sinoma Technology Wind Turbine Blades Co., LTD. (hereinafter referred to as Sinoma Blades), a subsidiary of China Building Materials Group, is a leading enterprise in wind turbine blades in China.
Wang Xin, general manager of Sinoma Blades, said, “In 2021, people felt that 80-meter (wind turbine blade) products were very competitive, and in 2022, customer demand has increased to 90 meters. Customers will now combine the characteristics of the project and the overall system, put forward more personalized requirements on the blade, the product needs more control. To do this, integrated design is needed to achieve joint cost reduction.”
Personalized superimposed large, resulting in shorter and shorter leaf product replacement cycle. At present, a wind turbine blade mold can only be used for about 2 years, which brings great pressure to wind turbine blade from research and development to mold.
Digitization of R & D design is a revolutionary change of R & D process. Through virtual reality, one-time development costs can be reduced, research and development cycle can be shortened. The optimal model can be obtained in reality in a virtual way, and the limitation of physical space and time can be broken.数字化转型网www.szhzxw.cn
As a basic support, the rapid iteration of blade technology also tests the experimental verification system.
Using digital twin powerful recurrence ability, can greatly reduce the number of physical sample test, ensure the traceability of product design, system and economy.
Through data feedback to consider the design defects of the previous generation of products, end-user needs and other problems, can avoid similar problems in the design and development stage, training the industrial thinking of R&D personnel and user demand orientation.
Based on the industrial Internet platform + industrial AI technology application. How to realize the digital upgrade of the whole process of design and test. And create a fast and convenient decision chain is an important path for building materials enterprises to improve their core competitiveness. China Building Materials Group’s R & D and design digital exploration is accelerating.
Intelligent production and operation
To accelerate the integration of the digital economy and the real economy. We should promote the deep integration and application of digital technologies.
The 14th Five-Year Plan for intelligent manufacturing will be implemented, said Jin Zhuanglong, minister of industry and information Technology, at the first ministerial channel interview of this year’s two sessions held on March 5. We will focus on key manufacturing industries, focus on intelligent manufacturing. And build a number of smart factories and smart supply chains.
Adhering to the vision of “building a world-class material industry investment group with global competitiveness”, driven by “digital leading material creation”, China Building Materials Group builds a “digital China Building Materials” that is “efficient, collaborative, sharing, intelligent, green and ecological”, and has achieved a number of digital construction achievements: The world’s leading glass fiber “future factory” has been built, the 1.0 standard of intelligent cement factory has been released, the data center of the Group’s Internet Industrial Park has been started construction, and “Wuzha smart logistics platform”, “Big data platform for glass new material industry” and “big data platform for cement waste heat power generation” have been selected into the big data industry pilot demonstration project of the Ministry of Industry and Information Technology. Among them, more than 1.2 million heavy trucks and 43.3 billion yuan of GMVS were registered on the platform.
Sinoma has actively responded to the call of national and China National Building Materials Group for digital transformation, constantly increasing investment in digital construction
Sinoma has actively responded to the call of national and China National Building Materials Group for digital transformation, constantly increasing investment in digital construction, and has formed a digital management system covering BIM digital design, whole process management of digital projects and digital operation management. Externally, a cement intelligent factory construction service system with cement industry Internet platform, intelligent expert optimization system, BIM digital twin delivery and operation and maintenance system as the core products has been formed. With the movement of fingers in the operation room. The staff can realize the goals of large-scale flexible production, supply chain collaborative production and product lifecycle management.
China Building Materials Intelligent Automation Research Institute Co., LTD. (hereinafter referred to as China building materials Intelligent Automation Institute) “for glass new material digital manufacturing, collaborative production solutions”, for the traditional building materials industry manufacturing enterprises plug in the digital wings. In the field of intelligent automation control system, intelligent equipment and production line, “Special glass intelligent production line equipment and system” independently developed by China Building Materials Intelligent Automation Institute was selected as the seventh batch of national manufacturing individual champion products, successfully applied to display materials and application materials, new energy materials, high quality float glass and special glass and other industries.
In the future, China Building Materials Intelligent Automation Institute will study the application of visual detection
In the future, China Building Materials Intelligent Automation Institute will study the application of visual detection, laser detection technology and other detection technologies to the quality detection of each production link of glass new materials, obtain the quality data of the whole process of production, and associate the quality data with the process parameters and equipment parameters of the production process through edge calculation and big data analysis. Through AI machine learning and deep learning, we can find the relationship between quality, process and equipment, so that MES manufacturing execution system and QMS quality management system of new glass materials can guide production in real time, quickly adjust process and maintain high quality and high efficiency of production.
On February 7th, China Building Materials Group signed a strategic cooperation agreement with Huawei Technologies Co., LTD. One of the contents of the cooperation is to jointly promote the deep integration of materials industry and digital intelligent ecology. In the future, we will carry out in-depth cooperation in new materials research and development, digitalization, green and low-carbon, internationalization and other fields.数字化转型网www.szhzxw.cn
“From the data of the group’s overall cement and glass production lines. The data of multiple production lines need to be concentrated in the data pool and deposited. And then the algorithm is used for data cleaning and optimization. And the feedback is returned to the system to guide each element index of the specific production line. We are pushing forward the relevant work.” China building Materials Group relevant person said.
Customer service agility
With the expansion of business scale and sales area, building materials enterprises usually face many complex problems such as limited resources, difficult user accurate positioning and high operating costs. At the same time, with the increase of product categories, improving the accuracy and timeliness of delivery becomes particularly important.
In the post-pandemic era, digitization is accelerating, and there is an even greater need for companies to be able to respond quickly to change, allowing them to survive and thrive in a complex and rapidly changing environment.
Digital transformation will provide opportunities for traditional building materials manufacturing enterprises to transform from production manufacturing to service manufacturing. By mining new application value from large-scale and diversified data, it will increase the efficiency and depth of transactions between enterprises and customers, further explore and tap customer needs. And improve customer satisfaction and stickiness through agile feedback and efficient service. Support the high-quality development of enterprises.
As one of the world’s top 500 enterprises, China Building Materials Group has customers all over the world.
Faced with the impact of global competition and supply chain disruption. The original management software data can no longer meet the needs of customers and development. China Building Materials Group has set up a supply chain management system. With the mode of “group integration management”, the supply chain management system has realized the unified management of the group’s internal, external, online, offline, real and virtual businesses in multiple scenarios, covering every link from customer, project, sales, procurement, warehousing, production, finance, after-sales, human resources and office, and one-stop access to the group’s data. Break information silos. Through computers, mobile phones, tablets, PDAs and other devices around. We can make better and faster decisions, collaborate and serve. And rapidly improve the productivity and competitiveness of the group, which is exactly the meaning of digital transformation.
Moving from responsive passive service to active participation in the business, or even being part of the business. The ultimate goal of digital transformation is to serve customers better.
Building a digital China is an important engine for promoting Chinese-style modernization in the digital era, and a strong support for building new competitive advantages of the country.
Accelerating the construction of digital China is of great significance and far-reaching influence on comprehensively building a modern socialist country and advancing the great rejuvenation of the Chinese nation.数字化转型网www.szhzxw.cn
China’s building materials industry is undergoing a profound and lasting remodeling of the value chain. The original value system with mass manufacturing as the core is now changing to the user as the center. In this process, the building materials industry is facing great pressure from various aspect. Such as weakening demand, rising raw materials and intensifying competition. How to maintain and enhance the competitiveness of enterprises in the uncertain environment has become a must question for every building materials enterprise. And digital transformation has become the key idea to solve the problem.
“2023 is the first year of digital transformation of China Building Materials Group. We will promote the construction of digital transformation system with the idea of transformation.” Zhou Yuxian stressed, “The weak link in digitalization does not lie in technology and infrastructure. The real weak link is the gap in concept, understanding and concept. We need to be transformational and determined to see the digital transformation through to the end.”
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