当前数字驱动下的高科技、黑科技已穿透很多行业，包括房地产行业，数字驱动下的房地产行业表现以下几个特征。数字化转型网szhzxw.cn
数字智能化：数字智能化已经运用到房地产全产业链。
产业生态化：从价值链转变到价值链组成的生态。生态指的就是产业生产要素的相互影响，相互的催化与相对的平衡。经济领域的生态体系现在也从投资出口驱动型变成了消费创新型的新经济时代下驱动因素。地产要把我们过去只是建房子要变成从设计、到后期的空间应用，甚至是虚拟空间的建设。
行业无界化：世间本无界。房地产行业就像一个大的端口一样，跟我们的建设行业，跟监理等等所有的行业并无边界，所以大量的地产商已经在创新驱动和客户需求不断的演变之下，已经没有界限的分别了。
无论如何变化，数字化驱动都有其发展规律，房地产数字化变革发展三个阶段。
第一阶段：初创，数字化资产，围绕数字化房地产全流程、规划、设计、开发、销售到运营阶段运用数字化。开发商运营数字化工具和方法来改善业绩。
第二阶段：生长，数字化产业链，围绕“数字化产业链”，通过聚焦各环节数字化交互，以此来解决全生命周期的各种问题。数字化转型网szhzxw.cn
第三阶段：运赢，数字化资产组合，集成数字规则，围绕“数字化资产组合”，在所有项目与资产组合中，通过集成化数字规划，带来整体价值的增长。
房地产数字化全价值链涉及开发策划、策划规划、设计、招标采购、工程管理、家装、社区物业与社区服务，以及配套的房地产金融等。数字化转型网szhzxw.cn
数字化应用到房地产全价值链，产生了众多已实现或已在路上的应用场景。
数字化场景下的设计：设计师不再面对冷冰冰的各类指标数据、设计模型，而是戴上VR/AR眼镜去看到大楼的设计，真实的建造。数字化转型网szhzxw.cn
数字化场景下的施工：过去施工场所脏乱差现在已经走向精细化建造，基于BIM的数字化开发，虚拟施工，有效协同；碰撞检查，减少返工；冲突调用，决策支持虚拟施工。数字化转型网szhzxw.cn
数字化场景下的科技家居：进入社区交互以后解放双手，仍开一大堆摇控器，一键把能源自控，灯光、音响、冰箱、电饭煲、都中集成在一起，一键而已。中国数字化转型网www.szhzxw.cn数字化转型网szhzxw.cn
数字化场景下的体验中心：不再是销售喋喋不休的推销，客户步入立体的城市规划、设计规划，与销售人员，设计人员进行交互，让建筑的立体图纸更具有生命力。数字化转型网szhzxw.cn
数字化场景下的营销：营销手段不再是用传统的广告去拉人，把品牌植入到营销里面，植入到网剧里面去，让我们的客户主动找上门来。
数字化场景下的运营：社区入驻以后我们各能源机房，工区监控，集成到统一的平台上，360度没有死角。数字化转型网szhzxw.cn
当代置业目前已做了众多数字化项目实践
数字场景下的开发：绿色科技全产业链信息云平台，主要解决 ：
1）房地产开发的721个节点，320份标准合同，能够实时监控各个项目管理的进度。数字化转型网szhzxw.cn
2）在公司总部是可以实时监控各个在建工程的工程进度，甚至到五级分项。
3）把所有社区的水、电、媒、气，进行数学分析来不断的去调整运营策略，每年平均能耗降低20%以上。数字化转型网szhzxw.cn
4）客户入驻以后，所有社区的安防、消防系统、每一部电梯监控都要集成到中央监控系统里面去，这就是数字驱动技术的力量，促使企业在不断的改变。
数字场景下的设计：与51VR合作，现在百强企业大约有80家，300个项目都跟他合作的，实际上就是解决在没有样板间之前，怎么让客户了解随时随地通过沉浸式感知，通过交互式感知看到未来的园林，未来的家居等等。
数字化场景下的社区运营：第一物业，提供基础绿色物业运营服务；第一科技，所有跟当代合作企业均接入第一科技的能耗管理平台，基于大数据驱动的能源改进策略。数字化转型网szhzxw.cn
数字化场景下的融资：摩码金服，围绕社区用户提供社区理财、保险、信贷与大数据运营服务。绿民投产业链基金，以绿建产业标准为基础，以价值链为纽带，打造基于互联网+绿色科技地产上下游产业链和金融机构的资源平台。中新互联供应链金融，房地产垂直供应链金融平台
最后，送给大家八个字一起分享，叫做“数字驱动，生态无界”，大家一起合作和链接起来，谢谢大家。数字化转型网szhzxw.cn
（以上观点为现场人员整理，未经本人同意）
翻译：数字化转型网szhzxw.cn
At present, digital-driven high-tech and black technology has penetrated many industries, including the real estate industry. The digital-driven real estate industry has the following characteristics.
Digital intelligence: Digital intelligence has been applied to the whole industrial chain of real estate.
Industrial ecologicalization: From value chain to value chain component ecology. Ecology refers to the mutual influence, mutual catalysis and relative balance of industrial production factors. The economic ecosystem is now shifting from an investment-export driven economy to a consumer-driven one in the new economic era. Real estate is going to change the way we used to just build houses from design, to later space applications, even the construction of virtual space.
Industry unbounded: the world is unbounded. Like a big port, the real estate industry has no boundary with our construction industry, supervision industry and other industries. So a large number of real estate companies have been driven by innovation and the continuous evolution of customer demands. And there is no boundary.中国数字化转型网www.szh数字化转型网szhzxw.cnzxw.cn
No matter how the change, digital drive has its own development law, real estate digital reform and development of three stages.
The first stage: start-up, digital assets, applying digitalization around the whole process, planning, design, development, sales and operation of digital real estate. Developers operate digital tools and methods to improve performance.
The second stage: growth, digital industry chain, around the “digital industry chain”, through focusing on the digital interaction of each link, so as to solve various problems in the whole life cycle.
The third stage: Yunwin, digital asset portfolio, integration of digital rules, around “digital asset portfolio”, in all projects and asset portfolios. Through integrated digital planning, to bring overall value growth.数字化转型网szhzxw.cn
Real estate digital full value chain involves development planning, planning, design, bidding and procurement, project management, home decoration, community property and community services, as well as supporting real estate finance.
The application of digitalization to the whole value chain of real estate has produced many application scenarios that have been realized or are already on the way.
Design under the digital scene: designers no longer face cold indicators and design models, but wear VR/AR glasses to see the design of the building and the real construction.数字化转型网szhzxw.cn
Construction under the digital scene: in the past, the construction site was dirty and bad, but now it has moved to fine construction, digital development based on BIM, virtual construction and effective collaboration. Collision check to reduce rework. Conflict call, decision support virtual construction.
Technology home under the digital scene:. After entering the community interaction, you can free your hands and still open a lot of remote controllers. With one button, you can integrate energy control, lighting, sound, refrigerator and rice cooker.中国数字化转型网www.szhzxw.cn
The experience center under the digital scene: it is no longer the incessant sales promotion, but the customers step into the three-dimensional urban planning and design planning, and interact with the sales staff and designers to make the three-dimensional drawings of the buildings more vitality.
Marketing under the digital scene: marketing means no longer use traditional advertising to attract people, implant the brand into the marketing, implant into the network drama, let our customers take the initiative to come to us.
Operation under the digital scenario: After the community is settled, our energy room and work area monitoring are integrated into a unified platform, and there is no dead corner in 360 degrees.数字化转型网szhzxw.cn
Contemporary real Estate has done a lot of digital projects
Development in digital scenario: Information cloud platform for the whole industrial chain of green technology, mainly solving:
1) 721 nodes and 320 standard contracts for real estate development. Which can monitor the progress of each project management in real time.
2) The company headquarters can monitor the progress of all projects under construction in real time, even to the fifth level.数字化转型网szhzxw.cn
3) Make mathematical analysis of water, electricity, media and gas in all communities to continuously adjust the operation strategy and reduce the annual average energy consumption by more than 20%.
4) After customers enter, all the community security, fire protection system, each elevator monitoring should be integrated into the central monitoring system, which is the power of digital drive technology, prompting enterprises to constantly change.
Design under the digital scene: 51VR cooperates with about 80 top 100 enterprises and 300 projects.
In fact, it is to solve how to let customers know how to see the future garden and home anytime and anywhere through immersive perception and interactive perception before there is no model room.数字化转型网szhzxw.cn
Community operation under the digital scenario:. The first property, providing basic green property operation services; First Technology. All partners with contemporary companies have access to First Technology’s energy management platform, based on big data-driven energy improvement strategy.
Financing in the digital scenario: Mocode Financial Services provides community financial management, insurance, credit and big data operation services for community users. Lvmin Investment Industry Chain Fund is based on the green construction industry standard and takes the value chain as the link to create a resource platform based on the Internet + green technology real estate upstream and downstream industry chain and financial institutions. China-new Zealand connected supply chain finance, real estate vertical supply chain finance platform数字化转型网szhzxw.cn
Finally, I would like to share with you eight words, called “Digital-driven, unbounded ecology”. Let’s cooperate and link together. Thank you.
(The above views are arranged by on-site personnel without my consent)
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本文由数字化转型网（www.szhzxw.cn）转载而成，来源：中国数字建筑峰会2022；编辑/翻译：数字化转型网宁檬树。
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