本文为数字化转型网（szhzxw.cn)CRM专题系列文章之一，本文将讲述企业为什么要应用CRM系统/软件、企业实施CRM系统/软件有哪几个步骤、企业在选择CRM系统/软件供应商的时候有哪些注意事项、企业在选择CRM系统/软件的时候会存在哪些误区？数字化转型网szhzxw.cn
一、企业为什么要应用CRM系统/软件？
（一）从需求、技术、管理方法三个层面来看企业为什么要应用CRM系统/软件
1、从需求层面来看企业为什么要实施CRM系统/软件
放眼看去，一方面，很多企业在信息化方面已经做了大量工作，收到了很好的经济效益。另一方面，一个普遍的现象是，在很多企业，销售、营销和服务部门的信息化程度越来越不能适应业务发展的需要，越来越多的企业要求提高销售、营销和服务的日常业务的自动化和科学化。这是客户关系管理应运而生的需求基础。数字化转型网szhzxw.cn
2、从技术层面来看企业为什么要实施CRM系统/软件
计算机、通讯技术、网络应用的飞速发展使得上面的想法不再停留在梦想阶段。
办公自动化程度、员工计算机应用能力、企业信息化水平、企业管理水平的提高都有利于客户关系管理的实现。我们很难想象，在一个管理水平低下、员工意识落后、信息化水平很低的企业从技术上实现客户关系管理。有一种说法很有道理：客户关系管理的作用是锦上添花。进入二十一世纪，信息化、网络化的理念在我国很多企业已经深入人心，很多企业有了相当的信息化基础。
电子商务在全球范围内正开展的如火如荼，正在改变着企业做生意的方式。通过Internet，可开展营销活动，向客户销售产品，提供售后服务，收集客户信息。重要的是，这一切的成本是那么低。数字化转型网szhzxw.cn
客户信息是客户关系管理的基础。数据仓库、商业智能、知识发现等技术的发展，使得收集、整理、加工和利用客户信息的质量大大提高。在这方面，我们可看一个经典的案例。一个美国最大的超市：沃尔玛，在对顾客的购买清单信息的分析表明，啤酒和尿布经常同时出现在顾客的购买清单上。原来，美国很多男士在为自己小孩买尿布的时候，还要为自己的带上几瓶啤酒。而在这个超市的货架上，这两种商品离得很远，因此，沃尔玛超市就重新分布货架，即把啤酒和尿布放得很近，使得购买尿布的男人很容易地看到啤酒，最终使得啤酒的销量大增。这就是著名的“啤酒与尿布”的数据挖掘案例。数字化转型网szhzxw.cn
3、从管理方法层面来看企业为什么要实施CRM系统/软件
经过二十多年的发展，市场经济的观念已经深入人心。当前，一些先进企业的重点正在经历着从以产品为中心向以客户为中心的转移。有人提出了客户联盟的概念，也就是与客户建立共同获胜的关系，达到双赢的结果，而不是千方百计地从客户身上谋取自身的利益。数字化转型网szhzxw.cn
二十一世纪是一个变革的时代、创新的时代。比竞争对手领先一步，而且仅仅一步，就可能意味着成功。业务流程的重新设计为企业的管理创新提供了一个工具。在引入客户关系管理的理念和技术时，不可避免地要对企业原来的管理方式进行改变，变革、创新的思想将有利于企业员工接受变革，而业务流程重组则提供了具体的思路和方法。数字化转型网szhzxw.cn
（二）从营销的角度来看企业为什么要实施CRM系统/软件
在互联网时代，仅凭传统的管理思想已经不够了。互联网带来的不仅是一种手段，它触发了企业组织架构、工作流程的重组以及整个社会管理思想的变革。
站在营销的角度，企业有两个最主要的任务，一个就是在留住老客户，另一个大力吸引新客户。数字化转型网szhzxw.cn
二十一世纪以后，很多企业曾经从“以产品中心”向“以客户中心”转变。因而能够看呈现在的企业更注重客户关系管理。有业内人士以为，整个呼叫中心的中心任务就是客户服务和关系管理，所以称谓叫中心系统中的某一个子系统为CRM系统。随着呼叫中心和CRM的不断发展，应用呼叫中心来管理客户关系无疑是如今发展的重点。
企业失去一个老客户，所遭到的损失需要有8-9个新客户来补偿，所以留住客户比交换他们更为直接有效。呼叫中心集中公司的一切客户信息材料，并提供客户剖析、业务剖析等工具，协助企业判别出最有价值客户，找出他们的需求并让其得到满足，从而进步客户服务程度，让他们都变成企业的忠实客户。
呼叫中心能够经过对客户信息的深度发掘、剖析，来制定出合适客户的需求和决策;同时定期跟客户或者潜在客户沟通，拉近企业与客户的间隔;此外，完善的售后服务管理能进一步进步客户满意度。因而能够看出呼叫中心CRM系统关于企业有着十分重要的作用。数字化转型网szhzxw.cn
（三）企业应用CRM系统/软件会给企业带来哪些好处
成功应用CRM系统将给企业带来可衡量的显著效益。美国独立的IT市场研究机构ISM(Information Systems Marketing)持续13年跟踪研究应用CRM给企业带来的影响，通过对大量实施CRM企业的跟踪调查，得出了详细的、可量化的利益一览表，从而证明在CRM系统上的资金、时间、人力的投入是正当的。
1. 在实施系统的前三年内，每个销售代表的年销售总额至少增长10%。之所以能够获得这样的收益，是因为销售人员提高了工作效率(例如：有更多时间去拜访客户和实施策略)，工作更富成效(例如：因销售人员更加关注有价值的客户、更了解客户需求从而提高了他们的销售访问质量)。数字化转型网szhzxw.cn
2. 在实施系统的前三年内，一般的市场销售费用和管理费用至少减少5%。因为公司和市场人员可以更有针对性地对目标客户发放他们所需要的资料，选择沟通渠道，而不必象以往那样，去大量散发昂贵的印刷品和资料给所有现有和潜在的客户，由于传统方式针对性不强，必然广种薄收，成本居高不下。
3. 在实施系统的前三年内，预计销售成功率至少提升5%。因为销售员辨别和选择机会时可以更仔细，及早放弃那些不好的机会，从而全神贯注于那些高成功率的机会。
4. 在应用系统的过程中，每笔生意价值至少增加1%的边际利润。由于销售员可以与那些经过仔细选择的客户群更紧密的合作，这些客户群像注重折扣一样注重价值销售，所以销售员趋向于更少打折。数字化转型网szhzxw.cn
5. 客户满意率至少增加5%。因为那些能够更快得到所需信息的客户，获得了更好服务的客户和那些乐于建立关系营销而销售员又能够提供的客户感到更满意。
二、企业实施CRM系统/软件有哪几个步骤
1．确立CRM系统/软件业务计划
企业在考虑部署”客户关系管理(CRM)“方案之前，首先确定利用这一新系统实现的具体的生意目标，例如提高客户满意度、缩短产品销售周期以及增加合同的成交率等。即企业应了解这一系统的价值。数字化转型网szhzxw.cn
2．建立CRM员工队伍
为成功地实现CRM方案，管理者还须对企业业务进行统筹考虑，并建立一支有效的员工队伍。每一准备使用这一销售系统方案的部门均需选出一名代表加入该员工队伍。数字化转型网szhzxw.cn
3．评估销售、服务过程
在评估一个CRM方案的可行性之前，使用者需多花费一些时间，详细规划和分析自身具体业务流程。为此，需广泛地征求员工意见，了解他们对销售、服务过程的理解和需求；确保企业高层管理人员的参与，以确立最佳方案。
4．明确实际应用CRM系统/软件的需求数字化转型网szhzxw.cn
充分了解企业的业务运作情况后，接下来需从销售和服务人员的角度出发，确定其所需功能，并令最终使用者寻找出对其有益的及其所希望使用的功能。就产品的销售而言，企业中存在着两大用户群：销售管理人员和销售人员。其中，销售管理人员感兴趣于市场预测、销售渠道管理以及销售报告的提交；而销售人员则希望迅速生成精确的销售额和销售建议、产品目录以及客户资料等。
5．选择CRM系统/软件供应商
确保所选择的供应商对你的企业所要解决的问题有充分的理解。了解其方案可以提供的功能及应如何使用其CRM方案。确保该供应商所提交的每一软、硬设施都具有详尽的文字说明。
6．CRM系统/软件的开发与部署数字化转型网szhzxw.cn
CRM方案的设计，需要企业与供应商两个方面的共同努力。为使这一方案得以迅速实现，企业应先部署那些当前最为需要的功能，然后再分阶段不断向其中添加新功能。其中，应优先考虑使用这一系统的员工的需求，并针对某一用户群对这一系统进行测试。另外，企 业还应针对其CRM方案确立相应的培训计划。
三、在选择CRM系统/软件供应商的时候需要考虑哪些因素数字化转型网szhzxw.cn
中小企业在CRM应用上投入的年度开支总和并不比大型企业逊色，不过对大部分中小企业而言，选择到性价比高、功能实用的解决方案也不是一件轻松的任务。
如果你所在的中小企业正在评估CRM应用，那么建议在进行采购决策之前，应以符合公司规模与商业要求为准绳，并结合以下六大因素进行考虑。
1、企业需要CRM系统/软件来解决哪些问题
在开始比较各类CRM系统/软件之前，你必须先决定你需要软件含有哪些功能和特性来帮助你解决问题并实现目标。
2、企业实施CRM系统/软件项目的预算范围数字化转型网szhzxw.cn
许多中小企业的预算都不宽裕，因此在寻找解决方案时的重点是求取价格与功能之间的平衡。
在开始与厂商接洽之前，先判别你能负担的预算范围。只有那些能够提供你的企业所需的功能，并且报价在你预算范围内的产品厂商，才能被列入你的备选名单。不要受到销售代表的左右而去选择更高级的CRM系统/软件而导致预算大幅超支，其实很多功能你的企业未必用得到。数字化转型网szhzxw.cn
3、企业实施CRM系统/软件项目需要利用到哪些IT资源？现有IT资源能否满足实施数字化转型网szhzxw.cn
实施CRM系统/软件将会给你的IT团队施加多大的压力?你是否有足够的人手来执行和维护?他们是否有适当的技能，或接受过充分的培训来支持项目展开?
如果以上问题的答案都是否定的，那么预置型的CRM系统/软件或许就不适合你的公司。你可以转而考虑托管或按需应用型CRM，最小化IT团队所要面对的负担。
4、CRM系统/软件项目的供应商是否具有行业经验？行业口碑怎么样？
你所挑选的厂商是否具备你所处行业的相关合作经验?他们能否提供针对你的行业而特别设计的产品?一家能够理解你的行业背景的厂商有助于进一步结构化你的解决方案和流程，将CRM系统/软件的价值发挥到最大。数字化转型网szhzxw.cn
四、企业在选择CRM系统/软件时容易存在的误区
1、不要以案例多作为选择CRM软件/系统的唯一标准
在选择客户关系管理软件时单纯以软件产品的案例作为软件采购的标准，甚至唯一标准。然而这对于IT技术日新月异变化的软件来说，这个标准往往让你选到的恰恰是过时的产品，甚至于即将被淘汰的产品。同样，在移动客户关系管理领域，技术的进步更是日新月异，智能机和3G的引入就是二零零几年出现的，显然基于非智能机和非3G环境的设计在技术的先进性上已经落后但是案例必然比前者多。数字化转型网szhzxw.cn
此外，前几年的第一代的移动客户关系管理采用的是短信技术，第二代移动客户关系管理采用的WAP技术，这种技术已经被淘汰，它们的案例也一定比刚刚发展起来的采用WebService技术的第三代移动客户关系管理多的多，但是这种技术已经被淘汰了。在技术的进步以指数级增长的今天，一味地追求案例多，只会选择到一个技术上即将被淘汰的产品。因此选用软件第三条准则就是：绝对不要以案例多作为选择软件的唯一标准。数字化转型网szhzxw.cn
2、如果自身IT资源足够支撑自己研发CRM系统可以自己研发，如果IT资源不足或缺乏的情况下，可以选择外部CRM系统/软件供应商
自己开发客户关系管理更能够满足自身要求，还可以随时升级、维护，可控性强，能避免上当受骗，但实际上呢？数字化转型网szhzxw.cn
首先，客户关系管理系统已经涉及到越来越多的学科技术，包括计算机、通信、网络、管理与行为、多媒体、数据库、图形图像等等，是一个需要综合各种人才的团队工程，一个或者几个普通程序员已经很难做好
其次，单位内部的程序员受行业和职位限制，无法掌握最新的管理理念及其发展趋势，往往只能对市面上的CRM系统/软件和自己单位的办公流程进行简单模仿和克隆，不能够真正实现提升管理水平的目的数字化转型网szhzxw.cn
再次，频繁调整客户关系管理系统会严重影响员工的快速掌握和正常使用，延长融合期数字化转型网szhzxw.cn
最后，开发客户关系管理系统需要耗费大量的人力、物力、财力、管理、时间成本，不可控因素很多，综合费用最低也要几万元，很多都要数十万元，显然得不偿失。数字化转型网szhzxw.cn
因此除了个别特大型企业和敏感性单位，建议普通企业不必自己开发，选择一些成熟的CRM系统/软件比较合适。数字化转型网szhzxw.cn
CRM专题系列文章（三）：企业为什么要应用CRM系统/软件？选择CRM系统/软件供应商有哪些注意事项？翻译
This paper is one of the series of CRM articles on szhzxw.cn. This paper will describe why enterprises should use CRM system/software, what are the steps of implementing CRM system/software, what should enterprises pay attention to when choosing CRM system/software supplier, and what misunderstandings may exist when choosing CRM system/software? Digital transformation network szhzxw.cn
Why should enterprises apply CRM system/software?
(I) From the perspective of demand, technology and management methods, why should enterprises apply CRM system/software
From the perspective of demand, why should the enterprise implement CRM system/software
Looking around, on the one hand, many enterprises have done a lot of work in informatization and received good economic benefits. On the other hand, it is a common phenomenon that in many enterprises, the informatization degree of sales, marketing and service departments is increasingly unable to meet the needs of business development. More and more enterprises require to improve the automation and scientific of the daily business of sales, marketing and service. This is the demand basis for the emergence of customer relationship management. Digital transformation network szhzxw.cn
From the technical perspective, why should enterprises implement CRM system/software
The rapid development of computers, communication technology and Internet applications has made these ideas no longer a dream.
The improvement of office automation degree, computer application ability of employees, enterprise informatization level, enterprise management level is conducive to the realization of customer relationship management. It is hard for us to imagine that customer relationship management can be realized technically in an enterprise with low management level, backward employee consciousness and low informatization level. There is a good argument that CRM is the icing on the cake. Entering the 21st century, the concept of informationization and networking has become more and more popular in many enterprises, and many enterprises have quite the informationization foundation.
E-commerce is in full swing all over the world and is changing the way companies do business.
Through the Internet, can carry out marketing activities, sell products to customers, provide after-sales service, collect customer information. What matters is how little it all costs. Digital transformation network szhzxw.cn
Customer information is the foundation of customer relationship management.
With the development of data warehouse, business intelligence, knowledge discovery and other technologies, the quality of collecting, sorting, processing and utilizing customer information has been greatly improved. In this regard, we can look at a classic case. Wal-mart, one of America’s largest supermarkets, has analyzed information from its customers’ shopping lists, showing that beer and diapers often appear together on customers’ shopping lists. It turns out that when buying diapers for their children, many American men also bring a few bottles of beer for their own. The two items were far away from each other on the store’s shelves, so Wal-Mart redistributed the shelves so that the men who bought the diapers could easily see the beer, leading to a big increase in beer sales. This is the famous “beer and diapers” data mining case. Digital transformation network szhzxw.cn
From the perspective of management methods, why should enterprises implement CRM system/software
After more than 20 years of development, the concept of market economy has been deeply rooted in people’s hearts. At present, some advanced enterprises are experiencing a shift in focus from product – centered to customer – centered. Some people put forward the concept of customer alliance, which is to build a win-win relationship with customers, instead of trying every means to seek their own interests from customers. Digital transformation network szhzxw.cn
The 21st century is a time of change and innovation. One step ahead of the competition, and just one step, could mean success. Business process redesign provides a tool for enterprise management innovation. When introducing the concept and technology of customer relationship management, it is inevitable to change the original management mode of the enterprise. The idea of change and innovation will help the employees to accept the change, and the business process reengineering provides specific ideas and methods. Digital transformation network szhzxw.cn
(II) From the marketing perspective, why should enterprises implement CRM system/software
In the Internet age, traditional management ideas are no longer enough. The Internet has not only brought a means, it has triggered the reorganization of enterprise organization structure, work process and the whole social management thinking.
From the perspective of marketing, enterprises have two main tasks, one is to retain the old customers, the other is to vigorously attract new customers. Digital transformation network szhzxw.cn
After the 21st century, many enterprises have changed from “product – centered” to “customer – centered”.
Therefore, it can be seen that the enterprises present pay more attention to customer relationship management. Some people in the industry think that the central task of the whole call center is customer service and relationship management, so it is called a subsystem of the central system as CRM system. With the continuous development of call centers and CRM, the application of call centers to manage customer relationships is undoubtedly the focus of today’s development.
It takes eight or nine new customers to make up for the loss of one old customer, so retaining customers is more direct than replacing them.
The call center collects all customer information materials of the company, and provides tools such as customer analysis and business analysis to help enterprises identify the most valuable customers, find out their needs and meet them, so as to improve customer service and make them become loyal customers of the enterprise.
The call center can develop appropriate customer needs and decisions through in-depth exploration and analysis of customer information; At the same time, regular communication with customers or potential customers, close the gap between enterprises and customers; In addition, perfect after-sales service management can further improve customer satisfaction. Therefore, it can be seen that the call center CRM system plays a very important role in the enterprise. Digital transformation network szhzxw.cn
(III) What benefits the application of CRM system/software will bring to the enterprise
The successful application of CRM systems will bring measurable and significant benefits to the enterprise. Information Systems Marketing (ISM), an independent IT market research institution in the United States, has been tracking the impact of CRM application on enterprises for 13 years. Through the tracking survey of a large number of enterprises implementing CRM, it has obtained a detailed and quantifiable list of benefits. Thus justifying the investment of capital, time and manpower in the CRM system.
Increase total annual sales per sales representative by at least 10% during the first three years of implementation of the system.
This is achieved because of increased productivity (e.g., more time to visit customers and implement strategies) and increased productivity (e.g., improved quality of sales visits as salespeople focus more on valuable customers and understand customer needs better). Digital transformation network szhzxw.cn
Reduce general marketing and overhead expenses by at least 5 percent during the first three years of system implementation. Because the company and marketing personnel can distribute the information they need to target customers in a more targeted way and choose communication channels, instead of having to distribute a large number of expensive prints and materials to all existing and potential customers as in the past. Because the traditional way is not strong in pertinent, it is bound to spread the seeds and reap small profits, and the cost is high.
The sales success rate is expected to increase by at least 5% in the first three years after the implementation of the system.
Because salespeople can identify and select opportunities more carefully, abandon those bad opportunities early, and concentrate on those opportunities with a high success rate.
Add at least 1% margin to the value of each transaction in the application of the system. Because salespeople can work more closely with a carefully selected group of customers who value sales as much as they value discounts, salespeople tend to discount less. Digital transformation network szhzxw.cn
Increase customer satisfaction rate by at least 5%. Because the customers who get the information they need faster, the customers who get better service, and the customers who are willing to build relationships and the sales people can provide are more satisfied.
Second, the enterprise implementation of CRM system/software steps
Establish CRM system/software business plan
Before an enterprise considers deploying a “customer relationship management (CRM)” solution, it first identifies specific business goals to be achieved with the new system, such as increased customer satisfaction, shorter product lead times, and increased contract closing rates. That is, the enterprise should understand the value of this system. Digital transformation network szhzxw.cn
Build a CRM workforce
To successfully implement a CRM solution, managers must also take a holistic view of the business and build an effective workforce. Each department that intends to use the sales system scheme is required to elect a representative to join the staff. Digital transformation network szhzxw.cn
Evaluate sales and service processes
Before evaluating the feasibility of a CRM solution, users need to spend a little more time planning and analyzing their own specific business processes. To this end, it is necessary to consult employees extensively to understand their understanding and needs of the sales and service process; Ensure the involvement of senior management to determine best practices.
Clear the practical application of CRM system/software needs digital transformation network szhzxw.cn
Having a good understanding of the business operation of the enterprise, it is then necessary to identify the required functions from the point of view of the sales and service personnel, and let the end users find out what is beneficial and what they want to use. In terms of product sales, there are two user groups in the enterprise: sales management personnel and sales personnel. Among them, sales managers are interested in market forecasting, sales channel management and sales report submission; Salespeople, on the other hand, want to quickly generate accurate sales and sales recommendations, product catalogs, customer profiles, and so on.
Select a CRM system/software provider
Make sure the vendor you choose has a good understanding of the problem your business is trying to solve. Understand what their solution can provide and how to use their CRM solution. Ensure that every hardware and software facility submitted by the vendor is well documented.
Development and deployment of CRM system/software digital transformation network szhzxw.cn
The design of CRM scheme requires the joint efforts of both enterprises and suppliers. To make this happen quickly, the enterprise should first deploy those features that are currently most needed, and then add new features in stages. Priority should be given to the needs of the employees using the system, and the system should be tested against a certain user group. In addition, companies should establish training programs for their CRM programs.
What factors should be considered when choosing CRM system/software supplier
The total annual spending of smes on CRM applications is no less than that of large enterprises, but choosing a cost-effective and functional solution is not an easy task for most smes.
If your SME is evaluating CRM applications, it is recommended that you combine these six factors with size and business requirements before making a purchasing decision.
What problems does the enterprise need CRM system/software to solve
Before you start comparing CRM systems/software, you must first decide what features and features you need to have in the software to help you solve the problem and achieve your goals.
2, the enterprise implementation of CRM system/software project budget range digital transformation network szhzxw.cn
Many smes are operating on tight budgets, so the focus in finding a solution is to strike a balance between price and functionality.
Determine what budget range you can afford before you start talking to vendors. Only those who offer the features your business needs, and whose prices are within your budget, should be on your shortlist. Don’t be swayed by sales reps to choose a more advanced CRM system/software and blow your budget because there are many features your organization may not use. Digital transformation network szhzxw.cn
What IT resources do enterprises need to utilize to implement CRM system/software projects? Whether the existing IT resources can meet the implementation of digital transformation network szhzxw.cn
How much pressure will implementing the CRM system/software put on your IT team? Do you have enough people to implement and maintain? Do they have the appropriate skills or training to support the project?
If the answer to all of these questions is no, then an on-premise CRM system/software may not be right for your company. Instead, consider managed or on-demand application CRM to minimize the burden on your IT team.
Does the supplier of the CRM system/software project have industry experience? What is the reputation of the industry?
Does the vendor you choose have experience working with relevant companies in your industry? Do they offer products specifically designed for your industry? A vendor who understands your industry background can help further structure your solutions and processes to maximize the value of your CRM system/software. Digital transformation network szhzxw.cn
What factors should be considered when choosing CRM system/software supplier
The total annual spending of smes on CRM applications is no less than that of large enterprises, but choosing a cost-effective and functional solution is not an easy task for most smes.
If your SME is evaluating CRM applications, it is recommended that you combine these six factors with size and business requirements before making a purchasing decision.
What problems does the enterprise need CRM system/software to solve
Before you start comparing CRM systems/software, you must first decide what features and features you need to have in the software to help you solve the problem and achieve your goals.
2, the enterprise implementation of CRM system/software project budget range digital transformation network szhzxw.cn
Many smes are operating on tight budgets, so the focus in finding a solution is to strike a balance between price and functionality.
Determine what budget range you can afford before you start talking to vendors. Only those who offer the features your business needs, and whose prices are within your budget, should be on your shortlist. Don’t be swayed by sales reps to choose a more advanced CRM system/software and blow your budget because there are many features your organization may not use. Digital transformation network szhzxw.cn
What IT resources do enterprises need to utilize to implement CRM system/software projects? Whether the existing IT resources can meet the implementation of digital transformation network szhzxw.cn
How much pressure will implementing the CRM system/software put on your IT team? Do you have enough people to implement and maintain? Do they have the appropriate skills or training to support the project?
If the answer to all of these questions is no, then an on-premise CRM system/software may not be right for your company. Instead, consider managed or on-demand application CRM to minimize the burden on your IT team.
Does the supplier of the CRM system/software project have industry experience? What is the reputation of the industry?
Does the vendor you choose have experience working with relevant companies in your industry? Do they offer products specifically designed for your industry? A vendor who understands your industry background can help further structure your solutions and processes to maximize the value of your CRM system/software. Digital transformation network szhzxw.cn
Misunderstandings that enterprises tend to have when choosing CRM system/software
Do not choose CRM software/system based on cases
When selecting customer relationship management software. The case of software product is taken as the standard or even the only standard for software procurement. However, in the case of software with rapidly changing IT technologies. This standard often allows you to select products that are out of date or even on the verge of obsolescence. Similarly, in the field of mobile customer relationship management, technology advances rapidly. With the introduction of smart phones and 3G in the 2000s. Obviously, designs based on non-smart phones and non-3G environments have lagged behind in terms of technological advancement. But there are certainly more cases than the former. Digital transformation network szhzxw.cn
In addition, a few years ago the first generation of mobile customer relationship management using SMS technology. The second generation of mobile customer relationship management using WAP technology, this technology has been eliminated. Their cases must be more than just developed using WebService technology of the third generation of mobile customer relationship management. But this technology has been eliminated. In today’s exponential growth of technological progress, blindly pursuing more cases will only choose a technologically obsolete product. Therefore, the third rule of software selection is: never take cases as the only standard for choosing software. Digital transformation network szhzxw.cn
If your own IT resources are enough to support your own research and development of CRM system. You can develop IT yourself. If IT resources are insufficient or lacking, you can choose external CRM system/software suppliers
The development of their own customer relationship management is more able to meet their own requirements. But also can upgrade at any time, maintenance, strong control, can avoid being cheated, but in fact? Digital transformation network szhzxw.cn
First of all, customer relationship management system has been involved in more and more disciplines of technology, including computer, communication, network, management and behavior, multimedia, database, graphics and images. And so on, is a need to integrate a variety of talents of the team project. One or several ordinary programmers have been difficult to do well
Secondly, programmers within the company are restricted by the industry and position, unable to master the latest management concepts and development trends. And often can only simply imitate and clone the CRM system/software on the market and the office process of their own company. Which can not really achieve the purpose of improving the management level
Thirdly, frequent adjustment of customer relationship management system will seriously affect the rapid grasp and normal use of employees, prolong the integration period
Finally, the development of customer relationship management system needs to consume a lot of manpower, material resources, financial resources, management, time costs. Many uncontrollable factors, the comprehensive cost of tens of thousands of yuan at the minimum. Many are hundreds of thousands of yuan, obviously not worth the loss. Digital transformation network szhzxw.cn
Therefore, in addition to some super-large enterprises and sensitive units. It is suggested that ordinary enterprises do not need to develop their own CRM system/software. And it is more appropriate to choose some mature CRM system/software. Digital transformation network szhzxw.cn
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